E*Space 5 Conference, Cape Town, 10-15th July 1999
Finding the source of
Martin Dodge Centre for Advanced Spatial Analysis University College London What does Amazon.com look like?
Figure 2: Amazon.com Stock Price
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Distribution Centres Kansas United Kingdom Germany (750,000 sq ft) (41,000 sq ft) (32,000 sq ft)
Shop the Amazon.de Amazon.co.uk Web
Associates (260,000) http://www.amazon.com Amazon.com, Inc Livebid.com (100%) auction 1516 Second Ave, Seattle e-cards Traffic Generation Auctions music videos gifts Sotheby’s auction Major house ($45m) books Portals (eg Altavista)
PlanetAll.com (100%) Alexa Internet (100%)
Strategic Technologies Pets.com (54%) Homegrocer.com (35%) Junglee (100%) Accept.com (100%) Exchange.com (100%) Web Retailing Properties
IMDb.com (100%) Drugstore.com (46%) Amazon.co.uk and Amazon.de web sites Secure web servers per 100,000 inhabitants, August 1998 Traceroutes from Global One in South Africa to Amazon
www.amazon.com fe0-0.cr1.sdt.iafrica.net gip-penn-2-serial10-1.gip.net sl-bb7-pen-1-0-0.sprintlink.net sl-bb11-pen-1-3.sprintlink.net sl-bb10-sea-8-0.sprintlink.net sl-bb11-sea-9-0.sprintlink.net sl-bb1-sea-8-0-0.sprintlink.net sl-internap-14-0-0.sprintlink.net border3as.fe0-1-fenet2.sea.pnap.net amazon-4.sea.pnap.net 208.226.123.11 www.amazon.com www.amazon.co.uk www.amazon.de fe0-0.cr1.sdt.iafrica.net fe0-0.cr1.sdt.iafrica.net gip-penn-2-serial10-1.gip.net gip-penn-2-serial10-1.gip.net sl-bb7-pen-1-0-0.sprintlink.net sl-bb7-pen-1-0-0.sprintlink.net sl-bb11-pen-1-3.sprintlink.net sl-bb11-pen-1-3.sprintlink.net sl-bb10-sea-8-0.sprintlink.net sl-bb10-sea-8-0.sprintlink.net sl-bb11-sea-9-0.sprintlink.net sl-bb11-sea-9-0.sprintlink.net sl-bb1-sea-8-0-0.sprintlink.net sl-bb1-sea-8-0-0.sprintlink.net sl-internap-14-0-0.sprintlink.net sl-internap-14-0-0.sprintlink.net border3as.fe0-1-fenet2.sea.pnap.net border3as.fe0-1-fenet2.sea.pnap.net amazon-6.border3as.sea.pnap.net amazon-6.border3as.sea.pnap.net 208.226.123.14 208.226.122.14 www.amazon.co.uk www.amazon.de Will Amazon Wash Away the Malls?
• End of malls, but not an end to shopping in the real world • Online lacks emotional experience • Bezos - "strip malls are history" • Refocus retailing • "shoptainment" • 24 x 7 convenience Will Amazon Run Dry? • Competition from "brick & mortar" dinosaurs • Bertelsmann AG • Brand dissolution • How loyal are the Amazon.com "community" • Debts and deep pockets • Price wars • Barriers to entry are not as low as they seem • Competitive price agents Comparative Price Shopping - Acses