commerce germany OFFICIAL PUBLICATION OF THE AMERICAN CHAMBER OF COMMERCE IN GERMANY

May 2013 s VOL 11 s ISSUE 2 17.70

Celebrating 110 Years: Refl ecting on the last two decades of Chamber leadership

Intelligent Living in the City: What It Takes to Harmonize Urban Systems

Business Barometer: Time for Renewal Point of View: Transatlantic Trade Agreement Lower Saxony: Germany‘s Crossroads Global Network: Business in Buenos Aires © 2013 United Air Lines, Inc. All rights reserved.

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Preparing for the Future of Urban Living

The future holds complex and exciting questions for our urban lifestyle. Today, half of the world population lives in a city or urban center – a proportion that will continue to grow. This is a trend that applies to both the US and Germany. At the same time, cities throughout the world are confronted with the challenges arising from economic and social transformation, climate change and new mobility needs. Despite the financial crisis in the eurozone, German cities and regions remain highly competi- tive in international markets. One of Germany’s advantages is its efficient infrastructure. Politi- cal leaders agreed early on to formulate a national urban-development policy. To this end, the federal government intensified work with its partners in the federal system many years ago, with Dr. Peter Ramsauer government agencies at the national, state and local levels joining forces on this project. Federal Minister of Transport, Building and Urban Development Urban-development assistance constitutes an important instrument of our national urban- development policy and is one we use to support and strengthen German towns and cities. However, responsibility for sustainable urban development cannot be left solely to political institutions. Germany needs integrated urban-development strategies that involve residents, business leaders and property owners in addition to the support of public authorities and political initiatives. For this reason, we want to see individual businesses and industries as a whole show an even stronger commitment to local projects, making their regions and cities more attractive – and not just in an economic sense – through development and innova- tion. There are already exemplary businesses in numerous locations that are making active contributions to their neighborhoods, towns The US and Germany are and cities. engaged in an intensive dialogue The US and German governments are engaged in an intensive dia- logue on urban-development policy issues. The basis for this dialogue on urban-development policy is the Joint Declaration of Intent in the Field of Housing and Sustain- able Urban Development, which the countries agreed on two years ago. The main goal of the cooperation is to learn from one another, as the exchange of knowledge and experience is beneficial to both sides. Germany can contribute a wealth of experience, for instance in the areas of climate-sensitive urban restructuring and improved energy efficiency in buildings. In turn, Germany can learn from the US how to better involve businesses and citizens in improv- ing towns and cities. It is important that as many stakeholders as possible engage with urban-development planning. Our cities are places of multifaceted social and political life. They are where knowledge is created and multiplied and where art and creativity thrive. They are where innovative ideas emerge and where new products and services are developed. They are special places of integration and public participation, in Germany and in the US. The future of urban living is a political and social responsibility that has to be addressed in an active and sustainable manner, and Germany is certainly equal to the task.

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May 2013 commerce germany 3 contents

cover story

6 Intelligent Living in the City

16 110 years of amcham germany: People Who Made Our Story Successful

amcham germany events

10 key studies: X AmCham Germany Business Barometer – Now Is the Time for Renewal

22 event report

24 expert briefi ngs and conferences

from amcham germany members

12 member point of view: Seizing a Historic Opportunity in Transatlantic Relations

25 executive member spotlight: Airbus Plant in Mobile, Alabama – Taking Up the Challenge

28 member insights: Sustainable Energy-Distribution Systems; Employee Health as a Competitive Factor

amcham germany member support

14 investment region: Lower Saxony – Germany’s Crossroads, Breadbasket and Green Powerhouse

15 access your global network: Business in Buenos Aires

20 policy issues: Financial Services Committee Hosts Thelen-Pischke

chamber news

26 Mentoring Program for Women in Leadership

26 amcham germany in the press

27 European AmChams Convene in EU Capital

29 new members 30 announcements 31 chamber calendar

May 2013 commerce germany 5 cover story

Sustainability requires intelligent solutions

Well-being spurs productivity

Energy sources must bridge to the future

Intelligent Living in the City

Urban planners may dream of Connected and Predictive Future Cities building real-life utopias, but the reality is that they hardly ever get to Many of the problems cities face on a daily basis result from problems with start from scratch. Outdated power processing information. Predictive analytics can do something about that. plants, stressed transit systems and city’s “system of systems” contributes Smarter cities dilapidated buildings are a given enormously to smooth and efficient urban living, but each individual com- To seize all available opportunities for growth for most cities. Municipalities, along Aponent of the system faces significant while also laying the foundation for sustain- challenges to its sustainability. Inefficient trans- able prosperity, cities need to become smarter. with their supporters in the private portation networks, for example, continue to More efficient use of data, including predictive sector, must figure out how best to drive up municipal costs. Current energy grids analytics, promises to help accomplish that goal. are often insecure and inefficient. Cities’ regula- Cities have always had access to vast amounts replace them. AmCham Germany tory requirements for businesses lead to costly of information and statistics related to their administrative overhead. As the world continues large populations and sprawling infrastructures. member companies lend a hand. its rapid urbanization, attitudes toward buildings And now they have begun to use this data to must evolve to keep pace. shape models and predictive abilities for under-

6 commerce germany May 2013 Decentralized Energy: A Bridge into the Future More people and more buildings mean greater challenges when it comes to securing an environmentally friendly, reliable option for energy generation. It’s time for an integrated, decentralized approach.

apid urbanization combined with the the Energiewende (transformation of exponential growth of the world’s popula- the German energy system), efficiently tion places enormous strain on the planet’s delivering reliable power to millions of This is the bridge that Rnatural resources. Since buildings account buildings. will carry us into the era for up to 40% of global energy use, this strain on Their decentralized solutions for of renewable energies energy resources hits urban areas especially hard. generating power from natural gas in Add to that mix the complicating factors of climate closer proximity to urban areas provide Prof. Dr.-Ing. Stephan Reimelt CEO change and a global economy reset by financial for increased energy flexibility and effi- GE Energy Germany crisis and recession, and one can see the daunting ciency. They also allow for an intelligent www.ge.com/de scope of the challenges our cities face. use of other gases, such as biogas and This is a defining moment. We have the landfill gas. These factors represent a works, minimizing costly electrical network exten- responsibility and the opportunity to transform remarkable environmental advantage and com- sions and optimizing the lifespan of electrical the world’s urban infrastructure. Ensuring effi- pensate for weather-dependent supplies like wind network assets to keep operational costs down. cient electricity distribution from a range of dif- and solar energy. They are the bridge that will On the strength of its many innovative ferent sources is a key place to begin this task. carry us into the new era of renewable energies. engineers, Germany can successfully realize its planned Energiewende, but the country’s energy Bridging the gap Smart grids for smarter sources paradigm must shift toward a more integrated approach. When it comes to the debate between Our cities need energy systems that use the As more decentralized energy resources feed renewable and conventional power generation, various resources available to them in the most into the grid, the need to manage transmission we should not look at things through a lens of effective way possible. In this regard, decentral- and distribution networks increases. Smart grid “either/or,” but rather “one as well as the other.” ized networks serve as a key enabler of a clean, solutions apply state-of-the-art information and Renewable energy must remain our final goal, efficient energy supply. Regional power suppliers telecommunication technologies to real-time but right now our biggest challenge, especially in and grid operators, located in close proximity to problems of supply and demand in the energy supplying crucial urban markets, is the intelligent the industrial, commercial and private consum- market. They help control the network power use of existing capacities, from power generation ers of urban markets, act as the driving forces of quality based on load optimization in local net- to energy management and distribution.

To seize opportunities for 30 minutes in advance in any given maintenance that save money and other resourc- growth and sustainable area. As a result, travelers can now es in the process. prosperity, cities need to more effectively plan their journeys. become smarter And when Mannheim wanted to Shaping with intelligence create an intelligent grid-services Kay Hartkopf platform that integrated various For the first time in history, more people on Smarter Cities Leader IBM Deutschland GmbH devices and energy sources, the the planet live in cities than in rural areas. This www.ibm.de company was able to offer a solution means cities have an increasingly large share of to do just this: It enabled custom- the world’s highly skilled, educated population, ers to extract real-time information making them the hubs of our global economy. standing key trends and changing the future for from the grid and optimize consumption patterns Some 2 billion more people will move into cit- the better. to minimize their power costs. With its Smarter ies over the next two decades, marking one of For almost a decade, IBM has used predictive Cities initiative, the company also assisted Ham- the most significant migrations in human his- analytics to help German cities improve their ser- burg BG Hospital’s transformation into a smart tory. Successfully overcoming the challenges vices and function more smoothly. This support building that integrates data to create a holistic of urban planning requires the ability to focus included assisting Cologne on a pilot project view of all technical, medical and facility assets. resources and the willingness to work together. that allowed the city to predict traffic flow and This allows the hospital’s management team In these efforts, information technology will volume with more than 90% accuracy and up to to establish best practices for inspection and lead the way.

