2014 Solal Marketing Awards Finalists Traditional Marketing
Advertising
Passion for Red Fall Fashion Bruun's Galleri Aarhus C, Denmark
Management Company: Steen & Strøm Denmark Owner: Klepierre
Buskerud Storsenter & Krokstad Senter - Quickest way to your cabinâ Buskerud Storsenter & Krokstad Senter Krokstadelva, Norway
Management Company: Sektor Gruppen Owner: Sektor Gruppen
Green Christmas Campaign Emporia Malmö, Sweden
Management Company: Steen & Ström Owner: Steen & Ström
Lose Yourself in Fashion Field's Copenhagen/Denmark
Management Company: Steen & Strøm Denmark Owner: Klepierre
Gateway to the Lost World Gateway Theatre of Shopping Durban, South Africa
Management Company/Owner: Old Mutual Property
Burle & Birbe Gran Sasso Gran Shopping Teramo, Italy
Management Company: Larry Smith Srl Owner: Foruminvest Srl
Liverpool ONE Where Style Comes to Life Liverpool ONE Liverpool ONE, United Kingdom
Management Company: Liverpool ONE Management Company Owner: Grosvenor
Let´s Beautify Vestsaell and Centret Slagelse, Denmark
Management Company: Steen & Strøm Owner: Danica
Winter Wonderland Vestsaell and Centret Slagelse, Denmark
Management Company: Steen & Strøm Owner: Danica
Alternative Revenue
Summer Tribute Concerts - Almada Forum Almada Forum Almada, Portugal
Management Company: Multi Mall Management Portugal Owner: CRI
Gateway's Sponsorship & Income Generating Strategy 2013 Gateway Theatre of Shopping Durban, South Africa
Management Company: Old Mutual Property Owner: Old Mutual Property
Champions League Final @ Golden Hall Golden Hall Athens, Greece
Management Company: ECE-Lamda Hellas S.A Owner: Lamda Developments S.A
Digital Dream Les Quatre Temps Paris, France
Management Company: Espace Expansion Owner: SCCD, SCIDEF
Content Innovation Primedia Lifestyle Sandton, South Africa
Primedia Unlimited Mall Division - Alternative Revenue Primedia Unlimited Sandton, South Africa
Business-To-Business
SPAR Job Days ATRIO Shopping Senza Confini Villach, Austria
Management Company/Owner: SES Spar European Shopping Centers
ESPLO! Moving Mall CENTRO*Sesto Sesto Fiorentino, Italy
Management Company: SVICOM - Sviluppo Commerciale - S.r.l. Owner: Unicoop Firenze
OC Games Oslo City Oslo, Norway
Management Company: Oslo City AS Owner: Dnb Naeringseiendom
Customer Service Experience
LEGO teca (Playground) Centro Comercial H2O Rivas Vaciamadrid, Spain
Management Company: CBRE Gestión Inmobiliaria S.L. Owner: Alpha Tiger Spain 1, S.L.
Mall 3.0 - Future Labs by ECE ECE Projektmanagement G.m.b.H. & Co. KG Hamburg, Germany
Poetry Peep EUROPARK Salzburg Salzburg, Austria
Management Company: SES - Spar European Shopping Centers Owner: SES - Spar European Shopping Centers
Kanyon's: "We Bubble" Kanyon Istanbul, Turkey
Management Company: Kanyon Yonetim Isletim ve Pazarlama Owner: Eczacibasi Holding and Is Real Estate
Compromiso Xanadú Madrid Xanadú Arroyomolinos, Spain
Management Company/Owners: Ivanhoé Cambridge
Gift-Wrapping Service Marikenstraat Marikenstraat Nijmegen, The Netherlands
Management Company: CBRE SCM Owner: Syntrus Achmea Real Estate & Finance, MN & Generali
The Beach 2013 Menlyn Park Shopping Centre Pretoria, South Africa
Management Company: Old Mutual Property Owner: Old Mutual Life Assurance Company South Africa (50%) and Pareto Limited (50%) Puerto Venecia Customer Experience Puerto Venecia Zaragoza, Spain
Management Company: CBRE Owner: Orion Capital Managers
Playgrounds Portugal
Management Company: Sonae Sierra Participating Centres: Centro Colombo, Maia Shopping, Parque Atlântico, and Estação Viana
Family Meal Area Germany and Portugal
Management Company: Sonae Sierra Participating Shopping Centres: Gaia Shopping, Rio Sul Shopping, Loure Shopping, 8 a Avenida, and Hofgarten Solingen.
