2575 Peachtree Rd. NE #11B Atlanta, GA 30305 Brian Tolleson 678-778-7373

Executive Profile Passionate, creative-driven CEO, currently solving complex community challenges with a focus on social justice and contemporary civil and human rights movements. A public-private-sector communications pioneer and entrepreneur/executive. Interested in opportunities leading teams and building strategic partnerships to have a transformative regional, national and global impact. Vast experience in communication technology, corporate partnership, communication strategy, growing deep multi-year client relationships and closing large deals.

Experience CO-FOUNDER AND MANAGING PARTNER Lexicon Strategies, Atlanta, GA/New York, NY/Los Angeles, CA — 2017-Present ​ ​ • With experience supporting Fortune 100 companies, (Delta Airlines, P&G, Microsoft), as well as some of the world’s largest nonprofits (American Cancer Society), governments (State of Georgia) and some of the largest global law firms, (Dentons), we’re delivering communications and branding strategy, specifically around the intersection of corporate, public, civic, and government interests. Current projects: Blueprint Family First, helping the State of Georgia overhaul the foster care system; Smoke ​ Free Atlanta, helping American Cancer Society reduce smoking in the City of Atlanta • Generating actionable insights (research, social listening, focus groups), and processing data into compelling and concise narratives to achieve clients’ goals. • Developing and delivering comprehensive communications branding, strategies and campaigns for a very diverse client base. • Providing comprehensive media strategy and execution: media training, media buying, PR/earned media, digital, social and broadcast campaigns, and production of all deliverables.

INTERIM CEO National Center for Civil and Human Rights, Atlanta, GA — February 2018-March 2019 ​ ​ • Leading a team of 80+ full and part-time employees focused on thought-leadership, as well as overseeing a world-class 42,000 square foot museum. • Managing the exclusive exhibition and archival partnership for The Morehouse College Martin Luther King Jr. Collection. (all of Dr. King’s papers and personal artifacts). • Creating a “think-tank” model for NCCHR, and launching two, successful, nationally-relevant, institutes: The LGBT Institute at the National Center for Civil and Human Rights and The International Human Trafficking Institute at the National Center for Civil and Human Rights. • Managing the operations and fundraising of the institution (P&L): development, finance, compliance, HR, as well as managing research partnerships with major universities. • Pioneering a data-driven approach, especially around the museum, to maximize revenue and reduce operational costs.

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• Delivering comprehensive multi-year corporate and foundation partnerships (Mellon, Coca-Cola, FedEx, Porsche, Blank Family Foundation), from large programming initiatives, to marketing plans, to fellowships and major exhibitions and media events. • Supporting, operationally and logistically, major marches and protests in Atlanta (The Women’s March, March for Our Lives). • Speaking on the connections between Dr. King’s work, and the African American civil and human rights struggles, with dozens of other social justice movements around the world, as well as on economic opportunities and divides in diverse populations. • Partnered with The NFL and Super Bowl Host Committee to deliver a major social justice, civil and human rights component of Super Bowl LIII in Atlanta. Experience (continued) FOUNDER AND CEO BARK BARK, New York, NY/ Los Angeles, CA/ Atlanta, GA — 2005-2020 ​ ​ • Developing and delivering original partnership content to drive over $10 billion in ad sales revenue for clients (over multiple years) in partnership with the most successful global content creators, delivering millions of viewers every day, like ITV, Pilgrim, Cineflix, Hazy Mills (Sean Hayes’ company), Nuyorican (Jennifer Lopez’ company), Den of Theives. • Managing a tight team of 40+ staff in New York, Los Angeles and Atlanta to drive revenue for over 30 client groups: brands like P&G, Coca-Cola, Target, Mercedes Benz, Unilever and Microsoft and platform partners like ​ ​ NBC Universal, Instagram, Snapchat, Sony, Warner Brothers, Viacom, AMC Networks, Discovery. • Advising clients with key insights, sales strategy and content development. Maintaining an unprecedented level of returning clients for multi-year multi-screen sponsor engagements including industry-leading, press-worthy, award-winning creative. Breaking new ground for content partnerships. • Overseeing the operations of the firm (P&L): sales, finance, compliance, HR • Constantly driving innovation to improve the "viewser" experience in every medium: AR/VR, Social, Digital, Experiential, Preroll, Influencer, Broadcast/Broadband • Leading over 300 campaigns, multiple original series and launched profitable YouTube partner channel funded in part by Google Labs as an MCN for LGBT content creators. • Leading over 300 campaigns, multiple original series and launched profitable YouTube partner channel funded in part by Google Labs as an MCN for LGBT content creators.

