Catering to Your Advertising Needs with Results That Deliver! #1 Stanford Campus Paper

ADVERTISING RATES 2010-2011

An Independent Publication (650) 721-5803

Catering to your advertising needs with results that Deliver! #1 Stanford Campus Paper

Circulation • 145 issues per year • 8,000 papers delivered daily (5,000 On- Campus, 3,000 Off-Campus) • Over 1,000 distribution locations in Atherton, Menlo Park, Portola Valley, Los Altos, Redwood City, Palo Alto, Mountain View, Stanford Area Readership • 18,000 person readership (*Based on our 2009 Survey Results) • 89% student readership • 70% of students report noticing ads photo by schlaus via Flickr •10+% increase in annual client base •11% increase in 08-09 CONTACT THE STANFORD DAILY •18% increase in 09-10 Benefits The Stanford Daily is an independent student newspaper owned and published by The Stanford Daily Publishing Corporation. It has been • Unparalleled Stanford Access a fixture on the Stanford campus since the University was founded in • Campus-wide Exposure 1892, and a nonprofit organization since 1973. In 118 years, The • Outperforming your Competitor Stanford Daily has grown to its current status as one of the finest college newspapers in the country. • Reach Eager-to-Spend Students

LORRY I. LOKEY STANFORD DAILY BUILDING “Advertising in The Stanford Daily is a unique 456 PANAMA MALL, STANFORD, CA 94309 experience...it’s fun and it works!” (T) (650) 723-2555 | (F) (650) 725-1329

Claire Slattery - Vice-President of Sales Jim Collins, Assistant Director, Morrison Institute [email protected] | 650 721 5803

Rick Torgerson - National Ad Manager “I was surprised at how many coupons we got from [email protected] | 209 293 7482 The Daily. I really liked the ad—it looked great!” Mary Liz McCurdy - Chief Operating Officer [email protected] | 650 721 5801 Kim Ryberg, Manager, Scott’s Seafood Ellie Titus - Editor in Chief [email protected] | 650 721 2105 1 column length 1 inch Advertising. Simpliﬁed.