May 2013 commerce germany 7 cover story

The Soft Skills of Smart Urban Real Estate Pressed for space and money, cities need to maximize the comfort and productivity of occupants while fully utilizing the positive potential of the buildings where they live and work. A building‘s sociocul- or urban planners and the investors who constitute the “sociocultural quality” of tural qualities offer an support their efforts, green buildings offer a building. an intelligent use of resources. Among the While investors may focus on the integrated approach to Fadvantages of green buildings most often immediate costs and savings potential evaluating real estate identified by investors, incidental cost savings are of green buildings, the positive effects Bernhard Hohmann, Dipl.-Ing. held in high regard. These savings are indisput- of real estate’s sociocultural qualities Head of Department able, but they only tell part of the story. offer an integrated, holistic approach Consult Real Estate Services HOCHTIEF Solutions AG The primary purpose of a building, especially to evaluating a building’s benefits that www.hochtief-solutions.de one located in an urban area short on available investors would be unwise to overlook. space, is functional. The building should effi- ciently meet the needs of the people who live Measuring well-being gument – for investors, owners and tenants alike. and work there as well as provide them with a In addition to evaluations made on the basis of pleasant environment. The broader well-being Though difficult to measure, sociocultural fac- tangible costs and savings, sociocultural qualities of building users, and the increase in productiv- tors have a clear economic dimension that can also play an important role in building certification. ity that stems from that well-being, is the other be evaluated. This is where internal analyses of Weighted according to their ecological or eco- huge part of the story, and it cannot be ignored. buildings, a service provided by companies such nomic effects, such as increased energy efficiency as HOCHTIEF, come in. or reduced usage costs, the qualities are then used Integrated approach to real estate One study carried out by HOCHTIEF compared to score individual buildings and award prestigious the incidental cost savings in a particular building quality seals for green real estate. Each certification Thermal and visual comfort, indoor air quality, with the potential increase in its users’ productiv- system, whether DGNB, LEED or BREEAM, seeks acoustics and barrier freedom are just a few of the ity as a result of an improved working environ- to evaluate the interaction between the building important characteristics of a building that contrib- ment. The result was that the positive effect on and its occupants. In this important task of certifi- ute to the well-being of its occupants. The usage the occupants’ productivity – at around 121 per cation – one that makes millions of euros worth of concept of a structure as well as its integration square meter per month – was much more sig- difference for property values and utilities savings into and impact on the surrounding environment nificant than the monthly incidental cost savings – certifying organizations are guided in large part also play major roles. Together, these elements of 10.91 per square meter. This is a convincing ar- by evaluations of sociocultural quality.

amcham germany asks 4

What aspect of transatlantic relations works tion for leadership and management in the mod- Dr. Alexander Schröder-Frerkes best? ern world. It’s also an exploration of the new Managing Partner Germany The best aspect of transatlantic relations is the values necessary to become or remain successful. Bird & Bird LLP Carl-Theodor-Str. 6 set of common values Europeans and Americans 40213 Düsseldorf share. These values make doing business together What is your favorite German or American T +49 211 2005-6223 E alexander.schroeder- much easier. It allows transatlantic counterparts food or dish? [email protected] to build trust quickly and makes it unnecessary to My favorite American food is steak and salad. W www.twobirds.com rethink expectations from day to day. In Germany, it’s herring with potato salad.

What changes to the transatlantic relation- Who do you admire most? ABOUT THE COMPANY ship are necessary? My wife, of course. Bird & Bird LLP is an international law firm We have to take care that the short-term with a strong grasp of strategic commercial interests of the two regions don’t drive us apart. What is your favorite place in the US or issues. It combines exceptional legal expertise We belong together in the long run; working Germany and why? with extensive industry knowledge and crea- together, we can shape the future. This is why an In the US, it’s Nantucket Island because of its tive thinking, thereby helping clients achieve agreement on a free trade zone is so necessary. beautiful beaches, its sunsets and its nice people. their commercial goals. The firm employs more than 1,000 lawyers in 23 offices across Europe, In Germany, it’s got to be Düsseldorf, because it’s the Middle East and Asia and maintains close What was the last book you read? the best of both worlds: all the advantages of a ties with firms in other parts of the world. “How!,” by Dov Seidman. It’s great inspira- great international city without the disadvantages.

8 commerce germany May 2013 key studies

Pictured here holding copies of the Business Barometer are (from left): Sven Jansen, Ralf Brinkmann, Hans-Peter Teufers, Dr. Martin Wittig, Bernhard Mattes and Uwe Detering.

X AmCham Germany Business Barometer: Now Is the Time for Renewal

The results of the X AmCham he survey explored the topic of Germany’s print in Germany of 195 billion in annual revenue attractiveness as an investment location and 240,000 employees. Germany Business Barometer are in, and was completed by dozens of US com- At a Parliamentary Breakfast held in Ber- and the upshot is optimism: Tpanies with a combined economic foot- lin, AmCham Germany Vice President Bernhard Three-fourths of US companies in Germany anticipate increased revenues in 2013, while one-third intend to increase their investments and hire new workers. Still, with its economic strength hanging in the balance, Germany can’t afford to take it easy.

Pictured here are Parliamentary State Secretary Hans-Joachim Otto (left) and Claudia Bögel, MdB.

10 commerce germany May 2013 HOW GERMANY CAN ENSURE A STRONGER BUSINESS CLIMATE

s Generate an inspirational mindset

s Aim for technical advances

s Strengthen industrial skills

s Secure entrepreneurial freedom

s Maintain flexible labor markets

s Organize a non-ideological energy transition

s Give power to education

Pictured in the foreground are Klaus Breil, MdB (left), and Harald Leibrecht, MdB.

Mattes presented the results of the survey to an audience that included more than 20 mem- US COMPANIES REPORT ON Increase Constant Decline bers of the German Parliament, interpreting the PERFORMANCE EXPECTATIONS increased optimism as a call to action for Ger- Revenue man policymakers. “The economy remains strong, Expectations for 2013 74% 21% 5% making this the perfect time for further economic renewal,” he said. “Reform is much more difficult Responses in 2012 50% 18% 32% to carry out when times are tough.” Workforce Among the survey results, the clearest Expectations for 2013 35% 44% 21% markers of US companies’ positive evaluation of Germany are the expectations for revenue Responses in 2012 30% 43% 27% increases in 2013: Almost three-fourths (74%) of companies foresee increases, while another 21% Investments 33% 58% 9% foresee revenues equaling last year’s numbers. Expectations for 2013 This leaves only a small fraction (5%) fearing Responses in 2012 43% 50% 7% decreases. Additionally, 33% expect to make 0 20406080100 more investments and 35% expect to increase the size of their workforce. In the survey, US businesses noted the spe- cific factors that make Germany such a strong US COMPANIES NAME GERMANY’S STRENGTHS AND WEAKNESSES investment location. Three-fifths of companies identified access to highly qualified personnel as Qualified workforce a crucial advantage, and almost half of respon- 60% Stable business Stable political dents noted political (47%) and economic (49%) environment environment stability as major factors. On the other hand, 49% 47% Infrastructure respondents noted overregulation as the biggest Potential for market disadvantage of doing business in the country, 36% development with 35% citing it as a major concern. 28% The study, created by AmCham Germany in cooperation with Roland Berger Strategy Consul- Strengths tants, also included a list of seven recommenda- tions to keep Germany on its feet and ensure its Weaknesses 13% 17% 15% future success as a business location. Lack of 24% Increasing costs High labor costs flexibility in the of energy labor market For more information or to download 35% Lack of skilled/ specialized workforce this year’s Business Barometer, please Bureaucracy and visit www.amcham.de excessive regulation Note: Multiple selections possible

