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Newspaper – Display NEWSPAPER – DISPLAY Singapore Press Holdings Ltd (SPH) publishes 17 newspaper titles. Our stable of newspapers reaches out to the young, PMEBs, grocery buyers and the silver population, among other target segments. In 2009, our products clinched numerous accolades. We bagged five awards for editorial excellence at the Society of Publishers in Asia (SOPA) awards and topped the 2009 WAN-IFRA Asian Media Awards with 11 major wins. 8 ENGLISH PUBLICATIONS • Singapore’s national English daily which is also the most widely read newspaper in Singapore • An indispensable companion to over 1.4 milion readers and this unique relationship is best summarised by the brand’s tagline “A Part Of My Life” • Also includes 5 colourful and breezy magazines weekly Readership : 1.38 million Circulation : 352,000 copies Signature Events The Straits Times - A Part Of My Life event An annual contest for readers that culminates in a live event where big prizes such as cars are given away. Past highlights of the live events included French Spiderman, Alain Robert, scaling Tower 2 of Suntec City, and illusionists, JC Sum & Magic Babe Ning, teleporting a car from Volkswagen showroom to Raffles Place. The Straits Times Digital Life SME Seminar Twice a year seminar to engage SMEs on how IT can help businesses grow. The Straits Times/The Business Times Child Aid Concert An annual charity concert in aid of The Straits Times School Pocket Money Fund and The Business Times Budding Artists Fund. The event provides a platform for Singaporean youths under the age of 19 to showcase their talents. Source: Readership figures - Nielsen Media Index 2010; Circulation figures (Jan to Dec 2010) – SPH Circulation Dept 9 Weekly Magazines Digital Life • Available every Wednesday • Covers the full spectrum of IT and electronic products found in both homes and offices, through weekly product reviews and themed product features • A dedicated platform for advertisers who wish to reach out to the tech- savvy PMEBs Mind Your Body • Published every Thursday • Weekly health guide for people who want to know everything about good health • An excellent platform for advertisers with products that relate to healthy living and enhance the well-being of consumers Urban • Available every Friday • A weekly fashion and beauty guide that provides the pulse on the latest trends, with tips on what’s in/ what’s out, where to buy what and how to shop smart • Advertisers can benefit from the pool of fashion-conscious readers and extend their advertising mileage through Urban’s longer shelf-life IN • Published every Monday • Targets secondary school students Circulation: 52,148 Little Red Dot • Published every Tuesday • Targets primary school children • Adopts an interactive approach whereby students learn and interact with the paper through quizzes and games Circulation : 39,600 Source: Readership figures - Nielsen Media Index 2010; Circulation figures (Jan to Dec 2010) – SPH Circulation Dept 10 • Most widely read newspaper in Singapore on Sunday • The Sunday Times is about people, lifestyles and issues, both local and foreign Readership : 1.42 million Circulation : 362,000 copies per issue • Singapore’s only financial daily and Southeast Asia’s leading business daily • Provides exclusive ground-breaking reports, trend-spotting news, incisive analysis and commentaries on the financial, economic and political fronts • Reaches out to a select group of readers who is highly educated (more than 70% are degree holders) Readership : 119,000 (Mon to Fri) Circulation : 34,000 (Mon to Fri) Source: Readership figures - Nielsen Media Index 2010; Circulation figures (Jan to Dec 2010) – SPH Circulation Dept 11 • The New Paper is unique in its offering of human-interest stories and the “in your face” style of reporting. The positioning is defined by the brand tagline – ‘We know the streets. So you know more’. • It is the leading source of news for soccer, golf, F1, tennis, horse-racing and gaming • Since May 2009, The New Paper also incorporates a special weekly pull-out section, FiRST, every Thursday. FiRST is a comprehensive guide to all things related to movies, with sharp reviews, eye-catching artwork, red carpet fashion spreads and interesting feature articles Readership : 524,000 (Mon to Sat); 496,000 (Sun) Circulation : 103,700 (Mon to Sat); 123,703 (Sun) Signature Events The New Paper New Face An annual search for fresh-face models that is into its 17th year. Past winners and finalists like Christabel Campbell, Dawn Yeoh, Phyllis Quek and Colleen Francisca, etc., have launched successful careers in modelling and show business. The New Paper SUVival Challenge An annual drive-challenge that takes SUVs to Malaysia. • Launched in 2008, Tabla! offers a niche platform for advertisers targeting the Indian community (high net worth Indian expats, Indian Singaporeans and those who are interested in India) • Available every Friday, its editorial mix includes Bollywood & K o l l y w o o d Fashion, and local issues relevant to the expats, i.e. education, housing, etc. • Tabla! is distributed to condominiums with a high population of