TripAdvisor ® Your Global Travel Partner Inspiration > Planning > Travel > Review TripAdvisor: The Largest Travel Site in The World
75 Million Reviews & 2012 60+ Opinions MILLION Over 1.5 Million 2011 75 MILLION unique visitors Business Listed reviews & a month opinions 50 Monthly Unique Visitors 2010
35 Millions Reviews & OVER 2008 60user Opinions contributions 20 Monthly 1.8MILLION every Unique Visitors business minute 2005 listed 1 Million Reviews & Opinions 16 million 2000 Photos TripAdvisor Goes Live TripAdvisor Internal Data
Inspiration > Planning > Travel > Review Our Travellers – Your Potential Customers
TripAdvisor was founded in February 2000 “To help people around the world plan and have the perfect trip on any budget”
What can I do Where do I go? How do I get there? Where do I stay? when I am there?
Inspiration > Planning > Travel > Review TripAdvisor – Worldwide The world’s largest travel website
0 10,000 20,000 30,000 40,000 50,000 60,000 70,000
TripAdvisor Media Group 64,969 TripAdvisor 52,814 Booking.com 35,780 Expedia 28,765 Qunar 23,948 Ctrip.com International 22,978 Yahoo! Travel 22,527 Agoda 16,526 Hotels.com 14,459 Indian Railways 13,772 Kayak.com Network 12,219 Priceline 11,435 Southwest Airlines Co. 10,471 About.com Travel 9,566 Lonely Planet 8,571 TripAdvisor is: Orbitz 8,546 Ryanair 8,260 +83% larger than Expedia HomeAway 8,035
Deutsche Bahn 7,855 eDreams 7,830 +134% larger than Yahoo Travel MakeMyTrip 7,756 Travelocity 7,283
Source: Comscore October 2012
Inspiration > Planning > Travel > Review TripAdvisor – UK Continues to be the biggest travel site in the UK, strong market share improvement
0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 TripAdvisor Media Group 5,825 TripAdvisor 5,194 Booking.com 3,876 Lastminute 2,850 Expedia 2,653 EasyJet 2,530 Ryanair 2,360 Late Rooms 1,912 Thomson 1,730 British Airways 1,641 Cheapflights Sites 1,604 Thomas Cook 1,465 Lonely Planet 1,113 InterContinental Hotels Group 963 Travel Zoo 952 TripAdvisor is: Travel Supermarket 939
Low Cost Holidays 935 Telegraph Travel 897 +19.9% of the travel market Kayak.com Network 832 First Choice 768 +53.43% growth 2 YoY Guardian Travel 758 Air France-KLM Group 722 TAMG is 22.4% of the travel market AOL Travel 673
Source: Comscore October 2012
Inspiration > Planning > Travel > Review Did you know? +1.8m businesses are listed on TripAdvisor HOW USERS DECIDE WHERE TO GO
• 76% use TripAdvisor to research multiple destinations
• 75% have a general region in mind and use TripAdvisor to compare destinations
• 40% recall booking a different destination
TripAdvisor Global Research Panel: May 2012
Inspiration > Planning > Travel > Review Did you know? +20m people have pinned +1.5 billion cities to their TripAdvisor CIV maps Now the 2nd most used Facebook App in the world! Instant Personalisation - Tourism Page
User experience pre IP
Then post IP being turned on
A wealth of new content is shown to the traveller about what your friends have been doing and who has been to the destination
Inspiration > Planning > Travel > Review Instant Personalisation – Hotel Page
Inspiration > Planning > Travel > Review 87% of the world’s population are mobile subscribers
7 in 10 mobile uses under the age of 35 in the U.K., France and Germany are carrying Internet-capable phones
12 Source: mobiThinking.com, January 2012 & International Telecommunication Union, 2011 Source: PhoCusWright’s European Consumer Travel Report Second Edition, October 2011 Content Is King Did you know? An average of 60 new contributions are posted every minute Cornwall
Hotels (285) B&Bs/Inns (1,274) Holiday Rentals (2,319) Restaurants (1,348) Things to Do (483) Forums TripAdvisor Content
More than 75 million travel reviews and opinions from travelers around the world:
1,800,000+ businesses 114,000+ destinations 655,000+ hotels 235,000+ attractions 1,000,0000+ restaurants 16,000,000+ candid traveler photos
Inspiration > Planning > Travel > Review Did you know? Average rating of global reviews is 4 out of 5 TripAdvisor Huge Content Growth 18 +60 new pieces of content posted every minute on TripAdvisor!
Source: TripAdvisor Internal Data Q3 2012
Inspiration > Planning > Travel > Review TripAdvisor – Very Positive Content 19 The Focus Is On What To Do When Travelling, Average Rating 4 out of 5
45%
40% 38.6%
35% 33.4%
30%
25%
20%
15% 12.5% 11.3%
10% Percentage of All Ratings All of Percentage 5% 4.1% 0.04% 0% 1.5 2 - 2.5 3.0 3.5 4.0 4.5 - 5 Rating Source: TripAdvisor Internal Data Q1 2012
Inspiration > Planning > Travel > Review How Can I get Listed
Accommodation: http://www.tripadvisor.com/pages/getlisted_hotel.htm Attraction: http://www.tripadvisor.com/pages/getlisted_attraction.html Restaurant: http://www.tripadvisor.com/pages/getlisted_restaurant.html Resources: http://www.tripadvisor.com/pages/getlisted_resource.html Upload your content for free: www.tripadvisor.co.uk/owners
Inspiration > Planning > Travel > Review www.tripadvisor.com/owners
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Inspiration > Planning > Travel > Review Did you know? +1m manager responses were submitted in the last year
Inspiration > Planning > Travel > Review Did you know? Reviews have been posted from 96% of the world’s countries
Worldwide
All products are available in the 31 versions TripAdvisor runs and 21 languages
Inspiration > Planning > Travel > Review Take-aways….
Qatar Sept 2011 Helena Egan
WE HAVE THE RIGHT AUDIENCE We have 60 million unique visitors worldwide THANK YOU