May 2013 commerce germany 11 member point of view

Seizing a Historic Opportunity in Transatlantic Trade Relations

TTIP is within our grasp Nontariff barriers should be scrapped Good execution is key

Prospects for a comprehensive trans- The European Commission estimates that an Many challenges lie hidden in the details. To “ambitious and comprehensive” agreement could move from “well intentioned” to “well execut- atlantic trade agreement have never generate annual profits of 1119 billion in the EU ed,” policymakers and stakeholders must now been better than they are now. and 195 billion in the US. It could also spark more demonstrate their willingness to examine these than 3% GDP growth on both sides of the Atlantic. details and resolve each and every challenge. y seizing this opportunity, we have the But what does “ambitious and comprehen- chance to successfully establish common sive” mean? At Dow, the elimination of industrial rules and standards under transatlantic tariffs would, for instance, lead to significant cost Bguidance and create new momentum for reductions on important transatlantic intracompa- global trade liberalization. ny transactions. But tariff liberalization is only one The path to implementing the agreement will issue to be considered. After all, it is mostly non- prove difficult and possibly long – but there is lit- tariff barriers that lead to inefficiencies and dupli- tle doubt it is the right thing to do. There remains, cation of work processes. For this reason, these however, a major difference between “well barriers should be reduced, especially for such intentioned” and “well executed.” Realizing highly regulated sectors as the chemicals industry. such a highly complex project like the Transatlan- The different approaches to chemicals manage- tic Trade and Investment Partnership (TTIP) will ment in the US and EU illustrates this issue: While take not only political leadership but participa- regulations in the US are based predominantly on tion by key stakeholders as well. risk, in the EU they are increasingly based on haz- Ralf Brinkmann The political will is there: President Obama ard. On a practical level, this results in trade barri- President and Chairman of the Board Dow Deutschland Inc. endorsed TTIP in his latest State of the Union ers and enormous inefficiencies. Closer regulatory Am Kronberger Hang 4 address. EU Commission President Barroso also cooperation between the partners and joint efforts 65824 Schwalbach/Ts confirmed that “the world’s largest free-trade to develop a common approach to risk and hazard T +49 6196 566-131 E [email protected] zone” could be created. management would help eliminate such barriers. W www.dow.com

12 commerce germany May 2013 Manches teilt man gern online.

// Sie spricht mit Mama über alles_

// auSSer über ihren ersten Freund_ Anderes nicht.

Manches teilt man gern online, anderes nicht. Microsoft versucht zu helfen. Wir machen uns für die Nutzung der „Do Not Track“-Funktion stark und bieten Tracking-Schutz für Internet Explorer an. Eine vom Fraunhofer-Institut SIT entwickelte und regelmäßig aktualisierte Tracking-Schutz Liste erlaubt Ihnen, sich vor unerwünschter Nachverfolgung gezielter zu schützen. Die Trennung zwischen dem, was öffentlich wird, und dem, was privat bleibt, wird vielleicht nie perfekt sein. Unabhängig davon steht der Schutz Ihrer Privatsphäre für uns an erster Stelle. microsoft.com/yourprivacy

Der Schutz Ihrer Privatsphäre steht für uns an erster Stelle. Microsoft Project Madison Kampagne; Motiv: Adult; Commerce Germany; ET: 16.05.2013; 210 x 280 mm; ISOcoated_39L ET: Germany; Madison Kampagne; Motiv: Adult; Commerce Project Microsoft © 2013 Microsoft Corporation. Alle Rechte vorbehalten.

MS3554_CommerceGermany160513_Madison_adult.indd 1 03.05.13 15:05 investment region

Lower Saxony: Germany’s Crossroads, Breadbasket and Green Powerhouse

Lower Saxony represents one of those most valuable of investment locations, one where raw materials, a skilled workforce and transportation infrastructure all come together in perfect harmony.

Dr. Stefan Franzke, CEO, Innovationszentrum Niedersachsen Strategie und Ansiedlung GmbH, and Prof. Ulrich von Jeinsen, AmCham Germany Lower Saxony Regional Committee Chair, on a state that’s a magnet for investors.

In which industries is Lower Saxony particular- nology sectors. Four-fi fths of all hearing aids sold modern companies associated with the tech- ly strong, and how can companies tap into this in- worldwide are built with technology originating nology and automobile sectors. This proves frastructure with their investments in the region? from research conducted in Lower Saxony. very fruitful for R&D endeavors, ensuring close cooperation between the private sector and nu- Jeinsen: Most important for Lower Saxony What makes Lower Saxony an attractive busi- merous outstanding universities and colleges, is the automotive industry, with Volkswagen AG ness location? such as those in Hannover, Brunswick and Göt- at the top. Numerous automotive suppliers also tingen. play a signifi cant role, like Continental AG. Indi- Franzke: Lower Saxony’s greatest advan- vidual companies of worldwide renown like the tages include its central location within Europe’s Franzke: The numerous, effective interfaces cruise-ship builder Meyer Werft in Papenburg, core market and its outstanding infrastruc- between science and industry engender a great the acoustics equipment company Sennheiser in ture. The state is situated at the intersection of deal of practical cooperation, making Lower Burgwedel and the fragrance manufacturer Sym- major transport routes. With JadeWeserPort, Saxony a perfect place to invest. A good example rise in Holzminden also ensure a strong preexist- the region’s new deepwater container port in of this is the Automotive Research Centre Nied- ing infrastructure that lures investments. Wilhelmshaven, as well as additional seaports, ersachsen (NFF) in Wolfsburg and Brunswick, international airports and excellent road and rail which offers a platform for common projects in Franzke: Lower Saxony is also Germany’s networks, Lower Saxony serves as a vital nerve the area of intelligent and sustainable technolo- leading agricultural region. The state’s production center in the heart of Europe. gies. and processing plants for vegetables, meat and dairy products are cutting-edge. With innovative Jeinsen: And not to be forgotten are the nu- Are there any exciting up-and-coming eco- techniques and tools, like autonomous fi eld ro- merous trade fairs in Hannover, which make the nomic sectors in Lower Saxony that investors bots, food isn’t just produced, but processed and state a major location for technological innovation. might not yet associate with the region? packaged as high-value food products as well. The region is a green powerhouse and Ger- What do Lower Saxony’s thriving industries Jeinsen: A somewhat less-known sector many’s largest producer of wind energy, contrib- mean for investors? in Lower Saxony is steel. The state is home to uting more than 7,000 megawatts of renewable modern steel enterprises such as Salzgitter and energy to the grid. In addition, Lower Saxony Jeinsen: Investors choosing Lower Saxony Georgsmarienhütte. Cutting-edge technologies plays a large role in the life sciences and biotech- benefi t from the close proximity to large and are being developed throughout the region.

14 commerce germany May 2013 access your global network

AmCham Germany offers a range of services that bridge companies worldwide and identify opportunities in the international market. Through its current network of 115 AmChams in 102 countries, AmCham Germany serves as your optimal contact for solutions to your international trade and investment matters.

Business in Buenos Aires

Why is Argentina an interesting location for How has the Argentine economy fared during American investors? the global economic crisis?

Argentina has a highly diversifi ed economy. According to the World Bank, Argentina’s The country’s well-developed industrial base GDP grew 8.9% from 2008 to 2012. Exports of showcases key sectors such as agriculture, goods and services quickly recovered from the pharmaceuticals, chemicals and petrochemi- crisis, growing 22% during the same four-year Franzke: Another exciting sector is general cals, biotechnology, design manufacturing period. The unemployment rate is currently the aviation. Premium Aerotec, the world’s leading and automotive. The service sector is well lowest it’s been in 15 years. In addition, national manufacturer of structures and manufacturing established and is gradually developing niche tax revenue has been increasing at a 30% rate systems for aircraft production, has multiple loca- expertise in the more sophisticated segments of over the past four years. tions in Lower Saxony. Also worth mentioning is the value chain, with notable growth in soft- the e-commerce sector, which has seen increas- ware and IT services as well as a wide variety How does AmCham Argentina support its ing investor demand due to an excellent logistics of professional services with high added-value. members? infrastructure, available and spacious facilities, Argentina’s talented workforce, abundant and easy access to qualifi ed human resources natural resources and modern infrastructure AmCham Argentina is front and center in and customers. are a plus. Its prominence in the South Ameri- the ongoing dialogue between the public and can economic subregion, which enjoys a high private sectors in the country. With innovative How does the AmCham Germany network level of overall investment due to its economic and creative proposals, we help various stake- in Lower Saxony assist companies to take full buoyancy and the persistent strength of holders articulate their positions and interests to advantage of the region? commodity prices, is also impossible to over- government offi cials. We support these efforts look. According to the International Monetary by collecting data, preparing press releases, re- Franzke: Lower Saxony has an excellent Fund’s growth index, the Argentine economy sponding proactively to companies’ needs and relationship with AmCham Germany. Events such will grow at a very healthy rate of 3.1% in staying ahead of whatever problems they might as the Chamber’s New Year’s Receptions and 2013. encounter. summer barbecues strengthen our region’s over- all business network, ensuring that the lines of Please describe the economic partnership communication remain open. between the US and Argentina.