RUNNING AN AD IN THE STANFORD DAILY Preferred Placement - Where your ad goes makes a big difference. We can only provide a few of our clients special NATIONAL PRINT AD RATES We’re sure you’ve seen rate books before that seem placement on the 3rd page of each paper, which is coveted convoluted and confusing. Our goal is to make this process because it is seen by everyone who opens the paper. $18.75/col in as simple as possible. Here’s how it works: you purchase ads in the Stanford Daily in special units called column- Color - Advertising experts say that printing in color can dramatically increase both exposure and response rate for Preferred Placement - 5% of total ad price inches. (Actual size in right hand corner) your ad. You don’t watch TV in black and white do you? Rates are subject to change. STEP 1 - SIZE YOUR AD Design - We know how it is—you’re so busy getting real Most of the time you’ll want to order in quantities much work done that you don’t have time to put your ad together. larger than one column inch - like a 1/8, 1/4, 1/2 or a Full- That’s where our professional design team comes in. Just COLOR BULK RATES page ad. Here’s how big they look on a newspaper give us your ideas and we’ll do the rest. ONE Additional Color 200–999 Column in broadsheet. Ad Copy - Words matter. Getting your message across to $18.00 $125.00 Full page ads (126 col in) are perfect for big sales, huge your audience is hard work, but we understand our readers 1000–1999 Column in events or grand openings - any time you want a large better than anyone. Trust us to say it so your customers are TWO Additional Colors audience reading your ad. moved to buy. $250.00 $17.00 Quarter-page & Half- Inserts - If you really want to grab people’s attention, then 2000–2999 Column in FULL Color (separations page ads (33 & 66 col you’ll want to use an inserted advertisement—its sure-fire provided by advertiser) $16.00 in) provide a big impact way of getting the word out. for less coin. They grab $500.00 lots of attention, but STEP 3 - PICK YOUR RUN DATES All rates include taxes and cost less than the full, Ads with colors in addition Not all newspaper issues are made the same and the timing to black require extra are valid through June 18, and they’re very 2011. Late fees & special of your ad is crucial. We have special issues throughout the charge. popular with our issue surcharges may apply year and every Friday, our Intermission issue covers arts, clients. culture and entertainment. See our publication calendar to 1/8-page ads (15 col learn more. AD DESIGN / INSERTS in) are great for COPYWRITING Make sure you place your orders by 3PM at least 3 $100.00 (1-4 p) reminding customers business days in advance of when you want them run $100 - Ad Design about your products $110.00 (5-8 p) (Run on Wed --> Order by 3pm on Friday) $50 - Copywriting and services. $120.00 (9-12 p) Call us for ad solutions Of course, you are free STEP 4 - CALL IN YOUR ORDER $130.00 (13-16 p) custom-tailored for to order in any When you are ready to order, just call our office at $145.00 (17+ p) your business! combination of sizes and our friendly sales (650) 721-5803 and Claire, our VP of Sales, or one of Insert pricing varies by representatives can number of pages. Price is per our friendly Ad Executives will walk you through the rest. thousand inserts, maximum help you make that It’s that simple. size 10” x 12”. Minimum decision. 7,000 order. Just as you take care of your loyal customers, we take care The key to any advertising campaign is consistency. of ours. Order more than 200 column inches and get a Research indicates that people need to see a message at discount - see the pricing chart. least 3 separate times before they are ready to act on it. We’ll send you an email with an invoice and a copy of the newspaper STEP 2 - SELECT CUSTOM OPTIONS page that details your ads placement - both in PDF format. We’re also happy to send you a physical tear sheet for a $25 service fee. If you’re looking to really strengthen your business during this downturn, then consider these special options. We prefer Acrobat(PDF), but QuarkXPress, Adobe Illustrator, Adobe Photoshop (Mac) are also accepted. Files should be submitted via e- mail as an attachment. Oct 22 - Homecoming Weekend (HC) Jun 2 - The End of Quarter Issue (EQ) WEEKLY ISSUES Alums and their families will be on hand for Reunion This is an opportunity to reach Stanford students before Homecoming weekend. Let them know what’s new in and they embark on their summer plans. Cardinal Today around Palo Alto by advertising with The Daily. Jun 10 - Commencement Issue (CM) Our special sports cover Oct 29 - Halloween Issue (HW) issues run every Friday This is the final edition of The Daily for the 2010–2011 during football season Be part of this fun holiday issue that highlights all the funky school year. Thousands of family, friends and visitors (Sept-Dec), every Thursday fall festivities that take place on Halloween at Stanford. come to Stanford to celebrate this very special day. during basketball season Nov 19 - The Big Game Issue (BG) Thousands of copies of the paper are available at Stanford Stadium during the Commencement ceremony. (Jan-Mar) and every The Big Game Issue will be published before the 113th Big Friday during baseball/ Game. Thousands of fans will want to know where to softball season (Apr-Jun). celebrate the Cardinal victory. It previews each weekend’s Dec 1 - End of Fall Quarter Issue (EQ) Publication Schedule Cardinal football, basketball or baseball This is our last issue before Winter Break. Students will be games, highlighting looking for holiday gift and travel ideas. SEPTEMBER OCTOBER SU MO TU WE TH FR SA exclusive interviews and Jan 3 - Winter Quarter Course Guide (FQ) SU MO TU WE TH FR SA features. 