Doorsteps is a free online tool for homebuyers. Guided through six phases and getting in direct contact with agents, lenders and service providers, people can save time, money, and stress.
Key Info http://www.doorsteps.com
HQ New York, US Industry to learn from
US Real Estate Founded
2012 Facts • recently (May 2013) acquired by move.com • The average “buying timeline” is about 2 years (18m thinking, 3m looking &1m buying). Only a small part of that timeline is currently monetized by real estate companies. Why Innovative?
1. Doorsteps in 3 key offerings 2. On which trends does this company focus?
• Online sharing
• One Stop Shop
• Matchmaking platform
• Connect with experts
Step-by-step home buying Shared Online Workspace Tips and Tricks
3. Does it bring people out of their comfort zone? Doorsteps takes you through 6 Doorsteps can be used to find The best professionals always in-detail phases in the house the agents, lenders, and service have great advice to give. On the • What happens to all the data generated through the buying process, From “hopes for providers that fit best. Thanks to platform, people can check out platform? What about privacy? tomorrow” until “Close & move the shared online workspace, expert tips that agents and in”. Every step you take is direct access to the rich buyer lenders are sharing, Also summarized in your Online profile of the home buyer makes templates are free to download buyer profile. a more custom approach easier. e.g. “Tour a house like a pro checklist”
concept mapping by Doorsteps is a free online tool for homebuyers. Guided through six phases and getting in direct contact with agents, lenders and service providers, people can save time, money, and stress.
5
5 Money ++
House Buyer House Seller Service
House 5
% Service
5
IncInc Free Online IncInc planning service Basic %
Painter Loan Office 5
$25/Month 5 IncInc IncHQInc %
Contractor Doorsteps.com Exposure Individual Agent
5 Leads
IncInc IncInc $150/Month Community Advise
(Real Estate) Notary Company Pro Home Service Agents & Loan Offices Providers Community Business Model
1. How do they make money? 2. Other companies with similar business model. 3. Business Model characteristics Doorsteps sells its online service via a subscription fee to • http://mywedding.com • Online community agents and loan offices, but also takes a commission on • Subscription Service services of other service providers, whom receive leads • B2B2C through the platform. • Broker Model
business model mapping by
Patients Like Me is a company which gathers and sells medical data. They do this by providing an online platform to share real-world health experiences in order to let people look for patients with similar conditions. Knowledge is shared between patients and medical organizations. Patients Like Me makes a profit by selling all aggregated data to organizations, with permission of the patients.
Key Info http://www.patientslikeme.com
HQ Cambridge, US Industry to learn from
US Health & BioTech
Founded
2004 Facts • Started as an online community for ALS patients, the company expanded its scope to any patients with any condition, including pets. • The company has a “no surprises” policy, with full transparency as a result. Why Innovative?
1. Patients Like Me in 3 key offerings 2. On which trends does this company focus?
• Healthcare 2.0
• Quantified Self (Trackers)
• Big Data
People share their data Learning from others’ data Valuable Health Reports 3. Does it bring people out of their comfort zone?
• Still concerns about the privacy of the people behind the data The PLM website is designed to Community members can share, PLM aggregates the stories easy share your medical data in find and learn from the available people share about their • People can take wrong decisions by “playing their own a secure & private way. Some data. conditions in order to sell it to doctor”. people use it to track their e.g. compare treatments, their partners. medical journey, others just like symptoms and experiences with (example: Pharmaceutical or to report what kind of medicines people like them. Biomedical companies) they use.
concept mapping by Patients Like Me is a company which gathers and sells medical data. They do this by providing an online platform to share real-world health experiences in order to let people look for patients with similar conditions. Knowledge is shared between patients and medical organizations. Patients Like Me makes a profit by selling all aggregated data to organizations, with permission of the patients.
Patient
5
Free community service IncHQInc Money IncInc
Personal Feedback Pharma PatientsLikeMe companies Gathering data Resell medical data
Patient
Patients with similar diseases
Business Model
1. How do they make money? 2. Other companies with similar business model. 3. Business Model characteristics Patients like me offers a free health community service to its • Facebook, Pinterest, Instagram (selling user data) • Selling (Big) Data users. They make money by selling the data, generated by the • http://23andme.com • Online community community, to pharmaceutical companies. • B2B2C
business model mapping by
Kaggle is a platform for predictive modeling & analytics competitions on which companies or researchers post their data. Statisticians and data miners from all over the world compete to produce the best models. This crowdsourcing approach relies on the fact that there are countless strategies that can be applied to any predictive modeling task and it is impossible to know at the outset which technique or analyst will be most effective.
Key Info http://www.kaggle.com
HQ San Francisco, US Industry to learn from
US Research & Eduction Founded
2012 Facts
• +100.000 data scientists (+100 countries) competing on the platform,(06/2013) • Clients: GE, Merck, Microsoft, Ford, Facebook, .... • example result: More accurate airline departure and arrival times (client: GE) • Price pools range from $0 to $1 million per challenge Why Innovative?
1. Kaggle in 3 key offerings 2. On which trends does this company focus?
• Crowdsourcing
• Open Source
• Big Data
• Connect with experts Online data challenges Solutions by data scientists Data Consulting Platform
3. Does it bring people out of their comfort zone? The competition host prepares Participants experiment with Kaggle Connect is the consulting the data and a description of different techniques and part of the platform, which • Due to the openness of the challenges, it’s hard to the problem. He announced the compete against each other to connects companies to the elite cover “sensitive datasets”. prize pool for a proper solution find the best models. After the of the Kaggle community, whom Private challenges, where every participant is together with a deadline for the deadline passes, the serve solutions for different background checked and subject to an NDA, are one of challenge. competition host pays the prize data science problems. Kaggle’s solutions to this problem. money to the winner.
concept mapping by Kaggle is a platform for predictive modeling & analytics competitions on which companies or researchers post their data. Statisticians and data miners from all over the world compete to produce the best models. This crowdsourcing approach relies on the fact that there are countless strategies that can be applied to any predictive modeling task and it is impossible to know at the outset which technique or analyst will be most effective.
5 Raw Data + Challenge Kaggle Fee IncInc
Company Data Models Community Access 5
Winning Model Ownership Prize Money
IncHQInc Exposure 1 Connect with other experts Competition Kaggle Winning Model's TOP 0,5% of Data Scientist Competition Data Scientist Data Scientist
Kaggle Corp. Kaggle Community
5
IncHQInc Find best IncInc Data Scientist Raw Data + Briefing Money
Kaggle Connect 5 Company
Business Model Matchmaking fee Data Model
1. How do they make money? 2. Other companies with similar business model. 3. Business Model characteristics Kaggle makes money in two ways: With Kaggle competition, • http://topcoder.com • Online community competition they receive a “listening fee”for each competition posted on • http://www.innocentive.com • Crowdsourcing model the platform. Also they provide a service for matching • http://quirky.com companies to the top 0,5% of their community, which they call “Kaggle Connect.
business model mapping by
Friendsurance is a new form of insurance coverage in which policy holders spread risk out between friends and family.
Key Info https://www.friendsurance.de
HQ Berlin, Germany Industry to learn from
GE Finance & Banking
Founded
2010 Facts • Because the insurance claim is handled by a trusted group of friends, the model leads to a reduction in the number of fraudulent claims. • Friendsurance claims savings up to 50-70% of insurance costs due to lower administration costs, Why Innovative? social security, fraud prevention, ...
1. Friendsurance in 3 key offerings 2. On which trends does this company focus?
• P2P
• Co-consumption
• Low price offer
3. Does it bring people out of their comfort zone? Create communities Share the risk Pay less • Doubts that anybody will want to involve friends and family in claims settlement.
Friendsurance enables its users Once they have become a A portion of the premium flows • Members of a community who report a lot of losses are to create communities of up to member, they can provide into a common money pool. In considered “bad friendsurance relationships”. This 15 people who can help cover an between €5–50 to help cover a case of damage, a part of the could have a negative effect on the real-life insurance claim in the case of an fellow member’s claim. When a coverage will be paid from the relationship between friends too. accident. You can easily pull in claim exceeds the amount of the pool. If no claims, each member friends from Facebook! group, friendsurance covers the receives his share back (the • Policy holders are responsible for their own rest of the claim. money insurers usually keep). community and can “de-friend” members.
concept mapping by Friendsurance is a new form of insurance coverage in which policy holders spread risk out between friends and family. This way they can save up to 50% of insurance costs.
