Reliably Different Voco Dubai

Reliably different voco Dubai

Owner proposition What we deliver for owners

The voco™ brand is the latest addition to our Premium • IHG® is backing the voco launch including investing in Competitive Set collection of brands and is developed to appeal to a broad multiple managed-lease assets joining IHG in 2018/2019 range of asset types. It offers an experiential, distinct • Supported by IHG’s world-class revenue delivery systems consumer proposition and has seen a strong momentum and upweighted commercial support to optimise your hotels AC HOTELS since launch (29 hotels in the pipeline with 18 now open). • Signature quality brand standards, built on sustainability and hosted service style that resonates strongly with guests DELTA HOTELS Aggressive growth plans • Flexible design application suited to a range of assets (100 + signings in 5 years) CURIO

Figures as per 31 December 2020

Come on in Me time voco™ life Inviting sense of arrival, We add extras to our We make sure our bars hosted service style bedrooms – like cosy and lounges are places accommodating personal bedding and luxury guests want to relax and stay preferences and bathroom amenities – enjoy themselves – welcome treat inspired to encourage our guests whether it’s for a quiet Our guests by locale to take moments morning coffee or kicking for themselves off a great evening

• Confident to be themselves both at work and at home – one attitude, for every occasion Commercial performance • Value social occasions with friends and family as much as work and professional success 104 80.5 • Experienced travellers who know what they want Guest Satisfaction Index Guest Love

• Prepared to pre-plan the trip they want, on their terms MANDATORY SLIDE Update figures ss & pp

Profitable revenue built in

A more flexible approach to brand standards and innovative commercial strategy makes voco™ well suited for HOTELS ROOMS HOTELS IN THE conversion and new build projects across a broad range of asset types while optimising owner returns: GLOBALLY GLOBALLY PIPELINE • A succinct set of signature quality standards that are easy to implement, offering efficiency and lower 18 5,077 29 capital outlay compared to other brands. • EUROPE, MIDDLE EAST, ASIA & AFRICA A highly distinctive consumer proposition aimed at the high-value, premium guest segment that has been 16 26 designed to flex seamlessly across softer hotel touch-points. open pipeline • EUROPE INDIA, MIDDLE SOUTHEAST AUSTRALIA Flexible brand identity, designed to complement an existing hotel’s character and locale which ensures EAST AFRICA ASIA KOREA & JAPAN a smooth and time-efficient conversion. 10 4 0 2 • open open open open Activated bar/lounge experiences that create a buzz and drive F&B spend throughout the day. 11 4 4 7 • pipeline pipeline pipeline pipeline All voco™ hotels benefit from fast access to IHG’s world-class revenue delivery systems and upweighted commercial support to optimise IHG® enterprise contribution. AMERICAS CHINA 1 2 1 1 open pipeline open pipeline

Figures as per 31 December 2020 Brand Requirements voco Standard Room Example (Global)

LOCATION Major cities, heritage and destination locations benefiting from strong IHG® enterprise delivery

NO. OF KEYS Recommended 75+

TOTAL SURFACE AREA Flexible– appropriate to type of property and location

HOTEL GROSS AREA Market specific PER KEY

CONDITION Upscale quality throughout, as evaluated by IHG Balanced Scorecard

STANDARD ROOM SIZE Targeting 22-30m2 (inc. bathroom) in over 80% of rooms

RESTAURANT & BARS • Must have bar/lounge serving barista coffee • All day dining not required, provided hotel can still serve high quality breakfast (with adequate covers to seat all HERITAGE URBAN DESTINATION guests at peak times) and hot food options throughout day via Bar • Must provide 24/7 room service

GYM FACILITIES Not mandated

CONFERENCE & EVENTS Not mandated

CONCIERGE Not mandated voco™ Oxford Thames (UK) voco™ Dubai (UAE) voco™ Yarra Valley (AUS)

Please note above brand requirements are indicative and will depend on local guidelines, laws and regulations.

• Strong portfolio - 16 diverse hotel brands, including global icons, luxury leaders, innovative concepts and design-led boutiques, all underpinned by our purpose to provide True Hospitality for Good.

• Expansive global footprint – 886,036 rooms in 5,964 hotels globally and an additional 1,815 hotels in the global pipeline.

• IHG® Rewards- one of the world’s largest hotel loyalty programs with over 140+ million enrolled members gives members unparalleled choice and flexibility.

• Best-in-class systems and technology - including industry- leading Sales and Revenue Management and optimised booking channels.

• People first - fostering an award-winning, respectful culture, building genuine and profitable partnerships with owners, and enriching the communities in which we live and work.

BUILDING SUCCESS IN PARTNERSHIP HUALUXE, Atwell Suites and Candlewood Suites are not currently present in the EMEAA region. Find out more on how we create winning strategies driving high quality growth for your hotel: E: [email protected] W: www.development.ihg.com

Figures as per 31 December 2020