What's Inside
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What’s Inside... Ricardo Seguin Guise Index: Channels by Genre 3 IFC 64 Publisher 3net 4 INSP 65 Anna Carugati A&E Network 6 Investigation Discovery 66 Group Editorial Director ABC Family 7 Lifetime 67 Adult Swim 8 Lifetime Movie Network 69 Mansha Daswani AMC 9 Logo 70 Executive Editor Animal Planet 11 MavTV 71 Kristin Brzoznowski Aspire 13 Military Channel 72 Managing Editor Audience Network 14 MTV 73 Joanna Padovano AXS TV 15 mun2 74 Associate Editor BabyFirst Americas 16 Nat Geo Mundo 75 Bob Jenkins BBC America 17 Nat Geo WILD 77 Jay Stuart BET 18 National Geographic Channel 78 Special Project Editors BIO 19 Nick at Nite 80 Simon Weaver Boomerang 20 Nickelodeon 81 Online Director Bravo 21 Nick Jr. 82 Cartoon Network 22 Nicktoons 83 Phyllis Q. Busell CBeebies 23 NuvoTV 84 Art Director Chiller 24 Outdoor Channel 85 Cesar Suero CMT 25 Ovation 86 Sales and Marketing Director Comedy Central 26 OWN: Oprah Winfrey Network 88 Terry Acunzo Cooking Channel 28 Oxygen 89 Business Affairs Manager Create 30 ReelzChannel 90 Vanessa Brand Current 32 RLTV 92 Sales and Marketing Assistant Destination America 31 Science 94 Discovery Channel 34 Smithsonian Channel 95 Discovery en Español 35 ¡Sorpresa! 97 Discovery Familia 37 Spike 98 Discovery Fit & Health 38 Sprout 99 Disney Channel 39 Style 101 Disney Junior 40 Sundance Channel 102 Ricardo Seguin Guise Disney XD 41 Syfy 104 President DIY Network 42 TBS 106 Documentary Channel 43 TeenNick 107 Anna Carugati E! 44 TLC 108 Executive VP and FamilyNet Television 46 TNT 109 Group Editorial Director FEARnet 47 Tr3s 111 Mansha Daswani Food Network 49 Travel Channel 112 Associate Publisher and FUEL TV 50 truTV 114 VP of Strategic Development FX 51 TV Guide Network 115 G4 52 TV Land 116 World Screen Galavisión 53 TV One 117 © 2012 WSN INC. GMC TV 54 USA Network 118 1123 Broadway, #1207 GSN 55 Velocity 119 New York, NY 10010 H2 56 Veria Living 120 Phone: (212) 924-7620 Hallmark Channel 57 VH1 122 Hallmark Movie Channel 59 WE tv 123 Fax: (212) 924-6940 Halogen TV 60 WealthTV 124 No part of this publication can HGTV 61 The Weather Channel 125 be used, reprinted, copied or stored HISTORY 62 WORLD 126 in any medium without the The Hub 63 U.S. Program Price Guide 127 publisher’s authorization. For a free subscription to This report is for individual use only. Dissemination to our newsletters, please visit others is strictly prohibited. WorldScreen.com/pages/newsletter Index: Channels by Genre Arts/Entertainment/Gaming/Pop Fantasy/Horror/Sci-Fi/Thriller Culture/Reality/Youth Chiller 24 Adult Swim 8 FEARnet 47 AXS TV 15 Syfy 104 Bravo 21 E! 44 General Entertainment— FUEL TV 50 Dramas/Comedies/Movies/Unscripted G4 52 GSN 55 A&E Network 6 Logo 70 ABC Family 7 MavTV 71 AMC 9 MTV 73 Aspire 13 Nick at Nite 80 Audience Network 14 Ovation 86 BBC America 17 Spike 98 BET 18 Style 101 CMT 25 TeenNick 107 FamilyNet Television 46 TV Guide Network 115 FX 51 VH1 122 GMC TV 54 WE tv 123 Hallmark Channel 57 IFC 64 Comedy Comedy Central 26 Lifetime 67 TBS 106 Oxygen 89 TV Land 116 ReelzChannel 90 Sundance Channel 102 Documentary/Factual/Lifestyle/News TNT 109 3net 4 TV One 117 Animal Planet 11 USA Network 118 BIO 19 Cooking Channel 28 Hispanic Create 30 BabyFirst Americas 16 Current 32 Discovery en Español 35 Destination America 31 Discovery Familia 37 Discovery Channel 34 Galavisión 53 Discovery Fit & Health 38 DIY Network 42 mun2 74 Documentary Channel 43 Nat Geo Mundo 75 Food Network 49 NuvoTV 84 H2 56 Tr3s 111 Halogen TV 60 HGTV 61 Kids & Family HISTORY 62 Boomerang 20 INSP 65 Cartoon Network 22 Investigation Discovery 66 CBeebies 23 Military Channel 72 Disney Channel 39 Nat Geo WILD 77 Disney Junior 40 National Geographic Channel 78 Disney XD 41 Outdoor Channel 85 OWN: Oprah Winfrey Network 88 The Hub 63 RLTV 92 Nickelodeon 81 Science 94 Nick Jr. 82 Smithsonian Channel 95 Nicktoons 83 TLC 108 ¡Sorpresa! 97 Travel Channel 112 Sprout 99 truTV 114 Velocity 119 Movies Veria Living 120 Hallmark Movie Channel 59 WealthTV 124 Lifetime Movie Network 69 The Weather Channel 125 WORLD 126 U.S. Cable & Satellite Channels 2012 3 Animal Planet website: animal.discovery.com Fact File SENIOR PROGRAMMING EXECUTIVES: Marjorie Kaplan, President & General Manager Rick Holzman, Senior VP, Programming Charlie Foley, Senior VP, Development Andy Weissberg, VP, Programming & Scheduling GENRE: Factual—programming that immerses viewers “in the full range of life in the animal kingdom.” TARGET DEMOGRAPHIC: Adults 25 to 54 who are animal lovers and pet owners. HD FEED?: Animal Planet HD has been available since 2007. AVAILABILITY: More than 96 million homes. Programming Strategy ACQUIRED TO ORIGINAL RATIO: Almost all commissioned. SIGNATURE