2019 Land Rover Kentucky Three-Day Event, April 25-28, 2019 Equestrian Events, Inc. (EEI) is a non-profit Kentucky corporation formed in 1975 initially to stage the 1978 World Three-Day Event Championships at the brand new Kentucky Horse Park. The 1978 World Three-Day Event Championships, held for the first time in the United States, were an unprecedented success. Individual World Champion Bruce Davidson of Pennsylvania retained the world title and the popular team of riders and horses from Canada were the winners of the Team Gold Medal. Shortly after the conclusion of the World Championships, the American Horse Shows Association asked EEI to host the first major three-day event, setting the wheels in motion for the 1979 Kentucky Horse Trials and similar events thereafter. Today, the Kentucky Three-Day Event is the only CCI5* Eventing competition in the Western Hemisphere and one of six 5* Eventing competitions in the world. Furthermore, the Kentucky Three-Day Event is one of three Eventing competitions included in the Rolex Grand Slam of Eventing series. In order to win the Rolex Grand Slam of Eventing, the athlete must consecutively win the Kentucky Three-Day Event, Badminton Horse Trials and Burghley Horse Trials. To date, only two equestrian athletes have accomplished this great feat. 2019 will mark Land Rover’s 9th year as a sponsor of the 2018 Land Rover Kentucky Three-Day Event Champions, event and their second year as title sponsor of the Oliver Townend (GBR) and Cooley Master Class Kentucky Three-Day Event. National Coverage The Kentucky Three-Day Event was first shown on NBC television May 9, 2004, a first for an Eventing competition in the U.S. outside of an Olympic Games. The ratings for this program were much greater than NBC expected, so much so that the network agreed to air the competition program for another two years. 2018 was NBC’s 14th year airing the Kentucky Three-Day Event program and continues to receive top ratings. Below are the NBC broadcast ratings for the 2018 Kentucky Three-Day Event program. • 60-minute program with one airing post event • The 60-minute program aired on Sunday, May 6th, the day after the 2018 Kentucky Derby • NBC traditionally hires Kenny Rice, Donna Brothers and Melanie Smith Taylor for on-air talent and coverage • The program was the 2nd highest viewed sporting program show on NBC for the day • Over the 60 minute program, 705,000 P2+ viewers tuned into to watch the event coverage • From year to year, the Kentucky Three-Day Event program has been the U.S. Network TV’s highest rated equestrian (non-horse racing) program Famous Eventing Competitors at Kentucky Michael Jung (GER): Jung won the Kentucky Three- Day Event in 2015, 2016, and 2017 making him the first competitor to ever consecutively win three times. Additionally, Jung holds the first ranked position on the FEI World Eventing Athlete list as well as competed and won the Individual Gold Medal at the 2016 and the 2012 Summer Olympics. Phillip Dutton (USA): Dutton has competed annually at Kentucky for the past several years. His most recent and notable accomplishment is winning the Individual Bronze Medal at the 2016 Summer Olympics. In addition, Dutton was a member of the United States Eventing Team at the 1996 and the 2000 Summer Olympics, in which the United States won the Team Gold Medal both times. Dutton is currently ranked third on the FEI World Eventing Athlete list. William Fox-Pitt (UK): Fox-Pitt, a remarkable Olympic-level Eventer from Great Britain, is one of the most distinguished athletes to compete at Kentucky. Fox-Pitt has impressively won Kentucky three times; once in 2010, in 2012 and again in 2014. Formerly ranked first (2014) on the FEI World Eventing Athlete list, Fox-Pitt has represented his country on multiple world championship and Olympic teams. Current Sponsor Portfolio The Land Rover Kentucky Three-Day Event is one of the premiere equestrian events in North America, attracting top competitors from around the world, garnering crowds in excess of 72,000 annually, and generating national media coverage. Our current event partners include: TITLE SPONSOR Land Rover of North America OFFICIAL TIMEPIECE Rolex Watch U.S.A., Inc. CORPORATE SPONSORS Bit of Britain Mirimichi Green Express Blade and Bow Whiskey Noble Outfitters Boehringer Ingelheim Nutrena Feed Central Equipment Company and Platinum Performance, Inc. Kubota Tractor Company Practical Horseman Charles Owen Professional’s Choice Cosequin Joint Health Supplements Purina Animal Nutrition The Chronicle of the Horse Roeckl Sports CWD Sellier Sagmae, LLC Devoucoux Inc. Sarah Lynn Richards Fine Art Dubarry of Ireland SmartPak Equis Boutique, LLC Stübben North America Equisearch.com Tito’s Handmade Vodka GLC Direct, LLC United States Eventing Association Guardian Horse Bedding United States Pony Clubs, Inc. Horseware Ireland United States Hunter Jumper HyloFit Association In The Stirrup Vetoquinol USA John Deere Voltaire Designs USA Inc. L.V. Harkness Zoetis Land Rover Kentucky Three-Day Event & $225,000 Invitational Grand Prix