Synopsis of the Yatra
This day, a huge Yatra or religious procession of pilgrims known as Pandharpur Ashadi Ekadasi Waari Yatra culminates at Pandharpur in Solapur district in south Maharashtra situated on the banks of the Chandrbhaga River Pandharpur is main center of worship of the deity Vithoba a local form of Vishnu. Approximately 20 to 25 lakhs of pilgrims come to Pandharpur on this day from different parts of Maharashtra. Some of them carry Palkhis (palanquins) with the images of the saints of Maharashtra. Dnyaneshwar’s image is carried from Alandi Namdev's image from Narsi Namdev, Tukaram's from Dehu, Eknath’s from Paithan, Nivruttinath's from Trimbakeshwar, Muktabai's from Muktainagar, Sopan's from Sasvad and Saint Gajanan Maharaj from Shegaon. These pilgrims are referred to as Warkaris. They sing Abhangas (chanting hymns) of Saint Tukaram and Saint Dnyaneshwar, dedicated to Vithoba. “Pilgrim on foot to Pandharpur” FAQ’s – Things should Know
• Pandharpur Yatra happens every Year in the Month of July . • Palkhi will start 25th June 2019 from Alandi (Pune). • Will reach Pandharpur by 11th July 2019. • Ashadi Ekadshi on 12th July 2019. • The Duration of the BTL activation during Transit from Pune to Pandharpur : 25th June to 12th July 2019. • The Duration of the BTL activation Inside Pandharpur : 06th July to 15th July 2019. • The city gets a crowed of 20-25 lakhs ( official record ). • The footfall ratio is 55 % Male and 45% Female. • The Pilgrims REACH to Pandharpur after 12-15 days of walking bare foot. • The Pilgrims call as “ Warkari” and the Group of pilgrims call as “Dindi” . • Every Dindi consist of minimum 300 to maximum 1000 warkaris and there are more then 500 such dindi’s who walk to Pandharpur from two different places and directions and they are Alandi and Dehu of Pune, Maharashtra. FAQ’s – Things should Know
• Every Dindi carries a palki of The great Saint Tukaram Maharaj and Dyaneswar Maharaj . • There are more then 10,000 Palki and 20-25 lakhs of Warkaris reach to Pandharpur on the 7th Day of the Yatra and they spent 3 days in the Pandharpur city. • More then 20-25 lakhs of devotees who reach from the day 1 of the Yatra welcome the Warkaris to the city with a mega event called as “ Ringan” (Approx date 11th July 2019) • Warkaris stay at the local accommodation centers / lodges call as Mutt’s • Mutts has Big size rooms for male and female warkaris. Strategic options / Touch Points
Sr. No. Particulars Size Qty Days 1 Mandir Samiti Boards 6x8 100 7 2 Police Boards 6x8 150 7 3 Nagar Parishad Boards 6x8 100 7 4 MSRTC Boards Mix 120 7 5 MSRTC Help Centers 8x8 5 7 6 Police Help Desk 8x8 5 7 7 Police Watch Towers NA 5 7 8 Changing Rooms 8x8 10 7 9 Pillars 6x12 10 7 10 Washroom Branding in 65 acre 9x45 10 7 11 LED Screen in Patrashed, Chandrabhaga Bus Stand and 65 Acre 8x12 3 5 12 Free sampling activity inside mutts 0 10 5 13 First Aid Cycles 0 5 5 14 Rest Zone in 65 Acre 10x10 2 5 Strategic options / Touch Points
BRANDING OPTION IN WARI • Tent branding. • Truck branding • Branding on portable toilets • Identity card distribution • Water distribution. • Medical check up camp. • Big dormitory’s as a rest zone. • Movable changing rooms with water tap for bath. Tent Branding Truck Branding Police Booth Pillar Branding Stall Branding Watch Tower LED Branding in Patra Shed Information Boards Goodnight Fast Card Boat Branding Ghadi Washing Zone Goodnight Fast Card Branding Navratna Branding Booklet Distribution
• Information Booklet -: This is our oldest and premium property which we keeps on doing for the past 7 years. This booklet contains Important information about the city , City Guide , Train and Bus timings , lord prayers , aarati , and we also do advertising in between the booklet. Every year we print 5 lakh quantity of such booklet and distribute on the important days of the function which has a shelf life of 4 to 6 months and we reach every 2nd person of the city thought the booklet. Booklet Distribution YouTube Links of Our Work
Zee Cinema at Pandharpur https://www.youtube.com/watch?v=l2IRBp8yS7w
Zee24Taas at Pandharpur https://www.youtube.com/watch?v=TVVhhendZcc
IODEX at Pandharpur https://www.youtube.com/watch?v=h3G0P5MK0Lk
Ghadi Pandharpur https://www.youtube.com/watch?v=o4fN9tRN2co
Goodknight Fastcard Pandharpur Activity- https://www.youtube.com/watch?v=J7TdDaPMM0o
Goodknight Fastcard - Nashik Kumbh Mela Activity -https://youtu.be/pQHknpNtQXY
Bus Stop-Success Story-Parle biscuit https://youtu.be/U1D0euFjW_Y Thank You