Cause Related Marketing
212's Entrepreneur Kids 212 Istanbul Power Outlet Istanbul, Turkey
Management Company: AVM MFI Partners Owner: Edip Uluslararasi Gayrimenkul ve Turizm A.S.
Bluewater's 2013 Jobs Fayre Bluewater Greenhithe, United Kingdom
Management Company: Lend Lease Owner: Lend Lease and co-owners
S.M.I.L.E with Canal Walk Canal Walk Shopping Centre Century City, South Africa
Management Company: Canal Walk Owner: Hyprop Pty Ltd & Ellerine Bros Pty Ltd
The Exchange Cavendish Square Claremont, Cape Town, South Africa
Management Company: Old Mutual Property Owner: Old Mutual Life Assurance (SA) LTD and Business Venture Investment No 1360 (PTY) LTD
Itaca Top Chef.... Let's Pack Camorra Centro Commerciale Itaca Formia, Italy
Management Company: Larry Smith Italia Owner: Pradera
Community Rewards Chantry Shopping Centre Andover, United Kingdom
Management Company: Capita Owner: Axa
Santa’s Laughter Laboratory Churchill Square Shopping Centre Brighton, United Kingdom
Management Company: Jones Lang LaSalle Owner: Standard Life Investments
Cotton Mill Mini Museum Crompton Place Shopping Centre Bolton, United Kingdom
Management Company: Jones Lang LaSalle Owner: LaSalle Investment Management
Banc dels Aliments/Espai Gironès Espai Gironès Salt, Spain
Management Company: Multi Mall Managent Spain SA Owner: Commerz Real Investmentgesellschaft mbH
Mr. Toti's X-Mas Surprise Forum Gliwice Gliwice, Poland
Management Company: Jones Lang LaSalle Owner: Deka Immobilien GmbH
Frozen World Forum Gliwice Gliwice, Poland
Management Company: Jones Lang LaSalle Owner: Deka Immobilien GmbH
Mickey makes the wishes come true Forum Istanbul Istanbul, Turkey
Management Company/ Owner: Multi Turkey
Take Time and Tribute Madiba Fourways Mall Fourways, South Africa
Management Company: JHI Properties (Pty) Ltd Owner: Accelerate Property Fund Limited
Mall Wall Art Galeria Krakowska Kraków, Poland
Management Company/Owner: ECE Management
Galleria Arad Summer School Galleria Arad Arad, Romania
Management Company/ Owner: GTC Romania
Call of the Mall Hoog Catharijne Utrecht, The Netherlands
Management Company/Owner: Corio Nederland
Future Teachers Istanbul Cevahir Shopping and Entertainment Center Istanbul, Turkey
Management Company: Pradera - AM PLC Owner: St Martins Property Corporation Ltd
NASA, A Human Adventure Exhibition Marmara Forum Istanbul, Turkey
Management Company: Multi Mall Management Owner: Multi Corporation BV & ARES
Race For Life Meadowhall Sheffield, United Kingdom
Management Company: Smith Young Owner: British Land
MEGAsupport of Universiade's 2013 Volunteers movement MEGA Kazan Family shopping Centre Kazan, Russia
Management Company: IKEA Shopping Centres Russia Owner: IKEA
Discover Your Shape Port Lodz Lodz, Poland
Management Company/Owner: Inter IKEA Centre Poland
Children Course and Parents Workshops Q19 Shopping Center Vienna, Austria
Management Company/Owner: SES European Shopping Centers
I'll Never Abandon You Romaest Shopping Center Rome, Italy
Management Company: Larry Smith s.r.l. Owner: Gemma s.r.l.
