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3 March 2021

TOURISM AUSTRALIA UPDATE

It was great to hear the news last week that is the preferred candidate for the 2032 Summer Olympics and Paralympic Games. It is a great reminder that there is a future pipeline of events which will continue to be a critical contributor to Australia’s visitor economy.

Tomorrow, we are pleased to be hosting our annual Destination Australia Conference at the ICC in and virtually. It will be Tourism Australia’s first large scale face-to-face event since March 2020. We continue to receive a lot of interest in attendance and while registrations to attend virtually remain open, registrations for attendance to the face- to-face event are now closed. Virtual registrations will stay open until Thursday morning. Full details on the event can be found on our corporate site.

Registrations for our Cairns industry briefing and networking function on 17 March opened last week. This is the first of a series of industry briefings we will be rolling out in every state and territory over the coming months. Register to attend here.

Phillipa Harrison NEW HOT LIST FOR FEBRUARY 2021

Tourism Australia has released its latest travel 'Hot List' for 2021, available now on its corporate site. The guide to the latest news and tourism offerings across the country is updated monthly. The 'Hot List' contains a wrap-up of new places to stay and experiences to enjoy around Australia. Check it out here.

TOURISM AUSTRALIA ACTIVITY

Border Gavaskar series 8D videos inspire visitors to leveraged in virtually explore more of Australia Tourism Australia recently leveraged the Border-Gavaskar Close to 70 million viewers across Cricket Series reaching India, Indonesia, Malaysia, and approximately 35 million viewers in Singapore saw Tourism Australia’s India. The campaign included Brett 8D videos as part of the ongoing Lee, and Harsha ‘dreaming’ content campaign. Bhogle who collaborated with Reaching viewers across new Indian influencer Danish Sait. The digital channels such as music and with Buzzfeed video streaming platforms, the highlighted unique Australian campaign drove 1.3 million unique experiences and lifestyle elements. visitors to Australia.com. This Brett Lee and Harsha Bhogle engagement is an indication of the engaged with key distribution and high level of interest that travellers Premier Aussie Specialist agents from region still have for Australia to encourage them to remain as a holiday destination. The 8D motivated to sell Australia once videos were part of Tourism travel resumes post COVID-19. Australia’s ongoing content campaign in the region aimed at driving recovery demand post COVID-19.

Applications now open for ‘Open for Business’ bushfire ATE21 recovery video: Clarence and Richmond Valleys Applications are open for the Australian Tourism Exchange The fifth of the ‘Open for Business’ 2021. This year’s Australian video series in partnership with the Tourism Exchange (ATE) is National Bushfire Recovery planned to take place ‘live’ in Agency (NBRA) was released this Sydney and online in June 2021. week. This video features the Tourism Australia is planning a Clarence Valley and Richmond hybrid event that brings together Valley in and in-person and virtual events to can be viewed here. The series is connect the Australian tourism a collaboration between the NBRA industry with international and and Tourism Australia and domestic travel buyers. ATE Live is illustrates the recovery of scheduled for 6 to 9 June 2021 communities impacted by the and will be followed by ATE Online 2019/20 summer bushfires. A total from 10 to 17 June. To learn more, of 15 videos will be released, visit the ATE website. Applications sharing stories from bushfire close 19 March 2021. affected regions across Australia.

TOURISM INDUSTRY NEWS

Tropical North Queensland Tap into domestic Indian Tourism Marketing Conference communities. Enrol for ATEC’s India Host Program The blow dealt to industry by COVID-19 has eclipsed all ATEC, together with Tourism previous disasters that the Cairns Australia, have announced the & Great Barrier Reef tourism return of the National India Host industry has weathered. The good Program for 2021. The program news is that interest in the region is has been expanded to provide strong. Cairns is now the most strategies to tap into local Indian Googled regional tourism communities. More than 600,000 destination in Australia. Find out Indian nationals live in Australia how to leverage this opportunity for and like international visitors, they 2021 at the Tropical North have specific needs and Queensland Tourism Marketing expectations when travelling. With Conference. The conference will the domestic market for Indian take place on Friday 26 March. travellers on the rise, it is a great Find out more information and time to market to the local Indian register here. community as a pathway to welcoming back international travellers from India in the future. The program commences 16 March 2021. Find out more and register here. For any questions, please contact Tourism Australia's Industry Relations Team (Dominic Mehling or Sophie Treasure).

