Ramesh prasad A lifetime dedicated to media & entertainment A pioneer and leader in the film post production arena, Ramesh Prasad’s contribution to the growth of the Film, Media and Entertainment Industry in India is enormous. Prasad Group of companies which he helped his father to establish and grow in to a multi-national organisation is now more than 58 years old. Though Prasad ramesh prasad - profile Film Labs, Chennai was already catering to all the needs of the Producers of Mumbai Film Industry, Ramesh Prasad had the zeal to still establish Prasad Film Labs (Mumbai) Pvt Ltd in Mumbai in the year 2000 with the sole objective to cater to the needs of Hindi and Marathi film industry. He took keen interest in Marathi Films and was eager to serve the Marathi Film Producers by offering subsidised processing rates for Marathi Films. Subsequently, his commitment and ramesh prasad receiving the national contribution to the development of Marathi film Industry is reflected in the large award for best film lab number of Marathi films that have been serviced by Prasad Group in Mumbai. Ramesh Prasad envisaged a special package for DI/VFX as well as other services for films like Balak Palak, Time Pass, Yellow and other films. Ramesh Prasad advocated that Marathi Films be shot on Digital and given the State subsidy like all films shot on Celluloid film. He was one of the unique personalities who invested all the profits he made out of film production in building and developing infrastructure for the growth of the film industry.

Born in Mumbai on 30th August, 1936 A.Ramesh Prasad is an engineer having completed his MS from Oklahoma State University, USA. He joined his Illustrious father Shri.L.V.Prasad in the film business and was instrumental in setting up Prasad Group of Companies with activities in film production, post production, distribution, exhibition and beyond. FILM production POST production

Ramesh Prasad envisioned the huge need for state of the art production facilities in India. With the blessings of his father, he started Prasad Studios in Chennai in 1962 and brought in some of the best cameras and Film equipments to cater to the Ek Duuje Ke Liye needs of the Indian film industry. Many in Mumbai Film Industry know that it was Mr. Ramesh Prasad who had the vision and foresight to establish the Jeene Ki Raah first state of the Art “Special Effects Division and Animation Studio” in 1966 in Mumbai at the premises of erstwhile Film Center, Tardeo. He imported the first Oxberry Printer and Animation Stand for Special Effects and Animation jobs. Most of all the Hindi Films in Mumbai used this Prasad Bidaai Division for their requirements of VFX and Titles for all their big films in Mumbai. He then started Prasad Film Laboratories in Chennai in the year 1976 Ramesh Prasad has been behind the production of some of the most memorable Hindi films and within a short span of time, turned it into one including EK DUUJE KE LIYE and many more as an Executive Producer and Producer, of the most respected names for high quality film under the famous Banner Prasad Productions Pvt. Ltd. These include Blockbusters like processing and printing. His association with leading DAADI MAA, MILAN, JEENE KI RAAH, KHILONA and BIDAAI among others. All Golden and film makers and production houses across India Silver Jubilee Films. convinced him about the need for quality film post Daadi Maa Bina Rai, Ashok Kumar,Mumtaz,Mehmood 1966 Golden Jubilee production facilities and set up more film laboratories Milan Sunil Dutt,Nutan, Mehmood, Pran 1967 Golden Jubilee in Hyderabad, Bhubaneswar, Bangalore, Trivandrum Raja Aur Runk Sanjeev Kumar, Mumtaz, Ajit, M. Kothare 1968 Silver Jubilee and Mumbai. He realised the importance of world Jeene Ki Raah , Sanjeev Kumar, 1969 Silver Jubilee Khilona Jeetendra, Sanjeev Kumar, Mumtaz 1970 Silver Jubilee class sound recording & mixing facilities and went Shaadi Ke Baad Jeetendra, Rakhee 1972 10 weeks on to build 18 of them – the largest such network Bidaai Jeetendra,Leena Chandavarkar 1974 Silver Jubilee in Asia. The 70 mm Stereo Sound Mixing Studio in Udhar Ka Sindur Jeetendra,Reena Roy, Asha Parekh 1976 Silver Jubilee Chennai is a landmark. At the same time, he also Jay Vejay Jeetendra, Reena Roy, Bindya Goswami 1977 10 weeks realised the importance of the growing television and Yeh Kaisa Insaaf Vinod Mehra, Shabana Azmi 1980 15 weeks video industries and started high end digital post Ek Duje Ke Liye Kamal Hassan, Rati Agnihotri 1981 Golden Jubilee production facilities as early as the 1980’s. Mera Ghar Mere Bachche Raj Babbar, Smita Patil 1985 15 weeks Swati Shashi Kapoor, Maduri Dixit, Meenakshi 1986 10 weeks l.v.prasad eye institute

