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Attractions Management Issue 3 2015 www.attractionsmanagement.com @attractionsmag VOL20 Q3 2015 www.simworx.co.uk www.attractionsmanagement.com @attractionsmag VOL20 Q3 2015 Michiel Buchel ECSITE’s new The Hunger Games: president on ThThehe EExExhibitionxhih bib tion infl uencing TheThe Forcucutting-edgetti fulln g-edge global issues mobilemobifunctionalityle eexperiencexperience please view in Inside the Adobe ReaderKidZaniaKidZanniiaa Whitney TheThe attractionattractiono Starchitecture brandbrand that in New York’s won’twoon’t stopstop Meatpacking growing District SAVAGE TEA / AECOM BEAUTY THEME & Smashes MUSEUM INDEX V&A records Attendance THE DARK SIDE figures continue Our ride to rise makers series continues PHOTO: LIONSGATE PHOTO: presents... Exciting ATTRACTIONS Attractions.nWave.com Pure adrenaline RIDES Rides.nWave.com NTH/STH AMERICAN SALES INTERNATIONAL Janine Baker Jennifer Lee Hackett Goedele Gillis +1 818-565-1101 +1 386-256-5151 +32 2 347-63-19 [email protected] [email protected] [email protected] California Office Florida Office nWave.com | /nWavePicturesDistribution | /nWavePictures | /nWave | /nwavepicturesdistribution nWave is a registered trademark of nWave Pictures SA/NV. ©2015 nWave Pictures SA/NV - All Rights Reserved presents nWave.com | /nWavePicturesDistribution | /nWavePictures | /nWave | /nwavepicturesdistribution nWave is a registered trademark of nWave Pictures SA/NV. ©2015 nWave Pictures SA/NV - All Rights Reserved | ©2015 Red Star Films Ltd. - All Rights Reserved A race to reveal ancient mysteries... NTH/STH AMERICAN SALES INTERNATIONAL Janine Baker Jennifer Lee Hackett Goedele Gillis +1 818-565-1101 +1 386-256-5151 +32 2 347-63-19 [email protected] [email protected] [email protected] California Office Florida Office blog.attractionsmanagement.com SNAKES & LADDERS The TEA/AECOM Theme and Museum Index shows healthy trading in all parts of the attractions industry worldwide, and the global top ten is looking increasingly like a game of snakes and ladders, as operators’ performances are impacted by everything from IP launches to currency devaluations here’s a bouncy feel to the latest TEA/AECOM Perhaps even Disney’s seemingly unassailable lead in the Theme and Museum Index (page 42) which reports market could be challenged over the next few decades. T healthy growth in attendances across attractions Speaking at the China International Tourism Investment sectors from museums to theme and water parks. Conference, Wang Jianlin, chair of Wanda, said the company AECOM, which did the research, says the top 25 amusement/ – China’s biggest property developer – is aiming to overtake theme parks grew attendances by 4.1 per cent in 2014, the top Disney as the world’s largest tourism-based business by 2020. 20 waterparks by 2.8 per cent and the top 20 museums by 1.6 This isn’t an unfounded remark – Wanda has deep pockets per cent. Increases were recorded on all continents. and has been building a diverse global portfolio for years, with Hidden within the numbers are factors which will turn the interests in areas from sport and broadcast to theme park Top Ten Operator tables into development, hospitality, resorts a game of Snakes & Ladders and urban regeneration. over the next few decades. With the market globalising at Wang said the company will For example – as Universal breakneck speed, the develop Wanda Cities – vast is demonstrating with its roll- indoor culture, entertainment out of Harry Potter attractions TEA/AECOM top ten table will and attractions hubs which will – embracing the right IP can see big changes as the bigger trade all year round. Fifteen are revitalise a mature business. operators jostle for position planned in China alone, each Universal saw a 10.4 per with projected visitor numbers cent increase in year-on-year of between 10 and 30 million a attendances as a result of year. A global rollout is likely. the launch of its first Potter attraction in Orlando. More are Attractions development requires that investors take a very following across its global estate, giving an impetus that could long-term view and play the demographics and economic cycles eventually see it overtake Merlin to take the number two slot. tactically. With the market globalising at breakneck speed, the On the other side of the equation, Merlin’s accident at its TEA/AECOM top ten table will see big changes over the next Alton Towers theme park in the UK (page 32), hit attendances few decades as the bigger operators jostle for the top spots. and the profitability of the group by £50m (US$77m, ¤71m). Developments in Asia are being driven by consultants, Although Merlin will be buoyed by trading across its estate designers and suppliers from the US and Europe and this will and the strength of its Legoland brand, the accident has been a also evolve, as operators like Disney educate local sub con- setback and it will be interesting to see the positions of the two tractors. We expect Chinese companies to develop products businesses