5
Insurance coverage - (x* €5-50)
IncInc 5 Report of Loss 5 €5-50 Insurance (out of common pool) Partner Insurance coverage minus (x* €5-50)
IncInc
5 5 Report of Loss
€5-50 €5-50 Insurance (out of common pool) (out of common pool) Partner
IncInc IncHQInc Insurance Leads Service Contract Contract Contract
Insurance Friend of Policy Friend of Policy Friendsurance Policy Holder Partner 5 5 Holder Holder
Partner Network % Cheaper insurance Premium + monthly amount in common pool Policy Holder + Friends
5
up to 50% Refund (from common pool)
Business Model
1. How do they make money? 2. Other companies with similar business model. 3. Business Model characteristics Friendsurance works as a broker between Policy Holders and • http://prosper.com • P2P-model existing Insurance Partners. They’re letting customers share • http://gym-pact.com • broker Model risks with friends, allowing them to lower prices due to • refunds reduced fraud & process costs, better risk pools, ... • common money pool
Loss or damage by policy holder Loss or damage by policy holder ‘s friend No loss or damage business model mapping by
GymPact is a check-in app that uses cash incentives to get you to the gym. Members make a pact of how many days a week they want to exercise, and how much they will put on the line to pay if they do not get to the gym. If they meet their pact by checking in at their gym with the app, they receive cash rewards, paid for by those who did not exercise.
Key Info https://www.gym-pact.com
HQ San Francisco, US Industry to learn from
US Sports & Fitness Founded
2010 Facts • Gym-Pact has more than 40.000 gyms and can add a gym if it is not in its database. • Thanks to their Runkeeper partnership, outdoor workouts are also valid. • Gympact believes, taking occasional breaks is an important part of a healthy life, so accounts can Why Innovative? be “frozen”.
1. GymPact in 3 key offerings 2. On which trends does this company focus?
• P2P (Peer to Peer)
• Financial Incentives to reach goals
• Money making app
Make a Pact Check-in at your gym Earn Cash 3. Does it bring people out of their comfort zone?
GymPact gets you to create a Users can check-in their gym, If you do meet your goals, • People have to pay to reach their goal. “pact” over how many times and must stay there for at least GymPact gives you cash you’ll make it to the gym over 30 minutes for their check-ins to rewards from the collective pot • Once you reach $10, you can withdraw your Gympact the course of a given week, and count. GymPact has GPS checks of those who didn’t meet their rewards via PayPal, which is not yet a payment standard how much money you’ll be in the background that auto- goals, with GymPact taking a fee willing to fork over if you don’t check you out when you leave whenever it pays out to people meet that goal. the gym. who got to the gym.
concept mapping by GymPact is a check-in app that uses cash incentives to get you to the gym. Members make a pact of how many days a week they want to exercise, and how much they will put on the line to pay if they do not get to the gym. If they meet their pact by checking in at their gym with the app, they receive cash rewards, paid for by those who did not exercise.
IncHQInc
Gympact
5 5
Exposure Enough GPS $10 Money Failed GPS Check-ins Motivation Pact Check-ins
IncInc Exposure
Local Gym Sport Hero Runner Fitness 5
% Discount Gympact Users
Business Model
1. How do they make money? 2. Other companies with similar business model. 3. Business Model characteristics With the motivational service for free, GymPact takes a cut • http://healthrally.com/ • Right to charge credit card when they pay out to members who successfully met their • http://runkeeper.com • Monetize check-ins Pact. • http://meetcarrot.com • Discounts
business model mapping by
Narrative, formerly Memoto, is a small wearable, automatic camera which takes one picture every 30 seconds. The Narrative-app gives users a searchable photographic memory, that can be shared through social media.
Key Info http://www.getnarrative.com
HQ Linköping, Sweden Industry to learn from
SE Consumer Goods
Founded
2012 Facts • Crowdfunded on Kickstarter (November 2012) for $550K, with +2800 backers • Founded in Sweden, from day 1 launched worldwide • Storing one user’s daily images for a year, in addition to data from the camera’s GPS, accelerator, Why Innovative? and 3-D compass, will use 1.4 terabytes of data on average.
Narrative Clip in 3 key offerings On which trends does this company focus?
• Quantified Self (Trackers)
• Lifelogging
• Big Data Management
• Online “moment sharing” Takes a picture every 30s Moments out of pictures Moment Management Does it bring people out of their comfort zone?
• Raising concerns on integrity and privacy issues, and whether the use of the product in public might come The tiny wearable camera In order to make sense of the By saving data like GPS into conflict with (local) legislations. automatically snaps every 30 large data output (+/- one coordinates & camera facing seconds of your life. The million pics a year), pictures are direction for each picture, • How many people want to capture their whole life? function of the camera (and automatically put together into Memoto is also ready for extra additional app) is to give you 20 or 30 activities on a daily offerings in the future. photographic memory, stored in base, easy to tag, easy to search. • Picture management service perceived rather the cloud. expensive
concept mapping by Narrative, formerly Memoto, is a small wearable, automatic camera which takes one picture every 30 seconds. The Narrative-app gives users a searchable photographic memory, that can be shared through social media.
5
$9/month*
Consumer
Photo Management Geolocation, ...
IncHQInc
Moments Narrative
Memoto Camera
Consumer 5
$279
Business Model
1. How do they make money? 2. Other companies with similar business model. 3. Business Model characteristics Selling camera devices ($279) + subscription service on the • http://jawbone.com • Bait & Hook data storage system ($9/month). • http://fitbit.com • Online (app) + Offline (device) Different apps will be available, which are currently set to be • http://nespresso.com (Bait & Hook) • Main device + add-ons included in the subscription service. • Social Media Interaction • Product-Service combination
concept mapping by
3D Hubs provides a collaborative production platform for makers and 3D printer owners. Using the platform, anyone with a 3D printer can bring customized, locally produced goods to those around them.
Key Info http://www.3dhubs.com
HQ Amsterdam, the Netherlands Industry to learn from
NL Manufacturing
Founded
2013 Facts • Recently (August 2013) received seed funding • Bram de Zwart, CEO and Brian Garret, CTO, of 3D Hubs are both former employees of 3D systems • Unlocked cities right now are London, Amsterdam, Berlin, Antwerp and Copenhagen Why Innovative?
1. 3D Hubs in 3 key offerings 2. On which trends does this company focus?
• Collaborative Consumption, P2P
• 3D Printing
• Network of prosumers
Share your 3D printer Find a 3D Printer Meet (other) makers 3. Does it bring people out of their comfort zone?
• How do you control quality when manufacturing is distributed among communities? Owners can list their printer for People can find a local printer in Cities are considered “unlocked” free. There are no signup fees or their area and connect with the once 10 3D printers have been recurring charges for Hubs. 3D HUB trough the platform. Each listed. A 3D Hubs Mayor is • What about good customer support? Who is Hubs adds a 15% commission Hub decides how much money it appointed to organize responsible for that? fee (excluding any applicable wants to earn, and sets its own community events for VAT) on top of the price hubs start-up price for a 3D print. enthusiasts in their unlocked entered for each customer area. quote.
concept mapping by 3D Hubs provides a collaborative production platform for makers and 3D printer owners. Using the platform, anyone with a 3D printer can bring customized, locally produced goods to those around them.
5
Money
Consumer
Printed Poduct Community Meetups
Platform 3D Computer Model
5 IncHQInc 15 % Experience Experience
3DHubs 3D printer owner Maker 3D HUB Mayor
Lead 3D Computer City Makers Community Model
Platform
Business Model
1. How do they make money? 2. Other companies with similar business model. 3. Business Model characteristics 3D Hubs takes a commission of 15% on every 3D printed • http://corp.fon.com • P2P Business Model product, ordered through the platform. • Foursquare • Online & Offline community • Airbnb • Broker Model
business model mapping by
GiffGaff is a mobile phone service. It operates as an MVNP (Mobile Virtual Network Operator) using the O2 network. GiffGaff differs from conventional mobile phone operators by letting their users participate in certain aspects of the company’s operation, e.g. sales, customer service and marketing. In return for this activity, the users receive remuneration through a system called “Payback”, which they can use to top-up their bills, give to charity, ...