Household Charity Days Shopping Complex Spice Riga, Latvia
Management Company: "Tirdzniecibas centrs Pleskodale" Ltd. Owner: E.L.L. Real Estate
Snow Festival in the Sunny City TARSUS Tarsu Shopping Center Tarsus, Turkey
Management Company: Corio Türkiye Owner: Corio Türkiye
Gromit Unleashed at The Mall The Mall at Cribbs Causeway Bristol, United Kingdom
Management Company: CBRE Owner: JT Bayliss, INTU and M&G
Golf for All Multi Mall Management Alges, Portugal
10.000 steps to stay healthy Cogest Retail Milano, Italy
Grand Opening, Anniversary, Refurbishment or Extension
Opening ceremony of Aéroville Aéroville Tremblay en France, France
Management Company: Espace Expansion Owner: SCI Aéroville
Guilt & Ganache 40th Birthday Anniversary Cavendish Square Claremont, Cape Town, South Africa
Management Company: Old Mutual Property Owner: Old Mutual Life Assurance (SA) LTD and Business Venture Investment No 1360 (PTY) LTD
Forum Gaziantep's: "Paris of the East" Grand Opening Forum Gaziantep Gaziantep, Turkey
Management Company: Multi Development Turkey Owner: Forum Turkey Fund
Mimosa Mall: Food Loves Fashion Week Mimosa Mall Bloemfontein, South Africa
Management Company: Pareto Limited Owner: Pareto Limited
We celebrate...YOU Oslo City Oslo, Norway
Management Company: Oslo City AS Owner: DNB Naeringseiendom
Launching Trinity Leeds Trinity Leeds Leeds, United Kingdom
Management Company: Land Securities Group PLC Owner: Land Securities Group PLC
Construction yard for kids Wijnegem Shopping Center Wijnegem, Belgium
Management Company: Group Hugo Ceusters- SCMS Owner: CBRE and AXA
Public Relations
Do you want to go to Optimus Alive Music Festival? Alegro Alfragide Shopping Center Carnaxide, Portugal
Management Company: Immochan Owner: Immochan / Auchan
Taste of Winter Cavendish Square Claremont, Cape Town, South Africa
Management Company: Old Mutual Property Owner: Old Mutual Life Assurance (SA) LTD and Business Venture Investment No 1360 (PTY) LTD
Art Arrived at Colombo Andy Warhol - Icons Centro Colombo LisBoa, Portugal
Management Company: Sierra Portugal S.A. Owner: Sonae Sierra / CBRE RPFI Fund
Sicilia’s Got Talent Centro Sicilia Misterbianco, Italy
Management Company: CBRE Owner: FELIX SRL
Mickey makes the wishes come true Forum Istanbul Istanbul, Turkey
Management Company: Multi Turkey Owner: Multi Turkey
Superheros Galeries St Lambert Liège, Belgium
Management Company: Group Hugo Ceusters- SCMS Owner: CBRE Global Investors
Utilization of Empty Stores Golden Hall Athens, Greece
Management Company: ECE-Lamda Hellas S.A. Owner: Lamda Development
Kanyon's: "Locks of Love" KanyonK Istanbul, Turkey
Management Company: Kanyon Yonetim Isletim ve Pazarlama Owner: Eczacibasi Holding and Is Real Estate
Kanyon's: "Magic Bikes" Kanyon Istanbul, Turkey
Management Company: Kanyon Yonetim Isletim ve Pazarlama Owner: Eczacibasi Holding and Is Real Estate
Liverpool ONE - Where Christmas Comes to Life PR Campaign 2013 Liverpool ONE Liverpool, United Kingdom
Management Company: Liverpool ONE Management Company Owner: Grosvenor
In Summer We Trust Manufaktura Lódz, Poland
Management Company: Apsys Management Owner: Union Investment
OZ, The Great and Powerful Movie Turkey Sponsorship Marmara Forum Istanbul, Turkey
Management Company: Multi Mall Management Owner: Multi Corporation BV. & ARES
NASA, A HUMAN ADVENTURE EXHIBITION Marmara Forum Istanbul, Turkey
Management Company: Multi Mall Management Owner: Multi Corporation BV. & ARES
Housewives Olympics Shopping Complex Spice Riga, Latvia
