ETHICS & REPUTATION EMERGE   IN OMAHA  Are You Ready?  ‘Jewel on the prairie’ welcomes RCMA

Wha di yo DISCOVER at EMERGE 2017? Reca o Pag 22

Spring 

Pla No! MILES BEYOND WHAT YOU THINK. ALL JUST BLOCKS AWAY.

Meet then greet the unexpected in St. Louis. Surrounded by revived entertainment districts and unique attractions, including City Museum, it’s a WE’RE BACK.

short walk to a long evening of excitement. It’s time to meet St. Louis again. THE PLACE TO MEET You will be, too.

Reintroduce yourself at explorestlouis.com/meet

RCMASP17_Book2.indb 2 3/3/2017 2:15:21 PM MILES BEYOND WHAT YOU THINK. ALL JUST BLOCKS AWAY.

Meet then greet the unexpected in St. Louis. Surrounded by revived entertainment districts and unique attractions, including City Museum, it’s a WE’RE BACK.

short walk to a long evening of excitement. It’s time to meet St. Louis again. THE PLACE TO MEET You will be, too.

Reintroduce yourself at explorestlouis.com/meet

RCMASP17_Book2.indb 1 3/3/2017 2:15:21 PM RCMASP17_Book2.indb 2 3/3/2017 2:15:21 PM RCMASP17_Book2.indb 3 3/3/2017 2:15:21 PM sunconventi onal

Broward County Convention Center, Fort Lauderdale

It’s easy to have your event shine when blue sky thinking comes with the territory. Get inspired by all things Greater Fort Lauderdale 24/7 on Hello Sunny TV. Find us at sunny.org/meetings @VisitLauderdale

RCMASP17_Book2.indb 4 3/3/2017 2:15:23 PM sunconventi onal CONTENTS | SPRING 2017 | IN EVERY ISSUE

9 PRELUDE Loyalty matters now, more than ever. By Melvin Tennant 18 39 DESTINATION Emerge 2018 is heading to Omaha. By R. Chad Dove

48 MEETING MATTERS Added value. By Dean Jones

FEATURES

Joyful Noise 18 Meet the behind-the-scenes teams that make services and special events look and sound great. BY MELISSA SERSLAND 39 Make Big Plans 22 What did you discover at Emerge 2017? BY LAURIE L. DOVE

ETHICS & REPUTATION EMERGE  „ IN OMAHA  Are You Ready? ‚ƒ ‘Jewel on the prairie’ welcomes RCMA ASPIRE ASPIRE | SPRING  SPRING   OMAHA  DESTINATION: NOISE  A JOYFUL   EMERGE BIG HOUSE SOUND, INC. SOUND, HOUSE BIG Wha di yo DISCOVER Broward County Convention Center, Fort Lauderdale at EMERGE 2017? Reca o Pag 22 ON THE COVER

www.MyRCMA.org www.MyRCMA.org MGM’s Michael Dominguez It’s easy to have your event shine when blue sky thinking comes with the territory. Get inspired by all things 48 Pla No! explores meetings economics

PHOTO COURTESY OF: COURTESY PHOTO at Emerge 2017. Greater Fort Lauderdale 24/7 on Hello Sunny TV. Find us at sunny.org/meetings

@VisitLauderdale MyRCMA.org 5

RCMASP17_Book2.indb 5 3/3/2017 2:15:26 PM SPRING 2017 | VOLUME 28, NUMBER 4 CONTENTS | SPRING 2017 |

EDITOR INSIGHTS LAURIE L. DOVE SENIOR ART DIRECTOR COURTNEY NIELSEN 11 LOGISTICS SENIOR ART DIRECTOR Employee trends. Compiled by Laurie L. Dove CASIE BELDO CONTRIBUTING WRITERS LAURIE L. DOVE, R. CHAD DOVE, DEAN JONES, TED MILLER, MELISSA 14 PLANNER’S POCKET GUIDE SERSLAND AND MELVIN TENNANT How mindful are your meetings? By Laurie L. Dove

16 EXPERT ADVICE Ethics-aware and reputation-ready. By Ted Miller Produced and printed quarterly by TIGER OAK MEDIA 900 South Third St, , MN 55415 RCMA OFFICERS Phone: 612.548.3180 Fax: 612.548.3181 CHAIR MELVIN TENNANT, CAE GROUP PUBLISHER CUSTOM PUBLICATIONS Meet Minneapolis DICK AUSMAN 612-548-3476 • [email protected] VICE CHAIR SHERI CLEMMER, CMP CUSTOM PUBLISHING DIRECTOR Seventh-Day Adventist Church JIM YOUNGER 612.548.3874 • [email protected] TREASURER MARVIN SCHMUCKER PRODUCTION DIRECTOR MHS Alliance DIANNE TALMAGE PRESIDENT/CEO PRODUCTION COORDINATOR 14 HARRY SCHMIDT CHELSEY ROHRBACHER Religious Conference Management Association © 2017 Tiger Oak Media Inc. All rights reserved.

RCMA BOARD MEMBERS ADVERTISING INQUIRIES STEVEN K. BIFFLE DAVID WRIGHT Full Gospel Fellowship of Churches, Church of the 770.633.9602 • [email protected] Living Word or email: [email protected] SEGI DESTA ConferenceDirect

RACHEL EBLE, CMP Reproduction of any material from this issue expressly forbidden Arrowhead Conferences and Events Inc. without permission of the publisher. Aspire assumes no responsibility for unsolicited manuscripts, photography or artwork and reserves the 32 KEITH A KERSHAW right to accept or reject any editorial or advertising material. WE CAN’T WAIT TO SAY “HELLO” Church of God in Christ DENISE SEARCY RCMA EMERGE 2018 Sheraton/Westin Birmingham Hotels PRINTED IN THE U.S.A MOLLIE M. STEWART PLEASE CONSIDER THE ENVIRONMENT RECYCLE THIS MAGAZINE COMMUNITY The United Methodist Church Remove any inserts before recycling JACKIE WALKER Church of God 30 MEMBER NEWS, Sign up for Aspire Magazine’s and JOEL WEINBERGER monthly e-newsletter by emailing Lied Jungle - Largest Indoor Rainforest in North America Yeshiva of Los Angeles HOSPITALITY UPDATES, EVENTS [email protected]. Expanding venues, new hires and promotions, charitable events and more.

34 RCMA UPDATE Inspired fun, it’s Omaha’s specialty. Explore the country’s largest indoor RCMA news and events. By Laurie L. Dove RELIGIOUS CONFERENCE MANAGEMENT ASSOCIATION 7702 Woodland Dr., Ste. 120 Indianapolis, IN 46278 rainforest. Take a heart-lifting tour of Boys Town’s historic campus. Spend an afternoon in Omaha’s distinctive downtown entertainment 36 SUPPLIER PROFILE Online: www.MyRCMA.org | Email: [email protected] Meet Willie Clay. By Brittany Trevick district. Omaha is rich in religious diversity and consistently ranked as a FACEBOOK.COM/RCMA.COMMUNITY “best value” city. You will find there are a lot of new things to experience @RCMAFAITHMEETS VIMEO.COM/RCMA when RCMA is in Omaha in 2018, and we can’t wait to say Hello!

6 ASPIRE | SPRING 2017

RCMASP17_Book2.indb 6 3/3/2017 2:15:28 PM WE CAN’T WAIT TO SAY “HELLO” RCMA EMERGE 2018

Lied Jungle - Largest Indoor Rainforest in North America

Inspired fun, it’s Omaha’s specialty. Explore the country’s largest indoor rainforest. Take a heart-lifting tour of Boys Town’s historic campus. Spend an afternoon in Omaha’s distinctive downtown entertainment district. Omaha is rich in religious diversity and consistently ranked as a “best value” city. You will find there are a lot of new things to experience when RCMA is in Omaha in 2018, and we can’t wait to say Hello!

RCMASP17_Book2.indb 7 3/3/2017 2:15:28 PM we’ll get you THERE

Garden of the Gods and Pikes Peak

Provide limitless inspiration and energize your a endees with the vibrant scenery, blue skies, and fresh mountain air of the Pikes Peak region. Our natural beauty is the backdrop for 55 unique a ractions, exceptional amenities and convenient access through the Springs Airport. Plan your event today and get ready to elevate VisitCOS.com/meet your spirit and your a endance.

RCMASP17_Book2.indb 8 3/3/2017 2:15:28 PM | BOARD CHAIR | we’ll get you prelude THERE

Loyalty Matters

EBSTER’S DICTIONARY longtime friend and mentor. WDEFINES LOYALTY AS My experience as a longtime RCMA MELVIN TENNANT, CAE, a feeling of strong support for someone or member has also been defined by loyalty. is an RCMA member currently serving as chairman of the RCMA board of something. Some familiar synonyms for My first memories of the organization were directors. He is the president and CEO loyalty include dedication, commitment, of being made to feel a part of a family. of Meet Minneapolis Convention and devotion and faithfulness. Planners that I met were sincere, genuine Visitors Bureau. We experience a form of loyalty in programs and ready to do business. Fellow suppliers that credit card companies, airlines, lodging were willing to set aside competitiveness to companies and various retailers offer in order assist a “newbie” to the faith-based meetings to establish a bond with consumers. This sort market. Even after I had gained a few years of transactional loyalty depends entirely on the of experience, fellow suppliers remained a level of a consumer’s purchases. Loyalty within trusted business development resource. And many professionals’ personal encounters is also after several decades of industry service, that often transactional or quid pro quo. loyalty is just as tangible as ever from both Genuine or unconditional loyalty is a planners and suppliers. different matter. One of my favorite stories of genuine loyalty is found in the Bible in the Garden of the Gods and Pikes Peak book of Ruth. The recently widowed Ruth is We thank you, our planner and supplier members, now living with her mother-in-law. Ruth could easily have returned to the country of her own Provide limitless inspiration and FOR YOUR GENUINE LOYALTY heritage, especially since it was the custom of and support of our organization. energize your a endees with the the time. She chose to remain with her mother- vibrant scenery, blue skies, and in-law to take care of her instead of returning fresh mountain air of the Pikes to her own nation. And Ruth did so with no expectation of reward or reciprocation. We thank you, our planner and supplier Peak region. Our natural beauty I’ve been fortunate enough to experience members, for your genuine loyalty and support is the backdrop for 55 unique genuine loyalty in my professional life. of our organization. RCMA will strive to a ractions, exceptional amenities Inexplicably, many people have taken an remain your trusted resource. interest in my career over the years and offered and convenient access through the help without regard to my ability to reciprocate. Colorado Springs Airport. Plan your In fact, my current position is a byproduct event today and get ready to elevate of an expression of professional loyalty by a VisitCOS.com/meet your spirit and your a endance.