Key Info https://www.giffgaff.com
HQ London, UK Industry to learn from
UK Telecom
Founded
2009 Facts • It is owned by Telefónica, which operates in most of Europe as O2. GiffGaff is O2 vertical, operating as a “Mobile Virtual Network Operator” using the O2 network. This means they don’t own the license, but use the O2 network to sell their own brand. • The word giffgaff is Scottish English, meaning mutual giving. Why Innovative?
1. GiffGaff in 3 key offerings 2. On which trends does this company focus?
• Crowdsourcing
• Fully digital
• Only social media based communication channels
• Involve charity Participate in GiffGaff Receive “PayBack” GiffGaff Labs 3. Does it bring people out of their comfort zone?
Members get rewarded with Earned payback points can be New product ideas are tested • Being fully digital, means only a selected customer payback points for running parts used to top-up bills, receive in initially in Giffgaff labs, available base (often referred as digital natives) is able to use of the business (e.g. answering cash or donate to charity to all members for a short the low-cost services of giffgaff. questions, getting new initiatives. One earned payback period. If they are popular, they members, ...) This way GiffGaff points is equal to one penny. In may be incorporated into the keeps its costs low and returns Dec. 2012 Giffgaff paid out over main product and are withdrawn the savings back to members. £1.8 million to its customers if not.
concept mapping by GiffGaff is a mobile phone service. It operates as an MVNP (Mobile Virtual Network Operator) using the O2 network. GiffGaff differs from conventional mobile phone operators by letting their users participate in certain aspects of the company’s operation, e.g. sales, customer service and marketing. In return for this activity, the users receive remuneration through a system called “Payback”, which they can use to top-up their bills, give to charity, ...
5 5
PhoneMoney Credits IncHQInc Money
5 New GiffGaff GiffGaff O2 Member PhoneCredits Money Network Access
500 PayBack Points
GiffGaff Presents 5
PayBack Points 500 £5 PayBack Points
Help with Help with Community Community Community Giff Gaff problem Giff Gaff problem Member Member Member Non-profit
GiffGaff Community Business Model
1. How do they make money? 2. Other companies with similar business model. 3. Business Model characteristics Giffgaff works as Mobile Virtual Network Operator. MVNO’s • http://mobilevikings.be • Charity-based have business arrangements with traditional mobile operators • http://hellobank.be • Credit System to buy minutes of use (MOU) which they then sell to their own • Referral Structure customers.
business model mapping by
Glow is fertility-tracking app that uses data science to understand and predict when a woman is most fertile, maximizing the chance of becoming pregnant without any artificial or medical treatments. The additional Glow First program helps to make infertility treatment affordable. By participating in Glow First, couples who have been trying to get pregnant for 10 months will have the financial help they need to seek answers.
Key Info https://www.glowing.com
HQ San Francisco, US Industry to learn from Finance & Banking US Health & BioTech Founded
08/2013 Facts • Co-Founded by PayPal cofounder Max Levchin • Received $6M in Series A funding. (8/8/13) • End of 2013, more than 1,000 women have become pregnant with Glow. Why Innovative?
1. Glow in 3 key offerings 2. On which trends does this company focus?
• Big-Data
• Profit + Non-Profit
• Social Community
• HealthCare 2.0 Help in conceiving Glow First Fund Receive Support 3. Does it bring people out of their comfort zone?
With the mobile app, women can Participating in Glow First, people Glow community is a social space • Trying to reduce the cost of healthcare in the United receive personalized data about pay $50/month for extra insights. to allow couples who are trying to their fertility by providing it Most will conceive, while the rest conceive and parents-to-be to States with a crowdsourcing model, Glow is competing answers to a few questions. The split the entire fund between share their experiences. with normal expensive insurance companies. more input that’s provided, the couples who have been trying to better chance it can estimate get pregnant for 10 months; when would be the best day to receiving the financial help they possibly conceive. need to seek answers.
concept mapping by Glow is fertility-tracking app that uses data science to understand and predict when a woman is most fertile, maximizing the chance of becoming pregnant without any artificial or medical treatments. The additional Glow First program helps to make infertility treatment affordable. By participating in Glow First, couples who have been trying to get pregnant for 10 months will have the financial help they need to seek answers.
Predictions & Tasks to increase pregnancy
5
€50/Month
Data Data
Insurance & Extra Guidance
conceiving Preganant* Non-Paying user
IncInc IncHQInc
support
Inc Inc Labo Glow First Fund Inc Inc
5 ++ % of Money Pool 5
Money IncHQInc Enganging User Less Money Not Pregnant* Company Company
% of Money Pool inFertility Treatment Partner Universities Glow
User Data R&D "Normal" User Not Pregnant* 5 Paying Users Money
Business Model Data Exposure
1. How do they make money? 2. Other companies with similar business model. 3. Business Model characteristics Glow sells “data insights” regarding conceiving to Research • http://23andme.com • Non-Profit part Institutions & gives exposure to trustworthy Infertility • http://friendsurance.com • Partnership Model Treatment Clinics. The data is generates by users who use the • Money pool Glow free fertility-tracking app.
business model mapping by
e-école, an initiative from SFR.fr, is a turnkey solution of 3 years including eSchool tools (Smart board, high- speed internet access, digital workspaces & digital content), the training of these tools, educational support and technical maintenance. The proposition is based on a partnership model between SFR and different other service providers. Leasecom, a separate financial provider, handles the payments from the schools and disburses this to the service providers in the partner ecosystem.
http://www.e-ecolepourtous.fr Key Info
HQ Paris, France Industry to learn from
FR Telecom, Education
Founded
2012 Facts • Within its broad target of primary schools, SFR has identified distinct sub-segments - rural schools, urban schools and private schools • The content and LMS provider partners already operate software-as-a-service models, making it Why Innovative? straightforward to add additional accounts.
1. e-école in 3 key offerings 2. On which trends does this company focus?
• Service-packs
• School 2.0
• One Stop Shop (for municipality)
• Outsources maintenance Digital Eduction Pack Learning Management System eSchool-as-a-service 3. Does it bring people out of their comfort zone?
Schools buy a “one-solution-fits- The integration of LMS in the LeaseCom, a separate financial • What if you want one of the service providers to be all” offering, acting as a platform overall proposition is an leasing company, handles differently? Is this pack always the cheapest solution? for the delivery of a digital important step, as it opens the payments from the schools or educational experience. With door for students to experience bodies responsible for local • What are the risks of leasing in this offering? SFR offering the network, other the virtual learning school administration and businesses provide environment. disburses this to the other complementary services. service providers.
concept mapping by e-école, an initiative from SFR.fr, is a turnkey solution of 3 years including eSchool tools (Smart board, high- speed internet access, digital workspaces & digital content), the training of these tools, educational support and technical maintenance. The proposition is based on a partnership model between SFR and different other service providers. Leasecom, a separate financial provider, handles the payments from the schools and disburses this to the service providers in the partner ecosystem.
IncInc
LeaseCom
5 5 5 5
% / Month Monthly Single-time 3Y % / Month Subscription Set-up fee commitment
IncInc SMARTboard
Local SMART Administration Technologies
IncHQInc IncInc Remote Device Management LMS
e-école Rural School ITS Learning pour tous
Connectivity & Security Services
IncHQInc Data IncInc
SFR Rural School Maxicours.com
Service Partners Municipality Service Partners Business Model
1. How do they make money? 2. Other companies with similar business model. 3. Business Model characteristics SFR works in a partnership model with other service providers. • One-Stop-Shop house renovations • Partnership model After a set-up fee; local school administration, taking a 3 year • Leasing model commitment, pay a monthly subscription fee to a separate • Subscription model leasing company, who disburses it to the different service • Cross-industry partnerships providers.
business model mapping by
Sanergy aims to improve sanitation in urban slums in Kenya, by selling toilets to local entrepreneurs via their franchising brand “ Fresh life”. Toilet owners can ask 5 Kenyan shilling ($0.06) for using their toilet service. Collecting the human waste on a daily base, Sanergy turns it into fertilizer, that they sell to horticulture companies.
