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JAMiE;.$ j{. Hl\HN MAYOR '
Aptil21,2005
Honorable Members of the CITy Council City OJ Los Angeles Room 395, City Ha~r Los Ahgeles" CA 90012
Attention: Information Techno!cfgy' and Genera.l Services Committee
Subject DSS GARR.IAGE OF LA GITYVIEW 35 THROUGH AN IN.OEPIiiNDENT BROADCASTER
Dear Co.ufv::!lmembers:
The in.formation p-roviq€d herelnis in responseto m.otlQn - Wei$s!Zine (CounCil File No: 03-171'0) 'wherein the InfQnnation Technology Agehcy ·(ITA.) and the OffIce of theChiet L~gI$iativeAnalyst were directed to pursue timeshare discussions with independent bro'adcasters~In the;, ctijbf Los;\t;ge!e;s.thr:tf·are air~d em tile Direct 8road~s~ SatelUte {DBS) systems, namely D~REGTV and 0IshN.et\iVQrk -".SpeclficaHy, U1I~correspondence outHne:s: ti·ITle.s,otsah~ ?1rtime rates a~~ocia:te,d.wit!) broadpastlng ~ounci!'meeJ:ings thrOL.l·gh the id'€mtifie:d.indeperident hroadGa~ters. ..
8.~ckground On Atlgus:t6, .2.003~·fhelTGS Cnrflmitiee :acknowledged thepopUlarlty of'PSS service and .reque.sfed that tTA research various :!ssu~s. that may' lrnpact city resident subscribe(sqf bBS service. tn partiCular: the ITGS Committee fllqUired about the Ctty'~3'reguhitory authorLty over such .service, pollcles tor proc8$sing ,DBS customer ,comp,lalnts.po'ssIbfe· r~\fenv~~h$rrng models, fn a report, d,~te'dQct9P(;;r 30] .2003, tTA ~dQTe&s~q ElnqansV/ered jhequestione posed by the City COlmcil 11GS Cotnr111tteeMeettng held on Aligust6, 2003. Subsequent .inqutrTes f1£!gardfrtg P9i,enftat br AprH21 f 2005 . Page 2 The MarGo Hi, ~D(i41T A report also Identified independent broadcasters that expressed interest in selling airtIme to the CIty to air LA CltyVlew 35 programming, Attached for your review and consloeraton are the tJmeslotsand rates of those independent broadcasters. Following is .i3 summary of tile rates from the attachments that ITA received~ Broadcaster R.Glnge. KLCS $400 -$650 per hour timeslot KRCA $400 - $7500 per 30 minute tirneslot KJLA $450 -$1800 per 30 minute tim!$slot KVMCl lO% below the lowest quote submitted Recommendations Due to the expense and broadcast ttme svaHabitity, if ls not recommended to pursue airrng bftA Cityvi'ew 35 on DBS, Pteass note and file the' report Please contact Betty Ngo at (2.13) 922--8383 if YOlJhave questlons or require ,additIonal information. Thera. radshaw General Manager Attachments GC: Honorable James K, Hahn. Mayor BQardot ~nfotmaijon- Technology CommissJoners- Doane Uu, 0 Mayor . Office of theief Legislative Analyst Office Ofthe City A.dministratlve OffIcer Valerie Barrelro, Off·lce of the city Attorney Tony 19hani., ITA Betty Ngo, ITA Infomiercial Rate Card M~lrQh..July 2005 R.etVlsed: 1105 ~: E{MeS 111m sufJ!er/Cto ch~,e D§e:d Qf! ilnfilab'itr.