Jeinsen: The Lower Saxony chapter fosters Nearly 500 US companies are based in or Daniela Martin industry location by helping prospective com- operating out of Argentina, according to the US Managing Director AmCham Argentina panies fi gure out the region’s particular balance Embassy in Buenos Aires. AmCham Argentina T +5411 4371 4500 of supply and demand. Moreover, we maintain has been promoting bilateral trade and invest- E [email protected] strong contacts with all government agencies ments between the US and Argentina for almost W ww.amchamar.com.ar that support enterprises looking to settle in a century. It brings together nearly 700 compa- Lower Saxony. nies from the US, Argentina and other nations ABOUT AMCHAM ARGENTINA – companies that directly employ over 368,000 people in more than 200 industrial facilities The American Chamber of Commerce in Argen- For more information on doing business throughout the country. These companies cover tina (AmCham Argentina) is a non-governmental, in Saxony-Anhalt and about AmCham all areas of economic activity and represent 19% independent and nonprofi t organization that has been promoting bilateral trade and investment Germany committees active in the area, of Argentina’s GDP. between the US and Argentina for 95 years. please visit www.amcham.de

May 2013 commerce germany 15 People Who Made Our Story Successful

AmCham Germany celebrates its 110th anniversary in 2013. This year also marks leadership transitions for the offices of president and treasurer as well as for the position of general manager. We would like to take this opportunity to look back on the people who have contributed so much to the Chamber over the last 20 years. The following four pages also highlight all the individuals who have served 10 years and longer on the AmCham Germany Board of Directors throughout the last decade.

Fred B. Irwin AmCham Germany President, 1992-2013 Vice Chairman, Citigroup Global Markets Deutschland AG, Frankfurt/M Like no other, he has embodied and defined AmCham Germany‘s path over the last two decades. Dierk Müller AmCham Germany General Manager, 1993-2013 His steady hand and strategic vision has continuously expanded our membership base and has shaped AmCham Germany into the well-known, influential multinational organization it is today.

Ernst-Wilhelm Frings AmCham Germany Treasurer, 1995-2013 Partner, WP, StB, PricewaterhouseCoopers AG Wirtschaftsprüfungsgesellschaft, Frankfurt/M With his keen financial sense and guidance, he has helped maintain AmCham Germany’s financial stability, which enables the Chamber to realize its goals.

May 2013 commerce germany 17 Nick Teller Chief Executive Officer E.R. Capital Holding GmbH & Cie. KG, Hamburg Third term as Vice President Board Member since 2002 Vice President since 2008 Helga Haub Co-owner, Unternehmensgruppe Tengelmann, Wiesbaden Ninth term as Director (since 1995)

Otmar Debald Managing Director, Procter & Gamble Germany GmbH & Co. Operations oHG, Schwalbach Fifth term as Vice President Board Member since 2001 Vice President since 2004

Rügen Leicht Managing Director, IBM Deutschland GmbH, Ehningen Fifth term as Director (since 2004)

Jürgen Gromer Member of the Board Lutz Raettig Marvell Switzerland Sàrl, Bensheim Chairman of the Supervisory Board, Morgan Stanley Bank AG, Frankfurt/M Sixth term as Vice President Seventh term as Board Member (since 1996) Board Member since 1993 Third term as Vice President (since 2009) Vice President since 2001

18 commerce germany May 2013 Michael Mensing Vice President Legal & Public Affairs, UPS Europe S.A./N.V., Brussels, Belgium Seven terms as Director (2000-2012)

Friedbert Heinz Herbold Pfannschmidt Gesellschafter Herbold & Board Member Associates GmbH, Frankfurt/M Inverto AG, Cologne Chair, Nominations Sixth term as Director Committee (1997-2012) (since 2002)

Andreas Schmitz John Kornblum Chairman of the Management Board Senior Counselor, Noerr LLP, Berlin HSBC Trinkaus & Burkhardt AG, Düsseldorf Sixth term as Director (since 2001) Fifth term as Director (since 2003)

Ulrich W. Reinholdt Senior Advisor and Member of the Board of Directors, AIG Europe Norbert Quinkert Frankfurt and Paris, France Chief Executive Officer, Motorola GmbH Fourth term as Director (since 2006) Executive Vice President (1993-2011)

May 2013 commerce germany 19 policy issues

Financial Services Committee Hosts Thelen-Pischke

Frankfurt/M, Feb. 18. This Financial Services Committee meeting examined here are (from left): Volker Sach, Financial Services Committee Co-Chair; Eva the topic of financial-market regulations in Germany and the EU, specifi- Handrick, PwC; Meike Hansen, Fleishman-Hillard Germany GmbH; Thomas cally the EU Capital Requirements Directive (CRD IV) and the German Sanie- Ehrhardt and Alexander Hoffmann, Genworth Financial; Thelen-Pischke; Rolf rungs- und Abwicklungsplanungsgesetz. Members also discussed expected Maihöfer, Financial Services Committee Co-Chair; Bradford Elder, AmCham regulatory measures and asked Hiltrud Thelen-Pischke, Director of Regu- Germany; Andreas Fillmann, Squire Sanders (US) LLP; and Steffen Wurm, latory Financial Services Assurance at PricewaterhouseCoopers (PwC), about Credit Suisse Securities (Europe) Limited. specific aspects of pending and newly implemented regulations. Pictured

Social and Labor Affairs Business of Healthcare Committee Committee Agenda for 2013 Hosts Lauterbach, MdB

Frankfurt/M, Feb. 28. The Social and Labor Affairs Committee met at the Berlin, March 1. The Business of Healthcare Committee met with Prof. Karl new offices of JUSTEM Rechtsanwälte to discuss its agenda for the year. The Lauterbach, MdB (SPD) and health policy spokesperson for his party’s par- meeting featured impulse statements on the topics of women in leadership liamentary group, for a discussion titled “Patient Care of the Future.” The talk and data protection and concluded with the finalization of the committee’s opened with an outlook on future healthcare reforms targeting pharmaceuti- position paper on the German labor market. Pictured here are the meeting’s cal policy, the insurance system and the hospital sector. Attendees also ad- participants. dressed the issues of telemedicine and personalized therapy. Pictured here is Business of Healthcare Committee Chair Matthias Borst (left) with Lauterbach.

20 commerce germany May 2013 TIM Breakfast on Business of Healthcare Innovation and Growth Committee Presents New Paper

Berlin, Feb. 19. The Telecommunications, Internet and Media (TIM) Commit- Berlin, April 18. At a recent Parliamentary Breakfast, the Business of tee gathered in Berlin in late February for another breakfast meeting. Com- Healthcare Committee presented its new position paper, titled “Chal- mittee members discussed the important topics of innovation and growth lenges of Healthcare – Positions of the Healthcare Industry.“ The five with Dr. Michael Mandel, Chief Economic Strategist at the Progressive major topics of the paper, which is part of the new series “AmCham Ger- Policy Institute in Washington, DC, and Thomas Jarzombek, MdB (CDU) many Positions in the Election Year 2013,” were introduced by Business of and member of the German Parliament’s subcommittee on new media. Healthcare Committee Chair Matthias Borst. They included healthcare in Members of the German Startups Association also attended the event and times of demographic change; the need for a holistic, integrated approach added to the lively discussion, marking the first time the organization par- to healthcare; the need to reform governance to provide for more plural- ticipated in a TIM Committee meeting. Pictured here are (from left): Dr. Gun- ism and participation; the importance of prevention; and the significance of nar Bender, TIM Committee Chair; Mandel; Jarzombek; and Mike Cosse, TIM process innovations. The presentation was followed by a panel discussion Committee Co-Chair. that included Members of German Parliament Birgitt Bender (Alliance ‘90/ The Greens), Lars F. Lindemann (FDP) and Dr. Joachim Pfeiffer (CDU) as well as other parliamentarians and committee members present. Pictured here are (from left): Pfeiffer, Bender, Lindemann and Borst.

