The Mobile Web Intelligence Report May 2018
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THE MOBILE WEB INTELLIGENCE REPORT MAY 2018 OPERATING SYSTEMS, FEATURE PHONES, RAM, BOTS, SCREEN SIZES and more. INTRODUCTION DeviceAtlas tracks web traffic from hundreds of thousands of partner websites using our device detection platform for web optimization, segmentation, and analytics. This allows us to analyze the current state of the mobile web by sharing some exciting statistics about the most popular smartphones used today. In the Q1 2018 edition of the Mobile Web Intelligence Report we focused on: • Mobile Operating Systems - who's winning (Android v iOS) • Feature Phones - are they making a comeback? • RAM - are 4GB devices increasing in popularity? • Bots - the most active & the most helpful. • Screen Sizes - what dimensions are most people using to view your content. Highlights include: • Android devices gained 13% market share in Malaysia, with iOS losing similar amount. • 88% of all Feature Phone traffic in our 2017 data came from India. • 4GB devices increased their share in every country except Malaysia. • BingPreview is more active than Googlebot. • 750x1334 is still the most popular resolution in many countries. Notes on methodology All statistics in this report are based on device usage data pulled from DeviceAtlas, a device detection solution. DeviceAtlas works by parsing User-Agent strings which are looked up in the device description repository that includes over 49,700 unique entries. The report offers just a glimpse into what’s possible with DeviceAtlas. See the mobile analytics demo to get a better idea. DeviceAtlas Mobile Web Intelligence Report May 2018 OPERATING SYSTEMS - iOS v ANDROID Having recently examined the perennial iOS v Android battle for market share in 2017, our data from Q1 2018 tells a similar tale. iOS dominates in predominantly English-speaking countries, as well as Japan. In Sweden, it has a slender 2% lead over its Android equivalent. Android enjoys a clear gap in the majority of other countries in our data, caused in part by the abundance and diversity of reasonably priced Android powered devices. iOS v Android Q1 2018 (pt. 1) 80% 70% 60% 50% 40% 30% 20% 10% 0% Argentina Australia Brazil Canada Colombia Egypt France Germany India Italy iOS Android iOS v Android Q1 2018 (pt. 2) 80% 70% 60% 50% 40% 30% 20% 10% 0% Japan Malaysia Nigeria Poland Russia South Africa Spain Sweden UK USA iOS Android DeviceAtlas Mobile Web Intelligence Report May 2018 Our look into 2017 v 2016 OS data gave us some insight into the shifting marketplace, and how Android/iOS devices were increasing in popularity in some countries, but declining elsewhere. Comparing that data to Q1 2018 also provides some interesting insights: • Both iOS and Android lost market share in India. • iOS made strong gains in Colombia, Egypt and Ireland. Country iOS Share Q1 2018 vs 2017 Canada 56.9% +3.9% Colombia 24.4% +8.4% Egypt 28.6% +10.6% France 40.8% -1.2% India 9.6% -1.4% Ireland 53.8% +4.8% Malaysia 15.2% -13.8% Country Android Share Q1 2018 vs 2017 Colombia 74.4% -7.6% Egypt 70.2% -8.8% India 71.6% -11.4% Ireland 45.7% -4.3% Malaysia 84.6% +13.6% Spain 73.8% -4.2% USA 39.3% -3.7% DeviceAtlas Mobile Web Intelligence Report May 2018 Country iOS Android Argentina 2.24 1.00 FEATURE PHONES As we see in the above charts, both iOS and Android lost market share in India. In a country of over 1.3 billion people, a few percentage points can make a huge difference to a manufacturers bottom line. The natural conclusion is another OS eating into their market dominance, and our data reflects this. The new entrant - KaiOS - has already overtaken iOS as the second most used OS in India. With 15% of total traffic, it beats Apple devices into third (with 9.6%). Elsewhere, feature phones are still an active part of most countries mobile ecosystem, but have yet to make as impressive an impact as in India. Year of Release When we dug into the Q1 numbers, we paid particular attention to "Year of Release", one of 168 properties available through DeviceAtlas. Feature phones released in 2011 accounted for 13% of all such devices registered in our data. As the chart below shows, there is a sweet spot from 2008-2012 - could this period have been the zenith of the feature phone? DeviceAtlas Mobile Web Intelligence Report May 2018 Overall Feature Phone Traffic When we look at raw visits from feature phones based on year of release, we see a slightly different scene - phones released in 2005 (including the Nokia 6230i