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Cascade Radio Group Media MEDIA KIT AM 1170 I FM 97.9 CLIISSICROCK NEWS TALK THE SPORTS LEADER OUR STATIONS oday's .c variety Vi KAFE: 104.1 FM. Adult Contemporary. Personality oriented and promotionally active KAFE offers our r'AIf business partners huge signal coverage throughout NW Washington and SW British Columbia. Target Audience for KAFE is Adults 25-54. The audience composition is 60% female & 40% male. C104.1 FM KBAI: 98.9 FM 930 AM. Also known as "K-Bay". Classic Hits. This station is heard on both the AM & FM dials. The signal reaches the greater Whatcom County area. Target audience for KBAI is Adults 35-54. The audience composition is 46% female & 54% male. KGMI: 790 AM 96.5 FM. News Talk. This station is heard on both the AM & FM dials. The signal reaches Whatcom and Skagit County. Target audience for KGMI is Adults 35-64. The NEWS TALK audience composition is 41% female & 59% male. ����� KISM: 92.9 FM. Classic Rock. Personality-oriented and promotionally active KISM offersour business partners huge signal coverage throughout NW Washington and SW British Columbia. Target audience 4BIIBJcLRss,cK(/I RocKI> for KISM is adults 25-54. The audience composition is 65% male & 35% female. KPUG: 1170 AM 97.9 FM. Sports Talk. Featuring nationally syndicated shows and local high school, ;*l,l...� college and pro sports coverage. The KPUG signal reaches Whatcom and Skagit County. Target KAM 1170 I FM 97.9 THEsPoRTsLEADER audience for KPUG is Males 18+. The audience composition is 80% male and 20% female. RADIO COMMERCIALS -- N-AIR Nothing new or sexy here ... but they are time proven winners. Your custom-made and produced message is placed in front of the desired audience urging them to patronize your business. By the way, no charge for us to write and produce that message. SPONSORSHIP MENTIONS: A shorter version of the above option. These :10 messages hit the highlights and can help your campaign build frequency without blowing up your budget. Used alone or in tandem with a traditional ad campaign, these prove that good things do come in small packages. LONG FORM INTERVIEWS: Jump on board KGMl's award-winning Community Connection. A show PRIZE/MERCHANDISING SPONSORSHIPS: This option marries your business to one of our on-air features or contests. Listeners play that has aired every Saturday for along or participate in order to win a prize ...from your business. the past 25 years. Your 9 minute Great for new product introduction or ongoing branding. This option segment allows you to tell your story is very popular and provides not only awareness, but traffic to your in a way that no other form of business to sample your product or services. traditional advertising can do. we si es 5 of the Cascade Radio Group Stations have � � :��­ STATION WEB SITES: All n a I ion, x 250 box ads and 728 x 90 Banner a s. advertisi n o tions including 300 to which roll d wn f om the top of the page all of our e sites'otter expandable ads � � � i than a typical display ad. attract attention and give more information STATION ON-LINE CONTEST PARTICIPATION: A very easy way to get involved with a digital presence is to bec?�e �ne of our contest sponsors. We r?utinely run contests on our web sites that offerprizes for participating. All of our sponsors get web site exposure and links from our contest page to their selected URL. VIDEO PRE-ROLLS: Looking for the impact of video in your on-line advertising? Cascade Radio Group offers video pre-rolls on our web sites for listeners that choose to listen live and stream our stations. The first : 15 seconds before the audio starts can be your message. Each month well over 200,000 streaming sessions are launched via our web sites. TARGETED DISPLAY ADVERTISING: Looking for an option to allow you to reach out on the web and place your ad in front of potential customers? Cascade Radio Group can help by putting together a targeted display campaign for you. We can help you figure out who you want to reach, where they live and place your message in front of them. You just figure out how many impressions you want to make over what period of time and we'll do the rest. database, generate sales leads increase your CLIENT SPECIFIC SWEEPSTAKES & QUIZZES: Trying to build your '. _ r qwz may Just be social media presence or gather information about potential customers? � sweep�takes � media platfor an what you're looking for. This customized contest is hosted on your web site or social � � Radio Station via when it is done... you get all the data. These can be promoted on your favorite Cascade advertising or through any other form of outreach that you choose. Promo Stop: Remote Broadcast: