2019 AUDIENCE SCORECARD

PRINT Source: 2018 R2 St. Louis Scarborough Report (CBSA)

OUR AUDIENCE THEIR AUDIENCE Average Issue Adults Reached Our products reach Belleville News-Democrat 106,400 (5%) 28% Riverfront Times 106,200 (5%) 493,500 more people St. Louis American 73,800 (3%) than the BND in a week. That’s 599,900 adults who read St. Louis Magazine 56,600 (3%) The St. Louis Post-Dispatch in Webster-Kirkwood Times 38,500 (2%) a week. Business Journal 30,700 (1%)

SUBSCRIPTION TV Source: 2018 R2 St. Louis Scarborough Report (CBSA)

OUR AUDIENCE THEIR AUDIENCE Cume M-S 4a-2a Adults Reached Our products reach Discovery 421,500 (19%) 324,100 more people than 34% Fox Sports Midwest 360,700 (17%) Discovery in a week and TBS 344,100 (16%) 384,900 more than FSM That’s 745,600 adults who read HGTV 334,200 (15%) our products in a week. TNT 328,200 (15%) USA 321,200 (15%) 44% of CBSA households subscribe only to CABLE and 28% subscribe to SATELLITE. If you purchase advertising through the CABLE company, discount these reach figures by the 28% that will not receive your message.

RADIO Source: 2018 R2 St. Louis Scarborough Report (CBSA)

OUR AUDIENCE THEIR AUDIENCE Cume M-S 6a-Mid Adults Reached If you purchase every ad spot 34% KLOU 686,800 (31%) in a week on KLOU, we still WARH 647,300 (30%) reach 59,000 more people in KEZK 606,200 (28%) That’s 745,600 adults who read KSHE 548,400 (25%) our products. our products in a week. KYKY 484,200 (22%) WIL 466,200 (21%)

BROADCAST TV Source: 2018 R2 St. Louis Scarborough Report (CBSA)

OUR AUDIENCE THEIR AUDIENCE A weekly Post-Dispatch Cume M-F 5a-7a Adults Reached reaches 352,200 more people 28% KTVI/FOX/2 News 247,700 (11%) KSDK/NBC/5 News 215,100 (10%) than Fox 2 morning news in a week. That’s 599,900 adults who read KMOV/CBS/4 News 162,900 (8%) The St. Louis Post-Dispatch in a week.

LOCAL ONLINE Source: similarweb.com monthly average 6-month (Jun 2018 – November 2018)

OUR AUDIENCE THEIR AUDIENCE Avg. Monthly Visits Adults visits STLtoday.com fox2now.com 2,900,000 4,975,000 more people 6,658,000 KMOV.com 2,408,000 KSDK.com 1,608,000 than fox2now.com in a month. RiverFrontTimes.com 808,000 visits to STLtoday.com in an BND.com 807,000 average month.

“Our Audience” based on “our products” = Post-Dispatch and STLtoday.com past 7 days Cume (Reach): The total unduplicated adults reached in a week. Like a “guest register, it measures how many people stopped by, not how many stopped by when the ad was airing.