Key Info https://www.saner.gy
HQ Nairobi, Kenya Industry to learn from
Sanitation & Waste Management
KE Founded
2011 Facts • About a third of Fresh Life Operators have already purchased an additional unit. • Sanergy sells five to 10 toilets a week. • On average 60 customers visit a toilet per day Why Innovative?
1. Sanergy in 3 key offerings 2. On which trends does this company focus?
• Reverse Innovation
• Micro Franchising
• Sustainable Processes
Buy a toilet and become Making fertilizer out of waste an entrepreneur Sanergy collects the waste 3. Does it bring people out of their comfort zone?
Fresh Life toilets are sold at cost Each toilet has 2 removable It takes Sanergy four to six • What would people think about using human faeces as for $500, which includes waste cartridges. Sanergy months to turn raw human part of growing their food? installation and painting. organizes a daily waste waste into fertilizer. The same Owners are considered collection, included in the waste can be used for both • Raising questions if the business model is sustainable franchisees and have to supply franchising “service”. Sanergy fertilizer and biogas. enough? toilet paper, soap & a hand collects about 1.5 tons of waste washing stand. each day.
concept mapping by Sanergy aims to improve sanitation in urban slums in Kenya, by selling toilets to local entrepreneurs via their franchising brand “ Fresh life”. Toilet owners can ask 5 Kenyan shilling ($0.06) for using their toilet service. Collecting the human waste on a daily base, Sanergy turns it into fertilizer, that they sell to horticulture companies.
IncInc
Horticultural Consumer company
5 5 Toilet €300-€600 Fertilizer $0,06 Service / ton
IncHQ IncHQ Fresh Life Right to use Toilet paper, IncInc Toilet brand Soap, ...
5 Fresh life Fresh life Sanergy Company operator operator 5 €500 Money Fresh Life Entrepreneurs
Daily waste collection
Business Model Waste
1. How do they make money? 2. Other companies with similar business model. 3. Business Model characteristics Sanergy makes money by selling fertilizer out of human • http://fanmilk.com • (micro-) franchising model manure to other companies. They collect this waste through • http://visionspring.org • business in a box their not-for-profit franchising brand “Fresh Life Toilets”, • http://ruralspark.com • micro-transactions supporting entrepreneurs in emerging markets. • http://nuruenergy.com • community of entrepreneurs
business model mapping by
Jawbone UP is a wristband and app that tracks how you sleep, move and eat—then helps you use that information to motivate you and give insights in your daily feel your best.
Key Info https://www.jawbone.com/up
HQ San Francisco, US Industry to learn from
US Sports & Fitness Founded
2006 Facts • Jawbone owns over 230 patents related to UP. • Besides UP, jawbone develops and sells also other wearable technology and audio devices, including Jambox wireless speakers, bluetooth headsets, ... Why Innovative?
1. Jawbone UP in 3 key offerings 2. On which trends does this company focus?
• Quantified Self
• Internet of Things
• Big Data
Designed for everyday life Know your activity level Connect with other apps 3. Does it bring people out of their comfort zone?
UP is designed to be Know what's happening with UP works perfectly together • Jawbones wristband tracks where you are and what comfortable, so you can wear it you, instantly: Your sleep, your with other tracking tools. Track you’re doing 24/7. Not everyone likes to be connected 24/7. Available in 8 different activity, what you're eating. The your weight, map your bike rides, to the internet all day long. colors, and in different sizes, it’s Home Screen is your daily access extensive food libraries an intelligent computer that can dashboard. A way to quickly and more, and that data will be be wrapped around everyone’s check in with your progress and seamlessly integrated into your wrist. see what your friends are up to. UP feed, lifeline and trends."
concept mapping by Jawbone UP is a wristband and app that tracks how you sleep, move and eat—then helps you use that information to motivate you and give insights in your daily feel your best.
User Data
Exposure
IncInc
Tracking User Withings Motivation, Insights, ... Service
IncInc
Life Data Community Life Data Company
5
IncHQInc IncInc $129.99
jawbone UP Tracking User MyFitnessPal
Product jawbone UP 3rd party users Tracking Services Business Model
1. How do they make money? 2. Other companies with similar business model. 3. Business Model characteristics Jawbone UP makes money with selling data tracking • http://www.fitbit.com • Device + App wristbands at a retail price of $129.99. Users can use the free • http://withings.com • Data Model app for getting insights in this data. • User Insights
business model mapping by
23andMe is a privately held personal genomics and biotechnology company that provides rapid genetic testing to gain insights into personal ancestry, genealogy and inherited traits. The company is named for the 23 pairs of chromosomes in a normal human cell.
http://www.23andme.com Key Info
HQ Mountain View, California, US Industry to learn from
US Health & BioTech Founded
2006 Facts • Founded by Anne Wojcicki, the wife of Google co-founder Sergey Brin. • Google Ventures, together with other investment funds, already invested +$150 million in 23andMe. This company could enable the search giant to index another facet of the world’s information. Why Innovative?
1. 23andMe in 3 key offerings 2. On which trends does this company focus?
• Healthcare 2.0
• Big Data
3. Does it bring people out of their comfort zone?
Get a personal DNA report Research Surveys open API* • With +300.000 DNA samples in their customer base, 23andMe has access to the most precious data a person can give: his personal data.
For $99, people can order a 23andWe, gives customers the 23andMe has an API, to let • The states of New York and California unsuccessfully DNA scan. After sending back a opportunity to leverage their developers build other apps and attempted to block the test in 2008. sample to the 23andMe lab, data by contributing it to studies services on top of users’genetic users receive, 3 weeks later, a of genetics. At this moment only information. • People are still struggling with the ethical question: personal DNA report on in-house research, 23andMe e.g. www.genesand.us finds the “Do I want to know what my statistic chance is to get a different health conditions and will provide this service soon best genes that you can give to certain health condition?” their DNA lineage. B2B, for monetizing profile data. your child.
* Application Programming Interface concept mapping by 23andMe is a privately held personal genomics and biotechnology company that provides rapid genetic testing to gain insights into personal ancestry, genealogy and inherited traits. The company is named for the 23 pairs of chromosomes in a normal human cell.
Part of Business Model - not happening yet - DNA kit
5
$ 99 IncInc
5
Labo IncHQInc use for API IncInc Money DNA report
E-health 23 & Me Consumer Company
Service Saliva DNA service
Government
Answers
Survey Experience Business Model
1. How do they make money? 2. Other companies with similar business model. 3. Business Model characteristics 23andMe makes money with personal genetic tests, • http://invitae.com • Big Data providing reports on +240 health conditions & lineage • http://mygene23.com • Online community discovery. Believed is that their DNA research studies & • http://pathway.com • B2B2C surveys will soon be an additional way of making money, • http://www.proteusdigitalhealth.com/ • Product-Service combination with a mainly B2B focus instead of B2C.
business model mapping by
AliveCor has a device & application that turns any smartphone into a clinical-quality electrocardiogram (ECG) recorder. All data can be viewed via the free AliveECG app and via AliveInsights, their paid analysis service, patients can get access to expert insight on their ECG readings without waiting for a doctor’s appointment.
Key Info https://www.alivecor.com
HQ San Francisco, US Industry to learn from
Health & BioTech US Founded
08/2011 Facts • Received $3M in Series A (2011) & $10.5M in Series B (2012) funding. • Among investors, Qualcomm Ventures who also provides access to the Qualcomm Life’s 2Net Platform. • Received FDA approval, or 510(k) clearance , in Dec. 2012. Why Innovative?
1. AliveCor in 3 key offerings 2. On which trends does this company focus?
• Big-Data
• HealthCare 2.0
• Product with a Service
• Internet of Things Attach a Hearth Monitor to Share your ECG recordings your Smartphone with your doctor Reports via AliveInsights 3. Does it bring people out of their comfort zone?
