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15Bii the Lowry Centre Trust Report to Salford City Council on 20th September 2016 Report from: Jim Taylor, City Director Councillor John Merry, Deputy City Mayor Councillor Bill Hinds, Lead Member for Finance and Support Services Overview of Key Activities & Achievements September 2015 – August 2016 General This period has been very successful in terms of visitor and participant numbers, attendance is broken down as follows: Attendance Total Attenders 762,986 Theatre Attenders 449,737 Theatre Attenders (Salford) 86,008 Gallery Visitors 93,188 Learning & Engagement Participants 36,326 School theatre attendance: 39,120 Our First Lowry: 173 Total: 75,619 Learning & Engagement Participants (Salford) 8,091 School theatre attendance: 5932 Our First Lowry: 173 Total 14,196 Public revenue funding during the period was 6.5% of total income (2.1% Salford City Council, 4.4% Arts Council England). In addition the sum of £250k was received as a capital contribution from Salford City Council. The extant 3-year funding agreement from Arts Council England runs until March 2018 and provides £800k of revenue support per annum. In 2014 we commissioned New Economy to undertake a major new report on the economic impact of The Lowry. This reveals that The Lowry has an unmatched economic and cultural impact on Greater Manchester and the UK, delivering outstanding value for public money. Key highlights from the report are: o the original capital investment of £116million in The Lowry has leveraged an additional £1.4bn of public and private investment in Salford Quays; o for every £1 of public revenue funding The Lowry’s return on investment is £14.38 which is higher than national benchmarks for other public sector organisations; o The Lowry contributes £29m per annum in gross value added to the national economy, corresponding to a total expected contribution of £239m over the coming decade; o New Economy have further reported that the Economic Value of just two productions from 2014/2015, War Horse and Wicked, was £21.3million; o We also won the contract to host a major international conference, SMiRT15, which alone contributed a further £1,979million to the local economy. The Lowry continues to be a major employer in Salford and its activities support the equivalent of 295 full-time jobs across the UK, the majority in the North West. Total employees from Salford increased by 22% on last year. Direct employment figures over the period were: Employment Total number of Employees 419 Total number of Salford Employees 135 Total volunteer hours 37,682 Total volunteer hours (Salford) 11,963 In November 2015 work was completed on the delivery of our 2020 Capital Project, a £5.5million project to secure the future sustainability of The Lowry and its work. The project included: a technical upgrade of The Lyric & Quays Theatres; a building-wide programme of energy efficiency measures and a redevelopment of major aspects of our Hospitality offer to increase connectivity with MediaCityUK and its visitors, resulting in our new Bar & Restaurant, Pier Eight. The project was funded by a £3million grant from Arts Council England and £2.5million of other private fundraising (including a £1million donation from The Law Family Charitable Foundation and a donation of £400,000 from Sir Rod & Lady Aldridge). Work on all three strands of the project completed on time and on budget. Theatres Programme It’s been a tremendously successful 12 months across our three Theatres. The period began with the multi-award winning Wicked which played to over 96,000 people and generated £5.8million in legacy for the tourism economy in Greater Manchester. In May 2016 The Lowry launched a major new biennial festival, Week 53 which brings together contemporary dance, visual arts, music and theatre in interactive installations, exhibitions and performances. 200 artists presented 63 performances across 11 days including 30 Days of the Smiths, a Lowry Commission by Jackie Kay and Oberman Knocks that used the music of the Smiths as a starting point to draw extraordinary stories from ordinary local people. The Lowry Studio is now the leading venue for new writing in the North West - we presented over 200 performances from young companies and performers from Salford and further afield – including six new shows which we supported and subsequently went on to tour nationally and even internationally. We presented more signed and audio-described performances than ever before – and also presented six “relaxed” performances for young people on the autistic spectrum. Families and young people remain a key priority – over the course of the year we presented 250 performances of 46 different productions specifically targeted at families and young people with an audience of 99,372. During the period we have continued to grow and develop Our Lowry scheme, our free and discounted ticket scheme exclusively for Salford residents. Membership of the