MyRCMA.org 9

RCMASP17_Book2.indb 9 3/3/2017 2:15:29 PM T HIS IS NO W

Sacramento is alive with exciting sights, sounds and smells. Fresh Farm-to-Fork food, concerts at Golden 1 Center, locally roasted coffee and craft beer, public art around every corner, and more. It’s all happening here and now. Book your convention in a city that is full of never-ending possibilities. Plan your event at VisitSacramento.com/meetings

RCMASP17_Book2.indb 10 3/3/2017 2:15:29 PM | LOGISTICS 12 | PLANNERS POCKET GUIDE 14 | ASK THE EXPERT 16 | T HIS LOGISTICS insights IS 6 Noteworthy NO W EMPLOYEE TRENDS to Watch

Sacramento is alive with exciting sights, sounds and smells. In 2017, workplace trends are emerging that Fresh Farm-to-Fork food, concerts at Golden 1 Center, locally will have significant ramifications for employers and job seekers alike. One key theme is employee roasted coffee and craft beer, public art around every demand for a more flexible working environment corner, and more. It’s all happening here and now. Book your that will allow greater latitude for a work/life convention in a city that is full of never-ending possibilities. balance. Employers wishing to attract—and retain—new talent will need to be mindful of this general trend, as Plan your event at VisitSacramento.com/meetings well as the need to utilize newer, non-traditional tools such as instant messaging and people analytics. Another key trend? Reference checks will be vetted differently than in the past, with supervisory references gaining increasing prominence. - Laurie Dove

MyRCMA.org 11

RCMASP17_Book2.indb 11 3/3/2017 2:15:30 PM | |

LOGISTICS

Some specific trends you can expect in 2017 include:

# # # 1 WORKPLACE WELL-BEING 2 NEW INTERNAL 3 BLENDED WORKPLACES BECOME INCREASINGLY PREDOMINANT. BECOMES CRITICAL FOR COMMUNICATIONS TOOLS The use of blended workforces, where freelance workers team up ATTRACTING NEW TALENT. REPLACE EMAIL. As highly with full-time employees on project collaboration, is on the rise. An While compensation has tech-savvy employees enter estimated 40 percent of workforces will be composed of freelancers traditionally been a leading the marketplace, businesses in the next few years, reducing corporate benefits/health care costs. prerequisite for all job seekers, will utilize more efficient By necessity, these a desire for workplace internal communication tools freelancers will need An estimated 40% flexibility has risen dramatically such as text messaging, live to interact more in importance. Yet, it is chat and instant messaging, frequently with full- of workforces will be estimated that only a third of which will increasingly replace time employees composed of freelancers global employers offer such traditional emails. than previously. in the next few years... flexibility. Of those that do offer at least some degree of # # # workplace flexibility, many are 4 THE REFERENCE 5 REFERENCES BECOME 6 VIRTUAL REALITY TOOLS not promoting this benefit to CHECKING PROCESS TAKES A POWERFUL EXTENSION OF REVOLUTIONIZE RECRUITING AND job seekers who increasingly AN UNCONVENTIONAL TURN. A JOB SEEKER’S RESUME. TRAINING. Revenue from virtual spend more time researching A significant change in the A strong resume is only reality hardware is projected companies before applying for reference checking process part of the employment to reach over eight billion by new employment. is that employers are more equation. Employers look to 2018. It is likely that employees likely to call a job seeker’s references to provide critical experiencing this technology This suggests a considerable former supervisors, rather employment information, outside of work will ultimately opportunity for companies to than follow the traditional and a wise job seeker should desire similar technological not only increase their degree route of contacting human treat their references as a tools at the office. Some of workplace flexibility, but resources. This is because powerful extension of their companies such as General to market this benefit more employers have concluded resume. References should Mills already utilize a virtual aggressively to prospective that former supervisors tend be chosen carefully, and job reality tour of its offices as a new employees. to be far more talkative about seekers should have a cultivated tool to showcase the company previous employees than human list of references readily to prospective employees at There are several components to resources—and a talkative, available (in a similar format/font corporate job fairs. overall work flex, which include: knowledgeable reference is as their resume) to be given to exactly what they seek. prospective employers. WORKING FROM THE HOME, FACILITATED USING NEW Related to this, a 2014 survey TECHNOLOGICAL TOOLS by the Workplace Bullying Institute identified 27 percent AllisonTaylor and its principals have ELIMINATION OF STRICT of responders as having current been in the business of checking OFFICE HOURS or past direct experience references for corporations and with abusive conduct at individuals since 1984. The company ADOPTION OF “CASUAL DAYS” work. Bosses constituted the is headquartered in Rochester, WITH REDUCED FORMAL majority of bullies. Michigan, and online at BUSINESS ATTIRE allisontaylor.com.

12 ASPIRE | SPRING 2017

RCMASP17_Book2.indb 12 3/3/2017 2:15:30 PM Ministry Serving Ministry

Ridgecrest Conference Center rests beautifully in the breathtaking Blue Ridge Mountains, just off Interstate 40, minutes from Asheville, North Carolina. At Ridgecrest, our goal is to offer superb customer service in a Christian environment. Before you even set foot on the campus, Ridgecrest’s staff will be praying for you, your event and its attendees. Come spend a few days here and you’ll soon agree with the hundreds of thousands of guests who over the last century have said, “There’s just something about Ridgecrest.”

RidgecrestConferenceCenter.org | Sales Department: 866.768.9048

There’s something familiar about Plano. Maybe it’s that famous hospitality. Or maybe there’s so much to do here, you just want to stay longer. And who could blame you? With over 5,100 hotel rooms, you have a wide variety of accommodations. We have a bustling nightlife, a fabulous restaurant scene, incredible shopping, and we’re just 20 minutes from the THE MINUTE YOU ARRIVE, entertainment and dining meccas of THERE’S AN and Fort Worth. So for your next getaway, get connected in Plano. INSTANT CONNECTION.

People Connect Here. 1-800-81-plano • visitplano.com

facebook.com/visitplano

16-PNO-0059 Aspire Magazine_Spring.indd 1 1/14/16 10:11 AM MyRCMA.org 13

RCMASP17_Book2.indb 13 3/3/2017 2:15:30 PM | |

PLANNERS POCKET GUIDE

Mindful Meetings: From mentally boosting menus to playful pamper- ing, taking a break is better than ever BY LAURIE L. DOVE

YOU MAY HAVE ATTENDEES AT YOUR EVENT, BUT ARE THEY REALLY IN ATTENDANCE? Look around. They’re walking into meetings wired not only with smartphones and tablets, but with the stress of travel and missed time at the office. While they’re attending your event, they’re missing their regular duties and feeling compelled to check email on devices they barely put down.

How can you help attendees disconnect and fo- meetings more productive.” their to-do list, helping them reflect and connect cus on the moment? Give them the opportunity Nestled in the Texas Hill Country, the resort to grow their engagement during the event. to be mindful. It’s something that rarely happens is an ideal environment to encourage attendees At Miraval Arizona Resort and Spa in naturally, but many hotels and resorts now offers to slow down from the fast pace of the business Tucson, mindful meeting breaks range from quick ways to help attendees be productive, world and relax into a meeting immersed in mastering stress to learning about vitamins. centered and focused on the task at hand. the natural beauty of wildflowers and rolling The Chaminade Resort and Spa in Santa Cruz, Mindfulness, the practice of heightened or hills. Add the resort’s Windflower — The Hill , designs mindful menus to promote complete awareness of one’s thoughts, emotions Country Spa to that setting and attendees are a greater connection between body, mind and or experiences on a moment-to-moment basis, on the path to centered, focused and productive spirit. And Hilton Hotels offer a number of might not sound like an easy fit for a meeting meeting sessions. mindful meeting incentives designed especially agenda, but structuring agendas to include What are some great ways to incorporate for groups. For the most part, mindfulness can mindfulness is a growing trend. mindfulness into your next meeting? To keep be achieved through a variety of disciplines such “Mindfulness and its impact on meetings is your attendees alert and engaged throughout the as meditation and yoga, and can be built into something that’s just beginning to take hold in meeting experience, allow time to unwind with any meeting session. the meetings and events industry, but it’s a focus both a mental and physical shift towards relax- “We work to create the best possible learning worth exploring,” says Jeff Donahoe, director ation, helping them engage and focus on the task conditions for our meeting attendees. From of sales and marketing at Hyatt Regency Hill at hand. Allowing attendees to switch from an the perfect location to the healthy food and Country Resort and Spa. “Health and wellness analytical and thinking mode to a more reflec- beverage offerings to avoid attendees feeling is more than just a meeting trend, and mind- tive and creative mode helps them soak in their hungry or tired,” says Donahoe. “We also offer fulness is part of that. Creating an environment entire experience. Giving attendees time to pause yoga sessions with experienced yogis, spa breaks

where attendees can focus and engage makes can help them focus on the meeting instead of to include relaxing massages and can arrange SPA. AND RESORT COUNTRY HILL REGENCY HYATT OF: COURTESY PHOTO

