WATCH MALAYSIA’S EXTREME ACTIONS ON CELCOM 3G

Kuala Lumpur, 17 November 2005 - As the presenter of Fear Factor Malaysia, Celcom (Malaysia) Berhad is the first to offer one of the most popular TV shows via 3G video streaming service.

“Via the streaming service, our customers will have the privilege of being the first people to view the show before it airs on ntv7,” said Dato’ Shazalli Ramly, Chief Executive Officer of Celcom (Malaysia) Berhad.

Customers will also be able to enjoy 34 minutes of extreme actions via video streaming as well as trailers/teasers of ‘Fear Factor’. The video streaming is cut into two parts which will cover three stunts. Each part contains 15 minutes of ‘Fear Factor’ fearless actions.

‘Fear Factor Malaysia’ is the first ever Fear Factor to be produced in Asia. This reality TV show challenges Malaysians to use their guts, determination and will to overcome their extreme fears and win great prizes. The stunts are original Fear Factor stunts, which will push contestants to their physical, emotional and mental limits. The program airs every Friday at 8.30 pm on ntv7.

“At this moment, the 3G market is largely untapped and the telecommunications industry is making convergence media a growing reality. It will be just a matter of time before 3G and its comprehensive range of services stand to become an essential component of our daily communications,” Dato’ Shazalli added.

As of now, Celcom 3G has 15,000 subscribers and its coverage extends to the Klang Valley, , Bahru, , Genting Highlands, Kulim Hi-Tech and Sungai Petani, with plans to expand the service to other parts of the country. 3G roaming is also available in Singapore, Hong Kong and Brunei.

Currently, Celcom has the best offer for customers who wish to register to Celcom 3G. The benefits include:

• Free unlimited 3G Internet Browsing for 3 months (if subscribed before 31st December 2005) • Video calls for 15 sen per min (until 31 December 2005) • Cash rebates up to RM300 with the purchase of any 3G mobile phone

* offers are valid for customers who sign up before 31 December 2005.

In addition to streaming ‘Fear Factor’, 3G subscribers can also catch the latest news via live streaming from CNN, CNBC, MNN, and Bloomberg. Celcom 3G is also the first mobile telecommunications provider to offer live streaming content for local TV stations, which includes ntv7, 8TV and TV3.

In addition, Celcom will also be offering exclusive ‘Fear Factor’ mobile downloads such as wallpapers, animated GIFs and ring tones, which will be available in December.

Prior to ‘Fear Factor Malaysia’, Celcom and ntv7 also collaborated on the recently concluded ‘Celcom-3G Mobile Apprentice Challenge’, a unique reality TV show that saw 10 teams pitting against each other in a ‘real life’ task-oriented race to the streets based on 3G technology.

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