Press Release 26I04I2021

HfG : Exhibition Fever 01.05.-19.09.2021 I HfG-Archiv Digital exhibition opening I Friday I 30. April 2021 I 7 pm

The exhibition HfG Ulm: Exhibition Fever by the HfG-Archiv Ulm presents, for the first time, an opportunity to explore the exhibition activities of the (HfG), which contributed significantly to its international reputation.

Without doubt, one of the most influential schools of design in the twentieth century, the HfG Ulm was a pathfinder for our contemporary understanding of design as an interdisciplinary practice. With hitherto unpublished materials, such as architectural models, professional trade journals, and historical photographs, HfG Ulm: Exhibition Fever illustrates how the school circulated their design positions and concepts around the world.

Exhibitions were so in vogue in the 1950s and 60s that experts spoke of an “exhibition fever”. Design was the topic of numerous exhibitions and fairs, and the HfG Ulm played a prominent role in these developments: During its 15 years of existence, the school organized an array of exhibitions to increase the visibility of its design position and to convey its elaborate teaching methods. Besides these self-portraits, members of the school conceived exhibition systems for external commissions, such as Braun and BASF as well as a contribution for the German Pavilion at the 1967 World Exhibition. Exhibitions were always a vital experimental terrain for the school’s design innovations. The dynamic atmosphere of these decades becomes tangible for visitors to HfG Ulm: Exhibition Fever through presentations in diverse media. The focuses range from the impact of the Ulm School of Design and its global reception to the search for an ideal exhibition design.

The showcase HfG Ulm: Exhibition Fever forms the conclusion of the four-year research project “The Visibility of the Ulm School of Design: From Ulm to Montréal”, which was supported by the Volkswagen Stiftung and organized by Folkwang Universität der Künste , the HfG- Archiv Ulm, and Hochschule . The exhibition is accompanied by a comprehensive programme of events, a project publication and a website.

With friendly support

: Digital exhibition opening Friday I 30. April 2021 I 7 pm

Greeting by Iris Mann, for Culture, Education and Social Affairs, City of Ulm

Project discussion with the project initiators Dr. Martin Mäntele, HfG-Archiv Ulm, Prof. Dr. Thomas Hensel, Pforzheim University of Applied Sciences and Prof. Dr. Steffen Siegel, Folkwang University of the Arts, Essen

About the exhibition: Viktoria Lea Heinrich M.A., co-curator of the exhibition

Digital tour of the exhibition with the curators Christopher Haaf, Viktoria Lea Heinrich and Linus Rapp

Moderation: Dr. Martin Mäntele, Director of the HfG Archive Ulm

Registrations for the digital exhibition opening will be gladly accepted until April 29, 2021, 10:00 am. Contact is Viktoria Lea Heinrich, [email protected], +49(0) 731 / 161 4376.

The participation link for the event will be sent on Thursday, April 29, 2021 after 3 pm.

Pic.: Information carrier in the German pavilion at expo 67, photographer: Herbert Ohl, 1967, (c) HfG-Archiv Ulm I Inge Aicher Scholl, Walter Gropius and on the opening day of the HfG photographer k.A., 02.10.1955, (c) HfG-Archiv Ulm I HfG travelling exhibition in the Ulm Kornhaus, photographer Roland Fürst, 1963, (c) HfG-Archiv-Ulm I Information carrier in the German pavilion at expo 67, photographer Michael Klar, presumably 1967, (c)-HfG-Archiv Ulm

: Further information on the exhibition is also available at www.hfg-archiv.museumulm.de

HfG-Archiv I Opening Hours Am Hochsträss 8 I 89081 Ulm Thu - Fri : 11am - 5 pm T : +49(0)731-161-4312 Sat - Sun : 11am - 6 pm [email protected] www.hfg-archiv.museumulm.de