• Getting reports on your health status, only by The AliveCor Heart Monitor The Free AliveECG application Patients can send recordings, providing your data, is a different approach patients attaches to your smartphone. stores all ECG recordings, along with notes on any are not always comfortable with. With this portable personal heart viewable on patients’ personal symptoms they may have for a monitor, taking an ECG can easily dashboard. Their doctor can technical or clinical review. become part of peoples’ daily request access to the data • Only providing an add-on for your smartphone to routine. Each time patients take through the secure website, which AliveInsights provides several their ECG, they can note what will allow him/her to track the service options to choose from make it into a professional ECG device makes existing, they were doing at the time. data over time and recognize and all are available 24 hours a more expensive systems, look overrated. trends. day, 7 days a week.
concept mapping by AliveCor has a device & application that turns any smartphone into a clinical-quality electrocardiogram (ECG) recorder. All data can be viewed via the free AliveECG app and via AliveInsights, their paid analysis service, patients can get access to expert insight on their ECG readings without waiting for a doctor’s appointment.
2Net Platform + Data Access IncInc Access to Patients' Dashboard
5 Qualcomm Live
Money
Free Give Doctor Platform Access 5 Access to data
$199 prescription IncInc
AliveCor Heart Monitor Physician
IncHQInc 5
ECG Analysis request Money prescription To ECG follow-up Data AliveCor Patient
IncInc
Technical Clinical Cardiologist Review Review
Doctors Patients' IncInc IncInc Report
Cardiac Certified 5 Technician Cardiologist
Business Model Lead -% commission Partners for AliveInsights
1. How do they make money? 2. Other companies with similar business model. 3. Business Model characteristics AliveCor makes money by selling ECG devices ($199) that fit • http://www.preventice.com/ • Feemium + in-app purchases on existing smartphones and via their AliveInsights Service, a • Partnership Model professional analysis service that makes it easy to get expert • Device + Service insight on your ECG readings.
business model mapping by
Traditionally, suppliers sell bulk quantities of chemicals to end-users, and sell as much as possible in the interest of profit. By using such a model, the inefficient use of chemicals is being “rewarded”. Therefore Wijeya Newspapers ran a pilot project to lease ink of their supplier. The supplier offered the service of newspapers to be printed sufficiently no matter how much ink was used. Both parties shared expertise to reduce ink consumption, waste and to increase profit.
Key Info http://www.wijeyanewspapers.lk/
HQ Colombo, Sri Lanka Industry to learn from
Chemicals
LK Founded
1979 Facts • Prints 15 million newspapers/month. • Wijeya Newspapers runs one of the pilot projects of Chemical Leasing worldwide in partnership with General Ink Ltd. Why Innovative?
1. Chemical leasing at Wijeya Newspapers in 3 key offerings 2. On which trends does this company focus?
• Product as a Service
• Vertical Integration
• More with less
Papers print vs. kg ink used Use less / Pay less Shared Expertise 3. Does it bring people out of their comfort zone?
Wijeya Newspapers pays for the Chemical Leasing encourages Wijeya newspapers shares • Stakeholders are dependent on longterm partnerships. service of printing a paper per better chemical management. know-how about their industrial copy and no longer for the The result can be seen in process and the final product • Full transparency concerning the created value of the volume of ink that is consumed environmental advantages, as (newspapers). Their ink supplier project is key to make Chemical Leasing work. Are per kg. The supplier stays owner well as in consequential has expertise in the appliances companies willing to share everything? of the ink. economic benefits for both of different chemicals to print suppliers and users of chemicals. with. • How much share of the profits does each party receive?
concept mapping by Wijeya Newspapers has a Chemical Leasing contract with its ink supplier. By taking printed copies of newspapers as the basis for payment and giving the fact that the ink supplier stays owner of the ink both parties will be motivated to consume less ink with financial, environmental and internal health benefits as a result.
Waste ink
5
Payment per printed newspaper
Recycled IncInc ink IncInc Print newspapers IncHQInc Newspaper
Other ink user 5 Ink Supplier 5 Wijeya Newsp. 5 Consumer
Money Share extra profits
5 Less environmental Less Money IncInc impact
Waste Processer 1 Society Less waste reputation to be processed
Business Model
1. How do they make money? 2. Other companies with similar business model. 3. Business Model characteristics The partnership has two revenue streams: • http://www.chemicalleasing.com/ • Product as a service - A reduction in cost by lowering the ink consumption. • http://leaseplan.com/ • Long Term Partnership - The supplier taking back waste material makes it possible • http://nl.mudjeans.eu/Lease-a-Jeans • Shared profits to sell unused ink again. • Shared expertise
business model mapping by
Airbnb is an online service that provides a platform for individuals (referred to as “hosts , generally private parties), to rent unoccupied living space and other short-term lodging to guests.
Key Info http://www.airbnb.com
HQ California, US Industry to learn from
US Travel & Leisure Founded
2007 Facts • Whether an apartment for a night, a castle for a week, or a villa for month, Airbnb connects people to unique travel experiences, at any price point, in more that 26,000 cities, undercutting traditional hotel businesses both in service & price. Why Innovative? • 12 physical offices worldwide, covering 192 countries.
1. Airbnb in 3 key offerings 2. On which trends does this company focus?
• Collaborative Consumption, P2P
• Mobile Commerce Platform (24/7 accessible: anywhere, anytime)
3. Does it bring people out of their comfort zone?
• With your profile attached to your credit card, a 3 step List your unoccupied space Host guests like a pro Booking made easy paying process and everything optimized for mobile, spending money goes sometimes a little bit too smooth.
After making an online profile, Once someone is interested, Airbnb supports several • Although the vast majority of Airbnb experiences are people can list a space for free host and guest make direct payment methods and safe and positive, incidents and negative experiences on the Airbnb platform, and ask contact with each other through currencies, but does not have tackled the “trust aspect” of the company. As a any price they feel comfortable the platform, to confirm details. endorse cash payments. This solution, Airbnb introduced a $50K insurance policy. with. Looking for After their visit, guest and host way bookings are done in just accommodation, guests can can leave a review on each other some clicks. Note: Host are paid • A New York City ruling has declared the service illegal, search using different criteria. profile. 24h after check-in. despite efforts by Airbnb to intervene.
concept mapping by Airbnb is an online service that provides a platform for individuals (referred to as “hosts , generally private parties), to rent unoccupied living space and other short-term lodging to guests.
Profile
Airbnb Platform
5 IncHQInc
3% of listening fee
Airbnb Host
5 1 Money Free Space Experience Feedback
5
+ 6 - 12% booking fee
Guest
Business Model Airbnb Community
1. How do they make money? 2. Other companies with similar business model. 3. Business Model characteristics Providing the platform for “free”, Airbnb takes a 3% • http://getyourguide.com • Personal Reviews commission on host ‘s earnings and asks a booking fee of • http://etsy.com • P2P-model 6-12% to guests for every booking they make. • http://opendesks.com • Online community • http://www.thestorefront.com/ • Broker model
business model mapping by
Changers.com is the first marketplace for private CO2-savings. Changers has created a system which consists of a portable solar panel and mobile battery, able to charge all of your gadgets, giving you independence from the grid and eliminating battery anxiety. Saving CO2, users earn changers credits which they can redeem for products and services in the changers marketplace. Within the Changers community, users can view their statistics and share their CO2 savings with friends.
Key Info http://www.changers.com
HQ Berlin, GE Industry to learn from
GE Energy
Founded
2010 Facts • Local production of solar chargers & batteries (Germany) • Also referred as a “Social Energy Marketplace” • Marketplace partners & products range from DHL GoGreen over local babysitting services to BMW’s DriveNow car sharing service. Why Innovative?
1. Changers.com in 3 key offerings 2. On which trends does this company focus?
• Sustainable energy production
• Not-for-profit business model
• Complementary currencies, credits
• Gamification
Produce your own energy Changers Community Get rewarded for actions 3. Does it bring people out of their comfort zone?
The Changers.com Starter-Kit The solar charger measures the For each self-generated watt- • People really grow their own money. How sustainable consists of a powerful solar exact amount of your energy hour you get one “Changers is this business? charger and a light, flexible solar production and translates it into Credit”, which you can redeem module, both powerful enough gained CO2-savings. People can for sustainable services and • What can I really do with my Changers Credits? A lot to charge different devices, from compete with their friends and products on their Social Energy of services are too local (e.g. in Berlin only). smartphones to tablet PCs. see which cities are the most Marketplace. People really grow active. their own money.
concept mapping by Changers.com is the first marketplace for private CO2-savings. Changers has created a system which consists of a portable solar panel and mobile battery, able to charge all of your gadgets, giving you independence from the grid and eliminating battery anxiety. Saving CO2, users earn changers credits which they can redeem for products and services in the changers marketplace. Within the Changers community, users can view their statistics and share their CO2 savings with friends.
