Basis for Sustainable Environmental Management Social Contribution of Environmental Conservation
We are making efforts to expand the network of forest ecosystem conserva- tion and enhance our employees’ global citizen awareness.
To conserve the global environment, it Three Areas of Environmentally-Friendly Social Contribution Activities is important not only to reduce environ- mental impact, but also to maintain and enhance the self-recovery capability of
the global environment. Ricoh is pro- Social contribution to Natural environmental environment moting forest ecosystem conservation conservation projects in many places all over the Ecosystem conservation activities Society world in partnership with environmental We work to conserve ecosystems at the global NPOs and local communities. Consider- and community levels as a company and support Resources organizations engaged in such activities. Economy ing that in order to expand the network Resource recovery of this activity and make it more effec- Promoting employees’ voluntary Production activities activities
tive, it is important to promote coop- We promote employees’ participation in voluntary Money Products eration between NPOs and companies activities for environmental conservation in communities and encourage them to reduce and between NPOs, Ricoh is engaged environmental impact at home and the workplace. Consumption activities in actively promoting communication.* Activities to expand the network of Tolerable impact Furthermore, manufacturing subsidiar- environmental conservation We encourage individuals and organizations to ies and sales subsidiaries in various understand the current situation of the global regions in the world are committed to environment, and increase their awareness of Pursuing the Ideal Society conservation so that they take action. (Three Ps Balance™) environmentally-friendly social contribu- See page 15. tion activities with NPOs and customers. In Japan, the Ricoh Group is implement- ing an Environmental Volunteer Leader Development Program to enhance each Ricoh’s Forest Ecosystem Conservation Projects employee’s global citizen awareness and help employees take initiatives in Start date Country Name/NPO Activity local communities to conserve the
global environment. *See page 13. June 1999 Bangladesh Restoration of satoyama Education of children, development of (community forests)/ afforestation activities, and raising Bangladesh Poush saplings Forest Ecosystem Conservation Projects February 2000 Sri Lanka Conservation and restoration of Preservation and expansion of forests forests at World Heritage Sites/ where the Sri Lankan long-tailed fowl can
63 RICOH GROUP SUSTAINABILITY REPORT (ENVIRONMENT) 2007 Decline of tropical forests on Borneo A Forested areaB Non-forested area
1985 2005
TOPIC A A B B Ricoh Project for Restoration of Tropical Forests and Orangutan Habitats
The Ricoh Group actively supports a project to restore tropical forests in Sabah on Borneo Concept in Malaysia, which is home to a variety of rare animals, including orangutans.
Background of Project Source: WWF-Malaysia In the 1970s, tropical forests on Borneo accounted for about 86% of the total Sabah is located in the northeast of Borneo, where the area area. As a result of the expansion of oil palm plantations, etc., they are said to of tropical forests is decreasing drastically due to encroach- account only for less than 50% today. ing plantations. There are sanctuaries for wild animals and tropical forests around the Kinabatangan River, the longest river in Sabah. Even some of those sanctuaries have become tion by carrying out test afforestation, while moving ahead with wasteland or split into sections as a result of illegal timber- the planning of eco tours. The biggest problem in our activities felling. Large wild animals such as orangutans cannot keep on is that the planted areas are subject to fl ooding, resulting in a living in divided tropical forests. The water quality of the river low survival rate for seedlings that have been newly planted. To Feature Article has deteriorated while the quality of the soil has become even solve this problem, we have developed an afforestation method worse, which has started having a negative impact on, not only that is suitable for the soil in the area, by selecting appropriate wild animals, but also people’s lives. The object of the project tree varieties and improving and accumulating related know- is to expand the habitat of wild animals by creating corridors to how such as sowing methods. Since fi scal 2005, we have connect divided forests in sanctuaries. promoted the recovery of a tropical forest at a second site, applying the know-how we have accumulated to date. Development and Goal of Project For the project to be truly successful, the ecosystem has to be Activities and Problems in Fiscal 2006
restored and people’s lives have to be stabilized at the same In fi scal 2006, we carried out afforestation activities and a Products time. To be specifi c, the project aims at the recovery of tropical monitoring survey of seedlings, and learned about surveys on forests, autonomous conservation of sanctuaries by local resi- the environment and reforestation in the habitat of the orang- dents, and the promotion of eco tours that fi nancially support utans in the region. The promotion of the project has gradually residents. Ricoh is offering continuous support through WWF- started to produce results in the recovery of tropical forests. As Malaysia, which is the main body for the activities, and thus local residents became more conservation-conscious, illegal together we are striving to achieve the goals. In October 2000 timber-felling is now under stricter surveillance. Also, com- when the project was launched Ricoh fi rst appealed to people in munication between residents has been actively promoted. We the community near the project site to participate in the project. also intend to promote the commercialization of eco tours in We organized project teams in cooperation with local residents, cooperation with the national and local governments, aiming to who got together and investigated the effectiveness of afforesta- stabilize the lives of local residents.