VICE PRESIDENT, MARKETING & CREATIVE Logo/MTV Networks/Viacom, New York, NY — 2003-2005 ​ ​ • Oversaw the insight research, constructed the brand, brand essence, defined identity, character and brand pillars ​ ​ for the first ever 24/7 network for LGBT people across all platforms.

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• Managed outside agencies and internal creative staff, as well as collaborated with programming teams to develop and deliver the startup brand and multi-screen integrated marketing for Logo. • Particular focus on Distribution/Affiliate Platform Partner support (Comcast, TWC) and on Sponsor Integration ​ ​ (Subaru, Absolut, Orbitz, Diet Coke, P&G, American Airlines) ​ ​

EXECUTIVE PRODUCER & CREATIVE DIRECTOR Nickelodeon Brands/Viacom, New York, NY — 2001-2003 ​ ​ • Reporting to the SVP of Marketing, lead both Nickelodeon and Nick Jr teams (about 50 staff, plus freelance and vendors) delivering all consumer-facing broadcast creative • Lead pivotal success years for both Nick and Nick Jr’s broadcast brands: 30% increase in total ratings, over $4B in Consumer Products revenue and over $816M in Ad Sales revenue (over multiple years) • Developed strategy, design and execution for all major network events and tentpoles, leading collaboration with all business units: consumer, off-air, digital, partnership, ad sales, PR and events • Delivered Nick and Nick Jr’s highest rated years ever promoting tentpole events (Kids Choice Awards, ​ Spongebob and Dora The Explorer, Jimmy Neutron show launches) surpassing Superbowl P2+ ratings on key ​ events over multiple years

Experience SENIOR PRODUCER, Naked Eye Films, Atlanta, GA — 1999-2001 ​ ​ ​ (continued) Startup and Wild Creativity. Learned P&L plus how to listen to clients, hear between the lines, and deliver work that was not just award-winning, but effective. Clients: P&G, Kraft, Turner, WWE, Unilever ​

PRODUCER’S ASSISTANT, Turner Entertainment Networks, Atlanta, GA — 1998-1999 ​ ​ ​ ​ Network Promos and Network Branding. Learned that TV moved way faster than features... and not just frame rates. Properties assisted in promoting: NBA on TNT, Syndication: ER, X-Files, Law & Order ​

STORY EDITOR Red Wagon/Columbia Pictures, Los Angeles, CA — 1997-1998 ​ ​ ​ Feature development. Starting as an assistant, learned how to truly nurture an idea and how to lead people to their own greatest vision of that idea. Worked alongside the biggest and the best who were often generous teachers. Feature Projects: GLADIATOR, GIRL, INTERRUPTED, SPY GAME, STUART LITTLE, BEWITCHED, HUSH, ​ HOLLOW MAN, THE CRAFT (FEATURE & TV)

ASSISTANT, TALENT AGENT Creative Artists Agency, Los Angeles, CA — 1994-1997 ​ ​ ​ Learned everything I know about how to run things like a professional... the first week. Then learned how to suffer, productively, for two more years.

INTERN Academy of Television Arts & Sciences, Los Angeles, CA — 1994 ​ ​ ​ Selected from over 5000 applicants in The Academy’s highly competitive internship program.