A.Ramesh Prasad is a Founder Trustee in L.V.Prasad Eye Institute Ramesh Prasad has always been in touch with (LVPEI), a state of the art Eye Care Institute in Hyderabad. This A.Ramesh prasad’s the latest of Technology in the West and has been Institute was started on the vision of his father Shri L.V.Prasad. pioneering instrumental in Prasad Labs introducing the many Firsts LVPEI’s mission is to provide equitable and efficient eye care to efforts to India’s Film and Entertainment Industry: in film post production all sections of society. Since establishment in 1987 LVPEI has: • Additive color system of printing • Served over 19.7 million (1.97 crore) people with more • Dolby Sound Mixing than 50% services provided free of cost, regardless of • Dolby DigitalPrinting & Processing. complexity

• Integrated lab services • Seen over 94 lakh outpatients and conducted over 10 lakh surgeries • 70mm Lab & Post Production facilities • Provided direct service to over 3000 villages through • Multi format film handling facilities (16, 35 & secondary and primary care 70mm) • Trained 18,200 eye care professionals from India and • Dubbing & Mixing in Stereophonic Sound for all abroad Hollywood Films released in India • Awarded 38 PhDs and published over 1500 research • Telecine papers

• Tape to film • Helped rehabilitate over 128,300 persons with irreversible • Special Effects division & Animation Studio blindness or low vision

• Digital film lab in Asia • Harvested over 52,600 donor corneas, and transplanted over 27,200 of them to needy patients • Film scanners and recorders • Helped upgrade eye care programs in 18 states of India • Digital Intermediate and 16 other countries • IMAX Theatre in South India In its Silver Jubilee Year, L V Prasad Eye Institute has completed • Panavision Cameras a century -- working out of 112 locations today! The LVPEI network includes a Centre of Excellence in Hyderabad, 3 tertiary • Complete 3D Movie making solutions centres in Bhubaneswar, Visakhapatnam and Vijayawada, 11 • Digital Film Restoration secondary and 93 primary care centres that cover the remotest • Stereoscopic Conversion rural areas in the state of Andhra Pradesh, India, as well as several City Centres. prasads L.V.Prasad mall & multiplex Film & TV Academy

A.Ramesh Prasad’s pioneering efforts in Complete Family Entertainment Concepts L.V.Prasad Film & TV Academy started by • In 2004, he built India’s first Family Entertainment Centre in Hyderabad. A.Ramesh Prasad in 2005 is contributing to the development of young talent in the art and • Worlds Largest 3D IMAX Screen and India’s largest 2D screen craft of film making. He was always driven by • Worlds highest attendance and box office for IMAX Movies including a passion to encourage young & fresh talent. Spiderman, Harry Potter and Avatar • Courses in Direction, Cinematography, • First of its kind entertainment concepts including Mirror Maze, Editing & Sound Design and Production 4D theater and more… Management • Faculty – eminent film personalities

• National and International Awards for Student films

• Alumni in mainstream Indian Cinema Ramesh Prasad’s Prasad Group of companies has PRASAD GROUP served some of the biggest films ever made from around the world. Akkineni ramesh prasad PICTURE GALLERY Akkineni ramesh prasad PICTURE GALLERY Akkineni ramesh prasad PICTURE GALLERY oFFICIAL POSITIONS held A.Ramesh Prasad and the legacy of ShriL.V.Prasad

A.Ramesh Prasad has been very active in the affairs of the Ramesh Prasad’s guiding light was always his Iconic father late Shri L. V. Indian Film Industry. Official positions held include: Prasad the doyen of Hindi Cinema and the reverence and respect he has for • Member on the Advisory committee of Finance IDBI, him is phenomenal. This gave him the spark to moot the idea of a postage Mumbai stamp to honor Shri.L.V.Prasad. The Government of India was also keen on this and the commemorative postage stamp was released in 2007. On the • Member of Akhil Bharatiya Marathi Chitrapat 100th Birthday of his father, Ramesh Prasad decided to pay a fitting tribute Mahamandal, Mumbai and organized the centenary celebrations of Shri L.V.Prasad which was • Member of the advisory committee for National Film graced by the who is who of the Indian film industry. Museum, Mumbai

• Member of the advisory committee for NFDC, Mumbai

• Member of the advisory committee for National Film Archives, Pune

• Permanent Member of FIlm and TV Producers Guild, Mumbai

• Permanent member of Willingdon Club, Mumbai

• Permanent member of Madras Cricket Club

• Life member of SMPTE, USA President

• South India Film Chamber of commerce (1986-87 & 1991-92)

• President – Andhra Pradesh Film Chamber of Commerce (2000 -01)

• President – Film Federation of India (1988 -89), Mumbai

• Member – Export Import Advisory Committee

• Member – Governing Council of Film & Television Institute of India, Pune

• Member – Advisory Committee, Children’s Film Society of India. celebrities on ramesh prasad

Ramesh Prasad ji, comes from a distinguished lineage and has dutifully added greater glory to the achievements of his great father. His continued desire and search in keeping up with the contemporary I enjoyed every moment with you, every moment we shared together, all the innovations within the technical and creative aspect of our film industry things we have discussed. I have seen you grow Prasad Productions, I am so needs to be applauded and appreciated. proud of you! Your father was also very proud of you!