Available Monday-Friday for a - A complete promotional and advertising 2 hour period. During that period one of package to help promote a special sale or our personalities will do four "live breaks" event at your location. This option contains from your business. These are usually in advertisements that can air surrounding conjunction with a sponsors involvement Weekday Blitz: your event along with promotional in one of our promotions but can be Available Monday-Friday for a 2 ½ hour announcements informing listeners of done to promote a special event at a period. During that period one of our date/time/highlights of your event. In client location. There needs to be an personalities will do five "live breaks" addition, this is promoted on-line with incentive to help drive traffic. from your business. In addition, your both web site exposure and an email to These events are promoted on air for business will receive 6 advertisements our listener database. Your on-site event a minimum of 3 days prior to to air within one day of your event. is 3 hours long, and includes 3 "live the appearance. Once again, there needs to be an breaks" per hour for a total of 9-and is incentive to help drive traffic. These hosted by a station personality. events are promoted on air for a minimum of 3 days prior to the appearance. ■ 12-17 TARGET: ADULTS 25-54 18-24 ■ 25-34 ■ 35-44 0 0 ■ 45-54 ■ 55-64 ■ 65+ es1g!!, un er_.. _enr__ . I �CrtyGrade• ..,....;=.; iO d3u� (50,50)• �� REC esti.mate � L�I - ISOdSu (50.50)• REC esumate Marginal - 50dBu (50,50) - REC es mate Translator Interfere ce Comp 1 Zone - 45 dB (50.50) - REC esnmate 18-24 (10)% Fringe• 40 d3u (50,50)- REC es ·mate MALE: 40% CALLS/FREQUENCY: KAFE 104.1 FM I KAFE.COM MARKET REACH: LOWER BC TO SEATTLE FEMALE: 60% 55-64 (13)% SOURCE: RAB.COM/GFK MRI RADIO FORMAT PROFILE BEGINNING EACH DAY WITH CORE ARTISTS: DAVEANO MANDY IN THEMORNING, TAYLOR SWIFT I MAROON 5 KAFE 104.1 provides our listeners with the best mix of today's adult contemporary favorites in a personality oriented, family friendly, BRUNO MARS I KELLY CLARKSON interactive environment. KAFE features only live and local personalities along with a commitment to supporting local organizations and JUSTIN TIMBERLAKE I ADELE fundraisers. These include the Feed the Need P!NK I KATY PERRY Food Drive, Royal Family Kids Camp, and the Whatcom &Skagit County Relay for Life. ■ 12-17 TARGET: ADULTS 35-54 18-24 ■ 25-34 ■ 35-44 ■ 45-54 0 0 ■ 55-64 ■ 65+ 25-34 (11)% 18-24 (7)% MALE: 54% FEMALE: 46% 65+ (16)% SOURCE: RAB.COM/GFK MRI RADIO FORMAT PROFILE PLAYING A GREAT VARIETY OF "CLASSIC HITS" WITH POP-ROCK FAVORITES FROMTHE BO'S TO THE EARLY9O'S. Strategically positioned between regional favorites KAFE and KISM, K-Bay delivers an up-tempo brand of music to the Bellingham area. Featuring the best pop-rock favorites from the 60's to the early 90's, K-Bay presents a station that serves equally as well at home, on the road or in the office to the valuable 35-54 audience. ■ 12-17 18-24 TARGET: ADULTS 35-64 ■ 25-34 ■ 35-44 ■ 45-54 0 0 ■ 55-64 ■ 65+ 55-64 (23)% 25-34 (10)% MALE: 59% FEMALE: 41% 65+ (28)% SOURCE: RAB.COM/GFK MRI RADIO FORMAT PROFILE LOCAL MORNING AND AFTERNOON WEEKDAY LINEUP: NEWS ANO INFORMATION, 6a-9a: KGMI MORNING NEWS PLUS local high school sports- along with the top rated 9a-12 noon: RUSH LIMBAUGH nationally syndicated conservative talk shows. KGMI Noon-3p: Lars Larson 3p-4p: Dennis Prager offers locally originated weekend shows blended with 4p-5p: KGMI KONNECTS the best nationally syndicated weekend programming 5p-6p: KGMI AFTERNOON NEWS and LOCALshows including In The Shop, Radio 6p-10p: John Batchelor Real Estate, CommunityConnection and more. 10p-3a: COAST TO COAST AM ■ 12-17 18-24 TARGET: ADULTS 25-54 35-44 (28)% ■ 25-34 ■ 35-44 ■ 45-54 0 0 ■ 55-64 ■ 65+ .CrtyGrade • 70 dSu (50,50)• REC estimate Local. 60dBu (50.50). REC esnmate 18-24 (10)% Marginal. 50 dBo (50,50). REC esnmate Translator Interfere ce Complaint Zone• 45 dBu (50.50)• REC es mate Fringe • 40 dB (50,50)• REC es:imate MALE: 65% CALLS/FREQUENCY: KISM 92.9 FM I KISM.COM FEMALE: 35% MARKET REACH: LOWER BC TO SEATTLE 55-64 (9)% SOURCE: RAB.COM/GFK MRI RADIO FORMAT PROFILE BEGINNING EACH DAY WITH CORE ARTISTS: BRAD & JOHN IN THE MORNING, BEATLES I ROLLING STONES KISM delivers compelling promotions including the 92 Days of DOOBIE BROTHERS I ERIC CLAPTON Summer And the Ultimate Man Cave- and stays connected to EAGLES LED ZEPPELIN ZZ TOP the listener with various features such as I Can't Believe It's I I News, 9:30 Knucklehead, 5 O'clock Free Ride, AEROSMITH I AC/DC I PINK FLOYD Midweek Mixer, Weekend Beer Buzz and the 4 O'clock Funnies.
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