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Education ROLLINS SCHOOL OF PUBLIC HEALTH at Emory University Atlanta, GA — 2022 Degree Candidate: MPH ​ • 4.0 GPA EMORY UNIVERSITY Atlanta, GA — Degree: BA Creative Writing & Biology ​ ​ • Gordon L. Stipe Creative Scholarship Recipient WOODWARD ACADEMY Atlanta, GA — College Preparatory ​

Honors Emmy Nomination, Academy of Television Arts & Sciences ​ Grammy Nomination, Recording Academy ​ Cannes Lions, 1 Silver, 4 Bronze, 5 Shortlist ​ Promax BDA Awards, 20+ Gold, 20+ Silver, 20+ Bronze | Mark Awards, 2 Gold, 3 Silver, 1 Bronze ​ ​ ​ Ad Club Awards, 4 Gold, 5 Silver | Telly Awards, various and multiple | Clio Entertainment Awards, multiple ​ ​ ​ ​ ​

Associations Board Member and Executive Committee, The National Center for Civil and Human Rights, Atlanta, GA ​ Voting Member, The Academy of Television Arts & Sciences, Los Angeles, CA ​ Former National Board Member, Former Chair, Governance Committee, Current Labor Committee Active Member, Association of Independent Commercial Producers, New York, NY ​ Active Member, Business Owner of The Year Nominee: NGLCC, Washington, D.C. ​ ​ ​ Member, Mentor & Speaker: PromaxBDA, AIGA, AIMA ​

Community Founder, LGBT Institute at The National Center for Civil and Human Rights, Working with The National Center for Civil and Human Rights, Emory University, GSU and several major LGBT Organizations, helped develop, raise funds and deliver a global platform that provides a place for the minds of the movement to gather, explore and advance critical issues of LGBT rights around the world.

Leadership Atlanta, Class of 2020

Major Support: The National Center for Civil and Human Rights, Habitat for Humanity, The ArtReach Foundation, ​ The American Cancer Society, The Historic Plaza Theatre Foundation and The Murphy-Harpst Foundation, a rescue home for severely abused children, as well as for civic and cultural institutions such as The High Museum, The Midtown Alliance, The Academy-qualifying Atlanta Film Festival and The Atlanta Jewish Film Festival.

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HIGHLIGHTED SOCIAL JUSTICE PROJECTS:

2020 Project Light: Successful campaign to pass Hate Crimes legislation in Georgia Organizer and Leadership Team 2020 Korean Democracy Foundation Forum; Seoul, South Korea | Humanization in Memorialization: Characters In The Movements- Heroes, Perpetrators and Victims Publication, Presenter and Panelist 2019 Breaking Barriers: Sports and Human Rights in partnership with Super Bowl LIII, ESPN, Nike, FedEx, Athlete Ally and Human Rights Watch CEO and Executive Curator 2019 Fragments, a new MLK Exhibit in partnership with the Arthur M. Blank Family Foundation and Pentagram CEO and Executive Curator 2019 Harvard LGBTQ Conference Panelist and Presenter: Queer Resilience: Stories from Artists and Activists at the Vanguard 2019 The Meaning of Hope: The Best of The Morehouse College Martin Luther King, Jr. Collection in partnership with the King Scholar Content Committee, The Arthur M. Blank Family Foundation and FedEx CEO and Executive Curator 2018 Institute for Healthcare as a Human Right at The National Center for Civil and Human Rights CEO and Founder, Member, Advisory Committee 2018 70 Days of the 70th Anniversary of the Universal Declaration of Human Rights in partnership with The United Nations, Porsche Cars of North America and The Consul General of Switzerland CEO and Executive Curator 2018 LGBTQ Southern Survey in Partnership with Georgia State University CEO 2018 The King Scholar Content Committee at The National Center for Civil and Human Rights in partnership with Morehouse College and FedEx CEO and Founder 2018 International Human Trafficking Institute at The National Center for Civil and Human Rights Co-Founder 2017 Take Action Experience at The National Center for Civil and Human Rights in partnership with Change.org Executive Creative Director 2016 Campaign to defeat discriminatory Religious Liberty Bill in Georgia Organizer and Georgia Equality Champion for Equality Award Recipient 2016 LGBTQ Institute at The National Center for Civil and Human Rights: ​Founder 2015 National Center for Civil and Human Rights Augmented Reality App, in partnership with GSU Media Lab and artist Paula Sher Executive Creative Director 2013 Gwist, in partnership with Google Labs (first LGBTQ YouTube venture) Co-founder 2005 Logo by MTV Networks (first LGBTQ 24/7 media brand): Founding​ team