Dr. Tunisha Singleton
Professional Overview: Highly competent, engaging and dependable teaching professional with a track record of applying theory to practice in the educational space - both face to face and distributed online. With 10+ years of applied experience blended in academia, entertainment, and technology industries, Dr. Singleton is a recognized scholarly-practitioner with strong communication, course development, and research skills. Open to relocation, face to face and online positions.
PhD in Psychology with an emphasis in Media. Well-versed in emerging media communications, integrated marketing/brand development, and areas concerning where technology meets the human experience.
Summary of Qualifications, Key Skills and Knowledge Areas:
Full command in the disciplines of Psychology, Communications, Media/Film Studies, Digital/Social Media Extensive experience in developing program curriculum, student orientations, and supervising research projects and graduate level capstones. 4 years of curriculum development 3+ years of online instruction experience (graduate level) 2 years serving as teaching assistant (graduate level) 1 year of face to face teaching experience (undergraduate level) 4 years of lesson Planning Research/Thesis Supervision Technology and Media Integration Student Assessment and Evaluation
Education 08/2013 – 01/2017 PhD in Psychology, emphasis in Media Fielding Graduate University, Santa Barbara
09/2005 – 12/2007 MA in TV, Film, New Media Production San Diego State University, San Diego
09/2001 – 06/2005 BA in Film and Digital Media University of California Santa Cruz, Santa Cruz
Academic Work Experience 08/2015 – present Adjunct Faculty Fielding Graduate University, Santa Barbara, CA Adjunct Professor of Psychology, Graduate Program; ONLINE (Moodle) Provide instruction and student support in Masters and Certificate level courses; Course titles: Foundations of Media Psychology, Brand Psychology and Transmedia Storytelling, Persona Development in Audience Engagement. Assist Masters and Doctoral chair faculty in curriculum development Prepare coursework, syllabi, and continually adjust lesson plans to engage students in an interactive learning environment. Proactively collaborate with students and provide weekly feedback, lectures and supplementary course material. Hold weekly virtual office hours and make myself available via appointment. Academic Work Experience 09/2007 – 06/2008 Lecturer San Diego State University, San Diego Lecturer in Film Department; Undergraduate; FACE TO FACE. Create Intro to Screenwriting and Narrative Development course for undergraduate TV, Film, New Media Production department. Prepare and provide weekly lectures and screenings pertaining to story structure. Assess students knowledge base, identify their learning goals and develop lessons to meet the same. Develop and implement effective teaching strategies that integrate media technology.
Applied Work Experience 01/2016 – present Director, Emerging Media Consulting Reality Science, Los Angeles, CA Serve as consultant and lead point of contact for all consulting account matters. Consult with clients regarding digital design, development, and copywriting for marketing materials and product releases. Liaise with technology and marketing teams to execute communications plans for brand activations. Highlight new features and innovations such as AR, VR, AI, and OTT services to existing and prospective clients. Monitor and analyze ongoing technology and market trends within sports and entertainment verticals. Translate key insights into strategic recommendations and best practices for companies invested in the immersive technology space.
11/2018 – present Director, Communications and Brand Management Maverick, Los Angeles, CA Provides the vision for, and leads the implementation of, a marketing and communication strategy that ensures the achievement of Maverick's long-term goals. Identify opportunities for brand elevation in both traditional and digital spaces. Organize, direct, and manage vendors/teams to execute marketing products and campaigns. Develop audience engagement strategies to increase sport experience and interaction with Maverick's new and existing fans. Foster relationships with brand partners, networks, influencers, and potential sponsors. Spark incremental sales and brand awareness growth in local, national, and digital spaces. Collaborate with designers and vendors to execute Maverick's creative arm (interactive website, podcast, social media presence, and pop-up brand activations). Create business presentations and documents including marketing one sheets, sponsorship decks, and marketing packages.
01/2019 – 03/2019 Communications and Digital Media Consultant AURA Ventures, Los Angeles, CA Identify, research, and implement a digital content strategy to maximize e- commerce sales. Define and execute a multi-platform social media content strategy to increase click-to-purchase conversion rate. Develop ideas for customized campaigns based on target segmentation. Create digital marketing campaigns to support sales goals and audience growth. Curate and continually update digital best practice documents. Create ad hoc personas and perform a brand audit to identify strengths, weaknesses, competitive landscape, and opportunities for incremental growth.
