Head of City Events & Experience

Georgina Warren Head of City Events & Experience Tourism, Conventions & Major Events

Director London Convention Bureau & Major Events Tracy Halliwell

Head of City Head of Head of Conventions Head of Head of Business Sales North Events & Business Events Bureau Services Associations Development - Europe America Experience Vacant Fiona Plumpton Suzanne Singleton Barbara Jamison Georgina Warren Josh Novick Georgina Warren Head of City Events & Experience

Antonia Lee Bella Serafini Luisa Depaoli Senior Marketing Project Manager Project Executive Manager (6 month cover)

Intern Sport, Culture, Ceremonial & Esports Value of Major Events to the economy

Over 80 major events take place in London every year

Worth at least £400 million a year to London

Between 2013-16 Major Events in London worth over £2.2 billion Telling London’s Story L&P owned channels London partner Third party channels News media & networks channels & networks TV Rights-owners visitlondon.com Venues Digital Social media GLA Sponsors App TfL Print Business & partner Outdoor media Players/performers/am bassadors networks partners Press & media Key Boroughs & BIDs Broadcast media – TV, networks digital University networks Major Events Strategy

Bid

Develop

Grow / animate

Market World-class venues

Gross Direct Economic Impact based on event IMPACTS model: • Number of individual non-local spectators • Number of other non-local attendees (athletes, officials, volunteers, journalists, etc) • Direct economic impact from non-local attendees • Hotel bed nights International exposure

Extent of TV exposure based on coverage in: • Europe (Key focus on France & Germany) • North America (inc Canada) • China • India • Growth Markets Digital audiences

Live streaming increasing audience and reach

New channels eg Twitch boasts 100m+ gamers/month

Social media reach extending conversation beyond the venue inc the role of third parties

Number of currently inactive residents to be targeted through event- related programmes

Funding allocated to development and/or L&E programmes

Volunteers engaged through the event

Number of free tickets made available for the local community

Broadcast

Non-Accredited Media

Storytelling

Sponsor engagement & activation

Major Sports Events 2018

NBA ATHLETICS WORLD CUP Jan Jul

LONDON WINTER RUN RIDELONDON Feb Jul

THE BOAT RACE WOMEN’S HOCKEY Mar WORLD CUP Jul

NFL INTERNATIONAL LONDON MARATHON SERIES Apr Oct

WORLD SKATE/SLS ATP WORLD TOUR Nov May

F1H20 Jun UCI TRACK CYCLING WORLD CUP WIMBLEDON Dec Jul Major Sports Events 2019

NBA LONDON MAJOR LEAGUE BASEBALL GAME LONDON SERIES Jan Jun

THE CRUK BOAT PRUDENTIAL RACES RIDELONDON Apr Aug

FINA DIVING WORLD NFL INTERNATIONAL SERIES SERIES May Oct

NITTO ATP WORLD TOUR CRICKET WORLD CUP FINALS May- Jul Nov

LUMIERE LONDON / TOTALLY THAMES / LFW / CHINESE NEW YEAR LDF / LDB / RAINDANCE / Jan OPEN HOUSE Sep

OPEN HOUSE / FRIEZE / BRITs / BAFTAs / LFW DANCE UMBRELLA / BFI Feb LONDON FILM FESTIVAL Oct

PHOTO LONDON / LONDON JAZZ FESTIVAL CHELSEA FLOWER SHOW Nov Future May events LONDON TECH WEEK WINTER WONDERLAND Jun London Borough Nov - Jan of Culture

Fan Zones; ART NIGHT / PRIDE / NEW YEAR’S EVE REGENT ST SUMMER FIREWORKS Opening Ceremonies Jul Dec Major Cultural Events 2019

WALTHAM FOREST TOTALLY THAMES / LFW / LONDON BOROUGH OF LDF / LDB / RAINDANCE / CULTURE OPEN HOUSE Jan – Dec Sep

OPEN HOUSE / FRIEZE / CHINESE NEW YEAR DANCE UMBRELLA / BFI BRITs / BAFTAS / LFW LONDON FILM FESTIVAL Feb Oct

LONDON GAMES LONDON FESTIVAL JAZZ FESTIVAL Apr Nov

Future LONDON TECH WEEK // WINTER CWC FAN ZONES WONDERLAND events Jun Nov - Jan

London Borough ART NIGHT / PRIDE IN NEW YEAR’S EVE of Culture 2020 LONDON FIREWORKS Jul Dec Opportunities

Commercial partnerships

Hosting

Money can’t buy experiences/ comps

Playing with your properties Thank you [email protected]