We are implementing afforestation activities in floodplains where Business Sites the survival rate of seedlings is low, with the support of Ricoh.
The project supported by Ricoh is within a major conservation programme commonly called the “Kinabatangan-Corridor of Life” programme. The RICOH project constitutes an important part of this programme to create a “corridor of life” to connect two important ecoregions in Borneo. It connects the Heart of Borneo (a mountainous area in the middle of Borneo) and the Sulu-Sulawesi Marine Ecoregion. (one of the ocean areas with the richest biodiversity in the world). This Corridor of Life constitutes a fl oodplain that still has tropical forests even under considerable pressure of development,
it is expected that the programme can be a world-class model for sustainable development. As a result Basis of Ricoh’s support, we could demonstrate to local residents that it is possible to restore forests in places in diffi cult conditions such as wetlands and fl ood areas. I believe that we would be able to apply Mr. Darrel Webber WWF-Malaysia Project leader the reforestation know-how we obtained through this project to various other areas. WWF is currently (Corridor of Life—Landscape formulating a long-term strategy for the period to 2020, specifying priority areas for the recovery of Manager) tropical forests at a landscape level of the Kinabatangan. The WWF willfully utilizes the knowledge we have accumulated so far combined with the use of state-of-the-art technology including the geographic information systems (GIS) and satellite images. These technologies will enable us to combine information on the existing quality of forests, the spatial distribution of orangutans, the movement patterns of the Borneo Pygmy Elephant, soil types and also fl ooding patterns. We have enjoyed a good relation- ship with RICOH and we hope RICOH will continue to be a partner in this vision for a Corridor of Life.
RICOH GROUP SUSTAINABILITY REPORT (ENVIRONMENT) 2007 64 Basis for Sustainable Environmental Management Social Contribution of Environmental Conservation
Promotion of Environmental Volunteer Activities Environmental Volunteer Leader Development Program Environmental Volunteer Leader Ricoh’s Nature Seminar Elementary Course Participants learn about the natural (overnight training held three times a year) Development Program environment surrounding them and feel the importance of the ecosystem in the field as well
40 1,694
33 1,000 28 20 23 787
500 744 599 0 0 2000 2001 2002 2003 2004 2005 2006 2000 2001 2002 2003 2004 2005 2006 (FY) (FY)
Expansion of Environmental Volunteer Activities Expansion of Environmental Volunteer Activities
Although at fi rst they worked only with their Business sites • Activities to conserve families and friends, they now participate Employees • Creation of Satoyama Nature (community in more extensive activities involving local Volunteer leaders biotopes seminars • Nature forests) children and communities. In addition to conservation • Nature seminars seminars for children production sites, sales companies across • Conservation of riverhead forests the country also promote voluntary activi- • Cleanup ties.