04/2017 – 04/2018 Senior Manager, Digital Partnerships and Business Development Vin Di Bona Productions, Santa Monica, CA Applied Work Experience Implemented digital partnership program for America's Funniest Home Videos. Identified, recruited, and on-boarded partners to create joint success across custom projects and marketing campaigns in the digital space. Collaborated with content team to implement story and contextually relevant strategies into digital content. Administered brand audits, created content maps, and conducted audience analysis in order to optimize the consumer experience. Crafted winning proposals, pitch presentations, and reviewed contracts to close deals and drive the business forward. Researched and solicited new business by building target lists of prospectives and identified areas of improvement. Communicated clearly the progress of monthly/quarterly initiatives to key stakeholders. Tracked and updated social data/metrics across television and digital platforms.
01/2014 – 06/2016 Creative Strategist and Digital Content Manager Heart of Los Angeles (HOLA), Los Angeles, CA Implemented communications strategies and oversaw the execution of business initiatives. Edited company reel and visual narrative to translate brand voice and mission into a digital experience for stakeholders. Served as copywriter to increase brand awareness and ensured copy was consistent across all marketing materials. Produced digital media marketing packages summarizing quarterly updates and annual reports for investors. Organized creative assets and supervised the launch of multi-channel digital campaign. Evaluated consumer research, market conditions, and competitor data. Managed marketing calendar and campaign to supervise its execution.
08/2013 – 08/2015 Digital Communications and Content Strategy ScaleLab Network, Santa Monica, CA Developed and implemented communications strategies that maintained ScaleLab's position as a leading MCN (multi-channel network). Assisted YouTubers/influencers with guidance regarding content creation, copywriting, development, planning, delivery, and audience needs. Monitored analytics to gain metrics on engagement, watch time, retention, and demographic. Translated relevant data into quality insight for advancing the business forward. Developed and maintained relationships with brands and advertisers to generate campaigns for large scale influencer partnerships. Provided creative and tailored solutions for content partners across the digital space. Developed client strategy documents and presentations for internal teams.
09/2010 – 09/2012 Social Media Brand Manager Key Club, Los Angeles, CA Served as social media producer and created all digital/social content for the company's social accounts (Twitter, Facebook). Used analytics to make data informed decisions about creative content strategy. Developed and implemented audience engagement strategies to increase awareness. Planned, executed, and monitored campaigns to promote upcoming events. Lead strategic conversations to help rethink and shape brand strategy and marketing initiatives. Drafted weekly newsletters and press releases announcing partnerships and events.
12/2007 – 05/2010 Post Production Producer, Project Manager PlasterCITY Digital Post, Hollywood, CA Created custom workflows based on the client's specific project needs. Served as liaison between client and editorial staff to secure lines of Applied Work Experience communication. Managed the sales, relationships, and overall progression of projects on a daily basis to ensure all client needs are met. Supervised sessions and monitored the progress of multiple accounts to make sure all projects were delivered on time and exceeded expectations. Maintained clear channels of communication between all involved parties to create a positive client experience.
Conference Presentations/Speaking Engagements 05/2016 Digital Hollywood Stealth VR through the Application of Neuroscience and Cognitive Psychology
06/2016 Los Angeles Valley College Society of Anthropology - Media Psychology and the Human Evolution with Technology
10/2016 Digital Hollywood Inside the Experience: The Psychology of Immersive Design
12/2016 Virtual Reality Summit Virtual Reality and Sports: Creating Immersive Experiences for the Smart Fan
Professional Memberships 09/2015 – present Member WISE (Women in Sports and Entertainment)
09/2013 – 06/2016 Chair - Student Committee American Psychological Association Division 46: Society of Media Psychology and Technology
09/2013 – 06/2015 Member American Psychological Association Division 47: Exercise and Sport Psychology
Achievements/Honors 2016 Mike Neal Award Recipient, Fielding Graduate University
Technical Programs/Software Skills
Microsoft Office Leximancer Dedoose SPSS Statistics Final Cut Pro AVID, Adobe Premiere Infographics, Photoshop, PowerPoint Moodle Canvas Blackboard