Management Company: "Tirdzniecibas centrs Pleskodale" Ltd. Owner: E.L.L. Real Estate
'1D or another'. 1D World pop-up shop Waasland Shopping Center Sint-Niklaas, Belgium
Management Company: Devimo Consult Owner: CBRE Global Investors
Novada Outlet Söke Is At The Beaches Turkmall Real Estate Istanbul, Turkey
Sales Promotion
Chiado Summer Week Armazéns do Chiado Lisbon, Portugal
Management Company: Multi Mall Management Portugal Owner: CRI - Commerz Real Investmentgesellschaft mbH
BACK TO HAPPY SHOPPING Centro Comercial Islazul Madrid, Spain
Management Company: Grupo Lar & Ivanhoé Cambridge Owner: Grupo Lar & Ivanhoé Cambridge
If The Shoe Fits Churchill Square Shopping Centre Brighton, United Kingdom
Management Company: JLL Owner: Standard Life Investments
Yellow Wednesday City Center one Split Split, Croatia
Management Company: CC Real d.o.o.k.d. Owner: Kaufmann i Hofmann d.o.o.
Around The World: From Hong Kong To Rio Forum Gliwice Gliwice, Poland
Management Company: Jones Lang LaSalle Owner: Deka Immobilien GmbH
1 Direction pop-up store Hoog Catharijne Utrecht, Holland
Management Company/Owner: Corio
Privilege Passport Istanbul Cevahir Shopping and Entertainment Center Istanbul, Turkey
Management Company: Pradera - AM PLC Owner: St Martins Property Corporation Ltd
Give Me a Smile Istanbul Cevahir Shopping and Entertainment Center Istanbul, Turkey
Management Company: Pradera - AM PLC Owner: St Martins Property Corporation Ltd
TweetBox Istanbul Cevahir Shopping and Entertainment Center Istanbul, Turkey
Management Company: Pradera - AM PLC Owner: St Martins Property Corporation Ltd
Kanyon's “Please Please Me – New Year Sales Campaign” Kanyon Istanbul, Turkey
Management Company: Kanyon Yonetim Isletim ve Pazarlama Owner: Eczacibasi Holding and Is Real Estate
Win With Nata Vega Outlet & Opet Nata Vega Outlet Ankara, Turkey
Management Company: Jones Lang LaSalle Turkey Owner: Nata Holding Company
Springtime with a Star Shopping Complex Spice Riga, Latvia
Management Company: "Tirdzniecibas centrs Pleskodale" Ltd. Owner: E.L.L. Real Estate
PromoFans Portugal Portugal
Management Company: Sonae Sierra Participating Centres: 21 Sonae Sierra Shopping Centres
Student Lock-In 2013 at Land Securities Shopping Centres United Kingdom
Participating Centres: St David’s Dewi Sant, Cardiff, Trinity Leeds, Cabot Circus, Bristol, Gunwharf Quays, Portsmouth, Princesshay, Exeter, The Galleria, Hatfield, The Bridges, Sunderland, Overgate, Dundee Buchanan Galleries, Glasgow, Bon Accord & St Nicholas, Aberdeen
New Media
Emerging Technology
Augmented Reality Baby Reindeer Cavendish Square Claremont, Cape Town, South Africa
Management Company: Old Mutual Property Owner: Old Mutual Life Assurance (SA) LTD and Business Venture Investment No 1360 (PTY) LTD
Self-Esteem Bag Diagonal Mar Barcelona, Spain
Management Company: CBRE Owner: Avestus
Kanyon's "We Bubble" Augmented Reality App KanyonK Istanbul, Turkey
Management Company: Kanyon Yonetim Isletim ve Pazarlama Owner: Eczacibasi Holding and Is Real Estate
Kringlukröss Kringlan Iceland Reykjavik, Iceland
Management Company: Rekstrarfelag Kringlan Owner: Reitir
Digital Magazines Rødovre Centrum Rødovre, Denmark
Management Company/Owner: Rødovre Centrum A/S
Multi Mall Management's: "iButterfly" Multi Mall Management Gouda, Netherlands
Virtual Mirror Warsaw, Poland
Management Company: APSYS Polska S.A. Participating Shopping Centres: Centrum Handlowe Janki, Centrum Handlowe 3 Stawy, Centrum Handlowe NoVa Park, Centrum Handlowe Plantan, and Centrum Handlowe Pasaz Lódzki.
