NetSuite for Advertising and Digital Marketing Agencies

The shift of client and consumer expectations “If we didn’t have NetSuite, we has advertising and marketing agencies would not be able to run today’s undergoing rapid transformation. Both in- house and independent agencies are navigating global business. With NetSuite, change on an ongoing basis—keeping pace with we are more resilient and less emerging trends and acting with increasingly dependent on tribal knowledge.” limited resources. Amongst it all, client demand for great creative, predictable production Noah Finn, Founding Managing Partner, Finn Partners execution and transparency into their investment is driving industry change. Yet many agencies are relying on disparate management and billing systems, leaving leadership without a single actionable view of the business.

In an era where agencies need both productivity and agility to survive, systems must adapt to meet the challenges of managing traditionally disparate operational topics such as resource utilisation and client billing.

Australia India “Overall everything about our finance, accounting and resource management is faster, cleaner and more efficient.” Becky Ostrom, Senior Vice President of Finance and Operations, W20 Group

Maximising Agency Profitability and Improve Competitiveness at Winning Resource Utilisation New Business Advertising and marketing agencies are Winning new business is always a challenge. experiencing rapid transformation, driven largely Presenting your agency in the best light as by the shift to digital. As retainers and mark-ups quickly as possible may be the difference give way to more fee- and performance-based between winning and losing. Clients are revenue, it’s increasingly important to maximise negotiating harder than ever, putting pressure the return on employee efforts and diligently on margins. NetSuite enables you to: monitor time and expenses. Yet many agencies • Gain full visibility into the estimating process rely on a hodgepodge of disparate management for new business including resource availability and billing systems, making it challenging to and time and cost of similar past projects. have a single actionable view for agency leaders. • Generate customised quotes that meet client NetSuite’s agency solution needs while preserving your margins. streamlines your complete agency workflow, from bid to bill. With a 360-degree view of your • Turn prospects into clients and win repeat business, you can optimise quotes and staffing, business through integrated marketing increase utilisation and agility, make data-driven campaigns and sales force management. decisions and improve profitability. All of this NetSuite’s business management system is is delivered via a cloud platform that is agile, your ally in winning profitable business. With reliable and secure. personalised dashboards of leads/tasks and

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Optimising the Agency Workflow

© Oracle | Terms of Use and Privacy Page 2 ready access to prior work, time and costs for • Simplifies administration and improves similar jobs, NetSuite empowers agencies to productivity through automated win the business and have confidence it can be approval routing. delivered on time and on budget. • Facilitates online advertising cost Improve Resource Utilisation and management through and Project Management Freewheel/Strata integration. NetSuite’s integrated account management Gain Complete Visibility to Enable and project management transforms Better Decisions client estimates into jobs allowing seamless With NetSuite, agency and financial managers management of all your resources—especially can make informed strategic and operational your people. High utilisation and low attrition are decisions based on 360-degree visibility into key both goals—along with client satisfaction which business metrics. From the time a lead arrives comes from great work delivered on time and to the day the bill is collected, profitability can be within budget. forecast. Complete integration of CRM, project • Facilitates talent management through the management and finance/accounting enables ability to anticipate resource needs as jobs you to: move through the pipeline and assign the best • Automate workflow. available talent to a project based on skill sets, brand expertise and other factors. • Accelerate cash flow. • Delivers real-time visibility into status. • Ensure service delivery that’s on time and on budget. • Promotes collaboration among team members. • Work globally, with support for more than • Facilitates early identification of potential 190 currencies and 27 languages and built-in project bottlenecks. features for local country tax compliance. • Enables time and expense reporting over the And as NetSuite’s agency solution is cloud- web, mobile devices and offline channels. based, you can implement quickly without a major upfront investment and ongoing maintenance of on-premise systems.

About Oracle NetSuite For more than 20 years, Oracle NetSuite has helped organisations grow, scale and adapt to change. NetSuite provides a suite of cloud-based applications, which includes financials/Enterprise Resource Planning (ERP), HR, professional services automation and omnichannel commerce, used by more than 21,000 customers in 203 countries and dependent territories.

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