Pets at Home Group Plc
Plc Group Home at Pets Annual Report and Accounts 2018
Annual Report and Accounts 2018 Accounts and Report Annual Home of all things pet Pets at Home is the UK’s leading pet care company
Strategy and performance Grow like-for-like revenues Delivering our strategy supports growth across like-for-like revenues, space rollout and margins. Grow retail and services space
Page 18 Grow margins
Corporate Social Responsibility Home Strategy of all things pet Online Annual Report 2018 investors.petsathome.com/ar2018
Responsibility investors.petsathome.com/responsibility
Strategic report Governance report Financial statements
Overview Governance report 48 Independent Auditor’s report 103 The year in review IFC Board and Executive management 60 Consolidated income statement 108 At a glance 2 Directors’ Report 62 Consolidated statement of Pets at Home way 4 Statement of Directors’ comprehensive income 108 Market overview 10 Responsibilities 71 Consolidated balance sheet 109 Business model 12 Audit and Risk Committee Report 72 Consolidated statement of changes Chairman’s statement 14 Nomination and Corporate in equity as at 29 March 2018 110 Governance Committee Report 77 Consolidated statement of changes Strategy Corporate Social Responsibility in equity as at 30 March 2017 110 Chief Executive’s statement 16 and Pets Before Profit Committees Consolidated statement Strategy and performance 18 Report 80 of cash flows 111 Directors’ Remuneration Report 82 Company balance sheet 112 Performance Company statement of changes Chief Financial Officer’s review 24 in equity as at 29 March 2018 113 Operating review 28 Company statement of changes Risk management 32 in equity as at 30 March 2017 113 Risks and uncertainties 34 Company income statement 113 Corporate social responsibility 38 Company statement of cash flows 114 Notes (forming part of the financial statements) 115 Glossary – Alternative Performance Measures 169 Advisors and contacts 172 The year in review
Financial highlights
Revenue (£m) Gross margin (%) £898.9m +7.8% 51.7% -249bps 2018 898.9 2018 51.7 2017 834.2 2017 54.2 2016 777.8 2016 54.5
Operational highlights
Better value for customers Even more available in store Like-for-like revenue growth of 5.0% Launching online Order-In-Store and in the Merchandise business has been flea product subscription plans has significantly accelerated by our new given our colleagues the ability to pricing initiatives, accessories innovation offer more products and services to and puppy product relaunch customers in-store
Visit our online Annual Report 2018: investors.petsathome.com/ar2018 Gross margin (%) Underlying basic earnings per share (pence)1 Dividend per share (pence) 51.7% -249bps 13.5p -11.2% 7.5p 2018 13.5 2018 7.5 2017 15.3 2017 7.5 2016 15.1 2016 7.5
FY18 statutory basic earnings per share were 12.6p.
Improved website experience More veterinary services Customers are having a faster and in even more locations smoother online experience with a We have seen our veterinary business revamped checkout process, which growing ahead of the market, achieved has helped increase our omnichannel through our new First Opinion practice revenue1 growth to 75.1% openings, healthcare plans, and space extensions to our Specialist Referral Centres
1 Alternative Performance Measures (APMs) are defined and reconciled to IFRS information, where possible, on page 169. Strategic report
Home of all things pet Overview
Our commitment is to make sure pets and their owners get the very best advice, care and products. Happy and healthy pets are our priority
Home of all Home of value things pet and convenience Page 4 Page 6
Home of veterinary Home of doing excellence the right thing Page 8 Page 38
Pets at Home Group Plc Annual Report and Accounts 2018 1 At a glance Everything your pet needs for a happy and healthy life
Specialist Referral Centres
Standalone vet Veterinary Specialist practices Referral Centres
Pets at Home Group Plc 2 Annual Report and Accounts 2018 Strategic report Business model Page 12
Overview
Services We provide veterinary services through Specialist our network of First Opinion practices and Referral Centres Specialist Referral Centres. Our First Opinion practices are operated mainly under the First Opinion practices The Groom Room Vets4Pets brand and are situated in stores Our network of First Opinion small Our dog and cat grooming salons, and in standalone locations. Our Referral animal veterinary practices operates located predominantly in stores. centres provide highly specialist services in conjunction with our Joint Venture to vets working in our own and in other Partners. This arrangement, operating First Opinion practices. mainly under the Vets4Pets brand, 309 offers clinical freedom to veterinary Grooming services are provided primarily surgeons, supported by our business Grooming salons from salons within our retail stores. expertise. Practices are located within Pets at Home stores and Standalone vet Veterinary Specialist Services revenue m in standalone locations. practices Referral Centres 461 First Opinion practices £133.5m Specialist Referral Centres Our specialist centres represent the cutting edge of veterinary care. They provide medicine and surgery for the most complex cases, including orthopaedic surgery, neurosurgery, oncology and state of the art diagnostic imaging. 4 Referral centres
Merchandise Pet products are available both online or from our stores, where our well-trained colleagues provide advice on areas such as pet nutrition and the set-up of home aquaria. Click and collect in-store Product not in-store? Our extended range of food Order with our experts and accessories is available for on their PetPads Merchandise revenue m customers to shop online and Colleagues can order from our have their order delivered to store. extended range using a dedicated PetPad app. The PetPad is also set up for subscription orders of 11,700 licensed flea prevention products. products in our extended £765.4m online range
Pets at Home Group Plc Annual Report and Accounts 2018 3 Pets at Home way
Home of all things pet
Pets at Home Group Plc 4 Annual Report and Accounts 2018 Strategic report Corporate social responsibility Page 38
Overview
As a new puppy owner there’s a lot to think about, it’s a big responsibility – we’re here to give customers the very best for their puppy across Pets at Home products, Vets4Pets practices and the Groom Room
