Mobility As a Service

Mobility as a Service

John Bickerton, Chief Engineer Reading Buses: service quality

• Clean, tidy vehicles • Contributes to • Colour coded routes good air quality • Good ambience • Beating congestion • Buggy space • Youth pricing offer • 550 staff • Passenger audio & visual information • 192 buses • Wifi, CCTV • £33m turnover • Innovative • Council owned • Social dividend + 2% - 4% margin Leading innovation “The Reading Buses super-green fleet sets the agenda for all bus companies across the UK” Baroness Kramer, at the launch of Reading’s gas compression station, 8th September 2014 Traditional bus operating model

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Revenue Data Data Revenue Revenue It’s working… • 8% growth year on year, on most corridors in Reading • 93% customer satisfaction • Bus is the favoured mode of travel across Reading ring road

• Car ownership declining among young drivers – in 1995 43% of 17-20yos had a full licence. In 2014, that’s 31%. • Hire-purchase models growing, similar to smartphone ownership. • Car sharing growing, especially for younger drivers with a daily alternative. Utopia – fast movement to any destination with productive time en route, available 24/7 and free at point of use.

Dark skies – queues of autonomous cars offering point-to- point travel at low cost, as an inefficient, congested mass transit system. The future for “bus” travel

Personalised customer experience People and Onboard partnerships ambience

Digitised Guided maintenance driving and support Connected networks Personalised customer experience

• Personalised experience • Information to guide journeys – and flex services where appropriate • Moving from one-way transactions to two-way interactions • Interaction by mailing list, smart card, mobile app and social media • Data allows analysis, service planning, contextual vouchers, targeted advertising Onboard ambience

• Discrete features for customer convenience • Adding ‘surprise and delight’ to the experience. • Connectivity gives entertainment to customers, and info back to operator • Internet of Things extends to vehicle systems too.

Guided driving • Autonomous emergency braking and active collision avoidance • Smooth stop and controlled acceleration • Guided bus stop manoeuvre • Automatic parking and depot site movements • External control for reversing manoeuvres Connected networks

Buses connected to: • Bus stops • Other buses • Traffic lights • Other vehicles • Our own systems Digitised maintenance and support • Remote access to diagnose faults • Predict failures based on trends and knowledge of sister vehicles on similar duty cycles (big data?) • Greater redundancy in drivetrain and on- bus systems for better fault tolerance • Roadside deliveries of urgent parts to effect repairs for non-stock items People and partnerships • Regardless of technology, service providers and white- label product delivery, our focus will always be on our customer through our people, partnering and innovation. Personalised Tech example customer experience People and Onboard partnerships ambience

Digitised Guided maintenance driving and support Connected networks Personalised Tech example customer experience People and Onboard partnerships ambience

Digitised Guided maintenance driving and support Connected networks • MaaS already exists, but it’s The future disjointed. • We need a single recognised portal for journey planning – an intermodal “National Rail Enquiries”. • This will mean interoperable fares for through-payment too. • 2016 “Buses Bill” will force open data from operators – but interconnectivity will come afterwards

• Transport will change – within our lifetimes, and probably within the lifetimes of our current vehicles! • Partnerships will deliver change Contact us! • Dr Ed Hammond [email protected] 01275 472 380

Lizzie Garside [email protected]

John Bickerton [email protected] 0118 902 7603

Will Selley [email protected]