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THE PEDESTRIAN HEART of MIAMI BEACH. LINCOLN ROAD WELCOMES OVER 11 MILLION VISITORS ANNUALLY ACROSS 8 BLOCKS of SPECTACULAR RETAIL SPACE.1 Table of Contents

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THE PEDESTRIAN HEART of MIAMI BEACH. LINCOLN ROAD WELCOMES OVER 11 MILLION VISITORS ANNUALLY ACROSS 8 BLOCKS of SPECTACULAR RETAIL SPACE.1 Table of Contents LINCOLN ROAD THE PEDESTRIAN HEART OF MIAMI BEACH. LINCOLN ROAD WELCOMES OVER 11 MILLION VISITORS ANNUALLY ACROSS 8 BLOCKS OF SPECTACULAR RETAIL SPACE.1 Table of Contents Overview .......................................................................................... 5 Location ........................................................................................6-7 Demographics ............................................................................8-9 Consumers .................................................................................10-11 Culture ........................................................................................ 12-13 Culture Counts ........................................................................14-15 By The Numbers .....................................................................16-17 Retail ..........................................................................................20-21 Brands ...................................................................................... 22-23 Hospitality ...............................................................................26-27 Convention Center ...............................................................28-29 Market Happenings ..............................................................30-31 James Corner Development Plan ..................................32-33 Key Takeaways ......................................................................34-35 Contact .......................................................................................... 36 2 3 BRING YOUR BUSINESS TO LINCOLN ROAD Lincoln Road is where Miami comes together – to shop, to dine, and to celebrate. With over 250 designer boutiques, local merchants, national retail stores, and an outstanding selection of fine restaurants and bars there is something for everyone to enjoy. Lincoln Road is also home to the newly restored Colony Theatre, the architecturally acclaimed 1111 Lincoln Road complex, and the stunning Frank Gehry designed New World Center concert hall. Lincoln Road is among the most storied shopping and dining destinations in the world. Learn more about why you should bring your business to Lincoln Road. 4 5 LOCATION Lincoln Road is a dynamic, urban district Key Points spanning Miami Beach and is among the first • Lincoln Road is the top attraction in all pedestrian shopping streets in the USA - a of Miami and Miami Beach by virtue of beloved destination for shopping, dining and overall traffic, with approximately 11m cultural events. The district features retailers annual visitors. (GMCVB and MotionLoft including national brands and regional data) boutiques, casual outdoor dining, and award- • It has an 88.60% approval rating as good/ winning fine dining restaurants. excellent among all types of visitors (local and tourist). 37% of all traffic is local. As one of the most walkable neighborhoods (GMCVB and TripAdvisor) in the Miami region, Lincoln Road welcomes • 1 out of every 2 people who visit Miami 11 million people annually and generates more visit Lincoln Road. than $1 billion in taxable sales for the City of Miami Beach each year. LRBID’s Role • Promoting the development of a diverse The Lincoln Road Business Improvement and vibrant Lincoln Road District, Inc. (LRBID) is a non-profit • Serving as a cultural and civic hub for the organization that works with the City of Miami community Beach to manage Lincoln Road services and • Bringing transformative projects into the operations while promoting economic stability, District Lincoln Road spans the heart of Miami Beach and is easilty accessible from mainland Miami, MIA growth, and community life within this unique • Marketing Lincoln Road to locals and airport and Port of Miami. A combined average of over 28 Million visitors a year arrive in Miami neighborhood. The organization is governed visitors alike with over 12.6 Million hotel stays annually in the region. The Lincoln Road Business Improvement by a Board of Directors and managed by an • Collecting and analyzing available data District comprises the area outlined below. Executive Director. 