NetSuite for Advertising and Digital Marketing Agencies
The shift of client and consumer expectations “If we didn’t have NetSuite, we has advertising and marketing agencies would not be able to run today’s undergoing rapid transformation. Both in- house and independent agencies are navigating global business. With NetSuite, change on an ongoing basis—keeping pace with we are more resilient and less emerging trends and acting with increasingly dependent on tribal knowledge.” limited resources. Amongst it all, client demand for great creative, predictable production Noah Finn, Founding Managing Partner, Finn Partners execution and transparency into their investment is driving industry change. Yet many agencies are relying on disparate management and billing systems, leaving leadership without a single actionable view of the business.
In an era where agencies need both productivity and agility to survive, systems must adapt to meet the challenges of managing traditionally disparate operational topics such as resource utilisation and client billing.
Australia Hong Kong India Singapore netsuite.com.au netsuite.com.hk netsuite.com/in netsuite.com.sg “Overall everything about our finance, accounting and resource management is faster, cleaner and more efficient.” Becky Ostrom, Senior Vice President of Finance and Operations, W20 Group
Maximising Agency Profitability and Improve Competitiveness at Winning Resource Utilisation New Business Advertising and marketing agencies are Winning new business is always a challenge. experiencing rapid transformation, driven largely Presenting your agency in the best light as by the shift to digital. As retainers and mark-ups quickly as possible may be the difference give way to more fee- and performance-based between winning and losing. Clients are revenue, it’s increasingly important to maximise negotiating harder than ever, putting pressure the return on employee efforts and diligently on margins. NetSuite enables you to: monitor time and expenses. Yet many agencies • Gain full visibility into the estimating process rely on a hodgepodge of disparate management for new business including resource availability and billing systems, making it challenging to and time and cost of similar past projects. have a single actionable view for agency leaders. • Generate customised quotes that meet client NetSuite’s cloud computing agency solution needs while preserving your margins. streamlines your complete agency workflow, from bid to bill. With a 360-degree view of your • Turn prospects into clients and win repeat business, you can optimise quotes and staffing, business through integrated marketing increase utilisation and agility, make data-driven campaigns and sales force management. decisions and improve profitability. All of this NetSuite’s business management system is is delivered via a cloud platform that is agile, your ally in winning profitable business. With reliable and secure. personalised dashboards of leads/tasks and