+1watt.hour Solar Energy
+1 Credit
IncHQInc StarterKit (Solar Panel + Battery) Competition
5 changers.com Consumer Consumer
€149 Changers Community
5
5 less money
Exposure Money Service
coupon (X credits)
IncInc
Business Model Green Partner
1. How do they make money? 2. Other companies with similar business model. 3. Business Model characteristics Changers makes money with selling solar panels + batteries. In • http://www.citegreen.com • Credit System the Changers shop, where community members can redeem • http://www.terracycle.com • Online community credits for products and services, they give exposure to green • Product-Service combination brands, which pay a commission fee for the leads.
business model mapping by
Decide is a data website, helping consumers easily find the highest rated products and the best times to buy, based on billions of data points from across the Web.
Key Info http://www.decide.com
HQ Seattle, US Industry to learn from
US Retail
Founded
2011 Facts • Venture capital by early investors in Amazon, Google and Ebay. • Since launch in June 2011, Decide’s price predictions have been 77 percent accurate and have helped uncover $200 million in savings. Why Innovative?
1. Decide in 3 key offerings 2. On which trends does this company focus?
• Big Data management
• Data mining
• Forecasting demand
• Get the best deal
When to Buy What to buy Price Guarentee
3. Does it bring people out of their comfort zone? Decide has become a solution Decide scores products on a People can set alerts to follow for product research, scale from 1-100, taking the prices, Decide tells you the right • How can I trust an automatic algorithm which predicts aggregating data across data from user reviews and - time to buy. Being so confident the future? hundreds of sources to tell ratings on the web. Also expert with their own technology, they consumers if they should buy reviews are taken into account. pay you the difference when • Decide.com forms a threat for traditional retailers now or wait for a new product For every product it shows how they’re wrong. (e.g price drop release or for the prices to drop. it compares to similar products after you purchase) on the web.
concept mapping by Decide is a data website, helping consumers easily find the highest rated products and the best times to buy, based on billions of data points from across the Web.
Data Data Mining Mining IncInc Free Service
Amazon Consumer Expert
IncInc IncHQInc IncInc Leads Pro Service
5 5 Company Decide Consumer PC magazine Reviews % $ 2.5/m
Retailers Experts
Product
5
Business Model Best price
1. How do they make money? 2. Other companies with similar business model. 3. Business Model characteristics Decide works as a broker between people that want to buy the • http://kayak.com • Broker model best deal, and retail companies like Amazon, ... Becides their • http://rapleaf.com • Free + Pro Subscription model free product advice, they offer a pro-service fro $2.5/month • Data Model offering additional services like price guarantees, best time to buy, ....
business model mapping by
The Humble Bundles are a series of collections ("bundles") of video games, music albums or eBooks that are sold and distributed online at a price determined by the purchaser. The bundles are typically offered during a two- week period; sales often include bonus games or media offered mid-week through the sale for those that have already purchased the bundle or otherwise pay more than the average.
Key Info https://www.humblebundle.com
HQ San Francisco, US Industry to learn from
US Gaming Founded
2010 Facts • Initially focussing only on indie games evolved to many shapes of “digital content”
• $20 million being raised for charity and +1.8 million customer base worldwide (08/2013) • Minimum purchase price is $1, every 2 weeks a new bundle is offered. Why Innovative?
1. Humble Bundle in 3 key offerings 2. On which trends does this company focus?
• Involve charity
• Full transparency
• Fully digital
Get a “bundle” of digitals Pay what you want Divide the profit 3. Does it bring people out of their comfort zone?
Bundle offerings are typically 2- Bundles are offered at a pay- The interface gives users the • Clients are in control of who gets the biggest share of week periods where between what-you-want model. The chance to determine how to the revenue. three to five games are offered. purchaser is able to name any distribute their contribution as a People can set their own price, price for the bundle. Prices may split between the developers, • The smart incentive system, beat the average, raises but of they pay more than the vary between $1 and $10.000. the charities for that event and a the average price donated over time. Early customers average, they get an extra "Humble tip" will get more for less. product.
concept mapping by The Humble Bundles are a series of collections ("bundles") of video games, music albums or eBooks that are sold and distributed online at a price determined by the purchaser. The bundles are typically offered on a semi-regular basis during a two-week period; sales often include bonus games or media offered mid-week through the sale for those that have already purchased the bundle or otherwise pay more than the average.
5
IncHQInc Set your own price
Humble Bundle Gamer 5 Digital games Set % commission 5
Set % donation
5 IncInc Set % donation
Charity Content Owners
Business Model
1. How do they make money? 2. Other companies with similar business model. 3. Business Model characteristics Humble Bundle is fully dependent on the pay-what-you-want • http://genero.us • “Pay-what-you-want”model concept. People can choose what goes to the author, charity • Pay-what-you-want restaurants • Charity-based and Humble Bundle itself (what they call the Humble tip). On • Radiohead’s album - In Rainbows • Split the profit average, 15% of the total funds.
business model mapping by
San Francisco Municipal Transportation Area established SFpark, to use new technologies and policies to improve parking in San Francisco. Parking spaces are provided with a sensor, detecting parking availability. By collecting and distributing real-time information about where parking is available, drivers can quickly find open spaces. To help achieve the right level of parking availability, SFpark periodically adjusts meter - and garage pricing up and down to match demand.
Key Info http://www.sfpark.org
HQ San Francisco, US Industry to learn from
US Transportation Founded
2010 Facts • Currently still a pilot project, SFpark is testing its new parking management system at 7.000 of San Francisco’s 28.000 metered spaces and in 12.250 spaces in 15 of 20 City-owned parkings. • SFpark encourages independent developers and researchers to use its public API, open data and Why Innovative? open source code to create new apps and data visualizations that support the project.
1. SFpark in 3 key offerings 2. On which trends does this company focus?
• Data Monitoring
• Public Transport 2.0
• Big Data
• Open Data & Full Transparency (API)
Detects available spaces Demand Responsive Pricing Special event pricing 3. Does it bring people out of their comfort zone?
• Demand-responsive pricing encourages drivers to park Parking sensors detect parking Parking prices are incrementally During special events, parking in underused areas and garages, reducing demand in availability. Users can check the raised or lowered in SFpark meters on blocks within walking overused areas. The user has to check the best price availability of spaces online, via areas based on demand. Rates distance of the ballpark operate each time he heads to a new destination, which can be text message or smartphone, may vary by block, time of day or until 10pm Monday to Saturday experienced as a hurdle. before they’re heading to their week; they change no more than and are priced between $5 and destination. once a month and only in small $7/hour for events. increments (max +$0,5/time).
concept mapping by San Francisco Municipal Transportation Area established SFpark, to use new technologies and policies to improve parking in San Francisco. Parking spaces are provided with a sensor, detecting parking availability. By collecting and distributing real-time information about where parking is available, drivers can quickly find open spaces. To help achieve the right level of parking availability, SFpark periodically adjusts meter - and garage pricing up and down to match demand.
5
IncInc Location more
Partner Parking space Parked car in overused area
5
Inc Inc IncHQ Money IncHQ Application Experience
Partner SFpark Car @ home Development Where to go 5
IncInc Location less
Parked car in Partner underused area Parking space Pilot Partners SF car owner
Business Model
1. How do they make money? 2. Other companies with similar business model. 3. Business Model characteristics SFpark makes money with providing parking spaces in San • https://www.bicing.cat/ • Open Data Francisco city-area. Parking prices are incrementally raised or • http://waze.com • Dynamic Pricing Model lowered in SFpark areas based on demand. • http://www.moovitapp.com/ • Public Service • Match Demand/Supply
business model mapping by
Shiply is a UK-based company providing an internet marketplace where transport service requesters may list items they need to move, and where providers of transport services can bid in a reverse auction format. Filling up unused delivery spaces , CO2 emissions are reduced and customers get better prices.