Sponsorship Opportunities We are pleased to offer a variety of sponsorships designed to fit our sponsors’ marketing objectives and budgets. All sponsorships are sold on a first-come, first-served basis. Multi-year sponsorships are also available, as well as custom sponsorships tailored to fit your brand. Sponsorship at the Land Rover Kentucky Three-Day Event/$225,000 Invitational Grand Prix will provide your company with a significant amount of exposure and opportunities to network with spectators, owners, competitors, and other sponsors. Sponsor Village is the premiere display location and in close proximity to Rolex Stadium, the main arena for competition. Presented by: Your logo here The following pages contain current sponsorship inventory. For more information and details on a particular sponsorship, or to explore a custom sponsorship, please contact us for more details! Sponsorship Description Sponsor Fee This three-year agreement includes significant exposure in advance, during and on the live broadcast. Naming rights to be incorporated LRK3DE Presenting Sponsorship in event promotions, Land Rover Kentucky Three-Day Event, Est. $250,000+ Presented by ______. Sponsorship includes onsite activation and hospitality. This show jumping competition debuted in 2018 to a sold-out crowd. Title sponsorship of the CSI3* Grand Prix is a two-year agreement and includes significant exposure onsite and on the live CSI3* Grand Prix Title stream, arena branding, branded jump in the Est. $275,000+ Sponsorship arena, participation in the awards ceremony and hospitality. As well, naming rights to the incorporated in event promotions, ___________Kentucky CSI3* Grand Prix. Similar to the CSI3* Grand Prix title sponsorship opportunity, this sponsorship is a two-year agreement and includes exposure onsite CSI3* Grand Prix Presenting and on the live stream, branded show jump, naming rights included $125,000+ Sponsorship in event promotions Kentucky CSI3* Grand Prix Presented by____________. The Land Rover Kentucky Three-Day Event and the Kentucky CSI3* Grand Prix offers 3 opportunities for show jump exposure. EEI has CSI3* Grand Prix and LRK3DE three different sponsorship levels available for branded show $15,000-$35,000 Branded Show Jump jumps. Each opportunity includes arena signage, tickets, exposure on the live stream and potential exposure on the national broadcast. This opportunity will receive a significant amount of branding and CSI3* Grand Prix Live Stream recognition during the live stream coverage of the CSI3* $30,000 Presenting Sponsorship competitions. Additional benefits include hospitality, PSAs and signage. Located ringside to Rolex Stadium, the Patron Club is a 40'x148' ticketed hospitality tent open Thursday-Sunday with 300 patrons Patron Club paying $625-$795 per ticket. Sponsor will receive a branded tent in $75,000 a highly visibility area, ability to promote and brand within tent, extensive sponsor promotions and hospitality. Located ringside to Rolex Stadium, Patron Plus is the premiere hospitality tent with 110 patrons paying $1,650-$1,850/day. This exclusive hospitality tent includes four days (Thurs-Sun) of gourmet Patron Plus $35,000 food and beverage service, VIP parking and golf cart chauffeur service. Sponsor will receive a branded tent, ability to promote and brand within tent, extensive sponsor promotions and hospitality Sponsorship Description Sponsor Fee The Land Rover Kentucky Three-Day Event is pleased to offer a variety of "Official" product naming rights in categories such as; Official Product Sponsor uniforms, bedding, beverages, services, and more. Sponsors will $25,000+ receive significant branding exposure and a generous hospitality package is included. This hospitality package includes a Private Chalet for up to 24 guests, located ringside in Rolex Stadium, or the option to have on the Cross Country Course (Saturday only). This exclusive option is $24,000 + Food & Private Chalet perfect for entertaining clients and associates, with a direct view of Beverage the stadium. Chalets are sold on a first-come, first served basis. Limited availability. Perfect for vendors, this sponsorship includes a 20'x20' Corporate Tent located within the highly trafficked and popular Sponsor Corporate Village, located adjacent to Rolex Stadium. Sponsorship includes $16,500 extensive sponsor promotions, an advertisement in the official program, social media exposure, and hospitality for six. Sponsor will receive major visibility by providing scrim banners to be placed on the East, South and West sides of Rolex Stadium. This $15,000 + scrim Bleacher/Scrim visual sponsorship includes sponsorship promotions and hospitality banners for two. Sponsor has the ability to brand the warm-up arena situated Walnut Arena adjacent to Rolex Stadium. Sponsorship includes arena signage, sponsor promotions and hospitality for two. $15,000 This sponsor will provide a great amenity for the 84,000 spectators needing to charge their devices while at the Land Rover Kentucky Charging Station Lounge $15,000 Three-Day Event.