For more information about the Business of Healthcare Committee, please contact: Julia Pollok T +49 30 288789-24 E [email protected]

To read the German-language position paper, scan this code

Sustainability Breakfast and Tax Committee Meeting

Committee Meeting Berlin, March 20. Members of the Tax Committee addressed a wide range of issues at this meeting, including the recent OECD report on base erosion Berlin, Feb. 21. Continuing its series of breakfast meetings, the Sustainabil- and profit shifting. Committee members also discussed suggested changes ity Committee met with Dr. Georg Nüßlein, MdB (CSU) and energy and to the tax structure for encouraging economic growth in Germany, a topic economic spokesperson for his party’s parliamentary group, to discuss cur- that will be contained in a soon-to-be-published position paper. Additionally, rent developments in the field. The breakfast discussion was followed by a Klaus-Peter Flosbach, MdB (CDU), was on hand to discuss the topic of tax closed-door meeting for Sustainability Committee members to discuss the fairness and the phasing out of undesirable tax bodies. committee’s agenda for 2013.

May 2013 commerce germany 21 event report

BUSINESS IN A MOBILE WORLD A VISIT FROM GERMAN AMBASSADOR AMMON Berlin, Feb. 20. The digital landscape has cre- Stuttgart, Feb. 4. Returning from the Munich of around 100 people. Pictured here are (from ated its own set of challenges and opportunities. Security Conference, Dr. Peter Ammon, left): Marcel Fuchs, United Airlines Inc.; Bernd At this AmCham Germany Forum René German Ambassador to the US, visited the Schaefer-Suren, Le Méridien Stuttgart; Ammon; Schuster, CEO of Telefónica Deutschland Holding Baden-Württemberg regional chapter to discuss and Prof. Gerhard Wegen, Baden-Württemberg AG, spoke on business prospects opened up by the transatlantic relationship with an audience Regional Committee Chair. the mobile revolution. Pictured here is Schuster.

BERLIN: OPEN FOR BUSINESS

© Jürgen Markus Berlin, Feb. 28. Cornelia Yzer, Senator for Economics, Technology and Research for the city LUNCHEON LECTURE ON LEADERSHIP of Berlin, joined US Ambassador to Germany Philip D. Murphy at this reception to discuss Düsseldorf, Feb. 21. Dr. Klaus Engel, Chairman session with Engel. Pictured above are (from left): the economic strength of Germany’s capital. of the Executive Board of Evonik Industries AG, Dr. Sieghardt Rometsch, HSBC Trinkaus & Burk- Attendees, including AmCham Germany mem- gave a talk titled “Leadership in a Global Village hardt AG; Dr. Alexander Schröder-Frerkes, North bers and representatives from various interna- – What Today’s Businesses Need to Know.” The Rhine-Westphalia Regional Committee Chair; tional firms, learned about the long-standing ties local business and political leaders in attendance Engel; Dr. Thomas A. Lange, National-Bank AG; between Berlin and the US as well as the uptick in also took part in an open discussion and Q&A and Dr. Hermann Hollmann, Ford-Werke GmbH. US investment in the city. Pictured here are (from left): Murphy; Yzer; and Frank Riemensperger, AmCham Germany Executive Vice President.

NETWORKING EVENT EXAMINES ARAB SPRING SERVICE CULTURE IN ERFURT

Munich, Feb. 27. Ruprecht Polenz, MdB an expert analysis of the ongoing upheavals in Erfurt, March 20. Reinhard Enders, Managing (CDU) and chairperson of the German Parlia- the Arab world. After discussing the geopolitical Director of Brooks Automation (Germany) GmbH, ment’s Committee on Foreign Affairs, presented and economic consequences of the Arab Spring, a German subsidiary of the US firm Brooks, ex- attendees at this AmCham Germany Forum with Polenz answered questions from the audience. plained the differences between US and German service cultures at this Business After Hours event.

22 commerce germany May 2013 WHAT IT TAKES TO GET AIRBORNE

Berlin, March 14. Attendees at this AmCham Ger- challenges facing the aviation industry. Pictured many Forum heard from Klaus-Peter Siegloch, here are (from left) Dr. Serkan Tavasli, proXcel © Jürgen Markus President of the Bundesverband der Deutschen GmbH; Siegloch; and Carl Graf von Hohenthal, Luftverkehrswirtschaft e.V. (BDL), about the Berlin-Brandenburg Regional Committee Chair. PROMOTING SCIENCE IN GERMANY

Düsseldorf, March 20. At this Business Luncheon, TRANSFORMATION THROUGH INNOVATION dozens of business and political leaders turned out to hear Prof. Andreas Schlüter, General Frankfurt/M, April 16. The atmosphere at this Secretary of the Stifterverband für die Deutsche Business Luncheon was imbued with the spirit Wissenschaft, give a comparative analysis of of innovation. Speaking to an engaged audience, scientific innovation in Germany. Pictured here is Oliver Bussmann, Global Chief Information Schlüter. Officer and Corporate Officer of SAP AG, outlined his company’s unique and innovative path to success and its ability to transform cutting-edge ideas into a corporate bottom line. Pictured here are Bussmann (left) and Otmar Debald, AmCham Germany Vice President.

SOCIAL + TECHNOLOGY + MEDIA

Munich, March 20. Jane Gilson, Chief Oper- ating Officer at Microsoft Deutschland GmbH, gave a speech titled “Social @ Microsoft – It’s a Culture Thing” at this Business After Hours FREEH’S RISK MANAGEMENT WISDOM event. Following her talk, guests asked Gilson a range of questions about the role social me- Stuttgart, April 11. At this Business Luncheon, address compliance. Pictured here are (from dia plays at the company, creating a lively at- Louis J. Freeh, Chairman of Pepper Hamilton, left): Prof. Gerhard Wegen, Baden-Württem- mosphere of discussion. Pictured here are (from LLP, and a former FBI director and federal judge, berg Regional Committee Chair; Freeh; Eugene left): Shelley McKinley, Microsoft Deutschland championed the idea of corporate self-regulation Sullivan, Pepper Hamilton, LLP; and Marius GmbH; Gilson; and Annabelle Atchison, Micro- and risk management as the smartest way to Möller, PricewaterhouseCoopers AG. soft Deutschland GmbH.

May 2013 commerce germany 23 expert briefings and conferences

PREPARING FOR TAX CHANGES

Leipzig, March 5. The German Parliament could IMPROVING HUMAN CAPITAL make a number of proposed changes to the coun- try’s corporate tax code in 2013. During this itera- Frankfurt/M, March 8. Attendees at this event Stock, CEO of the Grünenthal Group, spoke tion of the AmCham Germany-Pricewaterhouse- learned how to best develop talent at their about the process of transforming his company; Coopers (PwC) lecture series on international tax companies to improve operational performance and Prof. C. B. Bhattacharya (pictured here), highlights, Dr. Dorit Seiler, a PwC tax consult- and create competitive advantage. Prof. Bart E.ON chair professor in corporate responsibil- ant, and her PwC colleague and Saxony Regional van Ark, Executive Vice President and Chief ity at the European School of Management Committee Co-Chair Brigit Thalhammer ex- Economist of The Conference Board, a cohost and Technology (ESMT), also a cohost of the plored various aspects of the proposals, including of the event, presented the results of his com- event, addressed the role of strategic corporate changes to the German real estate transfer tax pany’s CEO Challenge 2013; Dr. Harald F. responsibility in the human capital challenge. and the specific aspects of the German income tax law. Pictured here are Thalhammer (left) and Seiler.