1 2 3 4 1 2 The winter quarter course guide is prime real estate for 5 6 7 8 9 10 11 3 4 CF 6 7 8 9 advertisers seeking an informative issue. 12 13 OR 15 16 17 18 10 11 12 13 14 15 16 Intermission Jan 18 - Martin Luther King Jr. Memorial Issue 19 CG 21 22 23 24 25 17 18 19 20 21 HC 23 (MI) Every Friday, our pullout 26 27 28 29 30 24 25 26 27 28 HW 30 entertainment section Feb 14 - Valentine’s Day Issue (VD) 31 features reviews of food, Throughout this week, students and staff will be NOVEMBER DECEMBER films, music, books and the brainstorming to find the perfect gift or plan the perfect SU MO TU WE TH FR SA SU MO TU WE TH FR SA performing arts. date. Take away the guesswork by advertising your business 1 2 3 4 5 6 EQ 2 3 4 This year, look for a bigger in The Daily. 7 8 9 10 11 12 13 5 6 7 8 9 10 11 14 15 16 17 18 BG 20 12 13 14 NY 16 17 18 and bolder Intermission Feb 25 - Parents’ Weekend Issue (PW) 21 22 23 24 25 26 27 19 20 21 22 23 24 25 section, featuring more 28 29 30 26 27 28 29 30 local and on campus A weekend where thousands of parents and students visit content and review, as well the Stanford campus and the surrounding community. JANUARY FEBRUARY as highlights of upcoming Mar 2 - Spring Break Issue (EQ) SU MO TU WE TH FR SA SU MO TU WE TH FR SA events around the Bay Area. 1 1 2 3 4 5 This is a great issue before Spring Break. Students who will 2 FQ 4 5 6 7 8 6 7 8 9 10 11 12 stay on campus for Spring Break will be interested in 9 10 11 12 13 14 15 13 VD 15 16 17 18 19 SPECIAL ISSUES visiting nearby tourist areas for quick getaways. 16 17 MI 19 20 21 22 20 21 22 23 24 PW 26 Mar 28 - Spring Quarter Course Guide (CG) 23 24 25 26 27 28 29 27 28 Special issues get extra attention by the community, as 30 31 they are particularly timely and relevant. They are a The Spring Quarter Course Guide is jam-packed with academic courses, promotions and news for the whole MARCH APRIL great place to invest ad dollars because lots of people SU MO TU WE TH FR SA SU MO TU WE TH FR SA will be reading them. student body and campus community. 1 EQ 3 4 5 1 2 Sept 14 - Orientation Issue (OT) April 13, 14 - Career Fair Issue (CF) 6 7 8 9 10 11 12 3 4 5 6 7 8 SP 13 14 15 16 17 18 19 10 11 12 CF CF 15 16 The Orientation Issue is great especially to reach the Attention Job Recruiters; don’t miss out the biggest career focused issue- featuring editorial career pieces, job seeking 20 21 22 23 24 25 26 17 18 19 20 21 AW 23 many NEW students, parents and other visitors who 27 CG 29 30 31 24 25 26 27 28 PC 30 will be in the area for this issue. advice and promotions. MAY JUNE Sept 20 - Fall Quarter Course Guide (CG) April 22 - Admit Weekend Issue (AW) SU MO TU WE TH FR SA SU MO TU WE TH FR SA The Fall Quarter Course Guide is jam-packed with Approximately 1,300 prospective freshmen and their families arrive on campus for a three day event to showcase 2 3 4 5 6 7 1 EQ 3 4 academic courses, promotions and news for the whole 8 9 10 11 12 13 14 5 6 7 8 9 CM 11 student body and campus community. the Stanford experience. 15 16 17 18 19 SP 21 12 13 14 15 16 17 18 Oct 5 - Fall Career Fair (CF) April 29 - Pre-Commencement Issue (PC) 22 23 24 25 26 27 28 19 20 21 22 23 24 25 29 30 31 26 27 28 29 30 Hundreds of companies come on campus to hire some The Pre-Commencement Issue features The Daily’s year in of the nation’s top students. Don’t miss out on it! review. We send a copy of this paper to all parents of graduating seniors. ADVERTISING POLICIES ONLINE ADVERTISING PLACEMENT Online ads are a great way to reach thousands of Placement will be guaranteed to advertisers on a first-come, first-serve basis at The Daily’s readers instantly! discretion for a surcharge equal to 20% of the total cost of the advertisement placed. The Daily will honor all other page/section requests to the extent possible, but will not guarantee High traffic site - 75,000 visits per month with placement for advertisements except as stated above. 180,000 page views per month. Direct traffic to your website - Ads link straight to LIMITATION OF LIABILITY The Daily shall not be liable to Advertiser for any error except to the extent that the error (a) your landing page. materially interferes with the purpose of the Advertiser in placing the advertisement, and (b) Rate: $15 CPM is brought to the attention of the account executive within 5 business days of the advertisement’s publication. Any proofs sent by The Daily and given the go ahead are assumed ineligible for a refund. A recurring error shall not be regarded as material where Advertiser fails to object following the first instance of the error. The Daily’s liability, if any, is limited to the purchase price of the first incorrect advertisement only. The Daily is not responsible for incorrect copy submitted by Advertiser.