Integrated Digital Campaigns
My Chiado My Fashion My Style Armazéns do Chiado Lisbon, Portugal
Management Company: Multi Mall Management Portugal Owner: CRI - Commerz Real Investmentgesellschaft mbH
Super Classifica Shopping C. C. Carosello Carugate, Italy
Management Company: Larry Smith S.r.l. Owner: Eurocommercial Properties Italia S.r.l.
Klubshopping K in Kortrijk Kortrijk, Belgium
Management Company: Group Hugo Ceusters - SCMS Owner: Union Investment Real Estate
Mongofiera Fan Lovers Club Mongofiera Lecce Surbo, Italy
Management Company: SVICOM - Sviluppo Commerciale - S.r.l. Owner: Schroder Property Investment Management (Italy) S.r.l. - Coop Estense s.c.
Riverside Mall - Coolest School Competition Riverside Mall Nelspruit, South Africa
Management Company/ Owner: Old Mutual Property
Interactive Look Book Serdika Center Sofia Sofia, Bulgaria
Management Company: ECE Project Management Owner: ECE Project Management and Sparkassen Immobilien
Digital Brand Building #byStDavids St David's Cardiff Cardiff, United Kingdom
Management Company: Land Securities Owner: St David's Partnership - JV between Land Securities and Intu Properties
Trinity Leeds “An Omni-Channel Approach Trinity Leeds Leeds, United Kingdom
Management Company/Owner: Land Securities PLC
Be part of (y)our Christmas Decoration Wijnegem Shopping Center Wijnegem, Belgium
Management Company: Group Hugo Ceusters- SCMS ROUP Owner: CBRE & AXA
PromoFans Digital Campaign (Portugal + Spain) Sonae Sierra Lisbon, Portugal
Fashion show - Model Hunt Sweden
Management Company: Steen + Ström Participating Centres: Etage Shopping and Allum
Digital Calendar Games Steen & Ström Stockholm, Sweden
Social Media
Bluewater's Christmas Cracker Bluewater Greenhithe, United Kingdom
Management Company: Lend Lease Owner: Lend Lease and co-owners
Web Marathon C.C. Carosello Carugate, Italy
Management Company: Larry Smith S.r.l. Owner: Eurocommercial Properties Italia S.r.l.
Forum Sintra Harlem Shake Forum Sintra Rio de Mouro, Portugal
Management Company: Multi Mall Managment Portugal Owner: Multi Corp.
TweetBox Istanbul Cevahir Shopping and Entertainment Center Istanbul, Turkey
Management Company: Pradera - AM PLC Owner: St Martins Property Corporation Ltd
Kanyon's: "A Day at Kanyon" Kanyon Istanbul, Turkey
Management Company: Kanyon Yonetim Isletim ve Pazarlama Owner: Eczacibasi Holding and Is Real Estate
House of Temptations Kolding Storcenter Kolding, Denmark
Management Company: Steen & Strom Owner: Danica Pension
The Impossible Golfshot Kringlan Iceland Reykjavik, Iceland
Management Company: Rekstrarfelag Kringlan Owner: Reitir
Tweetseat and Blogger Outreach Manchester Arndale Manchester, United Kingdom
Management Company: CBRE Owner: M&G Real Estates and Intu
Friends Trivia@The Mall Athens The Mall Athens Athens, Greece
Management Company: ECE-Lamda Owner: Lamda Development
Multi Development's: "Person of the Year" Multi Development Turkey Istanbul, Turkey