AMCHAM GERMANY BUSINESS DEVELOPMENT THROUGH JUNE 2013

BUSINESS AS USUAL … ... is not easy these days. New laws, new re- gulations, new structures: The business world is always shifting. So you can keep pace with relevant changes, we offer events that are always up to date, featuring experts from Am- FUTURE OF REAL ESTATE TAX Cham Germany’s corporate members – from the business world, for the business world. Düsseldorf, March 21. Legislators are currently by PricewaterhouseCoopers (PwC), four experts considering adjusting Germany’s real estate discussed what effects proposed changes to UPCOMING EXPERT BRIEFINGS AND transfer tax – a perennial stumbling block for the tax might have on businesses. Pictured here CONFERENCES companies undergoing restructuring both in Ger- (standing) are event speakers Marcel Mies (left) Expert Briefing on Big Data many and abroad. At an expert briefing cohosted and Friederike Mostler, both of PwC. Hosts: SAS Institute GmbH and EMC Deutschland GmbH Date: June 6; location: Frankfurt/M US INVESTMENTS IN GERMANY

International Tax Highlights Frankfurt/M, March 14. In KPMG’s two-part brief- Host: PricewaterhouseCoopers AG ing on tax-code changes in the US and Germany, Date: June 24; location: Düsseldorf Christian Athanasoulas, Principal in Charge of Tax at KPMG in New England and upstate New To register for one of these events or to York, outlined the effects of alterations to Ameri- book your own Expert Briefing or Forum, can tax law on multinationals’ investments in please contact: Germany. KPMG Partner Marko Gründig also Karl M. Mallach, Manager spoke on the moral dimension of tax laws in vari- Business Development & Conferences ous industrialized countries, and KPMG Partner T +49 69 929104-51 Dr. Oliver Heinsen (pictured here), detailed E [email protected] changes to the German tax code relevant to US companies with investments in Germany.

24 commerce germany May 2013 executive member spotlight

Airbus Plant in Mobile, Alabama: Taking Up the Challenge

EADS CEO Tom Enders speaks at the groundbreaking ceremony of the Airbus Final Assembly Line in Mobile.

Manufacturing epicenter Job creation Bolsters US aerospace industry

A giant leap forward in the history Behind all the fanfare surrounding the Demonstrating commitment ground-breaking ceremony stands a true busi- of EADS and Airbus took place on ness case and a win-win for both the US aero- Airbus’s decision to establish its Final April 8, 2013. space industry and for Airbus. Assembly Line in Mobile refl ects the company’s long-term commitment to the US market and to An American aerospace hub its highly skilled American workforce. The Mobile n this day, our largest division offi cially production center will be the latest in a series broke ground on American soil with Airbus will invest $600 million to build of Airbus investments in the US, including engi- construction of the Airbus Final As- its new American manufacturing center in neering centers in Wichita, Kansas, and Mobile; Osembly Line in Mobile, Alabama, which Mobile. This state-of-the-art production facility a world-class training facility in Miami; and a will be our company’s epicenter of US manufac- will create thousands of new jobs along the regional support and spares center in Ashburn, turing operations. Only a few years from now, the Gulf Coast, including more than 3,000 initial Virginia. These investments have allowed Airbus world’s best-selling single-aisle aircraft family – construction jobs, approximately 1,000 highly to both benefi t from and foster entrepreneurial the A320 – will be “Made in America.” April 8 skilled direct manufacturing and program- dynamism and innovation in the US aerospace was a very proud day for Airbus and EADS and a management positions and an additional industry. further step in our transatlantic ties with the US. 3,700 indirect jobs.

Tom Enders CEO EADS 4, Rue du Groupe d’Or BP 90112 31703 Blagnac Cedex France W www.eads.com

ABOUT THE COMPANY

EADS is a global leader in aerospace, defense and related services. In 2012, the Group – comprising Airbus, Astrium, Cassidian and Euro- copter – generated revenues of 356.5 billion and employed a workforce of over 140,000. The Airbus Final Assembly Line in Mobile (depicted here in a 3-D visualization) will create thousands of jobs.

May 2013 commerce germany 25 chamber news

HTHANK YOUJ

AmCham Germany would like to thank the following departing members of the Board of Directors: Mentoring Program for Women in Leadership Hans-Jürgen Huber Hamburg, Feb. 6. PRAESTA Deutschland’s Anne Sutthoff introduced the Top Management Cross-Com- Joachim Kellner pany Mentoring Program to a small group of senior executives at this event co-hosted by Dr. Peter Hannes Schwaderer Blauwhoff, Chairman of the Management Board at Deutsche Shell Holding GmbH, and Nicholas R. Teller, AmCham Germany Vice President. The program, which is being launched in Germany this spring, seeks to provide talented businesswomen with high-ranking mentors in order to prepare them for senior We are grateful for your years of service. leadership positions. Pictured above are participants at the event.

For more information on the mentoring program, please contact Anne Sutthoff at [email protected]

US Ambassador Murphy Hosted at Working Group Meeting

Berlin, April 25. The AmCham Germany Transatlantic Aerospace and Defense Working Group kicked off its new series of cooperative events by holding a parliamentary breakfast in collaboration with the German Mari- time Academy. US Ambassador to Germany Philip D. Murphy spoke on the topic of transatlantic cooperation after the re-election of President Obama. Committee Chair James Monroe provided remarks from an industry per- spective, highlighting the success story of transatlantic cooperation in aero- space and defense. amcham germany in the press

US fi rms warn of skilled-labor system, while a majority (93%) also confi dence that commerce in Germa- shortage in Germany want to see the impending skilled-la- ny can be further expanded.” […] […] An overwhelming majority bor shortage fought with increased (Translated from the original German article in (85%) of US fi rms therefore see a immigration of qualifi ed workers. the Deutsche Welle on March 13, 2013) large or very large need for reforms in (Translated from the original German article in Germany if the country wants to keep the Handelsblatt on March 13, 2013) Americans favor Germany as up with international competition. investment location According to Bernhard Mattes, it’s US companies promote reform […] American companies with Ger- high time to revive “Agenda 2010,” a in Germany man branches or subsidiaries are reform project started in 2003. “Ger- […] “The really great thing about this largely satisfi ed with the country as many needs another jump start,” he study is that US investors don’t just an investment location. A total of said. […] The companies’ list of de- expect Germany to develop in a posi- 81% of these investors evaluate it sired reforms refl ects their concern tive direction, but want to expand their positively, according to a survey of 58 about this issue [of qualifi ed work- business plans and strategies as well,” American fi rms employing a total of ers]. Around 96% of surveyed compa- said Bernhard Mattes, Vice President of 240,000 workers in Germany that nies call for a more centralized school AmCham Germany. “This expresses was conducted by AmCham

26 commerce germany May 2013 New Co-Chairs for Government Relations Committee

AmCham Germany’s Government Relations Committee is now under the new leadership of Co-Chairs Dr. Wolfgang Dierker (left) and Gerrit Riemer (right). Dierker is the Director of Government Affairs and Policy at General Electric Corporate, while Riemer is Chief Representative at ThyssenKrupp AG in Berlin.

European AmChams Convene in EU Capital HTHANK YOUJ Brussels, March 20-22. Representatives from 22 individual chambers throughout Europe convened for the 10th annual AmChams in Europe Brus- AmCham Germany thanks Hans-Peter Teufers for his sels Briefing hosted by AmCham EU. The event kicked off with a network- outstanding achievements as Government Relations Committee Chair. ing cocktail at the European Parliament building, followed by AmCham EU’s Transatlantic Conference, which focused on the Transatlantic Trade and In- vestment Partnership (TTIP). A speech from US Ambassador to the EU Wil- liam E. Kennard (pictured above), who highlighted the importance of the New Staffer negotiations over TTIP, concluded the conference. AmCham representatives used the event’s policy briefing to discuss a wide range of important top- Daniel Hawk joins AmCham Germany’s Frank- ics, including data protection, transportation and environmental legislation, furt/M office as Assistant, Government and healthcare and taxation. Press Relations. Hawk previously served as a Fulbright English Teaching Assistant in Stutt- For more information on American Chambers of Commerce in Europe, gart. He holds bachelor’s degrees in global poli- please visit www.amchamsineurope.com tics and German from Miami University of Ohio.