Amitabh Bachchan Jeetendra

With his dynamism he has expanded the creative activities to almost all the possible areas of films, television and theatres. He has done amazing modernization in all of them and has kept pace with the latest developments. People like you make us proud.

Shatrughan Sinha Subhash Ghai

I have met ramesh with his father many times and he has inherited his father’s simplicity. Ramesh is a thorough gentleman, a honest man and We are all very proud of you because you have done immense contribution to we have been friends for over 50 years. the film industry. As a true son of your father you have carried on the torch and will continue to carry it in times ahead. Yash Chopra Rakesh Roshan

I first met him when I came to this line and made my first film around Shri.L.V.Prasad’s best investment, some would say, is Prasad Studios 1982. Always with a smiling face, very encouraging, he is the most and other companies, but in my opinion it is Ramesh Prasad himself! positive person I have ever seen. When you are watching a reel sud- denly he would be there, even with new comers, appreciating the work.

Kamal Hassan Mani Ratnam celebrities on ramesh prasad

We have old relationships and you are a very, very wonderful man. We have great love and respect for you. Ramesh was my role model when I entered this industry. Though he had the Randhir Kapoor background of Mr.L.V.Prasad, I think he did various things on his own. I always wanted to do what he did.

Manmohan Shetty

He is a very sincere man. He has taken over the business from Mr. L.V.Prasad and grown it very well and also built the IMAX theater in Hyderabad.

D. Rama Naidu Your multi-faceted passion, vision and commitment to the world of movies- especially with respect to film production, equipment, post-production and distribution is an inspiration to us all. We commend your efforts to pursue, innovate and explore new paths in technological advancement in film. Our compassion as evidenced by your participation in so many charitable initiatives has also not gone unnoticed. It is an honour to have known you and to have interacted with you.

You are a pillar of our industry and your contributions to making it on par Ashutosh Gowariker technically with the best in the world, are without parallel.

Jackie Shroff

I’d like to congratulate you for the commendable manner in which you Some people accept the circumstances the way they are and then there are have carried forward the legacy of your father, Late Shree L.V.Prasad. some “Who accept the responsibility of changing them…”. You are, have Your support and contribution to the Indian Film Industry has been been and will always remain an inspiration. Not just for the film fraternity invaluable. but the society at large. Aamir Khan Rakesh Om Prakash Mehra celebrities on ramesh prasad

Being the son of such an iconic man who has achieved so much, to live up to a great father is very difficult. You have not only lived up to I always considered Ramesh Prasad as an elder brother. What I like about him all the great work your father had done but somehow you have done is that he maintains the same principles and high standards of his legendary much more and I am sure Mr.L.V.Prasad will be proud of you. father Shri.L. V. Prasad. He is simple, approachable to all and a man of We are all proud of you! cinema without the frills of a cinema personality.

Anil Kapoor AVM Saravanan

There is a line that comes to mind, a quote from Willliam A. Foster – “quality is never an accident; it is always the result of high intention, sincere effort, intelligent direction and skilful execution”. Ever since my first meeting with you years ago, I always felt that this line describes completely your I want to let you know of the deep respect that film makers in India passion for cinema and your approach to your work. Your commitment to have for you. Not only for your constant striving to help us attain quality and the dedication with which you have pursued every expansion in greater standards to go out and compete internationally, but also your business is exemplary. for the warmth and compassion of your personality.

Rajkumar Hirani Shekar Kapur

We have always appreciated your immense contribution to the We know him for more than 50 years. He development of the Indian Film Industry in Film Production, is a great human being, a stalwart in the Distribution, Post Production facilities, Prasad lmax, and the industry and has built up Prasad Group to its latest 3D Filming Equipment.We look forward to more support and greatness. encouragement in future too. Barjatya’s Ritesh Sidhwani Ramesh Prasad has turned Prasad Brand into a unique one, synonynmous with Quality, Service and Credibility. The thirst for new avenues and the Zeal to innovate and develop continues….

for more information on Mr.Ramesh Prasad, Contact: Mohan Krishnan Head - Corporate Communications Prasad Group 28, Arunachalam Road, Saligramam Chennai - 600093 Mob: 09840710801 email: [email protected] www.prasadcorp.com