14 ASPIRE | SPRING 2017

RCMASP17_Book2.indb 14 3/3/2017 2:15:32 PM meditation sessions and more.” Studies have shown that mindfulness can improve the working memory capacity of highly stressed individuals. It can help improve brain function, raise emotional intelligence, and increase the ability to absorb and retain information. And the American Psycholog- ical Association notes that mindfulness can improve cognition, decrease depression, reduce stress, increase focus, strengthen relationships and boost productivity. Keep in mind that working with a spa is more than just arranging massages or fa- cials. Planners can incorporate the entire spa experience and allot time for attendees to take advantage of the spa’s amenities, perhaps starting a meeting with dedicated spa time to help attendees to leave their regular tasks and worries at the door while they focus on relaxing and connecting to fully engage in the meeting. At the Windflower spa that is part of the Hyatt Regency Hill Country Resort and Spa, a personal approach gives each group a mem- orable and highly individualized experience. A menu of spa services, including massages, MEETINGS ARE facials, manicures and pedicures is available, giving planners the opportunity to craft an BETTER ON THE EDGE event where each attendee can enjoy a spa treat- ment on their own, then gather for lunch. Perfect location to meet or retreat The resort’s mindfulness approach to with direct access from Chicago’s meetings is not limited to a spa setting. O’Hare Airport and downtown Chicago. Planners can work with the resort’s meet- ings team to include an early morning yoga • 100,000 sq. ft. Convention Center session in the resort’s Luckenbach Pavilion. with 700+ committable rooms Chair or hand massages can be incorporated • Over 65 hotels with 10,000+ sleeping into a break, while mini-facials are a terrific rooms including 13 full-service hotels pick-me-up during an afternoon session. Breaks can incorporate Windflower’s “Make • Free parking Your Own” blend bar, giving everyone a chance to create a personalized treat they can Contact a Meet Chicago Northwest account take home to enjoy. executive for our current incentive offer! Yoga happy hours are led by trained yogis 800.847.4849 and are suitable for any level of student, as well ChicagoNorthwest.com/meet as any fitness level. The sessions focus on bal- ance, strength and flexibility through standing, seated and prone positions with a relaxation

PHOTO COURTESY OF: HYATT REGENCY HILL COUNTRY RESORT AND SPA. AND RESORT COUNTRY HILL REGENCY HYATT OF: COURTESY PHOTO segment at the end of each class.

MyRCMA.org 15

RCMASP17_Book2.indb 15 3/3/2017 2:15:32 PM | |

ASK THE EXPERT

Are you ethics-aware and reputation-ready?

QUESTION: I have heard many people talk QUESTION: Do you ever consider it prudent about ethics and reputation, but I am to give someone a second chance if that wondering how it works in the real world. person failed you the first time? Can you give me some guidance? Ted Miller, CHME, CHSP, ANSWER: If you are in a situation that CGTP, CGMP, is a graduate ANSWER: Stated very simply, people buy requires you to engage with someone who of California Coast University from people they know and trust. If you failed you, I would first question how they and holds four professional know someone well and that when they failed you and why. Was the situation unusual and the certifications. He is president promise or say something you know they will deliver, expectations not clear? Or was it quite cut-and-dry, you are watching reputation in action. One thing and did you feel contempt or anger the first time? of Miller Hotel Group and a you must always remember is that you only have One If the latter is the case, then I suggest you avoid any regular contributor to many Name. Your name must always be associated with a dealings with this individual. From your previous industry magazines and flawless reputation in that when you make a promise, it interaction, they have now established their reputation periodicals. Ted also is a will be fulfilled. and they are now in a situation of having tarnished member of the Executive it and created a lack of trust. Once you create this Supplier Council of RCMA. QUESTION: I understand reputation but I stigma, you can never erase it. think sometimes ethics gets a bit overblown when it comes to business. Do you agree QUESTION: I have a situation where I need with me? to use my friendship with someone to accomplish a task. Do you consider ANSWER: Absolutely not! Ethics is what this ethical? separates people and inspires trust. If you are known for always doing the right thing, even ANSWER: First, remember that friendship when no one else is looking, you have ethics. One way is a powerful resource, but it must be used to look at this is to think of something you are about wisely. You never want to put yourself to do. Would you want it published in the newspaper? into a situation where you burn your relationship If you are proud of what and how you accomplished with someone. So now carefully consider why you a task, then you pass. If you cut some corners and need the help from this individual. What could stretched the truth to accomplish the task, then you happen to your relationship if things do not go well? have failed the ethics test. Sometimes it is best to ask for guidance than asking a friend to get seriously involved. If you push, you may accomplish the task you set out to complete, but you are now in a position of possibly compromising a friendship. Consider quite carefully how much help you truly require.

16 ASPIRE | SPRING 2017

RCMASP17_Book2.indb 16 3/3/2017 2:15:33 PM RCMASP17_Book2.indb 17 3/3/2017 2:15:33 PM Joy ul

oise. By Melissa Sersland AUDIOVISUAL PRODUCTION COMPANIES SHARE THEIR ADVICE TO HAVE THE BEST EVENT POSSIBLE PHOTO COURTESY OF: BIG HOUSE SOUND, INC. SOUND, HOUSE BIG OF: COURTESY PHOTO

18 ASPIRE | SPRING 2017

RCMASP17_Book2.indb 18 3/3/2017 2:15:39 PM Joy ul

A V systems can range from quite simple to very intricate in terms of operation, so it's important to make sure that (the system) is not too complex for the church oise members to set up and use, – BRIAN GEUBTNER, Texolve Digital Inc. Guests attending large-scale services and reli- Two production companies that work with a gious events expect concert-worthy audiovisual variety of clients, including religious institu- production, and there’s nothing that can kill tions, share their insight into how to best tackle the energy at an event like an AV snafu (anyone your AV challenges. who’s waited for a team to correct an ear-pierc- ing microphone or waited for a presenter to get Assess YOUR NEEDS the sound of a video to play will understand). Make sure you know what you’ll need by ask- Many religious institutions either employ ing the right questions. individuals or recruit volunteers to serve as their When installing AV systems in a place of own AV team, managing sound levels, shooting worship, Brian Geubtner, sales and workflow video and cueing up the right images and consultation at Texolve Digital Inc. in Oak- videos at the right time. Some may own their mont, Pennsylvania, says it’s important to equipment; others may rent it. Some organiza- start by deciding what message the organiza- tions may also bring in a production company tion is trying to convey and the budget that to handle their audiovisual needs. is available. The crew working a sound board can have “Some houses of worship simply want a way a language all their own, and it’s easy for the to display hymnal readings and lyrics while work of an AV team to become mystified to the others are interested in adding multiple cam- audience and to a planner organizing an event. eras, a production switcher and the ability to What should a meeting planner know ahead stream the services to member of the church,” of time to ensure the highest audiovisual quali- Geubtner says. ty at an event? The needs of the organization or event will

MyRCMA.ORG 19

RCMASP17_Book2.indb 19 3/3/2017 2:15:39 PM RCMASP17_Book2.indb 20

Start withtheBasics too complex for the church members to set up up to set members church for the complex too not is (the system) that sure to make important it’s so of operation, terms in intricate, to very on volunteers. rely might others on staff, technician video afull-time have might some institutions While equipment. the operating be will who toaddress important also It’s needed. equipment is which help determine 20 “AV systems can range from quite simple simple quite from “AV range can systems Will the speakers on stage need a podium mic mic apodium need stage on speakers the Will ASPIRE or a headset? How many speakers are there? speakers many How aheadset? or Are there slides? Does the speaker

need to through click the slides? |

Does the event speech, include SPRING 2017 SPRING What is the size of the venue? music or both? Where? What? What?

rider as as soon possible.) Who is the band? the is Who contractors? Who is the staging contractor? Who are the other video and lighting Who is the venue contact? involved? is else Who Who? set-up? and load-in AV team the early can How When? bands? several or Is there aband When? Who?” Who?” When? What? “Where? basics: the with you start that advises Richards) Zach Systems Integrated of Director and Richardson, James Specialist Design System Beeman, Events Scot tor of Live Direc Texas, (including Austin, in Inc., Sound House Big at team the or service, event special says. use,” Geubtner and For groups looking for AV services for a for a for AV looking For services groups

(You’ll want to get the band’s tech

- PRODUCTION COMPANY outcome,” Beeman says. says. outcome,” Beeman successful and aseamless to achieve contractors AV independent several with collaborate and coordinate to hire, difficult extremely it is video. and audio for lighting, vendors separate work with to AV to new try planners meeting mend that work together. work together. AV the that systems to ensure vendors other with or coordinate in-house services of these all AV the to provide able is that provider shows solution aturnkey to offer able Being lighting. and video sound, solution, including a turnkey to host.” planning you are event the to complexity and size in equal are that events AV of past an for alist to ask provider suitable “It perfectly is says. events,” Richardson sized ly similar with experience significant have should company’s experience. on the ic information specif to get sure make event, for an work with to company for aproduction searching When Finding “For event planners new to AV new “For production, planners event The Big House Sound team does not recom does team Sound House Big The to offer able be AV also An should provider event “An AV for alarge-scale provider