and N70) drove 6.6% of total traffic. Phones released in 2017 accounted for almost 90% of our data, so the performance of their 2005 counterparts is more impressive than the percentage alone implies. The volume of traffic for 2017 can be attributed to India, and the success of recent feature phone launches. Top in our list was the Lyf/Jio range of KaiOS-powered handsets. Reliance Jio, India's third largest operator with over 160 million subscribers, have in recent months taken the tariff war to the next level, and as a result their branded devices dominate the feature phone landscape. They account for over 88% of this data set. Operating Systems Given a feature phone's hardware restrictions, it's no surprise to see them running different operating systems. A modern version of iOS of Android require functionality and power beyond the reach of feature phones as we know them. Finding a balance, and offering as much as is reasonably possible, is key. We looked at some of the more common feature phone OS's in use today. KaiOS is a Linux based OS that seeks to bring "smartphone-like functionalities to affordable phones". Offering a range of apps through the KaiStore, the most notable devices to run Kai are the revamped Nokia banana phone (8110) and the range of Jio/Lyf handsets mentioned above. Recently announced partnerships with the likes of Facebook, Twitter, Google, AT&T and T-Mobile ensure a healthy future for the FirefoxOS fork. DeviceAtlas Mobile Web Intelligence Report May 2018 Nokia are synonymous with feature phones. They're responsible for the first camera phone sold in the US, and also made headway in the areas of mobile TV and gaming. Their latest OS version, dubbed Asha, is one of many variations they've used over the last two decades. "Nokia OS" can be considered an unbrella term for many variations, encompassing the entire family of Nokia mobile operating systems. Their more recent releases (they're now owned by Microsoft) have featured Windows or Android software. Originally conceived as an OS for the PDA variety of devices in the late 90's, Symbian accounted for 37.6% of all smart mobile devices sold in 2010. Apple were at a mere 15.7% that year. However, the Android/iOS explosion hit the OS hard. As a result, Nokia, who were its primary supporters, stopped supporting Symbian development in 2014. Brew is an ancronym for Binary Runtime Environment for Wireless - an application dev platform, created by Qualcomm. It's still used in some form by manufacturers such as Huawei, LG, Samsung and HTC. Another acronym, REX is a Real-Time Executive Operating System. DeviceAtlas Mobile Web Intelligence Report May 2018 DIAGONAL SCREEN SIZE While the majority of our data shows the Jio/Lyf phones, with a screen size of 2.4 inches, the average is slightly below that at 2.35 inches. With just under 3% of total device traffic visible, the Nokia 6230i is at the lower end with a screen-size of 1.5 inches, At 2 inches, we see the Samsung Gusto 3 and Nokia's E51 and 6120c, with the N70 and 6280 pushing the envelope to 2.1 and 2.2 inches respectively. Compared to smartphones, the difference is stark - 12.5% of all devices in our database feature a 5 inch screen, with 6% sporting a relatively-massive 7 inches. The below chart shows the top 20 feature phones as seen in our data, along with their Year of Release, Diagonal Screen Size (inches) and Operating System. Model Year Released Screen Size OS Jio F90M 2017 2.4 KaiOS Lyf LF-2403N 2017 2.4 KaiOS Jio F61F 2017 2.4 KaiOS Jio F81E 2017 2.4 KaiOS Jio F30C 2017 2.4 KaiOS Jio F50F 2017 2.4 KaiOS Jio F41T 2017 2.4 KaiOS Nokia 6230i 2005 1.5 Nokia OS Nokia N70 2005 2.1 Symbian Nokia 6280 2005 2.2 Nokia OS Nokia E52 2009 2.42 Symbian Alcatel A207BG 2015 1.8 Proprietary ZTE Z233VL 2016 2.8 Android based Samsung Gusto 3 2014 2.0 Brew Nokia E51 2008 2.0 Symbian Nokia 6120c 2007 2.0 Symbian Nokia C2-01 2010 2.0 Nokia OS Sanyo PM-8200 2004 1.8 Rex Nokia C3-00 2010 2.4 Nokia OS Alcatal A205G 2015 1.8 Nucleus DeviceAtlas Mobile Web Intelligence Report May 2018 RAM When comparing mobile RAM statistics for Q1 2018, we also had a look at the data for Q1 2017 to gauge the overall trend. What we saw was a clear move away from devices with 1024MB RAM in favour of 2048MB. This happened in all but three countries in our data - Brazil, Argentina and Colombia. In some countries the shift was quite dramatic. In Japan, for example, the most popular RAM for Q1 2018 was 2048, with 48% of overall hits. Last year, 1024 accounted for almost 60% of total traffic, now down to 16%.