Germany. In particular, the country’s company cars since their higher pur- VDGH chair represents diagnos- viewpoint of the diagnostics industry, highly qualified workforce and eco- chasing price leads to higher taxes. tics industry at AmCham Germany stating “medicine is getting more nomic stability make the difference “Our request is to eliminate this dis- […] VDGH [Verband der Diagnostica- costly and diagnostics more impor- for the surveyed companies. […] advantage. We’re not looking for Industrie] Chair Matthias Borst pre- tant,” and named as examples pre- (Translated from the original German article purchasing incentives,” Mattes said. sented the position paper “Challeng- vention and early detection, personal- in the Frankfurter Allgemeine Zeitung on He also pressed for a more propor- es of Healthcare – Positions of the ized medicine and gene sequencing. March 14, 2013) tional implementation of the Ener- Healthcare Industry” in his role as […] In a later press conference, Borst giewende, asserting that potential [AmCham Germany Business of said innovation shouldn’t be further US firms bemoan bureaucracy increases in energy costs were Healthcare] Committee Chair at the impeded. For that reason it was im- […] Bernhard Mattes identified a discouraging energy-intensive indus- opening of a parliamentary breakfast portant the healthcare industry be number of places where Germany tries from further investments or in Berlin […] The point of the paper, able to plan. […] He called for politi- could stand some improvement. […] encouraging them to invest else- according to Borst, is to contribute to cians to ensure more structure: “We For example, e-mobility: For years where. […] the development and the future pre- don’t always expect a positive deci- the problem has been discussed – (Translated from the original German article in paredness of the German healthcare sion, but we need a decision to be to no avail – that electric automo- the Tagesspiegel on March 14, 2013) system. […] He also spoke as the able to plan.” […] biles make unattractive options for leader of VDGH and expressed the (Translated from the original German article on the VDGH website on April 19, 2013)

May 2013 commerce germany 27 member insights

Sustainable Energy-Distribution Solutions

he safe and efficient distribution percentage increase of atmospheric SF6 rate SF6. Medium-voltage distribution

of energy is a key issue facing is the highest of all greenhouse gases. systems, on the other hand, do. SF6-free

modern society. In recent years, A full 80% of SF6 emis- vacuum-interruption and Tthe EU has instituted regulations sions can be traced to Green and sustainable cast-resin technologies that require the elimination of hazard- electrical switchgear technologies have were introduced 40 years ous substances from many products in used for insulation and ago and are now as the energy-distribution sector. These circuit interruption. gained an undeniable compact and efficient competitive edge in regulations continue to tighten, as Accidents involving as their SF6 alternatives,

can be seen in the EU’s recasting of its switchgear that use SF6 energy distribution but with a longer life directive restricting the use of haz- can have a significant span and without any Andreas Ritschel Marketing ardous substances in electrical and impact on the environment. Although environmental risks. Eaton Industries GmbH Hein-Moeller-Str. 7-11 electronic equipment. The market has such accidents are unlikely to occur, oc- Eaton’s SF6-free medium-voltage responded, and green and sustainable casional leaks of the gas remain practi- switchgear Xiria has proved success- 53115 Bonn T +49 228 6021710 technologies have gained an undeni- cally unavoidable. This poses a constant ful on the market because utility com- E [email protected] able edge. risk when a switching system is used in panies took not only initial investment W www.eaton.eu www.greenswitching.com One of the most hazardous green- a public location. costs into account but potential sav- house gases identified by the Kyoto Pro- Unfortunately, high-voltage energy- ings during the switchgear’s life cycle

tocol is sulfur hexafluoride (SF6). Recent distribution systems do not yet have an as well. After all, a sustainable solution studies have shown that the annual alternative to switchgear that incorpo- can also be a profitable one.

Employee Health as a Competitive Factor

mployee absences due to ill- use. In other words, the time is ripe for These tools also enable medical and ness cost companies from 1200 smartphone apps to play a larger role dietary experts to take advantage of on- to 1500 per employee per day; as a tool in corporate health manage- line networking opportunities to quickly refilling a position with a new ment (CHM). provide individual help on health issues. E 1 employee can cost up to 23,000. This The digitalization and internation- Most health analyses conducted means that next to financial figures, alization of working life present major through apps and Internet portals start employee health constitutes the most challenges for successful CHM. Compa- with a health check. This check yields important performance indicator for nies with global reach and mobile work- tailor-made steps for the CHM program company management. places rely on the latest generation of participants to take that draw from the While companies can certainly innovative CHM tools to keep employ- individual’s personal objectives and pref- Harald Holzer CEO measure the health of their individual ees healthy and avoid the costs of em- erences. Measurement data such as stress vitaliberty GmbH employees, these employ- ployee illness. Integrating level, amount of exercise and weight are Augustaanlage 54-56 ees need measurement apps and Internet portals easily factored in, allowing health profes- 68165 Mannheim Employee health is T +49 621 150214-0 tools to use indepen- into CHM programs cre- sionals to round out a company’s overall E [email protected] dently during both leisure a key performance ates completely new ways CHM program with individual, holistic W www.vitaliberty.de time and working hours indicator of reaching and motivating coaching sessions, health days and in- to ensure accuracy. Such employees. With a web- depth seminars. For companies intent tools should collect and evaluate health based solution, employees gain access on pursuing the competitive advantages data over longer periods of time while to health programs and information on offered by employee health, these meas- remaining enjoyable for participants to health topics no matter their location. ures make a huge difference.

28 commerce germany May 2013 new members

FEBRUARY TO MAY 2013

PATRON MEMBER PREU BOHLIG & PARTNER b-k-p Consulting GmbH GÖRG Partnerschaft von Attorneys-at-Law Felix Babilas Rechtsanwälten Harris Williams & Co. Dr. Ludwig von Zumbusch Dipl.-Kfm. Jochen Buchele Dr. Frank Evers Jeffery H. Perkins Partner Managing Director Munich CMS Hasche Sigle Graf von Westphalen Frankfurt/M Partnerschaft von Rechtsanwälten und Rechtsanwälte Wirtschaftsprüfer Quinn Emanuel Urquhart & Sullivan, Steuerberatern Steuerberater EXECUTIVE MEMBER LLP Dr. Karsten Grillitsch Partnerschaft Dr. Nadine Herrmann Dr. Malte J. Hiort Yahoo! Deutschland GmbH Partner DuPont de Nemours (Deutschland) Robert A. Heym Heiko Genzlinger Hamburg GmbH Vice President Sales & Managing Director Christian Beers KPMG AG Munich Schiedermair Rechtsanwälte Wirtschaftsprüfungsgesellschaft Partnerschaftsgesellschaft Fragomen Global LLP Dipl.-Kfm. Michael Pritzer CORPORATE MEMBERS Jörg Rehder Global Immigration Services Kristin Zettlemoyer Rechtsanwalt, Attorney-at-Law, Jasmin Ritter ATELIER IMAGE Solicitor (England & Wales), Counsel PricewaterhouseCoopers AG Made to Measure | Masskonfektion Frankfurt/M KSB Aktiengesellschaft Wirtschaftsprüfungsgesellschaft Gerd Schwärzler, Owner Klaus Barmann Dipl.-Kfm. Detlef Bauer Munich Skubch & Company Managment Consultants GmbH Latham & Watkins LLP RBS RoeverBroennerSusat GmbH Conference & Touring C&T GmbH Christiane Skubch-Janssen Attorneys Rechtsanwälte & Co. KG Peter Antoni Authorised Officer Dr. Thomas Fox Wirtschaftsprüfungsgesellschaft General Manager Wiesbaden Steuerberatungsgesellschaft Berlin LENOVO Deutschland GmbH Dr. Peter H. Eggers STUTE Rechtsanwälte Stefan Engel Heliatek GmbH Annett Stute, Sozia, Rechtsanwältin, Thilo Bayerlander The Conference Board, Inc. Thibaud le Séguillon, CEO Fachanwältin für Arbeitsrecht Robert Pasquier Dipl.-Oec. Rudolf Schulze Vohren Dresden Erfurt Oppenhoff & Partner INDIVIDUAL MEMBERS Managing Partners International oHG The Conference Board, Inc. Dr. Oliver Kessler Executive Search & Management Vittoria Barbaso Klaus Arnhold Consultancy Program Manager Pfizer Deutschland GmbH Dorothea Böhm Dresden – New York Brussels, Belgium Annett Enderle Dipl.-Pol. Alex S. German Patrick Weiland, Executive Partner Clemens Jahn Dresden Office Managing Director Wolf Group Pfizer Deutschland GmbH Jutta Ludwig Dresden Head office, Germany Dr. Christoph Heinemann Hans-Joachim Wolf Richard Markus Thomas Reichart MH TransConsult, LLC Chairman & CEO proXcel GmbH Dr. Daniel Schlösser Matthew Held, Principal Sternenfels Schafiq Amini Alan Solansky Newtown, PA, USA Minh Ngo Vuong World Trade Center Stuttgart GmbH Alex J. Spencer Dipl.-Kfm. Johannes Stempinsky Motion Picture Association (MPA) Dietmar R. Goetz Reverse Logistics GmbH Dr. Jannis Vitzthum Christian Sommer CEO, President Patrick Wiedemann Country Representative, Germany Stuttgart Brussels, Belgium Sky Deutschland AG DELEGATED MEMBERS Dr. Holger Enßlin For more information about Ostendorf-Morris Company Prof. Wolfram Winter your membership or to become David P. O’Neill APCOA Parking Holdings GmbH Simon Wimmer Executive Managing Director & Partner Dr. Guenther Akkermann a member, please contact: Cleveland, OH, USA Dr. Dietmar Geppert Software AG Sibylle Wagner Dr. Wolfram Jost Manager, Membership Penske Logistics Europe GmbH Atreus GmbH Simon P. Sexton Interim Management Conference & Touring C&T GmbH Development Strategic Account Executive Katharina le Thierry Regina Puga-Hertzsch T +49 69 929104-31 Düsseldorf E [email protected] Bird & Bird LLP Stefan Münch