Environmental conservation as corporate activities Environmental conservation activities in local communities
65 RICOH GROUP SUSTAINABILITY REPORT (ENVIRONMENT) 2007 Environmental Volunteer Activities Concept
Thicket Conservation Activities by Conservation Activities of Shishi- Activities to Conserve Lake Shinsei gaya Green Zone Tanzawa-Harudake-no-Mori On April 8, 16 people, including mem- On November 4, 11 people, includ- On June 17, 12 members of the Ricoh bers of the Hadano Thicket Conservation ing members of the Shishigaya Green Yadoriki Shinboku Group—another one Group, one of Ricoh’s environmental Zone Conservation Group—another of Ricoh’s environmental volunteer volunteer groups, and their families, car- one of Ricoh’s environmental volunteer groups—carried out forest conservation ried out conservation activities in thickets groups—and their families, carried out activities in Tanzawa-Harudake-no-Mori in by Lake Shinsei in the suburbs of Hadano conservation activities such as construct- Hadano City, Kanagawa Prefecture. After City, Kanagawa Prefecture. They swept up ing an apartment for insects, weeding, weeding, they transplanted fi ve ten-year-old fallen leaves in thickets and tried to make and repairing the protection fence for zelkova trees that had grown to about three wood chips. Kanto tampopo (Japanese dandelions na- meters. They will contribute to the creation
tive to the Kanto region) at the Shishigaya of a mixed forest of needle-leaved and Feature Article Green Zone in Yokohama. broad-leaved trees in the future. Products
Cleaning Up the Natori Riverbed Maintenance of Murase-no-Mori Activities to Refresh Hadano On June 21, 23 people, including Ricoh On September 24, eight Ricoh Group Farmland environmental volunteer leaders and employees participated in maintenance On September 16, nine people, including employees of Tohoku Research and activities at a bamboo forest in Murase- Ricoh Group employees and its former Development Center, Research and Devel- no-Mori in Yokohama, Kanagawa members, carried out activities to revive
opment Group, Ricoh, cleaned up the Prefecture. Along with local residents, the farmland in the suburbs of Ricoh Business Sites area from the riverbed of the Natori River they conducted weeding and cut down Hatano Plant. Hadano City called on at the back of the Kumanodo Shrine and bamboo. After that, they enjoyed eating neighboring companies to revive unused on downstream. Partly because this event “Nagashi Somen” (Japanese thin noodles farmland, and the activities were carried was held on the day for Ricoh Global Eco put in water fl owing along a long bamboo out in response to this call. The day was Action*, a lot of people participated in gutter) using the bamboo they had cut favored by good weather, and the planting spite of the unfavorable conditions after down and making Baumkuchen. of Japanese radish went smoothly. A lot the rain. *See page 9. of tomatoes, okra, and water melons were harvested. Basis
RICOH GROUP SUSTAINABILITY REPORT (ENVIRONMENT) 2007 66 Basis for Sustainable Environmental Management Social Contribution of Environmental Conservation
Sample Activities in Japan
“Ogitsuyama Nature Park” in Hitachi Cleanup of Mikuni Sunset Beach in “Forests on Mt. Fuji Created by the City, Ibaraki Prefecture Sakai City, Fukui Prefecture Green Fund-Raising Campaign” in
Forest Conservation Activities at the Ricoh Chiba’s Fureai-no-Mori in Observation Site in the Prefectural Foot of Mt. Tarumae in Hokkaido Chiba City Forest Park in Tokushima Prefecture