6 7 DEMOGRAPHICS Miami Beach is the iconic heart of Florida - palm trees, ocean, sun - and many of the wealthiest residents of South Florida choose it as their home. The residential areas around Lincoln Road are marked by new dynamic development in housing and services. A health and wellness culture is promoted by many local spas, gyms and yoga studios. Miami Beach Statistics • Total Population (Miami Beach, FL 2017) 91,718 • Total accommodation and food services sales, 2012 ($1,000) 2,085,866 • Total retail sales, 2012 ($1,000) 1,556,800 Collins Avenue • Total retail sales per capita, 2012 $17,185 District $84,500 • Median household income(2017) $50,193 Source US Census Bureau Lower Sunset Islands North Visitors to Lincoln Road - Place of Residence $264,364 Bay Road $192,954 • Miami Dade County 37.25% Venetian Islands • Outside of the USA 40% • Elsewhere in the USA 13.5% $180,976 • Other locations in FL 10% Lincoln Road Source GMCVB survey 2018 Tom Pupo, co-founder of Moonlight Makerspace South of Fifth “Lincoln Road and Miami Beach have always had $177,000 a warm spot in our hearts. It is dense with culture, arts and community,” Household Incomes 8 9 CONSUMERS Visitors to Miami Beach and the greater Miami region total more than 28M a year from all sources - domestic and international. These travelers are motivated by the extraordinary market offerings to spend on housing, entertainment, shopping and dining. Over 60% of consumer spending is in categories where Lincoln Road delivers. Entertainment $68.00 Shopping $130.00 Transport $98.00 Domestic Overnight Visitors • 43% Stay on Miami Beach Domestic • 75% Stay in Hotels Visitor Spending • 4.2 Days average length of stay • 37% have household income of +$100K • $928 total spend per person Dining $323.00 Source GMCVB Hotel $309.00 International Overnight Visitors Entertainment $118.00 • 43% Stay on Miami Beach • 68% Stay in Hotels Transport • 6.7 Days average length of stay $158.00 Shopping • 27% have household income of +$100K $449.00 • $1.6K total spend per person • Source GMCVB International Visitor Spending Hotel $402.00 Dining 10 $462.00 11 CULTURE BOTERO ON LINCOLN ROAD Considered a hub for arts, architecture, and culture, some of Miami’s most popular performance venues are located in the Lincoln Road District, including New World Symphony, the Fillmore Miami Beach at the Jackie Gleason Theatre, The Colony Theatre (originally home to Paramount Pictures), The Miami Beach Urban Studios (MBUS), 1111 Lincoln Road, Oolite Arts, and Regal South Beach cinema complex. The proof is in the numbers - the New World Symphony welcomes over 80,000 attendees a year, the Colony Theatre welcomes over 40,000 theater goers annually, and the Fillmore Miami Beach welcomes over 120,000 concert goers New World Symphony's Season Opener Will each year. Celebrate 100th Wallcast Concert, Now in 4K (Miami New Times) In November 2019, Lincoln Road, "Now, after eight years and 99 concerts in partnership with the Gary Nader screened on the New World Center's eastern Art Centre, debuted 13 monumental wall, the symphony opened its new season sculptures by world renowned Colombian Saturday, October 12, 2019 with its 100th artist Fernando Botero. Botero’s Wallcast concert, which marked the debut of sculptures have been exhibited in the the center's 4K projection technology." most prominent locations in the world and are now featured along Lincoln Road. MONUMENTAL SCULPTURE Nov 21 2019 - March 31 2020 NADER MUSEUM LINCOLN ROAD BUSINESS IMPROVEMENT DISTRICT 12 13 CULTURE COUNTS New World Symphony The Fillmore Miami Beach The Colony Theatre BOTERO on Lincoln REGAL South Beach 80,000 attend all events annually. Part of LiveNation Premier Regional Theatre 13 Massive Sculptures 18 State-of-the-Art theaters Over 120,000 tickets annually 40,000 tickets sold annually Public and Free IMAX and IMAX 3d Screens. Performances by Madonna, Sting, Contemporary productions in Nov 2019 - March 2020 Adam Ant, New Order and many English and Spanish. Audience over 5 Million +. others. 21,000 at Free WALLCAST 21,656 Private Events/Concerts 36,560 at NWS Concerts LINCOLN ROAD IS THE CENTER FOR THE ARTS ON MIAMI BEACH 14 15 Pedestrian traffic is counted in real-time along the length of Lincoln Road LINCOLN ROAD BY (Real-Time Pedestrian Sensors) THE NUMBERS 15.9M 1 MILE 344 VISITORS 11M 8 BLOCKS BUSINESSES TO MIAMI MILLION VISITORS TO IN 2017 LINCOLN ROAD 13,964,846 TOTAL PEDESTRIANS 36,089 (7/2018-7/2019) 3,400 37% 78,907 AVG. DAILY PEDESTRIAN EMPLOYEES 1:2 HIGHEST DAY 74 ONE OUT OF EVERY (7/2018-7/2019) RESTAURANTS ON THE ROAD TWO VISITORS TO ARE (10/31/2018) DAILY MIAMI COMES TO LINCOLN ROAD LOCAL Lincoln Road is the most frequently visited location in Miami Beach for people living locally. 13,728 Over 69% of local residents visit 2-3 times a month TRIPADVISOR AMBASSADOR (City of Miami Beach Resident Survey 2019) 17,543 REVIEWS HOURS 89% APPROVAL • Lincoln Road 60% #2 “THING TO DO” 65,000 LOGGED Alton Road between 6th-17th 34% ON MIAMI BEACH CUSTOMER 41st Street 31% CONTACTS South of 5th Street 29% Sunset Harbour 28% Washington Avenue 25% 71st Street 24% Ocean Drive 22% Collins Avenue (South of 23rd) 17% Collins between 72nd-75th 17% North Shore Band Shell 8% Ocean Terrace 6% The Miami Beach Convention Center 6% Forbes, 9/19 The Fillmore at the Jackie Gleason Theater 5% “Lincoln Road is an example of the spirit The Bass Museum of Art 4% of the greater
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