Write Your Clubhouse
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How to write a Clubhouse bio that drives traffic Copyright 2021 Claire Collis All rights reserved. No part of this publication may be reproduced in any form, or by any means, electronic or mechanical, including photocopying, recording, or any information browsing, storage, or retrieval system, without permission in writing from the author. If you’re anything like me, you probably found it kind of exciting to see just how much square footage there is to play with your bio on Clubhouse, at least initially, but then the “right, but what do I do with it all?” feelings kicked in. And let's face it, writing about yourself isn't easy, is it? Before I give you some suggestions on how to best use your bio space...decide what you want to use Clubhouse for first. Do you want to drive people to your Instagram or somewhere else? Do you want to attract moderating, speaking or podcast opportunities? Is it all about the networking? Are you just here to listen? Your bio should reflect whatever your goal is right now. Remember you can edit it later if this changes. Sections to Consider To grow your Clubhouse following and establish your authority: “Open to moderate on all of these topics.” (Followed by a list of topics you rock at.) “Upcoming rooms:” (Followed by titles, descriptions, times and dates.) To showcase what you do in your professional life: “Expert on:” “How I serve:” Add in any big achievements here too e.g. best selling author (and shamelessly plug your book!) To drive traffic to your mailing list or Instagram profile: “Want to get my free guide to writing a Clubhouse bio that drives traffic? Link in IG bio.” Copyright 2021 Claire Collis To show people how to become your customers: “Entry level offer:” “High level offer:” (Consider including upcoming launch dates and shortened links to sales pages) To let people know how to contact you: “Ping me to speak, moderate or join your chat.” “Get in touch via Instagram DM.” (Add an email or telephone number too but remember it can’t be copy and pasted out. If it isn’t simple to type, consider using another method). Other Things to Consider Use a picture that is recognizable on, or even matches, your other platforms too. Clubhouse is great for reaching new audiences, but remember that they might not know or recognize you yet. If you have one, don’t forget your “I help” statement. Link up your website (obviously), but only included Instagram and/or Twitter if you actually use them – don’t send people to somewhere you won’t see them. Include key words (and emojis/emoji combos) that your ideal clients might be searching for. Don’t be afraid to add in some personal details and interests. Make your bio keep working for you. Change things up when you need to. Add in any upcoming launch dates, podcast episodes or media features when they happen. And like anything else in business, if it isn’t working for you now, learn from it and switch things up. Copyright 2021 by Claire Collis Just keep it simple and in line with your brand tone of voice. A little bit about me... Hey! Let me introduce myself… I’m Claire a digital education specialist, teacher and writer from Devon in England. If you'd like to know more about the work I do with entrepreneurs and small business owners - supporting them as they turn their stories, experiences and expertise into books and digital education products - then please head on over to my website or reach out on SM: www.clairecollis.co.uk Instagram: @claire_collis_ Clubhouse: @clairecollis All rights reserved. No part of this publication may be reproduced in any form, or by any means, electronic or mechanical, including photocopying, recording, or any information browsing, storage, or retrieval system, without permission in writing from the author. Copyright 2021 Claire Collis.