67 RICOH GROUP SUSTAINABILITY REPORT (ENVIRONMENT) 2007 Concept
Map of Forest Conservation Activities by Sales Subsidiaries in Japan
Hokkaido Saitama Prefecture Ishikawa Prefecture Tottori Prefecture Oita Prefecture • Tree planting by local residents along • Activities to conserve • Volunteer activities for Oonomi • 52nd Arbor Day in Tottori • Conservation activities for the Barato River Higashimatsuyama-shi Forest for Green Tourism Promotion Council Prefecture Yunomidake (Hokkaido Ricoh) Citizens (Ishikawa Ricoh) (Tottori Ricoh) (Oita Ricoh) • Volunteer activities to restore the (Ricoh Sales Co., Ltd.) • Promotion of citizens’ forest forest on Mt. Tarumae • Thicket conservation activities on Gifu Prefecture project Saga Prefecture (Hokkaido Ricoh) Mt. Kannon • NPO Star Magnolias Preservation (Tottori Ricoh) • Saga 22 Forest Nurturing Festival • Moiwayama Cleanup Climb (Ricoh Sales Co., Ltd.) Society on the Basin in Sefuri-mura Okayama Prefecture (Hokkaido Ricoh) • Activities to conserve Sayama Hills (Gifu Ricoh) (Saga Ricoh) • Forest cleanup activities in (Ricoh Sales Co., Ltd., and Ricoh • Forest conservation activities in • Conservation of Kurashiki • The 22nd-Century Asian Forest Asahiyama Memorial Park Technosystems) Taniguchi Sundo Beautiful Forest Project
(Hokkaido Ricoh) • Ichinokawa Kurumabori Society (Gifu Ricoh) (Okayama Ricoh) (Saga Ricoh) Feature Article • Arbor Day by Citizens in Muroran (Ricoh Sales Co., Ltd.) • Protection and breeding of fireflies (Hokkaido Ricoh) • Activities to conserve Ohya thicket (Gifu Ricoh) Shimane Prefecture Nagasaki Prefecture in Higashimatsuyama-shi • Tree planting activities in • Forestation volunteer experience Aomori Prefecture (Ricoh Sales Co., Ltd., Ricoh Aichi Prefecture Hirose-cho on Mt. Unzen-Fugen Technosystems, and Ricoh • Tree planting to commemorate the • Satoyama Aigo-kai at Nagoya (Shimane Ricoh) (Nagasaki Ricoh) recovery of Mt. Byobu after the forest Engineering) Heiwa Park fire Chiba Prefecture (Ricoh Chubu) Miyazaki Prefecture (Aomori Ricoh) • Citizens’ gathering to develop • Conservation of Ricoh Chiba’s Shiga Prefecture Akita Prefecture Fureai-no-Mori forests rich in water and greenery • Conservation of Kinsho-ji (Miyazaki Ricoh) • Tree planting volunteer experience in (Ricoh Sales Co., Ltd., Ricoh Fureai-no-Mori • Aya-machi Evergreen Forest Nishi-Yurihara Technosystems, and NBS Ricoh) (Shiga Ricoh) Project (Akita Ricoh) Tokyo (Miyazaki Ricoh) • Tree planting volunteer experience Mie Prefecture on Mt. Shirakami • Activities to conserve forests in Kagoshima Prefecture (Akita Ricoh) Minamidaira Hills Park • 34th Suzuka Range Cleanup Climb
(Ricoh Sales Co., Ltd.) (Mie Ricoh) • Volunteer activities on Arbor Day at Products Iwate Prefecture • Conservation of Kasado Shrine’s Fukiage Beach • Appi Kogen Cleanup Campaign Kanagawa Prefecture grove (Kagoshima Ricoh) (Mie Ricoh and Ricoh Chubu) (Iwate Ricoh) • Thicket conservation by Lake Okinawa Prefecture • 35th Morioka Afforestation Festival Shinsei in Hadano City • Green Growing Festival 2006 by Citizens (Ricoh Sales Co., Ltd.) (Okinawa Ricoh) (Iwate Ricoh) • Conservation of Shishigaya Green Yamagata Prefecture Zone (Ricoh Sales Co., Ltd., and Ricoh • Arbor Day in Yamagata City Technosystems) (Yamagata Ricoh) Miyagi Prefecture • Arbor Day in Zao (Ricoh Tohoku) Fukushima Prefecture • Utsukushima Afforestation Prefectures where Ricoh Group companies were involved Festival in activities in fiscal 2006 (Fukushima Ricoh)