BRANDS: River Monsters , Off the Hook: Extreme Catches , Tanked , Whale Wars . SCHEDULING: Animal Planet is having a very good year, says Andy Weissberg, the VP of pro - gramming and scheduling. “We currently aggressively program the weekends—Fridays, Satur - days and Sundays—into themed blocks, which has led to record ratings. They are tonally themed. Our Fridays are more dramatic programming, with Whale Wars . We have some more personal-ordeal dramatic emotional programming with Infested , Fatal Attractions , Northman’s Law . Then Saturday nights are a little lighter, with big characters. We have the guys from our aquarium-builder show Tanked , Shorty Rossi in Pit Boss , Tia [Torres] in Pitbulls & Parolees , Jack - son Galaxy in My Cat from Hell . Sundays it’s really adventure. We have our biggest show, which is River Monsters ; our second-biggest show right now, Finding Bigfoot ; one of our newest hits, Call of the Wildman , with The Turtleman; and Gator Boys , which is doing really well for us. The rest of the week, Monday through Thursday, are encores of our successful prime-time series as well as natural-history blocks. We’ve found that natural history has really been a strong, effective counter-programming tool.” Late night features repeats of prime-time programming. Daytime has a slightly older, female skew, with a slate of pet programming such as Animal Cops . ACQUISITIONS: “We’ll occasionally do an acquisition, if it complements our strategy,” Weissberg says. From the U.S., Animal Planet recently acquired the basic-cable premieres of Disneynature IMAX films. From the international market, the channel has made select natural-history purchases, and has acquired Animal Cops from ITV. “We’re open to things that could complement our prime pro - gramming as well, it doesn’t have to be natural history.” COMMISSIONING: Discussing Animal Planet’s commissioning remit, Weissberg says that the main growth area is “character-based shows. You have these larger-than-life characters like Brett and Wayde from Tanked . They are kind of like Abbott and Costello; they’re a comedy team and they’re really people who can laugh at yet relate to. Ernie “The Turtleman” from Call of the Wildman is someone who fills the screen and you just want to watch him. We have a new show called Off the Hook: Extreme Catches , which stars a pro wrestler named “Showtime” Eric Young. He has a passion for fishing. He’s going to be doing all these extreme fishing expeditions around the country. It’s about these people you can identify with yet are also entertained by.” U.S. Cable & Satellite Channels 2012 11 Weissberg continues, “We’re also getting into the competition space next year with Top Hooker , which pits fishermen against each other while performing over-the-top, extremely difficult but fun fishing challenges.” CO-PRODUCTIONS: The channel does a small number of co-productions, mostly with British outfits on natural-history titles. “We co-produce on some of our most successful series,” Weissberg says. “ River Mon - sters , we co-produce with Icon. Infested is with Darlow Smithson. Fatal Attraction is with OSF. These shows have really high-end production values and dramatizations. It makes it more cost effective to co-produce it. They also play well and sell well internationally for our co-production partners. So it’s a win-win.” SHOPPING LIST: “We’re almost exclusively looking for prime-time programming; that’s our primary focus. It has to have characters that pop off the screen. It has to be in an interesting world that you probably haven’t seen before or been exposed to. The thing that differentiates us from any other network is having an emotional human-animal interaction in it, that’s important to us.” INTERNATIONAL DISTRIBUTION: “We have an international distribution deal with ITV for a certain number of hours per year. We have our international division at Discovery who also buy into our commissions, so then we own it worldwide and they have the international rights. Then we also have an in-house distribution arm that sells rights to the world market. Our programming goes through many avenues to get out to the world market.” NONLINEAR PLATFORMS: “We typically acquire rights for all the nonlinear platforms that we can. Our programming is offered across VOD, iTunes, mobile and on our website. We’ve started offering on our website full-length episodes. We have mobile versions of the network. We feel the more ex - posure, the better. There is some thought that it could cannibalize, but we don’t feel that; you have to go with the flow.” Making Contact PITCH ROUTE: producers.discovery.com. MARKET SCHEDULE: NATPE, MIPTV, Realscreen, Westdoc, MIPCOM. U.S. Cable & Satellite Channels 2012 12.