AUSTRALIAN STORIES

Australia’s first Hotel Indigo Wajaana Yaam Adventure has opened in Tours joins Discover Aboriginal Experiences collective IHG Hotels & Resorts’ boutique lifestyle brand, Hotel Indigo, has Wajaana Yaam Adventure Tours made its Australian debut in have joined the Discover Adelaide, South Australia. The Aboriginal Experiences collective highly anticipated 145-room hotel of quality, authentic Aboriginal boasts unique design features, guided tourism offerings. Based on deep connections to the local the Coffs Coast in New South neighbourhood and exemplary Wales, Wajaana Yaam Adventure culinary offerings, it is set to Tours offers stand-up paddle become a vibrant cultural hub for boarding and kayaking excursions locals and visitors alike. Located in through the idyllic local waterways the heart of Adelaide’s vibrant of Gumbaynggirr Country. Their market precinct, the hotel full-day cultural experience champions local producers in its includes a paddle, bush tucker two restaurants; Market & Meander tastings, lunch and a guided Eatery and Bar and rooftop raw walking tour at a culturally food bar, Merrymaker, which is significant site within the Coffs now Adelaide’s highest rooftop bar. Harbour area. Experience the Other additions include a 24/7 language, culture and traditional fitness centre, 13 metre outdoor bush tucker of the Gumbaynggirr infinity pool, two boardroom-style people, as your Aboriginal guide meeting rooms and event spaces. brings the Dreaming to life by For further information and to book sharing ancient stories written in visit the website. the extraordinary natural landscape. To book one of Wajaana Yaam Adventure tours visit their website.

Royal Caribbean and Taronga Indigenous textiles and fashion Zoo join forces on Litter Free exhibit at the National Museum Oceans campaign in Canberra

Taronga Zoo and Royal Caribbean Bendigo Art Gallery’s spectacular International have joined forces on exhibition of contemporary a Litter Free Oceans campaign, to Indigenous fashion has opened at raise awareness about the the National Museum of Australia devastating impact litter has on in Canberra, as part of a national marine life and educate Australians tour. The exhibition Piinpi: on how to reduce single-use Contemporary Indigenous Fashion plastics. The campaign celebrates the work of Indigenous encourages Aussies to get artists and designers from the involved by using the Litter Free inner city to remote desert art Oceans impact calculator, to help centres. The exhibition title, Piinpi, them understand the impact of is a Kanichi Thampanyu (East their single-use plastic habits and Cape York) term referring to their huge impact from making a changes in a landscape that few small changes. Taronga Zoo happen across time and space. and Royal Caribbean have created Piinpi explores the ways toolkits to help every day Aussies, understanding of Country and schools and businesses reduce culture are reflected in and inspire their use of single-use plastics. For contemporary Indigenous textile more information on Litter Free and fashion design. The exhibition Oceans, you can visit the will be on display in the Focus campaign’s website. Gallery at the National Museum of Australia until 8 August 2021 with free entry. For more information visit the website.

NEWS IN BRIEF

$20 million Regional Events Acceleration Fund Auckland goes into lockdown Brisbane announced as preferred host for 2032 Olympics Increases to JobSeeker allowance New research from Roy Morgan regarding business events Oxford/AstraZeneca vaccine approved Qantas and Jetstar prepare to resume international flights Queensland 2032 Olympic Bid enters into exclusive negotiations with IOC Regional aviation boom States tighten travel restrictions on visitors from New Zealand Victoria further relaxes COVID restrictions

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