Prefectures where Ricoh Group companies were not Business Sites • Hakaseyama Arbor Day involved in activities in fiscal 2006 (Fukushima Ricoh)
Gunma Prefecture • Afforestation activities in Mine Park (Gunma Ricoh) Tochigi Prefecture Yamanashi Prefecture Nara Prefecture Hiroshima Prefecture • 44th Arbor Day in Tochigi Prefecture • Cleanup campaign on Mt. Fuji • Arbor Day in Wild Bird Forest • Volunteer activities for (Tochigi Ricoh) (Yamanashi Ricoh) (Nara Ricoh) Gongenzan Ikoi-no-Mori (Ricoh Chugoku) Ibaraki Prefecture Shizuoka Prefecture Fukui Prefecture Yamaguchi Prefecture • Conservation of Suigo Citizens’ • Chakkiri-kai voluntary activities • Conservation of Nakaikemi Forest in Ibaraki (Shizuoka Ricoh) Wetland • Afforestation at springs (Ibaraki Ricoh) • Afforestation activities on Mt. Fuji (Fukui Ricoh) (Yamaguchi Ricoh) (Ricoh Sales Co., Ltd.) • Maintenance of Mt. Jouyama Basis (Fukui Ricoh) Tokushima Prefecture Nagano Prefecture • Conservation of forests owned Osaka • Conservation of Afan Forest by Kamiyama-cho (Nagano Ricoh and Niigata Ricoh) • Conservation activities on Mt. (Shikoku Ricoh) • Activities to conserve Nagano Sekku by Ikeda Green Echo Citizens’ Forest (Ricoh Kansai) Kagawa Prefecture (Nagano Ricoh) • Conservation of Kagawa Fureai-no-Mori Toyama Prefecture (Shikoku Ricoh) • Seventh Forest Festival in Toyama (Toyama Ricoh) Kochi Prefecture • Activities in Kinomi-no-mori forest • Memorial friendship gathering at (Toyama Ricoh) Kochi Citizens’ Forest (Shikoku Ricoh)
RICOH GROUP SUSTAINABILITY REPORT (ENVIRONMENT) 2007 68 Basis for Sustainable Environmental Management Social Contribution of Environmental Conservation
Sample Activities outside Japan
Afforestation Activities for Recovery of Biodiversity
Environmental Awareness Building Tree-Planting Activities to Restore 2,700-hectare forest had been lost. Cur- and Afforestation Activities the Riverhead Forest rently, replanting has been completed for
69 RICOH GROUP SUSTAINABILITY REPORT (ENVIRONMENT) 2007 Concept
TOPIC
Ricoh Thailand Ltd. (RTH) expands the environmental conservation network in close cooperation with its customers.
We hold environmental conservation events in which our customers can freely participate, and we encourage them to do so. Feature Article
Ricoh Thailand Ltd. (RTH), a sales subsidiary in Thailand, carried out afforestation in Nakhon Ratchasima on March 18 and 19, 2006. Seventy- three people from 36 customer companies, as well as the President and 28 employees of RTH, partici-
pated in the afforestation. RTH plans Products and holds environmental conservation events, in which customers can freely participate, and uses them as a means to establish even better relationships with its customers. At the above event, participants planted about 4,500 trees with the regional forestry offi ce staff; other than planting, they could also take part in cooking lessons or experience various aspects of living on a farm including milking and horseback riding. Customers who participated in the event enjoyed the experience, with some of the customers saying that they would like to participate in the future
activities as well. RTH expects that such activities will lead to Business Sites the expansion of the environmental conservation network. RTH plans to organize a “Green Club” so that the afforestation activi- ties it carried out in March can lead to continuous environmental conservation activities in cooperation with its customers. Cooking lessons
Restoration of Mangrove Forests and Environmental Awareness Basis Building
RICOH GROUP SUSTAINABILITY REPORT (ENVIRONMENT) 2007 70