Key Info http://www.shiply.com
HQ London, UK Industry to learn from
UK Transportation Founded
2008 Facts • Currently over 57.000 transport providers listed on Shiply.com • As Shiply depends on reaching a critical mass of users, a partnership with eBay was developed.
Why Innovative?
1. Shiply in 3 key offerings 2. On which trends does this company focus?
• e-Commerce (delivery)
• Online matchmaking platform
• Get the best deal
• Valorize Overcapacity
Request a transport service Users get the best deal Reducing CO2 emissions 3. Does it bring people out of their comfort zone?
• Users don’t get a quote immediately. They don’t know After creating an online account, Transport providers then bid for 25% of European lorries run what the shipping costs will be in advance. consumers list what they need the shipment, potentially completely empty. By filling up to ship and provide details about turning unused space in their this space, Shiply makes sure pickup, delivery and shipment trucks into profit. Shiply’s trucks get extra cash for unused dates. Anything from a pet system means that as companies space, and saves consumers carriage to a car can be listed. try to outbid one another, users money. Of course, it’s beneficial typically save about 75% on in terms of reducing CO2 their shipping costs. emissions too.
concept mapping by Shiply is a UK-based company providing an internet marketplace where transport service requesters may list items they need to move, and where providers of transport services can bid in a reverse auction format. Filling up unused delivery spaces , CO2 emissions are reduced and customers get better prices.
Transporting Service
5
Money
Bidding Acceptance
5 5
Auction fee 4 - 10 % IncHQInc IncInc
Requester Shiply Transport service provider
Request Transport Availabilty
Competition
IncInc
Bidding Transport service provider
Transporter Business Model Service Providers
1. How do they make money? 2. Other companies with similar business model. 3. Business Model characteristics Shiply works as a broker, taking a commission on transactions . • http://www.uship.com • Broker Model Transport service providers’ bids are subjected to a tiered fee • http://www.anyvan.com • Reverse auction format structure (4%-10%, depending on the amount of the • http://klickcouriers.com • Partnership model transaction) called the success fee. Additional, an Auction Service Fee is requested which covers the online service.
business model mapping by
Uber is an on-demand ride service that connects passengers with drivers of cars through an app. Anyone with a driver’s license, a new car & no traffic ticket can become an Uber driver.
Key Info www.uber.com
HQ San Francisco, US Industry to learn from
Transportation SF Founded
2009 Facts • Despite being banned in Brussels, Uber is still offering its service to local customers. • In May 2013 Google Ventures invested $258m into Uber, making it its largest deal ever. In June 2014 Uber raised $1.2b in series D at a $18.2b valuation. Why Innovative?
1. Uber in 3 key offerings 2. On which trends does this company focus?
• Shared Economy
• Mobile internet
• Big data (for pricing)
• Cashless payments
Enriched information Flexible pricing Increase use 3. Does it bring people out of their comfort zone?
• The taxi industry argues that Uber undercuts prices & less Passengers can see the average The price of the ride depends on By letting anyone with a decent secure/safe for the users. To Uber’s defence, it screens all rating, the names & a photo of the demand. If high demand, car & driving ability earn extra potential drivers & let go of drivers with an average rating their drivers before the car then the price increases. money in their spare time by below 4 out of 5. arrives. After the ride, they can However, users can always becoming an Uber driver, Uber also rate the driver, just as the request a fare quote to have an is increasing the use of existing • You can not pay by cash & have to store your credit/debit drivers can rate the passengers. idea of how much the trip will cars. card information on Uber’s website in order to be able to cost. use the service.
concept mapping by Uber is an on-demand ride service that connects passengers with drivers of cars through an app. Anyone with a driver’s license, a new car & no traffic ticket can become a Uber driver.
1 Reputation
Driving App Exposure Trust
5 5
Insurance IncHQInc -5% to -20% commission $ / trip
Drivers Uber Passengers Car driving for Uber Trips on demand (via app)
Referral Voucher
Voucher
Future
5 passengers
Business Model Future Purchase
1. How do they make money? 2. Other companies with similar business model. 3. Business Model characteristics
Uber takes a 5-20% commission on all the rides made • https://www.lyft.com/ • Platform based through it’s service. Since all payments is done automatically • https://www.side.cr/ • Crowd based through the app, Uber ensures to capture a part of the • https://relayrides.com/ transaction.
business model mapping by by Alfa Activity, the fitness banking system of the Alfa Bank, is an online platform that monitors customers’ movements using fitness trackers like Fitbit, Jawbone UP or RunKeeper. Depending on how much movement is made each day, small amounts of money is transferred into the user's special savings account, the Alfa Activity account.
Key Info http://activity.alfabank.ru/
HQ Moscow, Russia Industry to learn from
RU Banking Sports & Fitness Founded
2014 Facts • The Alfa Bank is the largest private commercial bank in Russia. • Customers using the service are saving up to twice as much as the average and are walking 1.5 times as far Why Innovative?
1. Activity by Alfa Bank in 3 key offerings 2. On which trends does this company focus?
• Wearables
• Big Data
• Mobile Banking
High savings Access to high interest Personalised finance 3. Does it bring people out of their comfort zone?
• The healthiest customers are able to save the most. Users of the Alpha Activity have Unlike most of the highest- The more the customers sweats, a 6 percent interest rate, much interest accounts, it’s accessible the more money gets • You can’t transfer unlimited amounts to your savings higher than the interest rates of to anyone regardless of their transferred across and the more account, only by working out the money is automatically other banks. annual income and the only way they save. It all depends on the transferred to access it is by working up a frequency of their workout. sweat.
concept mapping by Alfa Activity, the fitness banking system of the Alfa Bank, is an online platform that monitors customers’ movements using fitness trackers like Fitbit, Jawbone UP or RunKeeper. Depending on how much movement is made each day, small amounts of money is transferred into the user's special savings account, the Alfa Activity account.
Activity Data
Right to use data Activity Data
5
# Rubles +4,2% saving interest /100.000 steps
5 5 IncHQInc IncInc 1,8% annual saving interest $150
Activity Fitness Tracker Alfa Bank 5 User (eg Jawbone)
Money Fitness Tracker
Banking Service
Normal
5 customer
56 Ruble/Month Alfa Bank Users Business Model
1. How do they make money? 2. Other companies with similar business model. 3. Business Model characteristics
Alfa bank requires their new sportive customers, who are • / • Bait and Hook interested in the free ‘“Alfa Activity” account, to sign up for a • Performance based regular bank account, which costs 59 Rubles (€1,20) per month, • Product-Service combination and a free internet account “Alfa Click.”
business model mapping by
Karma is a pay-as-you-go mobile hotspot. You purchase the device for $99 and refill data onto it at the rate of $14 per 1GB. The purchased data will not expire. The more you share your mobile hotspot the more free data you earn.
Key Info https://yourkarma.com/
HQ New York City, NY, United States Industry to learn from
Telecom US Founded
2012 Facts • The Dutch founders of Karma believe that social bandwidth will innovate the mobile telecommunications experience. • Accepts Paypal and Bitcoin as payment method Why Innovative?
1. Karma in 3 key offerings 2. On which trends does this company focus?
• High pricing per GB
• Rollout of 4G
• Mobile devices
Free of contracts No monthly fees Social bandwidth 3. Does it bring people out of their comfort zone?
• Multiple users depend on the kindness of the owner of You pay $99 for the mobile You will only pay for the data New users connecting with your Karma to get internet… hotspot device, which comes you use and none will go to mobile hotspot earn 100 MB with 1GB free data usage. If you waste on less data-heavy and you as well. Up to eight user need more data, you can buy it months. Your data never can connect to Karma at the pay-as-you-go: $14/GB expires. same time. There's no limit to There are no contracts at all, no how much data you can earn. minimum to buy.
concept mapping by Karma is a pay-as-you-go mobile hotspot. You purchase the device for $99 and refill data onto it at the rate of $14 per 1GB. The purchased data will not expire. The more you share your mobile hotspot the more free data you earn.
