UEFA Champions League Digital outreach 2013

Average 22.5 million fans watched in Germany (peak FINAL TV VIEWING 23.78m) – highest TV audience since UEFA EURO 2012

AUDIENCE

150m+ (PROJECTED)

Three highest audiences in Germany in 2013 so far are all for UEFA Champions League fixtures Global unique reach more than 360 million The world’s most-watched annual sporting event

UEFA.COM A record 26.3 million visits in April

Visits from over % increase on 2012 final 230 13% 25% 20% year-on-year increase in of visits from countries or territories growth in visits visitors to the UEFA mobile and tablets from all corners Champions League (growing 78% YoY) of the globe section UEFA Champions League the main traffic driver to UEFA.com UEFA Champions League site nominated for a Webby

TWITTER 4.8 Most mentioned player million Arjen Robben Tweets in 3.5 hours on 1 million+ tweets final night 10 stars have their photo taken as Twitter Mirror is used in a footballing Top moment environment for 1.1m 103k Reaction to the the first time full-time whistle – 117,601 tweets @ChampionsLeague New followers per minute followers during final week

#UCLfinal 1,000+ tweets on Wembley 150,824 on the day of the final giant screens during the final (total 190,000)

Teams arrive in UEFA Champions League semi-final, second legs

Referee announced Number of tweets

April May Mentions of #UCLfinal, UEFA’s official hashtag

TOP 3 ACTIVE COUNTRIES: FACEBOOK INDONESIA, MEXICO & BRAZIL 74posts 8.9m TOTAL 53,498 LIKES comments 70,857 shares 175,000 + new fans

188.7% GROWTH OVER THE SEASON

171K likes for the official UEFA Women’s Champions League page – up248% this year

GOOGLE+ total +1s 4million & followers 5 7th highest Hangouts + page in the streamed live world

Fans from around the world join Hangouts with Steve McManaman, , Patrik Andersson, Giovanni van Bronckhorst, Robert Pirès and Karl-Heinz Riedle: 7 European Cup winners’ medals between them

YOUTUBE

First European integration of 2 million+ a Hangout and livestream of Ultimate channel views Champions match producing +7k hours of live viewing hours by fans Videos posted in seven languages x15 GROWTH 58,000+ DURING THE SEASON video views on final day

Visitors: 40,000 UEFA Champions Festival (Stratford: 34,000 Trafalgar Square 6,000)

10,000+ First use of RFID (touch-in) Google+ technology photoball l 13,000 registered cards pictures l 85,000 interactions taken l 16,000 emails triggered l 4,170 social media posts