MOBILE ADVERTISING CONTENT The Daily reserves the right to not publish any advertisement which tends to incite violence, Get in the palms of Daily readers’ hands anytime with is obscene or libelous, or casts aspersions on individuals or groups on the basis of race, our new mobile advertising platform on the Stanford religion, sexual preference, national origin, age, physical disability or other Daily iPhone application. invidious grounds. The Daily reserves the right to reject any advertisement at its sole discretion. Any advertisements having the appearance of editorial material may be identified as “Paid Advertising” at The Daily’s sole discretion.

Rates: $200 per quarter (10 wks) DEFENSE AND INDEMNIFICATION $400 per year (40 wks) The tender of advertising shall constitute an undertaking by Advertiser to defend and indemnify The Daily, its agents and its employees against any and all liability, loss or expense, including attorney’s fees and court costs, arising from any and all claims for libel, copyright infringement or any other claim resulting from publication of Advertiser’s advertisement by The Daily.

PAYMENT CLASSIFIED ADVERTISING (1) Credit Accounts – Advertisers may establish a credit account with The Daily by submitting Classified Ads are a great way to affordably get exposure campus-wide. a credit application. Credit is granted at the sole discretion of The Daily. Advertisers may also be required to prepay for three advertisements prior to the establishment of credit. One tear Post your classified ads instantly at http://www.stanforddaily.com/classifieds/ sheet will be provided as proof of publication with the invoice unless otherwise specified. A finance charge of 1.5% per month (18% per annum) may be applied to balances due over 30 Print Rates: ¢.50 per word per day days. Accounts over 90 days may have credit rescinded and may be referred to a collection Discount- 10% off for 1 quarter and 20% off for full year agency. Advertisers will be charged a $20.00 fee for each and every check returned for insufficient funds. In the event that an error or omission occurs as outlined in “Limitation of Online Rate: $25 for 15 days. Liability,” discounts and adjustments to bills will be based on the percentage the error detracts from the effectiveness of the total advertising message, as determined by the VP of Sales. JOB BOARD (2) New Advertisers – Prior to the approval of a credit application from an Advertiser, advance payment is required for all advertising purchases. The Daily accepts Visa, Talent is always in short supply. If you’re interested in hiring the students and MasterCard, American Express and checks as forms of advance payment. Advertisers will be graduates of an elite University, look no further than the Stanford Daily Job Portal. charged a $20.00 fee for each and every check returned for insufficient funds. In the event The Job Portal provides instant access to Stanford University and the surrounding that an error or omission occurs as outlined in “Limitation of Liability,” discounts and community, and is a great way to inform the community of the exciting career adjustments to bills will be based on the percentage the error detracts from the effectiveness opportunities within your firm. of the total advertising message, as determined by the VP of Sales.

http://stanforddaily.personforce.com NON-COMPLIANCE AND ENFORCEMENT If Advertiser places fewer than the minimum number of ads or ad inches contracted by June $200 Single job posting for 1 mo. 18, 2010, Advertiser will be notified and backbilled for the remaining Units. Reasonable attorney’s fees and court costs shall be awarded to the prevailing party in any legal dispute $500 Unlimited posting for 1 mo. arising out of or relating to the terms and conditions of this contract. Any legal dispute shall $1500 Unlimited posting for 1 yr. be brought only in the Superior Court for the County of Santa Clara, California. California law shall apply to such dispute.