Go South Coast monthly report October 2018

Go South Coast (0.5 days) National Transport Awards - drafted and sent

Bluestar press releases (3 days) 18 launch - drafted and sent Transforming Cities Fund - sent Bluestar 17 enhancement - drafted and sent Bluestar 17 post event - drafted Bluestar Promise - drafted National Transport Awards - drafted and sent Quayconnect - drafted and sent Rainbow Project apprenticeship - drafted Poppies - drafted Transport for New Homes - drafted and sent

Morebus press releases (2 days) Helping Hand event - drafted and sent Helping Hand post event - drafted and sent National Transport Awards - drafted and sent Poppies - drafted Transport for New Homes - drafted and sent

Salisbury Reds (1.5 days) National Transport Awards - drafted and sent Poppies - drafted Transport for New Homes - drafted and sent

Southern Vectis (2 days day) Celebrating Age Festival - sent National Transport Awards - drafted and sent SV and Bluestar ticketing - drafted and sent Poppies - drafted Transport for New Homes - drafted and sent

Swindon’s Bus Company (0.5 days) National Transport Awards - drafted and sent Poppies - drafted Transport for New Homes - drafted and sent

Media enquiries and statements issued (0.5 days) Spur road update - Echo MB anti-social behaviour in - Bournemouth Echo MB X3 tree strike - Journal and Spire FM MB passenger numbers - Bournemouth Echo MB tractor collision - standing statement MB bus surfing - standing statement

Other (3 days) SV Age Friendly photoshoot - IOW Bluestar OS photoshoot - Nursling Swindon Link mobile app editorial Invites for Bluestar 17 extension launch MB liaised with Bournemouth Echo re death near Excelsior depot MB liaised with University student re Adam Keen interview MB liaised with Bournemouth Echo re Nick Scott bus SBC new smartcard photo - SV/Bluestar joint ticketing photo - Southampton

Media coverage We have picked up the following coverage since the last report:

Go South Coast UK Bus Awards Coach & Bus Week 9/10 - reach 5,000 UK Bus Awards Passenger Transport 12/10 - reach 1,500

Morebus A338 delays comment Bournemouth Echo (web) 2/10 - reach 118,482 Thank you letter Bournemouth Echo (web) 4/10 - reach 118,482 Jobs fair Bournemouth Echo (web) 4/10 - reach 118,482 Jobs fair Bournemouth Echo (web) 5/10 - reach 118,482 Adam Keen Poole BID Chamber of Commerce (web) 11/10 - reach 1,314 Adam Keen Poole BID Aboutmyarea (web) 10/10 - reach 2,992 Adam Keen Poole BID Stour & Avon mag 26/10 - reach 32,500 Bus station issues Bournemouth Echo (web) 12/10 - reach 118,482 National Transport Awards Bournemouth Echo (web) 18/10 - reach 118,482 National Transport Awards Business (web) 18/10 - reach 1,876 National Transport Awards Bournemouth Echo 18/10 - reach 12,289 Bus collides with branches Spire FM (web) 17/10 - reach 3,293 Bus collides with branches Salisbury Journal 17/10 - reach 28,852 Route 666 Zombie Fest Chamber of Commerce 22/10 - reach 1,314 Open top record numbers Park Authority (web) 22/10 - reach 4,285 Open top record numbers Bournemouth Echo (web) 25/10 - reach 118,482 Open top record numbers Bournemouth Echo 26/10 - reach 12,289 Better bus access for estates Bournemouth Echo (web) 30/10 - reach 118,482

Southern Vectis Bus and car collision IW Radio (web) 2/10 - reach 3,628 Age Friendly event Island Echo (web) 5/10 - reach 13,678 Mystery tour Island Echo (web) 8/10 - reach 13,678 Celebrating Age Awards Island Echo (web) 9/10 - reach 13,678 Community bus IW Radio (web) 15/10 - reach 3,628 National Transport Awards IW County Press (web) 16/10 - reach 1,945 National Transport Awards OntheWight (web) 15/10 - reach 10,710 National Transport Awards Island Echo (web) 15/10 - reach 13,678 Better bus access to estates Island Echo (web) 26/10 - reach 13,678 Better bus access to estates IW County Press (web) 26/10 - reach 1,945

Bluestar Air filtering bus The Big Issue (web) 1/10 - reach 14,686 Air filtering bus Dorset Echo 28/9 - reach 10,196 Air filtering bus RouteOne 3/10 - reach 3,461 Air filtering bus Logistics and Transport (web) 3/10 - reach 410 Air filtering bus SMMT (web) 4/10 - reach 8,887 Air filtering bus Coach & Bus Week 2/10 - reach 5,000 Air filtering bus First News 5/10 - reach 83,254 Air filtering bus Jewish Tribune 1/10 - reach 10,000 Air filtering bus Passenger Transport 12/10 - reach 1,500 Air filtering bus Environment Times (web) 17/10 Air filtering bus Buses 1/11 - reach 12,097 New photo exhibition Daily Echo 8/10 - reach 16,369 New photo exhibition Daily Echo (web) 8/10 - reach 176,179 Transforming Cities Fund Bus & Coach Professional 1/10 - reach 5,100 Number 17 extension Daily Echo 11/10 - reach 16,369 Number 17 extension Daily Echo (web) 11/10 - reach 176,179 Pothole detectors Daily Echo 24/10 - reach 16,369

Unilink New buses Bus & Coach Professional 1/10 - reach 5,100

Excelsior Death near depot Bournemouth Echo (web) 16/10 - reach 118,482

Salisbury Reds National Transport Awards Valley News (web) 16/10 reach 739

Swindon’s Bus Company Bus driver court case Swindon Advertiser (web) 25/10 - reach 9,591

Total cuttings : 51 Positive: 44 Negative: 5 Neutral: 2

Monthly PR retainer - 8.5 days - Total to be invoiced £3400

Neutral Positive Negative

4% 10%

86%