2019 Media Kit NEWS AND INFORMATION FOR WASHINGTON D.C. AND OUR NATION
CELEBRATING 50 YEARS AS AMERICA’S LGBTQ NEWS SOURCE
OCTOBER 1969 The Gay Blade fi rst published as a monthly newsletter. JUNE 1972 Blade publishes fi rst multi-page edition. JULY 1974 Blade printed in newsprint for fi rst time. 1979 Timeline Blade changes publication from monthly to bi-weekly. 50 Years of the Washington Blade OCTOBER 1980 Name changed to The Washington Blade was founded in 1969 as a The Washington Blade. black & white, one-sheet community newsletter. JANUARY 1983 In 2019 the Blade celebrates its 50th anniversary Washington Blade publishes weekly. as America’s LGBT News Source. The Washington SEPTEMBER 1995 Blade was selected to join the pool rotation for the Online edition of White House Press Corps, becoming the fi rst LGBT Washington Blade launched. publication to participate in these duties. Readers OCTOBER 2008 John McCain becomes fi rst locally and globally rely on the Blade’s unmatched Republican presidential coverage, which has garnered scores of local and nominee to do interview with APRIL 2010 LGBT publication. national journalism awards. The Blade is recognized Washington Blade purchased by as the nation’s “Newspaper of Record for the Brown, Naff, Pitts Omnimedia. LGBT Community.” 2013 Washington Blade admitted to White House pool rotation (First LGBT publication ever). OCTOBER 2019 Washington Blade celebrates 50th Anniversary.
202.747.2077 CREATIVE DESIGN/PRODUCTION AZERCREATIVE.COM NEWS AND INFORMATION FOR WASHINGTON D.C. AND OUR NATION
CELEBRATING 50 YEARS AS AMERICA’S LGBTQ NEWS SOURCE Readership
202.747.2077 CREATIVE DESIGN/PRODUCTION AZERCREATIVE.COM NEWS AND INFORMATION FOR WASHINGTON D.C. AND OUR NATION
CELEBRATING 50 YEARS AS AMERICA’S LGBTQ NEWS SOURCE
Purchasing Power
TRAVEL Short Vacation 68%(1-3 Nights) Long Vacation 60%(4+ Nights)
DINING of Blade readers eat 87%dinner out at least once during the week.
of Blade readers spend at 55%least $100 a week on meals and drinks at restaurants and bars.
of Blade readers 65%eat dinner out 2-5 times a week.
CREATIVE DESIGN/PRODUCTION 202.747.2077 Data from 2017 Community Market Survey AZERCREATIVE.COM NEWS AND INFORMATION FOR WASHINGTON D.C. AND OUR NATION
CELEBRATING 50 YEARS AS AMERICA’S LGBTQ NEWS SOURCE
BLADE READERS HAVE MADE THESE PURCHASES In The Past 12 Months
CREATIVE DESIGN/PRODUCTION 202.747.2077 Data from 2017 Community Market Survey AZERCREATIVE.COM NEWS AND INFORMATION FOR WASHINGTON D.C. AND OUR NATION
CELEBRATING 50 YEARS AS AMERICA’S LGBTQ NEWS SOURCE Community Snapshot
gender
education
status
• 10% of DC residents identify as lesbian, gay, bisexual or transgender – highest percentage in the country. • Gay consumers are 3.4 times more likely to have a household income over $250,000. • 89% of gay men & lesbians are highly likely to seek out brands that advertise uniquely to them. • 55% of gay consumers prefer to buy from the “top-of-the-line.”
CREATIVE DESIGN/PRODUCTION 202.747.2077 Data from 2017 Community Market Survey AZERCREATIVE.COM NEWS AND INFORMATION FOR WASHINGTON D.C. AND OUR NATION
CELEBRATING 50 YEARS AS AMERICA’S LGBTQ NEWS SOURCE Real Estate
Plan on buying a single family home
Plan on buying a vacation home
Plan on spending between $250,000 - $1,000,000
CREATIVE DESIGN/PRODUCTION 202.747.2077 Data from 2017 Community Market Survey AZERCREATIVE.COM NEWS AND INFORMATION FOR WASHINGTON D.C. AND OUR NATION
CELEBRATING 50 YEARS AS AMERICA’S LGBTQ NEWS SOURCE 2019 Editorial Calendar
JANUARY FEBRUARY march APRIL 04 01 Valentine’s Dining & 01 Spring Arts Preview 05 11 New Year, New You Gift Guide 08 12 Spring Real Estate Skin, Fitness, Health, 08 D.C’S Most Eligible 15 Gay Families 19 Spirituality Weight Loss LGBT Singles Issue Education & Summer Easter & Pasover 18 09 D.C’S Most Eligible Camp Planning 26 Home and Garden LGBT Singles Party 25 22 Wedding Planning Guide 15 President’s Day Sales 29 22
MAY JUNE JULY august 07 Capital Pride 03 05 02 Mid City Dog Days Celebration Issue Sidewalk Sale 10 Mother’s Day 12 Summer in the City 08 Pride on the Pier & Rehoboth Summer 09 Back to School 17 Pride Parade Viewing Party 19 7th Annual Sports Kickoff Party Issue & Party 16 14 Capital Pride Wrap-Up Issue 17 Rehoboth Summer 26 Pets Issue 23 Preview Issue 21 30 Labor Day Sales 24 DC Black Pride 28 Independence Day Sales 31 Capital Pride Preview
september october november december
06 04 Gay Families: 01 06 Holiday Gift Guide III Private School Enrollment 13 Fall Arts Preview 08 Veteran’s Day Sales 13 Holiday Gift Guide IV 19 Best of Gay DC Party 11 National Coming Out Day/ 15 Holiday Entertainment 20 Christmas Worship Columbus Day Sales Preview 20 Best of Gay DC Issue 27 Year in Review 18 Blade 22 Holiday Gift Guide I 27 Fall Real Estate Anniversary Issue 29 Holiday Gift Guide II 25 Halloween 202.747.2077 CREATIVE DESIGN/PRODUCTION AZERCREATIVE.COM
CALENDAR IS SUBJECT TO CHANGE. NEWS AND INFORMATION FOR WASHINGTON D.C. AND OUR NATION
CELEBRATING 50 YEARS AS AMERICA’S LGBTQ NEWS SOURCE Contact Us PUBLISHER LYNNE J. BROWN, EXT. 8075 [email protected] SENIOR ACCOUNT EXECUTIVES BRIAN PITTS, EXT. 8089 [email protected]
JOE HICKLING, EXT. 8094 [email protected] MARKETING & EVENTS STEPHEN RUTGERS, EXT. 8077 [email protected] CLASSIFIED ADVERTISING/ ADMINISTRATION PHILLIP G. ROCKSTROH, EXT. 8092 [email protected]
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