Louisiana State University LSU Digital Commons LSU Master's Theses Graduate School 2010 Twittering to the top: a content analysis of corporate tweets to measure organization-public relationships Haley Edman Louisiana State University and Agricultural and Mechanical College Follow this and additional works at: https://digitalcommons.lsu.edu/gradschool_theses Part of the Mass Communication Commons Recommended Citation Edman, Haley, "Twittering to the top: a content analysis of corporate tweets to measure organization-public relationships" (2010). LSU Master's Theses. 1726. https://digitalcommons.lsu.edu/gradschool_theses/1726 This Thesis is brought to you for free and open access by the Graduate School at LSU Digital Commons. It has been accepted for inclusion in LSU Master's Theses by an authorized graduate school editor of LSU Digital Commons. For more information, please contact
[email protected]. TWITTERING TO THE TOP: A CONTENT ANALYSIS OF CORPORATE TWEETS TO MEASURE ORGANIZATION-PUBLIC RELATIONSHIPS A Thesis Submitted to the Graduate Faculty of the Louisiana State University and Agricultural and Mechanical College In partial fulfillment of the Requirements of the degree of Master of Mass Communication in The Manship School of Mass Communication by Haley Edman B.A., Louisiana State University, 2007 May, 2010 DEDICATION I dedicate this thesis to my mother, Karen Henderson, who has been a constant source of support and love throughout my entire life, especially during these past few years. I would also like to honor my father, Jeff Edman, who I know is looking down from heaven with pride. Thank you for always being my guardian angel. Finally, I dedicate this thesis to my stepfather, Bill Henderson, who has helped me through these past eight years and continues to watch over me from heaven.