What brought APCOA PARKING Group to AmCham Germany? APCOA PARKING Group is the top parking manager in Europe and has subsidiaries in 12 countries. We appreciate AmCham Germany’s highly interesting and professional events. The organization helps us improve our business network.

Ralf Bender, CEO of APCOA Parking Holdings GmbH

May 2013 commerce germany 29 announcements imprint

German-American Business Forum 2013 commerce germany

ACC Verlag & Services GmbH The German American Chambers of Commerce (GACC), in cooperation with Germany Trade and Invest Dr. Dierk Müller, General Manager (GTAI) and the Northern Germany Regional Committee, invite you to take part in the German-Ameri- Börsenplatz 7-11, 60313 Frankfurt/M can Business Forum to be held in Hamburg on June 4, 2013. The event is aimed at German companies that would like to expand their economic relations with the US. Editorial and Business Offi ces Patricia Limburg, Ginger Kern T +49 69 929104-40, +49 69 929104-53 For more information or to register, please visit www.da-wt.com F +49 69 929104-11 E [email protected], [email protected] W www.amcham.de

New Online Magazine Launched Editorial team Heidi Roecks (editor) The F.A.Z.-Institut has launched a new online magazine, “Immobilienfaktor.” This publication targets all Jonathan Pattishall, Gregory Smith (intern) those interested in current developments in property markets, the real estate industry and business locations. Graphics and layout Giulia Schneck To subscribe free of charge, please visit www.immobilienfaktor.de All representing F.A.Z.-Institut für Management-, Markt- und Medieninformationen GmbH, Frankfurt/M

Advertising Administration New Frontiers Forum Honors JFK Visit Sabine Karbowy Hauptstr. 15, 65795 Hattersheim/M In cooperation with the John F. Kennedy Atlantic Forum and in honor Communications Committee th of the 50 anniversary of President Kennedy’s visit to Germany, Am- Carl Graf von Hohenthal, Chair Cham Germany is holding the New Frontiers Forum and a gala dinner Brunswick Group GmbH on June 26 in Berlin. Photo credits Thinkstock: cover, pp. 6, 12, 21, 31; Fotolia: p. 14 For more information, please contact John Fogarasi at the

© Abbie Rowe. White House Photographs. John F. John F. White House Photographs. Abbie Rowe. © Boston and Museum, Presidential Library Kennedy John F. Kennedy Atlantic Forum: [email protected] commerce germany is the offi cial periodical of the American Chamber of Commerce in Germany e.V. It is published for the Chamber by ACC Verlag & Services GmbH. Opinions expressed in articles are The 2013 Corporate Responsibility Issue not necessarily those of the Chamber or of ACC Verlag & Services GmbH or of F.A.Z.-Institut für Management-, To acknowledge the unique combination of corporate value and social responsi- Markt- und Medieninformationen GmbH. Contributor opinions are not necessarily shared by the editor. bility, AmCham Germany and the F.A.Z.-Institut again joined together to copub- All members of the American Chamber of Commerce th lish their 8 report on corporate responsibility. Published in April 2013, this issue in Germany e.V. receive one free copy of the publica- of the annual German-language publication features contributions from multina- tion. Copyright by American Chamber of Commerce in tional companies and expert commentary that explore such topics as the support Germany e.V. All rights reserved. The contents of this publication may not be reproduced in whole or in part and development of young professionals, work-time models and targeted collab- without the consent of the copyright owner. oration with schools and universities as opportunities for growth and innovation. Alle Rechte vorbehalten. Nachdruck, auch auszugs- For more information or to order a copy of the book, please visit www.amcham.de/ weise, nur mit ausdrücklicher Genehmigung des Verlags.

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NEXT ISSUE OF COMMERCE GERMANY: July 18, 2013 ISSN 0010-2857 ADVERTISING CLOSING DATE: June 20, 2013 Index of companies Our topics will include: Bird & Bird LLP 8 Dow Deutschland Inc. 12 Social media: What does it mean for businesses? EADS 25 Eaton Industries GmbH 28 Special report: Annual Membership Meeting 2013 GE Energy Germany 7 Interns‘ arrival: AmCham Germany‘s successful initiative continues HOCHTIEF Solutions AG 8 IBM Deutschland GmbH 6 Contact: Contact: vitaliberty GmbH 28 Sabine Karbowy Barbara Böhnke Advertisers’ index T +49 6190 889640 T +49 33398 679725 Alvarez & Marsal Deutschland GmbH 4 M +49 171 7579768 M +49 178 7988882 IBM Deutschland GmbH 9 F +49 6190 889641 F +49 33398 679724 Microsoft Corp. 13 Siemens AG 32 E [email protected] E [email protected] United Airlines/Flughafen Stuttgart 2

30 commerce germany May 2013 chamber calendar

AmCham Germany June 7 June 7-8 June 10 2013 event highlights Board of Directors Meeting 110th Annual Membership Business Dinner Please see Meeting www.amcham.de (Board, Patron and Rüdiger A. Günther for the latest updates Executive Members only) All members CFO invited to attend JENOPTIK AG

Light blue = events wholly or partially in English Munich Munich Dresden

June 14 June 18 June 20 June 26

AmCham Germany Forum AmCham Germany Forum Business Luncheon Expert Briefi ng

Dr. Peter Ramsauer Jan Christoph Wiedemann Malu Dreyer EMC Deutschland GmbH Bundesminister für Verkehr, CEO, enviacon international Ministerpräsidentin and SAS Institute GmbH Bau und Stadtentwicklung Rheinland-Pfalz Topic: Allgemeine Fragen Topic: Big Data zum US-Geschäft, Erfahrungsberichte

Munich Nuremberg Frankfurt/M Frankfurt/M

June 28 July 4 July 23 Aug. 29

Summer Barbecue Fourth of July Business After Hours International Summer Summer Barbecue Business Barbecue Latham & Watkins LLP

Topic: Ablauf einer M&A-Auktion unter Berücksichtigung aktueller M&A-Trends

Düsseldorf Frankfurt/M Munich Dresden

Sept. 18 Sept. 19 Oct. 1 Oct. 9

Business Luncheon Board of Directors Meeting Business Luncheon AmCham Germany Forum

Frank Riemensperger (Board, Patron and Frank Sportolari Carlos H. Galaniuk Vorsitzender der Executive Members only) President Geschäftsführung UPS Germany Topic: Rechtliche Aspekte Accenture Deutschland des US-Geschäfts

Düsseldorf Stuttgart Frankfurt/M Nuremberg

Oct. 30 Nov. 13-14 Nov. 28 Nov. 28 Dec. 5

Business Luncheon Seventh Annual Thanksgiving Dinner Thanksgiving Dinner Board of Directors Meeting Transatlantic Business Roland Koch Conference (Board, Patron and Chairman of the Executive Executive Members only) Board Bilfi nger SE

Frankfurt/M Frankfurt/M Düsseldorf Hannover Berlin © Bilfinger

May 2013 commerce germany 31 Building cities worth building a future in. Siemens answers help create sustainable cities – places that are more lasting, livable and prosperous.

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