Indian residents, Indian schools, and companies with high percentage of Indian employees, etc. Circulation : 27,000 Source: Readership figures - Nielsen Media Index 2010; Circulation figures (Jan to Dec 2010) – SPH Circulation Dept 12 CHINESE PUBLICATIONS LIANHE ZAOBAO • Singapore’s only Chinese morning daily and the leading source of news and views on China • Also includes zbNOW (a lifestyle section focusing on youth, entertainment, fashion and trends. Available from Monday to Saturday) • On Sunday, zbW, a tabloid section, takes on a magazine format with vibrant colours and pictures covering lifestyle, fashion news, etc., and is a handy shopping guide Readership : 564,000 (Mon to Sat); 594,000 (Sun) Circulation : 166,000 (Mon to Sat); 170,000 (Sun) Signature Events Singapore Prestige Brand Awards (SPBA) This annual award, jointly presented by Lianhe Zaobao and the Association of Small & Medium Enterprises (ASME), honours and recognises businesses that excel in the planning and execution of branding strategies. Lianhe Zaobao LOHAS An annual health & wellness event which benefits both advertisers and the health-conscious public. Event starts with a full day mega seminar for 1200 with 12 doctors speaking on various health topics plus a health challenge which will culminate with a finale with The Straits Times Mind Your Body / ZB LOHAS Health & You exhibition Lianhe Zaobao Wine Review Challenge An independent wine competition organised by Lianhe Zaobao and The Wine Review (South-East Asia’s oldest wine magazine). The event is complemented by a wine feature, which includes a full listing of the year’s winning wines, published in Lianhe Zaobao and My Paper. Other on-ground events also include a prize presentation gala dinner attended by the Who’s Who of the wine industry at an Award congratulatory dinner. Source: Readership figures - Nielsen Media Index 2010; Circulation figures (Jan to Dec 2010) – SPH Circulation Dept 13 zbCOMMA • Launched in 2009, zbCOMMA is distributed to schools which subscribe to Lianhe Zaobao • Available every Wednesday, this Chinese tabloid targets teenagers from 12 to 17 years old • Includes features on social issues and youth topics, news personalities, sports, music scene, etc. Circulation: 65,000 Thumbs Up • Chinese tabloid for Primary 3-6 students, with the aim of cultivating the habit of reading Chinese newspapers • Available every Monday (published only during school term time) • Exercises and tests found in Thumbs Up are incorporated into the school’s curriculum Circulation: 33,000 • A refreshing evening daily that provides the best in news and infotainment • Boasts an innovative “dual cover” and offers readers the perfect combination of top news stories from the front cover and vibrant entertainment news from the back page • Health focus – Beauty, Health and Wellness are covered on Wednesdays and Sundays Readership : 418,000 (Mon to Fri); 515,000 (Sat to Sun) Circulation : 96,000 (Mon to Fri); 95,000 (Sat to Sun) Signature Event Singapore Entertainment Awards An annual award focusing on Asia’s entertainment scene. The objective of the awards is to support and promote the Chinese entertainment industry and to recognise and showcase Singapore’s very own talents. An event by Lianhe Wanbao (WB), it reinforces WB as the leading source of Asian entertainment news. Source: Readership figures - Nielsen Media Index 2010; Circulation figures (Jan to Dec 2010) – SPH Circulation Dept 14 • An evening daily that adopts a bold and creative style of reporting • Intensive coverage on soccer • Its strength in food coverage is also delivered through recipes, weekly restaurant reviews and hawker food recommendations Readership : 451,000 (Mon to Fri); 482,000 (Sat to Sun) Circulation : 142,000 (Mon to Fri); 139,000 (Sat to Sun) Signature Event Shin Min Daily News Drift CARnival This is Singapore’s first-ever neighbourhood drifting event showcasing exciting and interactive motor sports for heartlanders and families. Activities include car drifting demonstration, go-karting, tyre changing, parking challenges and remote-control drift car challenge, etc. Shin Min Daily News Arm Wrestling Challenge Targeted at heartlanders, the preliminary rounds of this Challenge are staged in neighbourhood coffee shops. It culminates in a grand finale event which includes fun-filled fringe activities like iron arm challenge, sexiest biceps, etc. • Singapore’s first and only bilingual free-sheet with content from “the best of both worlds” smartly packaged for the urban PMEBs • Designed for young and busy working executives • Available from Mondays to Fridays, it provides views and cultural perspectives from the East and West, and offers a succinct combination of news and infotainment Readership : 320,000 Circulation : 250,000 Signature Event my paper Executive Look An annual event, it is Singapore’s first executive-oriented competition in search of a male or female who best epitomises the ideal urban executive. Contestants are judged not on their looks but on their confidence, style, personality, wit, eloquence, “EQ” (Emotional Quotient) and “OQ” (“Office Intelligence Quotient”).
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