VIP puppy club ‘Best Start in Life’ Brand new puppy Creating a positive experience with veterinary healthcare plan product range customers as they welcome their Our puppy healthcare plans are Puppies need the best food, new puppy can ensure we are seen offered by our in-store and accessories and toys, which is why as more than just a shop. Our aim standalone vet practices and we relaunched our entire puppy is to make sure customers can also include everything they’ll need from product range during the year. benefit from our vet practices and a veterinary perspective to grow New branding, designs, products grooming salons as their dog grows up happy and healthy. The plan and a bigger range of food and and matures, not just the initial includes; a first vaccination course, treats. We want to make Pets at puppy shop. microchip, three months worth of Home the first destination for every Every new puppy owner is greeted flea and worm treatment, a 10% new puppy owners’ first shop. with a VIP welcome in our stores, neutering discount, a bag of food along with the ‘Little Book of Puppy’, and four weeks Petplan insurance. which is filled with advice, as well as vouchers to help with that first puppy shop. By joining the VIP puppy club, we Over can offer customers 10% off their first puppy product shop, a free bag of food with a nutrition consultation, 60,000 their first month for free with a flea puppies have joined product subscription, 50% discount the VIP puppy club on their first puppy groom and even a free nurse check at one of our Only vet practices. Being part of the VIP puppy club also means that customers will £85 receive regular emails packed with for the ‘Best Start in Life’ tips, advice and product offers that veterinary puppy plan are tailored to their needs.
Pets at Home Group Plc Annual Report and Accounts 2018 5 Pets at Home way continued
Home of value and convenience
Pets at Home Group Plc 6 Annual Report and Accounts 2018 Strategic report Operating review Page 28
Overview
We have invested to deliver great value, whenever and however customers choose to shop with us
Prices repositioned Digital investment We have also improved the online in key product areas provides easy access experience for customers, by to our online offer redesigning our mobile checkout, During the year we repositioned making it much easier to buy using our pricing in key product areas The introduction of Order-In- a smartphone or tablet. This has to better reflect what is important Store, an addition to the services driven an increase in conversion, to customers. Having tested our available through our proprietary encouraging us to make similar pricing strategy in a pilot study, iPad platform, PetPad, allows improvements to our PC checkout. we understood that we needed colleagues to advise and sell from Our successful subscription to focus on very specific areas our extended online range. This service has also been expanded rather than take a blanket approach. initiative makes our full range of to offer additional flea treatments food and accessories available in We began with the Switch & Save in convenient individual pipettes every store and has proven popular campaign, which highlights the delivered to customers at the with both customers and colleagues, value in our private label Advanced right time to administer a single delivering additional sales. Nutrition foods. We have followed preventative dose to their pet this with price reductions in branded dog or cat. food lines and pet essentials. This move to everyday lower prices removed price as a barrier for our customers, allowing us to maximise Increase in omnichannel all the unique attributes of Pets at revenue 75.1% Home that competitors don’t have. Omnichannel revenue1 growth, The reduction in promotional activity £51m driven by new initiatives also delivered operational savings 60% in stores. o omn c annel re enues n ol e £29m e t er a collea ue ass sted sale or are collected rom store
1 Alternative Performance Measures (APMs) are 201 2018 defined and reconciled to IFRS information, where possible, on page 169.
Pets at Home Group Plc Annual Report and Accounts 2018 7 Pets at Home way continued
Home of veterinary excellence
Pets at Home Group Plc 8 Annual Report and Accounts 2018 Strategic report Corporate social responsibility Page 38
Overview
Our preferred model is to work in partnership, providing clinical freedom for vets to do what they judge to be in the best interest of their clients and patients
Creating Joint Venture Expanding our specialist Having acquired four Specialist partnerships network Referral Centres, our aim is to achieve national coverage in In our First Opinion practices Specialist centres are much larger this premium segment of the we provide opportunities for than First Opinion practices and are veterinary market. entrepreneurial vets to partner invested with state of the art facilities with us to establish their own and technology, which enable In addition, we continue to business. Our Joint Venture specialist vets to deal with the most invest in our existing specialist Partnership model is a framework complex cases that are referred centres. Recent investments include within which vets have complete to them. Reflecting our preference the establishment of a Feline clinical freedom, supported by our to work in partnership, we have Hyperthyroid Clinic at Anderson experienced business professionals developed a shared ownership Moores Veterinary Specialists in and a proven business model under model for these specialist centres, Hampshire, making it one of only the umbrella of the brand, Vets4Pets. whereby the Group becomes the a handful of veterinary centres in majority shareholder and clinicians the south of England to provide a Clinical freedom means that vets have an opportunity to own a share state of the art radioactive iodine use their professional judgement in the future growth of the business. treatment for geriatric cats. This to decide on the most appropriate “gold standard treatment” attracts treatment for their patient. Our role none of the risks associated with is to leverage the scale of the Group, a surgical thyroidectomy and has providing business advice, services a cure rate of approximately 95%. and administrative support.
Pets at Home Group Plc Annual Report and Accounts 2018 9 Market overview The UK pet market is growing and we have taken share
We are the UK’s largest pet care business
The UK pet market
UK market by sector 20171
Groom n £252m