AN AUDIOVISUAL AN

3/3/2017 2:15:42 PM - - -

PHOTOS COURTESY OF: ESTEBAN APARICIO, PLANET WISDOM. A meeting planner will want to have one point of contact with the AV provider. This way, the AV provider can manage the integra- tion of all the different systems and make sure everything comes together without a hitch, Richards says. It’s also a good idea to work with an AV ven- dor that has worked in the same venue before. “Their familiarity with the venue and crew Don't settle for an A V company that promises to will help things move smoothly and minimize surprises,” says Richards. show up on the day of your event and 'make it happen,' Make sure that the AV provider will meet with you well in advance of the event to discuss This approach will likely end poorly unless it is an extremely the vision of the event and the logistics of how – SCOT BEEMAN, Big House Sound Inc. the production will come together on the day small event.” of the event. “Don’t settle for an AV company that promises to show up on the day of your event and ‘make it happen,’” Beeman says. “This load-out the system. This can include stage approach will likely end poorly, unless it is an hands or camera operators for all planned posi- extremely small event.” tions if the event will feature live video. Ironing out the logistics ahead of time will WHAT MEETING PLANNERS help make sure the event turns out as well as possible. Need to Know “As an AV provider, the best events for us Nailing down the load-in schedule will ensure are the events that are well planned and allow the overall schedule of your event will go adequate time and resources for us to focus on smoothly. Make sure to ask how much time making the audio, video and lighting systems is needed beforehand to set up the correct look and sound amazing,” Beeman says. “The AV system. To make sure everything stays on less time spent addressing logistical issues that schedule, also make sure your AV provider can could be avoided by good planning, the more access the venue. time is available to focus on making the AV “A rushed AV setup can be disastrous,” systems really shine.” Richardson says. Planners should also make sure to be Schedule the AV load-in around the other prepared to address a common pain point for aspects of the event to avoid conflicts of space events. “Make sure there is enough power,” and loading areas, Richardson says. Richards says. “Make sure your program is The planner will also need to provide as organized. And, again, make sure there is much information as possible to the AV provid- enough power.” er, including AC power locations, floor plans, seating plan, stage size, attendance, the event schedule and where technical equipment can be placed. CONNECT “Communication with your AV provider is essential to a successful event,” Richardson says. TEXOLVE DIGITAL INC. Planners should also ask the AV provider texolve.com how many technicians will be operating the system. The AV provider’s proposal should BIG HOUSE SOUND INC.

PHOTOS COURTESY OF: ESTEBAN APARICIO, PLANET WISDOM. PLANET APARICIO, ESTEBAN OF: COURTESY PHOTOS include all of the necessary labor to load-in and bighousesound.com

MyRCMA.ORG 21

RCMASP17_Book2.indb 21 3/3/2017 2:15:44 PM Headed to Omaha At the close of Emerge 2017, make RCMA staff announced the destination for next year’s event: Omaha, . “Our community values religious meetings, and planners like yourselves, for your dedication,” says Jean Stothert, mayor of Omaha.

Harry Schmidt, president and CEO of RCMA, called Omaha a “fantastic secondary city, but once you arrive, it will become a primary city in your planning.” BIG PLANS

22 ASPIRE | SPRING 2017

RCMASP17_Book2.indb 22 3/3/2017 2:15:57 PM make

BIG PLANSFrom education to fellowship, Emerge celebrated 45 years with style BY LAURIE L. DOVE | PHOTOS BY IMAGO

MyRCMA.ORG 23

RCMASP17_Book2.indb 23 3/3/2017 2:16:02 PM MAKE BIG PLANS THAT STIR THE SOUL.

IT WAS A FITTING THEME FOR THE EMERGE 2017 CONFERENCE AND TRADESHOW, WHERE SUPPLIERS AND ATTENDEES CELEBRATED RCMA’S 45TH ANNIVERSARY.

From Feb. 7 through 9, the famed T. rex named Sue, the largest, attendees (many of whom prefer to be best-preserved and most complete Tyran- called “family”) met at McCormick Place nosaurus rex ever found. in the heart of Chicago to not only explore On Feb. 8, attendees were ushered into the Second City, but to discover the next the Emerge opening session by the robust big plan for their organizations or their sounds of the Soul Children of Chicago. own professional development. “We’re here to help you be successful in Following an Early Arrivers' Recep- your mission,” says David Whitaker, CEO tion for meeting planners at the Hilton and President of Choose Chicago, adding Chicago on Feb. 6, attendees were invited that nearly 40 hotels have recently opened to register and participate in a full day of or are preparing to open as part of the activities Feb. 7, including a professional city’s effort to accommodate the meetings development series, sightseeing tours and and events marketplace. an “Impact Chicago” event that partnered A stellar lineup of keynote speakers with The Salvation Army to make fleece and educational sessions set the stage for a blankets and care kits for the homeless. skill-building experience. “Today, we are The evening was a must-see spectac- here to celebrate our history but anticipate ular, with exclusive access to an opening our horizons,” says Harry Schmidt, presi- reception at the Field Museum, com- dent and CEO of RCMA, as he addressed plete with live performances by a string the crowd. orchestra and contemporary singers. From experts on multiple generations in After enjoying signature beverages and the workplace to event safety to growing gourmet small plates, Emerge attendees revenue, the keynote speakers were key

perused the museum’s displays, including draws. Author and speaker Haydn Shaw WISDOM. PLANET APARICIO, ESTEBAN OF: COURTESY PHOTOS

24 ASPIRE | SPRING 2017

RCMASP17_Book2.indb 24 3/3/2017 2:16:11 PM PHOTOS COURTESY OF: ESTEBAN APARICIO, PLANET WISDOM. RCMASP17_Book2.indb 25 Field Museum. T. rexfossilatthe a world-famous attendees todinewithSue, opening receptionallowed Right: TheEmerge2017 2017 openingreception. Above: LiveentertainmentattheEmerge and behavior cues that signal troublesome troublesome signal that cues behavior and aplan?” have “Do you audience, the asking to light, concerns security brought Thompson enforcement, law federal and local in 37 years After session. educational later a during crowd room-only astanding ed creat- and attendees among discussions in-depth sparked Intelligence, Stones 5 at intelligence of domestic director more.” more people, to “help a way as customers up with follow and municate to com attendees aday,minutes inviting by 15 revenue 15 in of growing percent art tion,” he says. older genera of an characterizations the by generation of ayounger frustration the “We measuring to quit have differences. of our “why” the by exploring generations multiple involve and serve reach, tions to help associa tips insightful shared As Thompson shared body language language body shared Thompson As Thompson, by Wiley A presentation on the focused Goldfayn Alex Speaker - - - practical and hands on.” hands and practical “It’s years. very six for about attended has who Assembly Daybreak from a planner Alexander, home,” Iget Michelle as says soon as Ilearned apply what always can “I year. after year tradeshow and ference con to RCMA’s back annual coming suppliers and planners veteran keeps we’re to lose.” going both of demand, kind this with environment, today’s in that doing are planners and hotels poker. If playing to quit need all We earlier. much to be has conversation The apart. falling is block your if them “Tell block,” room your about he says. planners. and hotels between process communication the look into insightful an gave International, Resorts for MGM officer sales chief and president safety. personal as well as events, at safety to increase ways offered heintent, also Information and collaboration is what what is collaboration and Information communication early “Give hotels vice senior Dominguez, Michael - credentialing for church program volunteers. confidence and have enough basic skills to understand hotel language and contracts,” learn ‘meeting planning 101,’” Harry says “The idea is“The to help volunteers gain more a series of “luncha series and learns” at various “This level entry certification for church Schmidt, president and CEO of RCMA. destinations the United across States. volunteers will give them the tools to In 2018, RCMA will launching be a The grassroots movement willThe grassroots include COMING IN2018 Schmidt says. Schmidt My RCMA.ORG

3/3/2017 2:16:14 PM

25 Above: Flying entertain- ment wows the crowd during the Taste of Chicago closing event.

Top Right: RCMA President and CEO Harry Schmidt, left, and RCMA Director of Conferences and Events Dean Jones with Michele Pondexter, Above: Mike Gunn of the director of diversity Birmingham CVB shares a sales, Choose Chicago. laugh with attendees. Right: A dessert Right: Dean Jones, RCMA reception at the Chicago director of conferences and Hilton as attendees, events, presents the Emerge suppliers and staff bid Innovation Award to Emma audieu. Pitts, founder of PullSpark.

For longtime RCMA member Robert Ransom, the value is clear. “My relationships with suppliers and planners bring me back every year,” Ransom says. “I’ve accumulated a lot of friendships and I really enjoy it.” CHICAGO ON TOUR There are many benefits for first-time attendees, Sightseeing tours have become too. Sharilyn Unthank, sales manager of Legacy Hotel an Emerge tradition, and this and Conferences in Louisville, , felt the time year was no exception. Three was right to join RCMA and attend an Emerge con- different Chicago tours were ference. Unthank, who works primarily with student offered, including a Chicago volunteers at events, finds that training volunteers is Historic Houses of Worship tour an issue common to colleges and universities—and that gave an inside look at five Emerge offered a specific education to address it. of the city’s famed churches. “How to Manage Volunteers” was one of two dozen A Chicago Cultural Tour lent education sessions and 18 micro-sessions offered an up-close view of Moody Bible Church and The Chicago History during Emerge, ranging from technology trends to Museum. In addition, a Chicago City Tour took attendees on a fun exploring the value of second and third tier cities. and informative route along the city’s Gold Coast. “The tour was “The benefit is the education, and the ability to pretty fantastic,” says Luc Drolet, regional sales manager of Fair- reconnect with planners and suppliers, and find mont Canada. “It’s my first time to Chicago and it was a great way out what is new with them,” says Vince Bogard, to discover the city.” national account director for Marriott Internation-

al. “That’s Emerge.” WISDOM. PLANET APARICIO, ESTEBAN OF: COURTESY PHOTOS

26 ASPIRE | SPRING 2017

RCMASP17_Book2.indb 26 3/3/2017 2:16:25 PM PHOTOS COURTESY OF: ESTEBAN APARICIO, PLANET WISDOM. RCMASP17_Book2.indb 27

greensboro

pray

• Over 16,000 area hotel rooms • International Civil Rights Center & Museum • More than 500 restaurants • Easy access from 3 major Interstates

in the center of it all. VisitGreensboroNC.com 800-344-2282 |#VisitGSO

NORTH CAROLINA

• 80 miles of walking trails • Wide variety of activities for kids & adults • One of the Southeast’s largest convention centers • International airport

Washington D.C.