scheme saw a 31.22% growth from the previous 12 month period and current member and usage is broken down as below: Postcode Count % of Database M3 (Blackfriars, Greengate, Trinity) 500 2.40% M5 (Ordsall, Seedley, Weaste) 1,316 6.31% M6 (Pendleton, Claremont, Irlam O’ Th’ Height) 3,970 19.03% M7 (Higher Broughton, Lower Broughton, Kersal) 1,516 7.27% M27 (Swinton, Clifton, Pendlebury, Wardley, Agecroft) 4,491 21.53% M28 (Worsley, Walkden, Boothstown, Mosley Common) 3,151 15.10% M30 (Eccles, Monton, Peel Green) 2,518 12.07% M38 (Little Hulton) 494 2.37% M44 (Irlam, Cadishead) 1,730 8.29% M50 (Salford Quays, MediaCityUK) 1,153 5.53% Unknown 23 0.11% Total 20,862 Total New Our Lowry Members July 2015 - July 2016 4,964 Total Our Lowry Tickets July 2015 - July 2016 14,505 Total Our Lowry Bookers July 2015 - July 2016 56,161 The Lowry continues to lead on Quays Culture, a programme of outdoor arts and cultural events that forms a key part of the Salford Quays Strategic Framework. Our 2015 digital commission Cathedral of Mirrors inspired over half a million visitors in November and December 2015 and is nominated for the Aesthetica Art Prize 2016. This programme, which receives an annual AGMA s48 grant, generates more than 1.8 million visitors every year and generates GVA of c. £2.5m per annum. Visual Arts The Lowry’s permanent display of the LS Lowry Collection has continued to be extremely popular with visitors and tourists from Salford and beyond, as well as schools and college groups. Recently re-designed to increase the amount of space given over to showing more works and additional interpretation, we have negotiated a series of new loans from major corporate and private collections, most notably from the Professional Footballers’ Association. August 2016 was dedicated to Lowry Non-Stop: a unique programme of free, family, artist-led, drop-in visual arts, drama and dance activities in the Lowry Galleries every day of the month. Combined with children’s productions in our Quays Theatre and Kids Eat Free offers in our Pier Eight Restaurant, Lowry Non-Stop has been designed to provide families with a complete offer in the summer holidays. Amongst our flagship visual arts exhibitions has been Right Here, Right Now – a major survey of contemporary digital art that reflected The Lowry’s position at the heart of one of the most innovative digital communities in the world. The exhibition combined cutting edge technologies with a range of engaging and interactive artworks that proved especially popular with families and young audiences. As part of The Lowry’s Week 53 Festival, we mounted the largest ever exhibition by Berlin- based Katie Paterson. Her intense and thoughtful work examined our place in the Universe, and included two major new commissions, Totality and Ara. These, along with the rest of the exhibition, drew excellent reviews from a wide range of publications – from high-end art magazines to New Scientist. Other major exhibitions included ExtraOrdinary, a lively and provocative survey of contemporary works that invited visitors to question ‘is it art?’, and A Day in Salford with The Smiths: iconic photographs of The Smiths taken outside Salford Lads Club in 1986. Learning & Engagement The Lowry’s community outreach work continues to engage people from across Salford and build on relationships with Neighbourhood Managers. Between September 2015 and August 2016 a number of outreach initiatives have been delivered across Salford, including: Salford-wide: Our First Lowry – this scheme targets Salford families with a child aged 5 or under and provides supported trips to see family friendly productions at The Lowry 3 times per year. 176 families have been recruited to the 2016-17 scheme. They have been to see The Gruffalo’s Child (August 2016) and are due to see Stick Man (October 2016) and The Very Hungry Caterpillar (February 2017). % of Postcode Count Database M3 (Blackfriars, Greengate, Trinity) 4 2.27% M5 (Ordsall, Seedley, Weaste) 17 9.66% M6 (Pendleton, Claremont, Irlam O’ Th’ Height) 36 20.45% M7 (Higher Broughton, Lower Broughton, Kersal) 22 12.50% M27 (Swinton, Clifton, Pendlebury, Wardley, Agecroft) 31 17.61% M28 (Worsley, Walkden, Boothstown, Mosley Common) 24 13.64% M30 (Eccles, Monton, Peel Green) 23 13.07% M38 (Little Hulton) 5 2.84% M44 (Irlam, Cadishead) 11 6.25% M50 (Salford Quays, MediaCityUK) 3 1.70% Total 176 Free Tickets – we provide free tickets for selected performances to targeted groups. During 2015-16 we have provided free tickets for targeted groups of young people to a wide range of productions at The Lowry including dance, circus, drama and studio. The Lowry continues its relationship with agencies across Salford via attendance at a range of Outreach & Engagement meetings and Employability Meetings. We are now in our second year of delivery of the Booth Charity Family Scheme, targeting families in Salford with a child with a disability.
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