Karma Users
Free 100 Mb
New user without hotspot
Registration Internet Providers
Free 100 Mb
IncInc
Wireless Internet
Clearwire 5
IncHQInc $99 IncInc Access to 4G Network
5 User with Karma Simplexity Karma Hotsport Karma Hotspot 1Gb Free Money
Connectivity Credits
5
$14/GB 4G connection Business Model
1. How do they make money? 2. Other companies with similar business model. 3. Business Model characteristics
Karma sells the Karma hotspot for $99 and additional • / • Pay-as-you-go bandwidth for $14 per gigabyte. If you like to purchase a data • Peer-to-peer pack, Karma offers some discount: $50/5Gb & $180/20Gb • Credit system
business model mapping by
The Winner Takes All is the world’s first crowd lottery. From all around the world players purchase 1 single lottery ticket for a weekly drawing. The Winner Takes All earns money by charging a transaction fee & shares 50% of its revenue with charities. Winner Takes All boast a 84% payout rate.
Key Info www.winnertakesall.net
HQ Amsterdam, NL Industry to learn from
NL Gambling
Founded
2013 Facts • During May & June 2014 Winner Takes All is raising investment from the crowd through FundedByMe. As of writing €50k has been raised. Practice what you teach. • Winner Takes All has secured a total of 500 players from 36 countries through Word-of-mouth marketing only. Why Innovative?
1. Winner Takes All in 3 key offerings 2. On which trends does this company focus?
• Crowdsourcing & open innovation
• Responsibility, ethical & philanthropy.
Responsible Gaming Subscription based Donate to charity 3. Does it bring people out of their comfort zone?
• Concerns about how Winner Takes All will ensure no Every player can only The gamers can pick between 50 % of the profit of WTA is cheating & rigging with the draws. participate once a game, to limit buying 1 single ticket or opt-in donated to charity. gambling & keep chance for a subscription model. The • Lotteries are often monopolised/controlled by distribution fair. Winner Takes more tickets the gamers buy governments. All offers better payout than any upfront, the less is the total competitor. price per ticket. • Security of personal information.
concept mapping by The Winner Takes All is the world’s first crowd lottery. From all around the world players purchase 1 single lottery ticket for a weekly drawing. The Winner Takes All earns money by charging a transaction fee & shares 50% of its revenue with charities. Winner Takes All boast a 84% payout rate.
New Gambler
Credits for referral
Higher Exposure prize to win
1 IncHQInc Reputation 1 Lotery ticket Lottery 1year of tickets
Charity 5 Winner Takes All Gambler 5 5
50% of profit €1,75 €60
5 Winner
Payout # Gablers x €1 Gamblers Business Model
1. How do they make money? 2. Other companies with similar business model. 3. Business Model characteristics
Winner Takes All charges a transaction fee from the • http://kiggit.com/ • Crowd based customers (from €0.75 for the purchase of only 1 ticket, to • Subscription based €0,15 per ticket for an annual subscription model). • Micro-payments
business model mapping by 1. Super Charger Network Tesla Motors designs, develops, manufactures and sells premium electric vehicles (EV’s) to consumers and advanced electric vehicle power train components to manufacturers. This case focuses on Tesla’s Supercharger network.
Key Info http://www.teslamotors.com/supercharger
HQ Palo Alto, California, US Industry to learn from
Automotive industry US Founded
2003 Facts • Co-Founder and CEO Elon Musk also founded Paypal, SpaceX and serves as president of SolarCity. • The Supercharger Network will reach over 98% of the US population by the end of 2015. • A Supercharger charges 10 times faster than your home plug would be able to. Why Innovative?
1. Tesla Motors in 3 key offerings 2. On which trends does this company focus?
• Rise of customer experience
• Cross industry companies
• Guilt-free is the new status symbol
Free Charge Free use of Patents Super Charger Network or Battery swap 3. Does it bring people out of their comfort zone?
• All car competitors using Tesla’s technology, will have to The batteries of Tesla charge When you buy an EV with Tesla Drivers can travel throughout the sell their cars with a prepaid energy plan for the full faster and last longer than any Technology, you pay a surplus U.S. and Europe along well lifetime of the car. In fact, they sell Tesla’s services. other on the market. Since June for the electricity it will traveled highways with the 2014, Tesla allows all other car consume in its entire lifetime. Supercharger Network. At these • Currently, the roughly 40,000 Teslas on the U.S. roads manufacturers to use their At a power station you have the stations Tesla cars (and other EV’s contain 3.3 gigawatts of storage, equal 14% of total U.S. technology free of charge. choice: a free charge or a 90 with Tesla’s technology) can be grid storage. Their influence on global energy levelling will Establishing a standard for EV’s seconds battery swap for €50 - recharged 50% within 20minutes. only rise the coming years. is what Tesla aims at. in other words: free or fast.
concept mapping by Tesla Motors designs, develops, manufactures and sells premium electric vehicles (EV’s) to consumers and advanced electric vehicle power train components to manufacturers. This case focuses on Tesla’s Supercharger network.
IncInc IncInc
Super fast Power Station Power Station Charging Battery Swap Maintenance Solar Panels SuperCharger network
5 Free Service 1 €50/swap Reputation Building & Maintenance Chargers 1
IncHQInc Tesla car reputation
5 Solar City Tesla Motors 5 5 Tesla Owner Tesla Owner
Money €60k (car) €1500 (powerplan) Community of Tesla Owners 5
Free use €1500 of patents (powerplan)
Electric Vehicle IncInc
Other car 5 5 EV owner manufacturers car €1500 (powerplan) Business Model
1. How do they make money? 2. Other companies with similar business model. 3. Business Model characteristics
• Drivers pre-pay their energy for the next 10 years, Tesla on • BMW i DC Fast Chargers • Open Source its turn invests the money in the Supercharger network and makes sure the energy provided becomes cheaper. • www.car2go.com • Vertical integration • Cross Industry • Competitors pay Tesla for every car using the network.
business model mapping by 2. Direct sales Tesla Motors designs, develops, manufactures and sells premium electric vehicles to consumers and advanced electric vehicle powertrain components to manufacturers. Tesla owns its sales and service network.
Key Info http://www.teslamotors.com/
HQ Palo Alto, California, US Industry to learn from
Automotive industry US Founded
2003 Facts • Founded by 5 founders, with Elon Musk as CEO, Tesla aims to make EVs affordable for the masses • The first electric luxury car was the Tesla Roadster, produced in 2008 and sold over 2,300 in total • The Supercharger Network in the US will reach over 98% of the US population in 2015 Why Innovative?
1. Tesla Motors in 3 key offerings 2. On which trends does this company focus?
• Electrification on the road
• e-Commerce and mainly direct consumer sales
EV performance Batteries Charging stations 3. Does it bring people out of their comfort zone?
• Bypassing car dealerships with Tesla’s showrooms and Tesla provides electric vehicle The batteries of Tesla charge With the Supercharger galleries and selling directly to consumers online brings performance without destroying faster and last longer than any Network, the driver can travel frictions between Tesla and intermediaries. the environment, while other battery of electric vehicle. throughout the North America maintaining the vehicle It also reduces the range anxiety and Europe between cities along • Tesla’s battery-producing plants will bring battery prices performance and premium of drivers due to the charging well traveled highways. At these down far enough to not only bring its electric cars into the driving experience for the tech stations of Tesla. stations the Tesla can be mainstream. It also powers up a new balance between savvy driver. recharged halfway within 20 electric utility companies and consumers who are able to minutes and is free of charge. store energy cheaply during peak hours.
concept mapping by Tesla Motors designs, develops, manufactures and sells premium electric vehicles to consumers and advanced electric vehicle powertrain components to other automotive manufacturers. Tesla owns its sales and service network.
Service Plan
5
Annual fee Consumer or prepaid
5
Money IncHQInc Tesla car
5 Automakers Tesla Motors Powertrain +/- $63,570 components Perceived value to Consumer the consumer
Order
Free access to Supercharger Network
Leads
IncHQInc Consumer
Showroom Perceived value to the consumer Business Model
1. How do they make money? 2. Other companies with similar business model. 3. Business Model characteristics
Tesla sells directly electric vehicles to consumers online and • http://www.chocomize.com/ (Customisation) • Direct sales sells electric vehicle powertrain components to manufacturers. • http://www.dell.com/ (Customisation) • Built to order Unlike other automotive companies, Tesla does not want to • http://www.apple.com/ (Retail) • Customisation make a profit out of providing service. • http://www.airbus.com/ (Built to order)
business model mapping by