-iy lW.,IA-TV 57 LOS ANGELES Q2-Q3 2005 R.ATE e~\RJ} RiIt~·Subject to C!'ljjjj&~Whhoo~ NQUCi' Thu~Firi 03lzsros ~OSfZ3lQ5 $850 $1,200 03/28105 ~09f23l0S -- - 7~GDP $1 ;(;;00 {}3/2BtOfi - 09123!05 i:3GP H;OOP 03/Z8f05- 09123/0'5 11:30P. Sat Sal $1,200 Sat' $1,400 Sat $1,601) . Sat B:oQP -11 :oop. Q4J02f05 - 09/24105 $90'0 04103105 -09!2510q- SUr! .. 7:ClOA & 7:3(l'A SUr! Sun 04103/05 - 09/25/05 _$1600 Sun 04 Sun o J(,l>OOP s 1O:3o.P $1,200 o lU)OP $1.000 .Sun 11~30P FlIiyrijelJt ~1l~fQ; .Airdllbstm KJLA,1'V 51 lULA.~TV57 2323. Olrihth Avenue 2323 Connth A,'ettucr Los Angeles, C1\ 9006'4 Los Angeles, CA9tll}{)4 \l!tt!; Accounting -attn: Ma&i!!r Control :3t O~':f43~5Zff$ Tape sjJ!¢~tretii-s,l' format P1e:aBen.OfC that all paymentcheeks and ciT rlub$mllsl be rt:cdvea ;; A·'pn·~1..t:2=e .t..\J"i005 Mr. No~ Torres per yOU!' request I am submltting a. proposal onbeh.aif ef KVMD- TV .in oormeetron \-'vithKVMD's int<;:test in televismg aone ..ll~ weekly programjj;aturing;u")$ AngeJC$ 6lty Council sessions. My proPQ$~!b as follow:;;.: l'C'l1vID (~fullpov.fCTover-ihe~air tllt{lad;caststation) .ts prepared t\l dl!:\count Its hourly .rat-eby 10% from the lowegt Cfuoi'esuhmittced by a cempetingparty. I am prepared to take this action because KVMO is aU about locai prog:tamll1lng. Each..year we 'televise approximately 10 local bigh scbool footbali game~2 14 local college basketbaJl gap:1~,2,0 Long Beach Ice Dog bockeygam~ 12 Ranoho Cacamcnga baseball games, col1e:gebaseball mvolvmg such teoams as USe (wnighr~ are tel~tj.8jng live the baseballgame bet\'ltr'een Cal State Univ, Fullerton v, USC). 'VCLA, DCI" LBSU etc, Plus, K~m ail's anigh.t!ynews program (Monday-Friday) that focuses' 011 local news, events and sports only.. Also, v.te· televise a.pproximately 30 hours.a week. of locally produced.. Spanish l;mguage pn)gmtrt.'tring. Th~~f()re~ ~le.vi;smg LA City Cot1n.cUsessions fit$ in weU \\.;th T(VMD1s thetlle of prDviding au abundance ofLOCi\L prcgrammlng to metro LA. tJ..fLder"l.. u.Le nrprop 01sa. P~... ". t~·eaa b·Q.:v e ~··fKVJ\;ID·l .. . _~is.·SI;J,L....leete··tit'0 alr Cirv1" C."c··oUP.l h sessioas llWucdp.ate the weeldy broadcast date to be either Tuesdays QJ Wednesdays probablY'bet-,,'een S:OO-6:0Opm. If'yeu reqUiTe all)' aadi{iOJlallruonna1ion Or have JancirD W, GEymphr Ph.D. GeHllra l Monnger Aprll13,2005 TOilY Ighani City of Los Angeles Information Technology Agency 200 N: Main Streel~Room. 1255 Los. Angeles. CA 90012 Dear :Mr. IghaID.: TIDIScorresponden.~ is in response to your .interest reg~iJ;li thepossible broadcast of Los '~ . ""t' ,r.1 ·vy r I bope that this: information isbelpful. Should you have any questions, pleese contact: me at 213- 2.414073 or MylesKang at 213-24l-4008. anruyp..' W , Cil:Ylllpb' -:... General Manager} KLCS~TVlOT lO~l We-sttemph~'Stt4;let '" los A:nge"s, CA90ElU Pltel'Te:213.625.6958 O:N:!;I(,t 2.U,4SUOi9 wwviJdt!l,org