Case Study

Scaling the subscription economy Zuora delivers a new growth model for recurring-payment businesses with HPE Helion “In our competitive environment, our biggest challenge is to deliver features and scale as quickly as Objective Approach possible. With HPE Deliver an enhanced toolset for the Speed improvements to subscription services Helion, I can do that.” subscription-based economy, allowing by moving test and development environment customers the flexibility to manage, measure, to -based offerings from HPE Helion. – Jeff Feldstein, Senior Director and monetize their products faster. of Quality Assurance, Zuora, Inc. IT Matters Business Matters • Delivers a cloud-based environment for • Provides a consistent and reliable cost scalable flexibility structure for growth • Mobilizes as many servers as needed • Brings new products, features, and without purchase, installation, and modifications to market faster configuration • Enables an improved cost model, gets • Enables significantly faster changes to Zuora out of the business test and development environments Case study Industry Page 2 Zuora Software

Zuora has been enabling the subscription “Zuora delivers tools for the subscription economy by building the next generation economy that allow our customers to scale, commerce platform since 2007. By attracting modify, and evolve their services at the speed hundreds of customers, Zuora’s subscription of business,” Feldstein explains. “What we management software has enabled 21st offer is a cloud-based solution that helps century businesses around the world from our customers navigate the complexity of startups to enterprises in any industry to the recurring revenue model while taking launch and monetize subscription products advantage of the flexibility to monetize, and services. To provide enhanced features manage, and measure outcomes with total and faster response to market needs, Zuora visibility.” recently moved its test and development and quality assurance environments to cloud- To improve the services Zuora provides its based services using HPE Helion. customers, Feldstein and team continually evaluate their own business processes. “Zuora What do you subscribe to? wants to overcome complexity and enable an easier online self-service experience for In the days when print-based media ruled our users,” Feldstein says. “To that end, we’re the content landscape, subscribing to your exploring the best public cloud offerings on favorite publication used to be a fairly the market to see which solutions will give straightforward business relationship: sign us the confidence to ultimately move our up once, and then pay a regularly scheduled business to a cloud model.” fee until you terminate your subscription. But the subscription economy has changed Business without dramatically since then. Today it’s not the data center uncommon for even traditional media outlets to offer varied levels of content to their Zuora already has a cloud strategy. “We audiences. Tiered subscriptions, special offers, know we don’t want to be in the business of and new services can be rolled out in a way building data centers. And we realize that we that traditional subscription models were could scale more efficiently if we made the never designed to accommodate. As big move to the cloud,” Feldstein explains. So the data analytics continue to drive new team started by looking for the best cloud- monetization models, subscription and based solution for its quality assurance and recurring payment-based businesses are test and development environments. seeing new opportunities to enrich and expand the customer experience. Helping “My job was to find the best cloud subscription-based businesses navigate environment,” recalls Feldstein. “Specifically, the complexity of the recurring payment I explored the possibilities of Amazon Web landscape is the mission of Zuora. Since Services and Helion, the new managed cloud 2007, Zuora leadership has been building service from Hewlett Packard Enterprise. Z-Business, a Relationship Business Platform I compared the two services based on our (RBM) designed specifically for global, needs, and it quickly became clear that HPE multi-divisional enterprises reinventing their Helion portfolio products were going to be a business models around recurring revenue. better fit for us. Then I swiped my card and within 10 minutes, I was swamped—swamped Moving beyond in a good way. I got a call right away. That was recurring payments a Friday, and by the next Monday, I was using HPE Helion.” “More businesses are moving toward recurring revenue models every day—from and software companies to digital media distributors and electronic health records providers—and those businesses need a solution to manage rapid changes in delivery and demand,” says Jeff Feldstein, senior director of QA at Zuora, Inc. Case study Industry Zuora Software

Reacting to market Zuora founder and CEO Tien Tzuo is excited about the next phase of his business in the needs faster cloud: “Zuora has worked closely with HPE With HPE Helion’s expansive portfolio of to provide the first Relationship Business private, public, and hybrid cloud consisting Management (RBM) platform fully integrated of market-leading hardware, software, with OpenStack,” Tzuo says. “With Zuora, and services, Zuora can deliver faster and HPE customers and partners will benefit with higher quality. “In our competitive from access to Zuora’s sophisticated environment, our biggest challenge is to subscription and billing capabilities, which deliver features and scale as quickly as are key to enabling the subscription economy possible,” Feldstein explains. “With HPE, in the cloud.” I can do that.” Learn more at hpe.com/helion

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