MAKING SCENTS Content
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New York . Paris . Shanghai . Taipei MAKING SCENTS Content: 1. Making Scents 1.1 SERENE HOUSE brings nature home to you p04 1.2 The key to our world of fragrance p08 1.3 What is aromatherapy? p12 2. SERENE HOUSE Essential Oil Collections 2.1 Scents & Emotions p14 2.2 Refreshing essential oil collection p16 2.3 Relaxing essential oil collection p17 2.4 Uplifting essential oil collection p18 2.5 Comforting essential oil collection p19 2.6 The basic essential oil collection p20 3. Scentilizer®, Personal Scent Diffuser and Scent Diffusers 3.1 Scentilizer® for 10-15 m2 p24 3.2 Scentilizer® for 15-35 m2 p30 3.3 Scentilizer® for 35-45 m2 p40 3.4 Personal Scent Diffuser p48 3.5 Scent diffusers p60 4. Serene Pod® and Serene Pod® Warmers 4.1 Max Wax – The wax revolution p70 4.2 Serene Pod® - The united color of scents p72 4.3 Serene Pod® - A revolution in air care p78 4.4 Serene Pod® Warmers p80 4.5 Odeur de Chine wax warmer p92 5. SERENE HOUSE Designs that Make Sense 5.1 The story of SERENE HOUSE's engineering and testing team p94 5.2 Our deisgn for scents is design that makes sense p96 5.3 Creative Director - Carsten Jörgensen p98 SERENE HOUSE brings nature home to you 04 05 lmost every culture and civilization has used fragrances for Aimproving the quality of air in homes and public spaces. The ancient Egyptians were one of the first major cultures to make use of fragrance in their religious and secular lives. Kyphi, a sacred scent composed of herbs and resins, was widely used in homes. The "gimbal" or perfume-burner originated in China in about 100 BC and was considered an indispensable accessory. Dry perfume sachets, probably a potpourri of fragrant flowers and herbs, were used in almost every household. It is known that Persians were experts at preserving flowers. Rose buds were placed in earthenware jars, sealed and buried. They were removed and opened to scent apartments for special occasions. Early Hindu vapor rooms were used not only to soften the skin but also to induce a desirable frame of mind. The fragrance was produced by the pouring of oils and herbs into pots of boiling water. The Greeks placed perfume boxes in their dining halls and in ancient Rome environmental fragrance devices were built into the walls and floors. It is also assumed that different rooms and public buildings were scented with specific scents to enhance a room’s activities. As an example, the dining rooms were lined with moveable ivory plates concealing silver pipes that sprinkled fragrant essences on guests. In Japan the use of incenses spread to the home in the 8th century when aristocrats began fumigating rooms and impregnating clothing with scent. Fragrance truly blossomed in France under the reign of Louis XIV. At Versailles he built a pavilion filled with the most fragrant flowers available, including tuberose, orange blossom and jasmine. Today France is still creating some of the most remarkable scents in the world. At SERENE HOUSE we are committed to using our knowledge of the history of fragrances in order to help balance a hectic contemporary lifestyle. We are pioneers at bringing an air of nature to modern life. The historical heritage of Chinese perfume burners, early Indian vapor rooms and environmental fragrance devices from Rome has inspired Serene House to create innovative tech-nologies and contemporary designs that will bring soothing fragrances to your home. Nature's scents are now right at your fingertips! 06 07 ne drop of natural essential oil is the key to a Australia Bhutan whole world of Brazil El Salvador fragrances. Egypt France India Italy O Madagascar insistent fragrance specialists, SERENE HOUSE Morocco and Primavera jointly have performed the Nepal Peru extraordinary task of creating this world. Portugal We work together with Spain Sri Lanka 2 Turkey . different agricultural farms from around the . globe. It takes . 16 . kinds of botanical species to produce our current collection. 125 Extraction is done no later than 365 days from the harvest. farmers’ hard work and excellence in 800 farming. This is what it takes to create the kind of fragrance that can vitalize and spiritually fulfill our customers. 08 AUSTRALIA EGYPT FRANCE MOROCCO SPAIN Giant Fir Verbena Fennel Sage Tea Tree Basil Anis Seed Chamomile Oregano Myrtle MADAGASCAR Juniper Berry BHUTAN Ginger Honey Witch Hazel Hyssop Coriander Leaf Calendula Rosemary Clove Bud Rosewood INDIA Sweet Almond Pine Needle Nutmeg Lemongrass NEPAL Jasmine Cassis Rose BRAZIL Immortelle Lemon Green Pepper Rosemary ITALY Himalaya Fir Spike Lavender Cedar Lemon Basil Vetiver Verbena Eucalyptus Juniper SRI LANKA Sage Lavender Bergamot Niaouli Lemongrass TURKEY Chamomile Marjoram PORTUGAL Rosewood Laurel PERU Black Pepper Mandarin Coriander Seed Silver Fir Blood Orange Patchouli Myrtle Marigold Mandarin Eucalyptus Cardamom Jojoba EL SALVADOR Chamomile Cypress Lavender St. John’s Wort Melissa Vanilla Rose Neroli Vetiver Rose Geranium