5 HRS. FROM 5 HRS. FROM

Greensboro 3/3/2017 2:16:26 PM 20th

RCMASP17_Book2.indb 28 3/3/2017 2:16:28 PM | HOSPITALITY 30 | RCMA UPDATE 34 | MEMBER PROFILE 36 | community

ABUNDANCE CONFERENCE

NOPSI HOTEL LOBBY

WILLIE CLAY

RCMA NEWS, EVENTS AND MORE DID YOU RECONNECT AT EMERGE? hotel and resort openings and expansions. Learn th RCMA’S 2017 conference in Chicago was filled more about a two-day Abundance conference with inspiring education and keynote speakers, with eight well-known Christian personalities. as well as opportunities to network, worship Share your news with editor Laurie Dove at and celebrate. [email protected] or follow her on Twitter 20 Check out our news about the nation’s freshest @DoveWrites. PHOTOS COURTESY OF: ABUNDANCE CONFERENCE, NOPSI HOTEL. HOTEL. NOPSI CONFERENCE, ABUNDANCE OF: COURTESY PHOTOS

MyRCMA.org 29

RCMASP17_Book2.indb 29 3/3/2017 2:16:31 PM | |

HOSPITALITY

HISTORIC BUILDING TO REOPEN AS HOTEL The former New Orleans Public Service building owner is Building and Land Technolo- Inc. building is being renovated to become a gy, a privately held real estate and development 217-guest-room luxury hotel named NOPSI company based in Stamford, Connecticut. Hotel. Situated in New Orlean’s Central Additionally, the NOPSI Hotel will be managed Business District at the corner of Baronne by Salamander Hotels & Resorts. and Union Streets, the hotel will be a short “We’re proud to welcome another exceptional distance from the French Quarter, the property to New Orleans’ growing list of hotel Warehouse District and the Garden District. options, making the destination more attractive Originally opened in 1927, the restoration than ever before to all types of visitors,” says of the nine-story building includes cast iron Stephen Perry, president and CEO of the New railings, stone panels and the building’s street Orleans Convention and Visitors Bureau. “It’s facades. The property will feature 74 suites, a especially exciting to see a historic building used rooftop pool and terrace, the restaurant Public in such an exceptional fashion, and we’re thrilled Service, and 10,000 square feet of indoor and to reintroduce the word ‘NOPSI’ to our city’s outdoor event space. The hotel developer and vocabulary.” nopsihotel.com

T E L L U S YOUR NEWS!

Aspire, the official Westin Nashville Hotel Opens publication of RCMA, The Westin Nashville Hotel recently opened in Nashville’s trendy SoBro wants to hear from you. (South of Broadway) neighborhood. The 453-guest-room hotel is situated among the area’s new restaurants, honky tonks, retail stores and the Send information about job Music City Center convention complex. promotions, achievements, The hotel features three penthouse-style entertainment suites, three and new or updated venues hospitality suites and eight executive suites, each with their own unique to editor Laurie Dove at atmosphere. Event space at the property includes 12 flexible venues totaling 20,000 square feet. The largest space, The Vanderbilt Room, can [email protected] or accommodate up to 500 seated guests. tweet @DoveWrites. “We are thrilled to open this property in the heart of Nashville’s booming SoBro district,” says Paul Wischermann, president and CEO of Wischermann Partners Inc., The Westin Nashville’s management com-

pany. “We look forward to delighting guests with world-class amenities and service.” westinnashville.com RESORT. BEACH MYRTLE NASHVILLE, WESTIN HOTEL, NOPSI OF: COURTESY PHOTOS

30 ASPIRE | SPRING 2017

RCMASP17_Book2.indb 30 3/3/2017 2:16:34 PM Are You in the Know? Get monthly E-newsletters Email not displaying correctly? RENOVATIONS View it as a webpage. Send to a Collegue for the latest info View the latest news from Aspire Magazine has to o er.

Myrtle Beach DoubleTree • Upcoming conferences and meetings

• Sneak peek at the next issue { TREND WATCH } Resort Debuts FEATURED ARTICLE • Web-exclusive articles The DoubleTree by Hilton Myrtle Beach Oceanfront has recently completed an expansion Don’t miss out. Sign up by e-mailing and property-wide renovation of the former Springmaid Beach Resort. The 30-acre resort [email protected] underwent a 12-month multimillion dollar overhaul including all 452 guest rooms,

restaurants, meeting and event spaces, and the JOINING THE CIRCUS HEADLINEStephanie reminds GOESus how to HEREsurvive in the Voluptiaectecircus that is volendebis the event endus industry. rere, ent occus minis ut et faci new main building housing the lobby and guest rem enist veliqui voluptatur? Read More Read More registration area. NEWSWORTHY

CALENDAR Amid Crisis, The Hospitality Industry Thrives in Burkina Faso | NACE Behind the Scenes: Pepsi Center | Tuesday, July 10 Cheyenne Mountain Resort Welcomes New Senior The resort’s three-story conference center Manager GMIC and CORE present Red Rocks Wednesday, July 11 Amphitheatre Tour | The Complete Social Media Sizing Cheat Sheet Wednesday, | LunaMetrics was reinvigorated with new paint, carpet, wall SPINCon 2012 Innovation Village | July 11 The Ritz-Carlton Denver Announces Al Fresco Pop-Up Restaurant Series For industry events, details and information, visit treatments and décor and offers 35,000 square our online calendar. liveplayAAA.com For more news visit Ada Walton to share your latest Contact Web Editor feet of flexible indoor event space. The Atlantic, event news.

SHOW + SAVE Carolina and Springs ballrooms can be divided FEATURED VENDOR in 19 smaller spaces for more intimate meetings or breakout sessions and can accommodate up

Show your AAA card Show your AAA card and SAVE! Use your to 1,000 guests. Floor-to-ceiling windows on all Oceano Hotel and Spa and SAVE! Use your ACCESS Destination has AAA card at over 250 Half Moon Bay AAA card at one of our Services is your single retailers/restaurants to spectacular views over- prefered auto shops source for everything recieve up to a 15% looking picturesque to recieve up to a 10% floors of the conference center provide fantastic from creative program discount! Pillar Point Harbor. has discount! design and unique spe- cial event production, rooms and over 8,000 views of the Atlantic Ocean shoreline. to transportation logis- square feet of event tics and recreational space. activities.

Additional amenities of the resort include beach access, complimentary Wi-Fi, a fitness center, a miniature golf course, multiple pools, and the Springmaid Pier. “From the area’s 100-plus golf courses to Springmaid Pier’s world-class fishing and surfing, there are many reasons Myrtle Beach visitors have always felt welcomed, relaxed and rejuvenated,” says Dianna Vaughan, senior vice president and global head, DoubleTree by Hilton. “Beginning with a warm chocolate chip cookie welcome upon arrival, guests at DoubleTree Resort by Hilton Myrtle Beach Oceanfront will be treated to the kind and caring service our brand is known for throughout their stay.” MyrtleBeachResort.DoubleTreebyHilton.com

Downtown Detroit’s transformation won’t just move you; it will keep you moving. The new QLine along Woodward Avenue, Detroit’s modern streetcar scheduled to open this year, will connect key Detroit destinations. It will also connect with The District Detroit, new home of the Detroit Red Wings and Detroit Pistons that includes 50 blocks of housing, retail, restaurants, office space, parks and a hotel. Joining all the other entrepreneurs who are making The D hum with energy, it’s more proof there’s no keeping this city down. DISCOVER DETROIT, AMERICA’S GREAT COMEBACK CITY.

