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February 3, 2014 Toyo Tires® and the Ultimate Fighting Championship

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February 3, 2014 Toyo Tires® and the Ultimate Fighting Championship February 3, 2014 Toyo Tires® and the Ultimate Fighting Championship® Extend Partnership, Increase Branding Through 2015 Cypress, CA – Toyo Tire U.S.A. Corp. (Toyo Tires) and the Ultimate Fighting Championship® (UFC®) have announced their partnership will continue for a seventh and eighth year, running through 2015. The extended partnership provides Toyo Tires with more exposure than ever before across UFC’s platforms including branding inside the Octagon® for two live Fox events and during the new season of The Ultimate Fighter® (TUF) Nations airing on Fox Sports 1 (FS1). In addition to branding in the Fox and TUF Nations broadcasts, the Toyo Tires logo will continue to be inside the Octagon during select events on pay-per-view and FS1. “Our increased partnership with UFC provides us even more opportunities to connect with, and introduce Toyo Tires to, their incredibly passionate fans,” said Amy Coleman, senior director of marketing, Toyo Tire U.S.A. Corp. “From the live event broadcasts reaching more than 825 million households, to the extensive media coverage and promotional opportunities, UFC provides us with worldwide, year-round exposure that is unmatched by any other sports organization.” “We are pleased to continue our longstanding and productive partnership with Toyo Tires. We share the same values and both brands are driven to perform,” said Mike Mossholder, Senior Vice President of Global Marketing Partnerships for UFC. “As the UFC’s overall growth continues to accelerate, we’re excited to enter into a deeper partnership that leverages the avidity of our fan base and value of our reach across multiple platforms.” Outside the Octagon, Toyo Tires will again have a presence on UFC.com, which averages more than 6.7 million unique visitors per month worldwide and continues to be a top destination for UFC coverage and behind-the- scenes access. UFC fans will also see Toyo Tires at the UFC Fan Expo in Las Vegas and at UFC tailgate parties before events. Toyo Tires also leverages the partnership through promotions, fighter appearances and fighter sponsorships. In 2013, Toyo Tires ran the Drive Within Sweepstakes awarding one lucky fan a trip to UFC 167 and dinner with UFC Lightweight Champion Anthony “Showtime” Pettis. At the 2013 SEMA Show, Toyo Tires hosted three days of autograph signings and appearances by UFC superstars. Athletes affiliated with Toyo Tires include Pettis, former UFC Bantamweight Champion Dominick “The Dominator” Cruz; and No. 1 ranked UFC Featherweight Chad “Money” Mendes. UFC is the premier mixed martial arts organization worldwide, producing more than 46 global live events annually to 145 countries and territories in 28 different languages. Financial terms of the agreement will not be released. About Toyo Tires® Established in 1966, Toyo Tire U.S.A. Corp. represents the innovation, quality, performance, and excellent service that Toyo Tires has delivered worldwide for more than 65 years. The company offers a complete selection of premium replacement tires for nearly every make and model including light trucks, SUVs, high performance cars and luxury vehicles as well as commercial trucks. Consumer product lines include the popular Open Country® tires for light trucks and SUVs; Proxes® ultra-high performance tires; Versado® tires for luxury passenger cars; and the value line of Extensa® passenger car tires. Many of the tires are built in the United States at their state-of-the-art factory in Bartow County, Georgia. For more information log onto www.toyotires.com and connect with the community at Facebook, Instagram, Twitter and Google+. About the Ultimate Fighting Championship® Owned and operated by Zuffa, LLC, the Ultimate Fighting Championship® (UFC®) is the premier mixed martial arts (MMA) organization and largest pay-per-view event provider in the world. Headquartered in Las Vegas with offices in London, Toronto, Beijing, Singapore and Sao Paulo, the UFC produces more than 40 live events annually that have sold out some of the biggest arenas and stadiums across the globe. UFC programming is broadcast in over 145 countries to 800+ million TV households worldwide in 28 different languages. The UFC has a multi-year broadcast agreement with FOX in the U.S. which includes four live events broadcast on the FOX network annually, The Ultimate Fighter® reality television show and thousands of hours of programming on FOX Sports 1 and FOX Sports 2. In 2014, UFC launched UFC FIGHT PASS, a digital subscription service with exclusive live events, thousands of fights on-demand and original content. UFC also owns over 100 UFC GYM® locations, UFC.TV (offering live event broadcasts and video on-demand around the world), UFC FIT™ (an in-home fitness and nutrition program), UFC 360 (the internationally distributed magazine), a videogame franchise with EA SPORTS, best-selling DVDs and Blu-rays, UFC Fight Club®, UFC Fan Expo®, Octagon™ branded apparel and Topps Trading Cards. For more information, visit www.UFC.com and follow UFC at www.Facebook.com/UFC and Twitter: @UFC. # # # Media Contacts: Shauna Wilson, UFC PR Jay Jones, Toyo Tires 702.851.2477 949-851-6313, [email protected] [email protected] Toyo Media Site: http://toyotires.mediaroom.com/ .
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