Douglas Fir Melissa Thyme Clary Sage Peppermint Ylang Ylang Lemon Rockrose Cinnamon Thyme FARMS WORLDWIDE PLANTING AND HARVESTING DISTILLATION AND EXTRACTION QUALITY CONTROL We believe every ingredient in our products must be healthy for SERENE HOUSE fragrance partner Primavera selects the raw In order to successfully retrieve the purest plant ingredients Quality control during our processes is of utmost importance you and safe for the planet. Together with Primavera, SERENE materials with consideration for the planet and humanity. Its possible, our partner uses plant-specific distillation methods for and our partner Primavera will never consider using synthetics, HOUSE has taken its time to seek and find like-minded partners. outstanding knowledge and methods ensure that the formulas our precious essential oils, gentle cold pressing for seed oils and parabens or genetically modified plants. Instead we use certified From seed to soil to shelf, our dedicated partnerships allow us are produced with the utmost respect for the life force of plants base oils, and custom, in-house extraction processes for our organic ingredients, plant-friendly methods, food-grade and to be intimately involved at every step. This ensures that our and guarantee that we are leaving a light footprint on the planet organic plant extracts. organic emulsifiers, 100% natural fragrances and a natural ingredients are traceable, so our formulas remain pure and our while enriching the lives of the people we work with. preservation system. promise remains transparent. But extraction is not the only essential in treating raw materials in It all begins with the crucial seed selection: the quality of our the right way. Proper storage of plant ingredients is essential to All SERENE HOUSE fragrances are hand-blended in accordance 16 farms worldwide have gathered more than 23 years of formulas ultimately depends on the quality of seeds that are preserving the benefits and life force of each plant. Therefore all with the high demands of our formulas. Blending the right indispensible experience growing as many as 125 different selected to grow the plants that provide our raw ingredients. Our ingredients are stored in airtight containers, and light protection fragrance is an art in itself and we take pride in doing it in ways ingredients. And every one of our relationships is founded upon plants are grown from the best botanical species and sub-species and temperature controls are imposed when necessary. that preserve the life energy, and sensory benefits, of our plant integrity and deep respect. We guarantee the farmers the needed and the healthiest seeds. Cultivation is all about trust and we ingredients. Oxygen exposure is minimized during bottling to quantities, establish long-term contracts and always pay fair prices rely on a worldwide community of farmers who understand the avoid compromising freshness. Our special filling protocol – because we are passionate about supporting the livelihoods, principles of environmentally responsible cultivation. bottling is always overseen by our partner – means that only the traditions and interests of environmentally responsible farmers. Our freshest possible oils reach our customers. farming partners have been duly trained in organic farming. Harvesting is the reward of patience and knowledge. Therefore plants are all harvested according to their distinctive requirements and growing conditions. This means that different plants are harvested in different ways. Roses, for example, are hand picked at dawn because that is when their fragrance is strongest, while lavender needs to be harvested at mid-day because its essential oils are most abundant under the high sun. 10 11 What is aromatherapy? "Aromatherapy" refers to the therapeutic application of essential oils that have been extracted from flowers, bark, stems, leaves, roots or other parts of a plant. SERENE HOUSE produces essential oils for their ability to enhance and maintain psychological and physical wellbeing. For millennia people have made use of aromatic plant oils to stimulate, balance, uplift, soothe and calm. Today more and more scientific research has started to focus on this heritage of knowledge. Aromatherapy can benefit as a preventative health care that alleviates the symptoms of digestive problems, eczema, headaches, insomnia, stress etc. The release of stress and tension can be a great support for the body’s own healing processes. For that reason, SERENE HOUSE has created a wide range of essential oils to alleviate the effects of a hectic lifestyle. Each of our fragrance blends has its own physical and psychological properties to support wellbeing. In order to get the full effect of aromatherapy, the right evaporating devices are crucial. SERENE HOUSE’s innovative scentilzers, oil and wax diffusers have been developed specifically for the use of its in-house fragrances. Like small sculptures, their elegant design will complement almost any environment, from your home to your office.