The District Detroit and Eric Yelsma, founder Detroit Denim Co. PHOTOS COURTESY OF: NOPSI HOTEL, WESTIN NASHVILLE, MYRTLE BEACH RESORT. BEACH MYRTLE NASHVILLE, WESTIN HOTEL, NOPSI OF: COURTESY PHOTOS

MyRCMA.org 31

RCMASP17_Book2.indb 31 3/3/2017 2:16:35 PM | |

RENOVATIONS Denver Restaurant Completes Renovation The Palm Restaurant in the Westin Denver Downtown has completed a remodeling project that includes three new private Thought dining rooms. Each room can seat up to 36 guests or be opened to create one large space that can accommodate up to 110 guests. The Mile High Room offers an adja- cent outdoor patio overlooking Skyline Park. you knew us? The private dining spaces feature 70-inch flat screen TVs and PA systems. Menus can be customized to fit any type of event and budget. The 430-guest-room Westin Denver Meet the Downtown features 23 meeting rooms pro- viding 32,000 square feet of flexible event space. The Westin is situated in the vibrant INDUSTRY NEWS LoDo neighborhood in close proximity to new us. Coors Field, the Denver Art Museum and the 16th Street Pedestrian Mall. LifeWay Abundance Women’s Conference Held in Texas thepalm.com/Denver LifeWay Women Events recently hosted a two-day Abundance conference in Frisco, Texas. Eight well-known Christian personalities took the stage at the Dr Pepper Arena on Oct. 21 and 22, 2016. The faith-based authors, Bible teachers and recording artists included Lysa TerKeurst, Lisa Harper, Natalie Grant, Angela Thomas-Pharr, Christy Nockels, Amanda Bible Williams and Raechel Myers of She Reads Truth, and Curtis Jones. The Abundance tour is sponsored by LifeWay Christian Resources, a Nashville-based publishing company, and featured previous events in Daytona Beach, , and Asheville, North Carolina. The events are designed to join women of all backgrounds in embracing God’s abundance and generosity to transform their lives. Four additional Abundance events are scheduled across the U.S. for the spring and fall of this year. lifeway.com

Hotel Valencia Santana Row Completes Renovations CONVENTION CENTER

The Hotel Valencia Santana Row in San Jose has WINSTON - SALEM NORTH CAROLINA recently completed a renovation, which included guest rooms and several public spaces including event space. Hotel Valencia is located in the heart of the European-styled Santana Row, offering a lively blend of shopping, dining and entertainment. The hotel features 215 guest rooms and suites, two on-site restaurants and more than 4,000 square feet of meeting space. The property provides both indoor and outdoor venues for group events including a newly renovated ballroom. The Courtyard features beautifully groomed cypress trees, softly lit fountains and the mild southern California fresh air, and is just right for groups of roughly 50 guests. The Cielo rooftop offers views of Reinvent your expectations. the Santa Cruz Mountains and can accommodate up to 100 guests. hotelvalencia-santanarow.com Reinvent your meeting. May 2017. PHOTOS COURTESY OF: PALM RESTAURANT DENVER, ABUNDANCE CONFERENCE, HOTEL VALENCIA SANTANA ROW. SANTANA VALENCIA HOTEL CONFERENCE, ABUNDANCE DENVER, RESTAURANT PALM OF: COURTESY PHOTOS Contact [email protected] ® 32 ASPIRE | SPRING 2017 or visit us online at ReinventYourMeeting.com. ReinventYourMeeting.com

RCMASP17_Book2.indb 32 3/3/2017 2:16:39 PM PHOTOS COURTESY OF: PALM RESTAURANT DENVER, ABUNDANCE CONFERENCE, HOTEL VALENCIA SANTANA ROW. RCMASP17_Book2.indb 33 or visit usonline at ReinventYourMeeting.com. Contact [email protected] Reinvent your meeting. May 2017. Reinvent your expectations. you knew us?

Meet the Thought CONVENTION CENTER WINSTO new us. N

-

SALEM

N O RTH CA R O LINA ReinventYourMeeting.com 3/3/2017 2:16:39 PM ® | |

RCMA UPDATE PEOPLE NEWS

The Gwen Hotel Chicago Names New Director of Sales and Marketing The Gwen Hotel in Chicago RCMA has appointed Marcus Cornelious as the new director FOUNDER of sales and marketing. Cornelious brings a decade of AND industry experience to the position, most recently serving in as director of sales and LONGTIME marketing for the W New York-Union Square hotel. “Marcus’ history with both Starwood MEMBER and Marriott hotels, as well as his familiarity with the Chicago market, will allow him to PASSES AWAY hit the ground running,” says Scott Stuckey, general manager for The Gwen Hotel. “His RCMA founder and longtime member, time, Wymore led in the founding of enthusiasm is contagious, and his success the Rev. Dr. Leonard Wymore, passed the Religious Conference Management record speaks for itself.” thegwenchicago.com away on Jan. 19. He was 95 years old. Association, a vital multi-faith organi- “Dr. Wymore knew the concept of zation whose members are responsible Hilton Anaheim Appoints Senior bringing people together to network for managing religious conventions Sales Manager and talk about the challenges we deal across the nation. with,” says Harry Schmidt, president “Dr. Wymore certainly was always The Hilton Anaheim has and CEO of RCMA. a kind and engaged individual,” says appointed Frost Williams as Wymore served a number of con- Melvin Tennant, RCMA board chair senior sales manager responsi- gregations in Kansas and Indiana in and CEO of Meet Minneapolis. “We ble for the Midwest market. the beginning of his ministry career. will miss him.” Williams joins the Hilton At Standard Publishing Company Wymore was a graduate of Manhat- Anaheim after serving as convention sales (1956-63), he served as editor of tan (Kansas) Christian College. He and development manager at Visit Milwaukee. The Lookout magazine and director his wife of 63 years, Thelma, attended “Frost is a tremendous asset to our team with of the National Christian Education Hopwood Christian Church in Milligan his knowledge of convention sales and the Convention. From 1963-86, he was College, Tennessee. Wymore is sur- Midwest market, which is a market that plays director of the North American Chris- vived by his wife and three children, a huge part of the success of the hotel and the tian Convention (an annual gathering and several grandchildren. destination of Anaheim,” says Chris Ander- of evangelical Christians). During this son, director of sales for the Hilton Anaheim. hiltonanaheimhotel.com

UPDATE TO THE RCMA BOARD OF DIRECTORS Gaylord National Names New The staff and members of RCMA extend a sincere thank you to exiting board Director of Sales and Marketing members Debra Mardis of The Salvation Army and Michelle Penner of the Canadian Conference of Mennonite Brethren Churches. The Gaylord National Resort and Convention Center has The new board members appointed during Emerge include the Rev. Steve Biffle appointed Brad Mettler as the of The Fellowship Network and Dr. Keith Kershaw of the Church of God in Christ. new director of sales and Current members include Melvin Tennant, board chair, as well as Marvin Schmuck- marketing. Mettler is a 21-year er, Sheri Clemmer, Segi Desta, Rachel Eble, Denise Searcy, Mollie Stewart, Jackie veteran of the hospitality industry and comes Walker and Joel Weinberger. to the Gaylord National from the Grand Hyatt New York, where he served as the

34 ASPIRE | SPRING 2017

RCMASP17_Book2.indb 34 3/3/2017 2:16:40 PM director of sales and marketing. “Brad has an LET TIGER OAK MEDIA CREATE A amazing track record for leading his teams to success. He brings a wealth of knowledge in Custom Communication Strategy the group, leisure and international markets THAT WILL BUILD CUSTOMER RELATIONSHIPS THAT LAST. that will prove invaluable to the leadership For more information contact: JIM YOUNGER Director of Custom Publishing and profitability of the sales team at Gaylord 612.548.3874 • [email protected] National Resort,” says Doug Ridge, area general manager of the Gaylord National Resort. gaylordnational.com

Visit Baltimore Appoints New President and CEO The Baltimore Convention and Every event has a story ... Tourism Board of Directors has named Al Hutchinson as Visit Baltimore’s new president and CEO. Hutchinson joins the organization with more than 24 years in the hospitality and destination marketing industry, most recently serving as president and CEO of Visit Mobile. “Visit Baltimore is a strong bureau well positioned for growth and I have great confidence that Al is the right

leader to build upon recent successes of the GLOBAL LEADERSHIP SUMMIT organization,” says John Frisch, chairman of the Baltimore Convention and Tourism Board of Directors. baltimore.org

San Francisco Travel Association Names New Employee The Travel Let’s write yours. Association has appointed LeeAnn Pollock Sales Manager Your experience here will set a new standard: David Powell as director of • Divisible, carpeted, fully-equipped event spaces international meetings and • On-site masters in AV, Event Management, and Catering incentive sales. Powell had • 500 attached guest rooms and covered parking recently served as regional director of • Free high performance WiFi and Room setup international sales, West Coast for Kimpton Hotels & Resorts, overseeing international Create some buzz in downtown Fort Wayne, IN sales activities at 15 Kimpton properties in Kim Kelso Event Manager California and Arizona. “The international meetings market holds great potential for San Francisco and David’s knowledge of this business segment as well as our destination makes him uniquely qualified for this position,” says John Reyes, vice president and Pete Prowant AV Technician grandwayne.com 260.426.4100 chief sales officer for San Francisco Travel. sftravel.com

GWCC-ASPIRE2017-HalfPgV.indd 1 2/17/17 5:38 PM MyRCMA.org 35

RCMASP17_Book2.indb 35 3/3/2017 2:16:44 PM | RCMA MEMBER | spotlight

Meet Willie Clay BY BRITTANY TREVICK

Willie Clay, senior sales executive, Chicago Marriott Downtown Magnificent Mile and RCMA member, just celebrated his 30th year with the Marriott brand—a true accomplishment. We caught up with him to chat about his current role, past experiences and relationship with RCMA.

Can you tell me a little bit about What does your job entail? yourself? Building the hotel’s overall revenue I’m the son of a United Methodist minister. through the Midwest Association/Affinity I was born in St. Paul but raised in Chicago. markets by proactively soliciting and I graduated from Wiley College in managing large complex groups/catering- Marshall, Texas, in 1980 and am married related business opportunities with to Aldora with three children: Stefanie, meaningful revenue potential for the hotel. Willie III and Christopher. What is your favorite part about You’ve been with Marriott for 30 your job? years. What does that accomplish- Building and strengthening customer ment feel like? relationships/loyalty with existing and new The reality of achieving 30 years with customers to enable future bookings and Marriott is very satisfying as I feel increase market share. longevity has its place. I’ve always felt when it comes to working, find something you What is your relationship with I feel that RCMA is the can be passionate about, and you will never RCMA? premier faith-based work a day in your life. When I started my career in sales, RCMA was one of the first membership membership organization. What is it about Marriott that has organizations that I became a member of, made you stay there for that amount and I have been an active member ever The educational/ of time? since. I have also served on committees and networking/tradeshow From my first day of work at the Chicago focus groups for RCMA. Marriott Downtown Magnificent opportunities during Mile back in 1986, I knew this was the What do you like most about RCMA? the annual meeting are hospitality company for me. The culture of I feel that RCMA is the premier faith- putting people first and providing planners based membership organization. The with an opportunity to grow and succeed educational/networking/tradeshow SECOND TO NONE. was what I was looking for. I wanted to be opportunities during the annual meeting — Willie Clay a part of what I felt was the number one are second to none. hospitality company in the world.