when the numbers come in next year. and services which are marketable on the world stage, adding The growth of Asia – particularly China – is a major factor another new element of competition within the sector. driving change. In spite of the recent currency devaluation, the scale of development is likely to dwarf what has gone before. Liz Terry, editor. Twitter: @elizterry Tel: +44 (0)1462 431385 attractionsmanagement.com @attractionsmag [email protected] ©CYBERTREK 2015 AM 3 2015 attractionsmanagement.com 7 IN THIS ISSUE ATTRACTIONS MANAGEMENT Q p24 Michiel Buchel, head of NEMO science centre in Amsterdam, takes the reins of Ecsite Q p30 In session: Ecsite’s 2015 conference Q p72 Alexander McQueen fills London’s V&A Q p36 High achiever: KidZania opens in the UK capital as we meet the brand’s key players ISSUE 3 2015 30 Show Review 42 Analysis Ecsite Conference: Future Visions Be Our Guest 07 Editor’s letter Sharing ideas about the role and TEA/AECOM’s 2014 Theme Index shows News aims of tomorrow’s science centres attendance growth across all regions. 12 Science Centres from the Annual Ecsite Conference AECOM experts analyse the recent trends 13 Visitor Attractions 32 50 14 Waterparks Talking Point Galleries What Can Be Learned from the Pack It up, Pack It in 16 Theme Parks Alton Towers Accident? Museum director Adam D Weinberg tells 18 Museums & Galleries After a serious rollercoaster crash hit the story of the Whitney’s new home 20 Heritage the headlines, we ask what lessons 22 Zoos & Aquariums can be learned and shared 56 AV & Multimedia Streets Ahead 24 Interview 36 Attractions Exploring the digital experience at the Michiel Buchel All Work, All Play new Cooper Hewitt design museum Michiel Buchel is Ecsite’s new president KidZania, star of the edutainment world, and CEO of the Netherland’s biggest has opened its newest franchise in 60 Audioguides & Apps science centre, NEMO. He shares his London, its 17th location to date. We Tour de Force ON THE COVER optimism about the science centre sector meet the global top team to find out what An integrated mobile experience for and the secrets of NEMO’s success makes these small cities a big success The Hunger Games: The Exhibition 8 attractionsmanagement.com AM 3 2015 ©CYBERTREK 2015 ATTRACTIONS MANAGEMENT ISSUE 3 2015 Q p94 The Ride Makers: we meet four industry leaders from the world of dark rides Q p64 Architect Kieran Stanley on zoo trends Q p42 TEA/AECOM’s park attendance review Q p60 The Whitney Museum of American Art moves into a custom-designed $422m building 64 Zoos & Aquariums 87 Show Preview The New Zoo Euro Attractions Show Top architects, including BIG founder We preview product and supplier news Bjarke Ingels, share their visions for zoos for the upcoming Euro Attractions Show in Gothenburg, Sweden 72 Museums The Magic of McQueen 92 Mystery Shopper Behind the scenes of Savage Beauty at Sweet Dreams the V&A, which explored the life of late Dreamland Margate reawakens, but is fashion designer Alexander McQueen it a trip down memory lane? We visit On the cover: Jennifer Lawrence the restored heritage theme park stars in The Hunger Games: 76 Analysis Mockingjay Part 2, out in November Seasons of the Wolf 94 Rides Photo: Lionsgate In light of major developments at Great The Ride Makers Wolf Resorts, industry insider Nikki Nolan Our ride makers series delves into Subscribe: To subscribe, call: +44 (0)1462 471915 looks at the company’s journey so far the evolving world of dark rides. or visit www.leisuresubs.com Look out for part two next issue Web gallery: 82 Attractions-kit For suppliers of products and 100 Splashing Out Web Gallery services in the worldwide attractions Waterpark supplier news ahead of WWA A source of attractions services industry, turn to page 100 ©CYBERTREK 2015 AM 3 2015 attractionsmanagement.com 9 the team READER SERVICES Subscriptions Denise Adams +44 (0)1462 471930 Circulation manager Choose how you read Michael Emmerson +44 (0)1462 471932 Attractions Management... EDITORIAL TEAM Managing editor Alice Davis +44 (0)1462 471918 Editor PRINT DIGITAL PDF Liz Terry +44 (0)1462 431385 Attractions Management Read Attractions The magazine is also is available in glossy Management free on available as a PDF NEWSDESK print on subscription. You Digital Turning Pages edition for readers Tom Anstey can sign up any time at and enjoy extra links who want to read +44 (0)1462 471916 leisuresubs.com and searchability offline or on tablet Jak Phillips +44 (0)1462 471938 Helen Andrews OTHER RESOURCES FROM ATTRACTIONS MANAGEMENT +44 (0)1462 471902 ADVERTISING TEAM Attractions Handbook attractionsmanagement.com Publisher Julie Badrick The latest industry stats, trends Attractions Management’s website +44 (0)1462 471919 and analysis all in one place: The features daily attractions news and Attractions Management Handbook is jobs, as well as access to digital Advertising sales a reference guide and global resource editions of Attractions Management John Challinor for decisionmakers.
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