& Amesbury Average Weekly Distribution ABC Jul-Dec ‘09; 11,890 Average Weekly Readership JICREG Apr ’10; 17,706

EVERLEIGH COLLINGBOURNE DUCIS UPPER CHUTE EAST CHISENBURY

ENFORD LUDGERSHALL BIDDESDEN

HAXTON TIDWORTH KIMPTON DOWN FIGHELDEAN KIMPTON

ORCHESTON DURRINGTON EAST LARKHILL SHREWTON

A303 CHOLDERTON A303 WINTERBOURNE STOKE AMESBURY PALESTINE

ALLINGTON KENTSBORO DRUIDS LODGE LAKE BOSCOMBE

STAPLEFORD NETTON PORTON HIGH POST STOFORD GOMELDON LOPCOMBE A30 SOUTH NEWTON LONGHEDGE OLD SARUM FIRSDOWN FORD WEST WINTERSLOW BROUGHTON BURCOMBE WILTON PITTON LAVERSTOCK SALISBURY FARLEY BRITFORD EAST GRIMSTEAD STRATFORD TONEY ALDERBURY WEST DEAN BISHOPSTONE HOMINGTON NUNTON A CHARLTON ALL SAINTS 36 WHITEPARISH 54 A3 4 WICK DOWNTON 35 LANDFORD WOOD A REDLYNCH EAST WELLOW MARTIN WHITSBURY HALE HALE PURLIEU LANDFORD BREAMORE

Established Household coverage Postal sector breakdown 1978 59%* Sector Distribution SP2 0 68 Frequency Content SP2 8 2907 Weekly (Wednesday) Wheels SP4 0 348 Trades & Services SP4 6 765 Cover price SP4 7 3389 Free Recruitment SP4 8 1540 What’s On SP4 9 1260 SP5 1 160 SP5 3 1453 Totals: 11890

*ABC Jul-Dec ‘09 & TGI 2008 Readership Analysis Salisbury & Amesbury

Readership by demographic group

Adults Men Women Age 15-24 Age 25-34 Age 35-44 Age 45-54 Age 55-64 Age 65+ ABC1 C2DE 17,706 8,557 9,148 2,198 2,462 3,395 3,071 2,725 3,855 10,508 7,198 48% 52% 12% 14% 19% 17% 15% 22% 59% 41%

Readerships by location & demographics

Location Adult AIR AIR % Men Women age 15-24 age 25-34 age 35-44 age 45-54 age 55-64 age 65-74 age 75+ ABC1 C2DE Circulation Amesbury Tidworth 9862 36.18 4951 4912 1459 1632 2043 1639 1349 953 788 5611 4252 6537 Salisbury 4313 11.21 1957 2356 430 508 736 785 690 599 566 2638 1675 2907 Salisbury Rural 3530 12.36 1650 1881 309 322 617 646 687 517 432 2259 1272 2446

Source: JICREG April 2010 Area Demographics Salisbury & Amesbury

SAA UK Count % Count % Index AGE RANGE 15-24 6,033 14.12 8,049,006 15.93 89 25-34 5,481 12.83 7,564,137 14.97 86 35-44 8,380 19.62 9,093,500 17.99 109 45-54 8,208 19.21 8,043,911 15.91 121 55-64 6,040 14.14 7,455,622 14.75 96 65+ 8,578 20.08 10,336,964 20.45 98 SOCIAL GRADE ABC1 26,126 61.16 27,371,569 54.16 113 C2DE 16,593 38.84 23,171,571 45.85 85 GENDER Male 21,460 50.23 24,586,341 48.64 103 Female 21,260 49.77 25,956,799 51.36 97 MARITAL STATUS Single 5,685 13.31 11,482,692 22.72 59 Married 31,420 73.55 31,596,059 62.51 118 Wid/div/sep 5,614 13.14 7,464,389 14.77 89 CHILDREN IN HOUSEHOLD No children 25,675 60.10 34,133,577 67.53 89 1 child 7,605 17.80 7,590,699 15.02 119 2 children 7,735 18.11 6,586,097 13.03 139 3+ children 1,705 3.99 2,232,767 4.42 90 HOUSEHOLD SIZE (Base: households) 1 person 4,384 20.41 7,488,038 28.42 72 2 people 7,262 33.81 9,285,817 35.24 96 3 people 4,103 19.10 4,105,031 15.58 123 4 people 4,188 19.50 3,856,704 14.64 133 5+ people 1,489 6.93 1,615,700 6.13 113 COMBINED HOUSEHOLD INCOME (Base: households) Up To £9,999 3,187 14.84 5,854,483 22.22 67 £10,000 - £16,999 3,358 15.63 5,517,221 20.94 75 £17,000 - £22,999 2,980 13.87 3,405,009 12.92 107 £23,000 - £29,999 2,731 12.72 3,083,208 11.70 109 £30,000 - £39,999 3,371 15.69 3,381,041 12.83 122 £40,000+ 5,800 27.00 5,110,328 19.39 139 PERSONAL INCOME £6,999 or less 8,952 20.96 11,536,510 22.83 92 £7,000 to £12,999 7,362 17.23 10,392,206 20.56 84 £13,000 to £19,999 8,632 20.21 8,987,455 17.78 114 £20,000 to £26,999 5,944 13.91 6,377,992 12.62 110 £27,000 to £36,999 4,227 9.89 4,592,706 9.09 109 £37,000 to £49,999 2,421 5.67 2,339,746 4.63 122 £50,000 or over 2,318 5.43 1,760,770 3.48 156 None 2,864 6.70 4,555,755 9.01 74

Source: TGI 2008 Base: Adults 15+, unless otherwise stated