36 ASPIRE | SPRING 2017

RCMASP17_Book2.indb 36 3/3/2017 2:16:44 PM AlwaysAlwaRetreat.ys a GreatGreat TimeTime ttoo MMeetee in Kerrville - YourRelax. Partner in Meeting Success

Home to The Coming King Sculpture Prayer Garden

KerrvilleTexasCVB.com • 800-221-7958 One Hour West of San Antonio

The Great Florida Venue DAYTONA BEACH The Ocean Center is located in the heart of one of America’s favorite family destinations. It’s the perfect venue for meetings and conventions large and small, exhibitions, entertainment events and sporting competitions. And when the meeting breaks, the ocean awaits. Book the Ocean Center and the best staff in the business will make your next event your best event.

101 N. Atlantic Ave. | Daytona Beach, FL 32118 800.858.6444 | oceancenter.com

MyRCMA.org 37

The great Florida venue!

RCMASP17_Book2.indb 37 3/3/2017 2:16:45 PM There are once in a lifetime moments that change you

Your next life changing moment awaits you in the Land of the Bible

CONTINUE YOUR SPIRITUAL JOURNEY Once in a lifetime, be at the place where it all began. Follow in the footsteps of Jesus, and experience the Bible beyond its words. Embrace your spirituality in a place like no other on earth, and return forever transformed.

RCMASP17_Book2.indb 38 3/3/2017 2:16:48 PM | OMAHA, NEBRASKA |

There are once in a lifetime moments that change you destination

JEWEL ON THE PRAIRIE Omaha shines as a destination for meetings and events. BY R. CHAD DOVE

Situated along the banks of matter what you call it, U.S. District Court decision Music Festival and the the Missouri River, which Omaha is one of the most represented the first time NCAA Men’s College World forms the eastern border fun and interesting cities in that a Native American was Series. Additionally, the city of Nebraska, the greater the country. recognized as person under frequently hosts the U.S. Omaha metropolitan area is the law. American historical Olympic Swim Trials. home to four Fortune 500 Omaha is Nebraska’s largest figures Malcolm X and companies, a thriving music city and the 41st largest city President Gerald Ford were Combine this collective scene, more than a dozen in the United States. The born in Omaha and both experience in large scale museums and nearly one city is named after a Native have memorials in the city. events with more than million people. American tribe, and the 15,000 hotel rooms, the word "Omaha" means "those Annual events in Omaha city’s central geographic The city, founded in going against the wind or include The PGA Cox location and the proximity of 1854, has acquired many current." Fort Omaha gained Classic golf tournament, Eppley Airfield to downtown Your next life changing nicknames including The notoriety during the 1879 the Nebraska Balloon and Omaha, and event planners River City, The Big O and trial of Ponca Chief Standing Wine Festival, the Summer have a recipe for success. moment awaits you in Gateway to the West. No Bear when the landmark Arts Festival, the MAHA the Land of the Bible

CONTINUE YOUR SPIRITUAL JOURNEY Once in a lifetime, be at the place where it all began. Follow in the footsteps of Jesus, and experience the Bible beyond its words. Embrace your spirituality in a place like no other on earth, and return forever transformed. MyRCMA.org 39

RCMASP17_Book2.indb 39 3/3/2017 2:16:52 PM | |

Downtown Development space, including the 10,275-square-foot grand ball- Above: A boat on the Missouri River takes in a view of In June 2014, ground was officially broken for the new room and an additional 16,000 square feet of pre-func- Omaha's skyline. Omaha Marriott Downtown at the Capitol District. tion space. The location of the new hotel is 222 North Right: The Heartland of The 12-story property is slated to open this summer 10th Street, directly across from the CenturyLink America Park in Omaha and will anchor the $205 million Capitol District Center Omaha Convention Center and a short cab ride features fountains and development, an upscale dining and entertainment to many area attractions including Eppley Airfield. gondola rides. district nestled in the heart of downtown Omaha. The Far Right: Opening this area will feature 25,000 square feet of office space, 218 Meet with Animals summer, the $205 million Omaha Marriott Downtown will luxury apartments and 90,000 square feet of entertain- Omaha’s Henry Doorly and is consis- include 20,000 square feet of ment retail and restaurants. tently named as one of the nation’s best . The zoo, event space. The Omaha Marriott Downtown at the Capitol which was founded in 1894 as the River Park Zoo, District will offer 333 guest rooms including 13 suites, recently completed the largest project in the facility’s a full-service restaurant, two bars, a Starbucks café, an history, the African Grasslands. The $73 million extra large fitness center, a rooftop swimming pool and exhibit covers 28 acres and includes elephants, zebras, an attached parking garage. For meeting planners, the giraffe, cheetahs, lions and the Skyfari tram ride.

hotel will feature a total of 20,000 square feet of event Other highlights of the zoo include the 13-story Desert FRANCIS. ERIC OMAHA, VISIT OF: COURTESY PHOTOS

40 ASPIRE | SPRING 2017

RCMASP17_Book2.indb 40 3/3/2017 2:16:55 PM The Omaha Marriott Downtown will offer 333 guest rooms, including 13 suites, as well as a full-service restau- rant and a Starbucks café. PHOTOS COURTESY OF: VISIT OMAHA, ERIC FRANCIS. ERIC OMAHA, VISIT OF: COURTESY PHOTOS

MyRCMA.org 41

RCMASP17_Book2.indb 41 3/3/2017 2:16:58 PM | |

Dome—one of the world’s largest geodesic domes, the one-and-a-half-acre Lied Jungle in- door rainforest, the Lozier IMAX Theater, and the Suzanne and Walter Scott Aquarium. For truly unique meetings or group events, a number of indoor and outdoor venues are available at the zoo. The Durham TreeTops Restaurant provides three-tiered seating over- looking the Lied Jungle indoor rainforest for up to 284 guests. Available from May through September, the Garden of the Senses offers an outdoor space surrounded by colorful flora, bronze sculptures and exotic birds for groups of 200 or less. For a memorable event, the in the Shark Reef exhibit at the Suzanne and Walter Scott Aquarium can accommodate up to 200 guests for receptions. The 70-foot-

Top: A Skyfari tram offers guests a birds' eye view of Omaha's Henry Doorly Zoo and Aquarium, which is consistently named as one of the nation’s best zoos.

Above: Visitors explore the one-and-a-half-acre Lied Jungle indoor rainforest.

Right: Under one of the world’s largest geodesic domes lies a desert ecosystem at the Henry Doorly Zoo and Aquarium in Omaha. PHOTOS COURTESY OF: ERIC FRANCIS, HENRY DOORLY ZOO. DOORLY HENRY FRANCIS, ERIC OF: COURTESY PHOTOS

42 ASPIRE | SPRING 2017

RCMASP17_Book2.indb 42 3/3/2017 2:17:02 PM EMERGE  „ IN OMAHA ETHICS & REPUTATION ‚ƒ ‘Jewel on the prairie’ welcomes RCMA  Are You Ready?

ASPIRE

| |

PIG SPRING 

FOR TRULY UNIQUE Wha di yo

in DIGITAL format! EMERGE  A  JOYFUL NOISE DESTINATION:  OMAHA MEETINGS OR GROUP DISCOVER EVENTS, A NUMBER OF at EMERGE 2017? LIVE HYPERLINKS to the latest resources for the Reca o Pag 22 INDOOR AND OUTDOOR

planners of religious conferences and meetings. VENUES ARE AVAILABLE ZOOM images and text for easy reading. www.MyRCMA.org AT THE ZOO. Pla No! Visit www.MyRCMA.org long oval-shaped shark tunnel through the bot- tom of the 900,000-gallon aquarium exhibit provides views of sand tiger , zebra sharks and stingrays. Omaha’s Henry Doorly Zoo and Aquar- ium is situated near the Missouri River, just south of Interstate 80 and approximately 10 minutes south of downtown Omaha. The zoo offers a variety of venues for both day and evening events, convenient parking and is open year-round with the exception of Christmas Day. For an interesting addition to your event, planners can arrange up-close encounters with one of the zoo’s animal ambassadors.

Faith-based groups don’t come to Aspen to just sit in a conference room.

On the trails, in the shops, or at the chef’s table, inspiration abounds, and all within walking distance.

Aspen Chamber Resort Association will extend a room rebate and will reimburse your site visit airfare when you contract a qualifying program. Submit a new RFP through the Aspen Chamber for distribution to our participating Aspen properties. Program must be contracted by December 31, 2017.

Contact Liz Cluley at [email protected] or 970-920-7196 PHOTOS COURTESY OF: ERIC FRANCIS, HENRY DOORLY ZOO. DOORLY HENRY FRANCIS, ERIC OF: COURTESY PHOTOS

MyRCMA.org 43

RCMASP17_Book2.indb 43 3/3/2017 2:17:03 PM | |

The CenturyLink Center Omaha serves as both an arena and a convention center in the city’s downtown.

Large Scale Events CenturyLink Center Omaha is a convention center with an adjacent pre-function space complete the total 346,000 square feet of convention 18,300-seat arena and the centerpiece of a $2 billion riverfront revital- center space. ization. The 1.1 million-square-foot complex originally opened in 2003 A glass skywalk connects the facility to the 600-room Hilton and hosts events including basketball games, hockey games, the annual Omaha and another 39,000 square feet of meeting and event space. Berkshire-Hathaway shareholders’ meeting and the U.S. Olympic Swim The CenturyLink Center Omaha partners with J&S Audio Visual for Trials. The facility is centrally located in downtown Omaha within one audiovisual services and Levy Restaurants for catering services. An mile of more than 2,000 hotel rooms, the Bob Kerrey Pedestrian Bridge adjacent parking garage is available and several surface lots are within and the Old Market entertainment district. The historic Old Market a short walk of the facility. neighborhood is home to boutiques, antique shops, pubs and more than MEET LEXINGTON 30 locally owned restaurants. Plan an unforgettable meeting in Lexington and treat your guests to a unique blend of big city amenities and small town The convention center at CenturyLink Center Omaha features more connect than 63,000 square feet of meeting space divided among 16 rooms. The charm, with one-of-a-kind meeting spaces, iconic Bourbon and Horse Country experiences and unparalleled hospitality. 30,996-square-foot Peter Kiewit Ballroom can accommodate 2,100 guest Visit Omaha for a banquet or up to 2,693 guests, theater style. The Exhibit Hall offers visitomaha.com / 402.444.4660 194,000 square feet of contiguous exhibition space with room for more CenturyLink Center Omaha than 1,000 10-foot by 10-foot booths. An additional 79,400 square feet of centurylinkcenteromaha.com / 402.341.1500 Learn more by speaking to a VisitLEX representative today. PHOTO COURTESY OF: BRAD WILLIAMS. BRAD OF: COURTESY PHOTO IT STARTS WITH A PHONE CALL. (859) 233-1221 | (800) 848-1224 VisitLEX.com 44 ASPIRE | SPRING 2017

RCMASP17_Book2.indb 44 3/3/2017 2:17:07 PM PHOTO COURTESY OF: BRAD WILLIAMS. RCMASP17_Book2.indb 45 Plan an unforgettable meeting in Lexington and treat your guests to aunique to your and blend amenities guests and treat of big small meeting in city Lexington Plan town an unforgettable charm, with one-of-a-kind meeting spaces, iconic Bourbon and Horse Country experiences and unparalleled experiences hospitality. iconic meeting spaces, one-of-a-kind charm, Country Bourbon with and Horse Learn more by speaking to speaking by aVisitLEX more Learn representative today. IT STARTS APHONEIT WITH CALL. MEET LEXINGTON (859) 233-1221 | (800) 848-1224 VisitLEX.com 3/3/2017 2:17:07 PM SalemConventionCenter.org/outstanding Call 503.589.1700 outstanding Meeting and event space that’s • Easy access from I-5 central to . Praised for “no • 30,000 sq. feet of event space hiccups” attention to detail. In • Adjoining full service 193-room hotel downtown Salem. Walk to dining, • Amazing technology history, shopping, more. • Free parking Voted Oregon’s best convention • The right choice for 10 to 1500 venue for 2015 and 2016! • Recently earned LEED Silver Certification

This advertisement is made possible in part by funding from City of Salem Transient Occupancy Tax

BIG CITY LIGHTS with a SOFT SOUTHERN GLOW. The Knoxville Convention Center is just blocks from upscale hotels, exquisite cuisine and a sophisticated night life. That’s why it’s the most sought after destination in the region.

Knoxville will surprise you.

For more information call 866-790-5373 or visit inspire.visitknoxville.com

46 ASPIRE | SPRING 2017

RCMASP17_Book2.indb 46 3/3/2017 2:17:08 PM ADVERTISERS INDEX

43 Aspen Chamber Resort Association 800.670.0792 | aspenchamber.org 8 Colorado Springs CVB 800.888.4748 ext 132 | VISITCOS.com/meet 2 & 3 Columbia Metropolitan CVB 800.264.4884 | columbiacvb.com b o r n t o c e l e b r at e 31 Detroit Metro CVB 800.DETROIT | visitdetroit.com YOUR NEXT CONFERENCE 28 eShow 847.620.4218 | [email protected] BACK COVER Frisco CVB 877.GoFrisco (463-7472) | visitfrisco.com 35 Grand Wayne Convention Center 260.426.4100 | grandwayne.com 4 Greater Fort Lauderdale CVB 800.22.SUNNY | sunny.org 27 Greensboro Area CVB 336.274.2282 | VisitGreensboroNC.com 38 Isreal Ministry of Tourism 323.658.7463 | land-of-the-bible.com 37 Kerrville Convention & Visitors Bureau 800.221.7958 | kerrvilletexascvb.com 13 LifeWay Ridgecrest Conference Center 828.669.8022 | ridgecrestconferencecenter.org INSIDE COVER Lubbock CVB 800.692.4035| visitlubbock.org 15 Meet Chicago Northwest 800.847.4849 |chicagonorthwest.com 17 Montego Bay Convention Centre 1.876.622.9330 | mobaycentre.com 37 Ocean Center 800.858.6444 | oceancenter.com 7 Omaha CVB 866.937.6624 | visitomaha.com 13 Plano Convention & Visitors Bureau 800.81.PLANO | visitplano.com 10 Sacramento Convention & Visitors Bureau 800.292.2334 | visitsacramento.com 46 Salem Convention Center 866.614.1900 | salemconventioncenter.org 1 St. Louis 800.325.7962 | explorestlouis.com INSIDE BACK COVER Visit Jacksonville 800.733.2668 | visitjacksonville.com 46 Visit Knoxville 800.727.8045 | visitknoxville.com 45 Visit Lex 800.845.3959 | visitlex.com 47 Visit Mobile 800.5.Mobile | mobile.org INSERT Visit Orlando 800.972.3304 | visitorlando.com 33 Visit Winston-Salem 866.728.4200 | visitwinstonsalem.com 27 YMCA of the Rockies-Estes Park 800.777.9622 | ymcarockies.org WIN A CHANCE TO WANT TO ADVERTISE IN ASPIRE? VISIT HISTORIC MOBILE Please direct your advertising inquiries to: FOLLOWED BY A CARIBBEAN CRUISE! David Wright FOR MORE DETAILS, GO TO 770.633.9602 • [email protected] or email: [email protected] WWW.MEETINMOBILE.ORG

MyRCMA.org 47

RCMASP17_Book2.indb 47 3/3/2017 2:17:09 PM | DIRECTOR OF CONFERENCES AND EVENTS | meeting matters

The surprises come when there is ‘added value.’ What else can be offered...the UNUSUAL, UNIQUE, UNEXPECTED.

extra, special, over the top? We have a lot of great things planned for the coming months that will make your association of greater value to you, your colleagues and Put your faith even those who haven’t yet encountered the Re- ligious Conference Management Association. Our goal is to bring such value to your in Jacksonville. personal and professional development that: 1) you are better because of your affiliation with RCMA, and 2) you wouldn’t dream of missing Jacksonville offers far more than great meeting facilities, one of our experiences. hotels, sparkling beaches, golf, shopping and watersports. As you plan your own event experiences, make sure to add value beyond the expected. We also offer an environment of wholesome family values Added Value We have an enormous responsibility to build that you seek for your meetings and conventions. And all up, encourage and motivate our audiences and S PEOPLE OF FAITH, most of of time considering our actions, direction and guests. This can be done by creating unexpect- your attendees will feel right at home with our warm, us would believe that individuals are initiatives so that we value our members. With ed experiences, allowing for more face-to-face Southern hospitality. To book Asomething to be valued, that they an audience as diverse as religious event plan- encounters, intentional conversations, and are worth protecting, uplifting and nurturing. ners and a plethora of suppliers representing words and actions that motivate and inspire! your next meeting, just go to Our society often proclaims a notion opposite venues, locations and services, we believe that of that directive. We encounter people, each of you has a mission that involves helping Be careful out there! visitjacksonville.com/meetings systems and processes that degrade, devalue, one another accomplish their goals. dehumanize, separate, break and destroy man’s At our annual conference and regional events, will and initiative. we provide opportunities for this to happen. It As we consider value, we can be transport- may be as simple as a networking experience, ed into a multitude of arenas — financial, sharing stories over coffee, an inspiring speaker customer service, manufacturing, spiritual, at a general session or a lively Q&A during edu- family, marriage, church, beliefs, events…..the cational sessions. These connections allow each list could go on and on. But still, it falls our lot of us to interact, face-to-face, understand each to encourage, build up, motivate and spur on other in a greater way and hopefully consider those around us. each other to be important and beneficial. The classic definition of value is to consider Many of you have expectations about what someone or something to be important or an association should do…hold events, create beneficial. How is this done? Many times, value connections, educate and inspire. All of these is assigned by others and we either agree or are noble but, likely, expected. The surprises disagree with the assigned value. Sometimes we come when there is "added value." What else get to assign that value ourselves. can be offered...the unusual, unique, unexpect- DEAN JONES, CMP As an association, RCMA spends a great deal ed. How is value added beyond expectation, RCMA Director of Conferences and Events

48 ASPIRE | WINTER 2016

RCMASP17_Book2.indb 48 3/3/2017 2:17:10 PM Put your faith in Jacksonville. Jacksonville offers far more than great meeting facilities, hotels, sparkling beaches, golf, shopping and watersports. We also offer an environment of wholesome family values that you seek for your meetings and conventions. And all your attendees will feel right at home with our warm, Southern hospitality. To book your next meeting, just go to visitjacksonville.com/meetings

RCMASP17_Book2.indb 3 3/3/2017 2:17:10 PM RCMASP17_Book2.indb 4 3/3/2017 2:17:11 PM