Industry 4.0: the Future of Cooperation

commerce germany OFFICIAL PUBLICATION OF THE AMERICAN CHAMBER OF COMMERCE IN GERMANY

September 2014 • VOL 12 • ISSUE 4 €7.70

Industry 4.0: The Future of Cooperation

Top 50: US Firms Take the Lead Special Feature: US Interns Visit Berlin Investment Region: Baden-Württemberg Access Your Global Network: Swedish Strength RedWorks Düsseldorf / FORD / 2014_048_PB_IEOTY / Commerce_Germany / DU: 11.09.2014 / Format: 210 x 280 mm / 4c

Typisch Ford: International Engine of the Year – wieder und wieder und wieder

Der 1,0-l-EcoBoost-Motor von Ford Das gab es noch nie: Zum dritten Mal in Folge wurde der 1,0-l-EcoBoost-Motor zum „International Engine of the Year“* gewählt. Auch in diesem Jahr war die Jury einstimmig be- geistert – der Spritverbrauch dieses kra vollen Hightech- Motors ist und bleibt auch dank seiner drei Zylinder International Engine of the Year Ford 1.0 EcoBoost überraschend gering. Typisch Ford eben.

Kraftstoffverbrauch (in l/100 km nach VO(EG) 715/2007 und VO (EG)692/2008 in der jeweils geltenden Fassung) für den Ford 1,0-l-EcoBoost-Motor (Ford Fiesta – Ford C-MAX)

kombiniert: 5,3–4,3 (kombiniert). CO2-Emissionen: 125–99 g/km (kombiniert).

* Quelle: ukipme.com/engineo heyear, 06/2014.

2014_048_PB_IEOTY_COMMERCE_GERMANY_210x280.indd 1 08.09.14 18:18 amcham germany viewpoint

Ushering in the Fourth Industrial Revolution

Germany has been a strong industrial and manufacturing country and successful export nation for many decades. The factors contributing to this success include flexibility and customer orientation, extensive work in the fields of research, development and innovation, a strong manufacturing sector and a skilled workforce. The federal government has introduced the forward-looking Industry 4.0 approach within the framework of its high-tech strategy to advance Germany’s innovation policy. Prof. Johanna Wanka Drawing from cyberphysical systems involving the interaction between engineering and Federal Minister of Education and Research informatics, Industry 4.0 marks the beginning of the fourth industrial revolution. Smart networks of cyberphysical systems create entirely new oppor- Our nations have profited from the tunities for production and cross-company value-added chains. mutual exchange of ideas, concepts Cyberphysical systems can interact autonomously with their and trailblazing innovations environment, and they can be modified and flexibly extended. This has decisive advantages: It enables made-to-measure production for the same price as mass production and increases resource efficiency by monitoring production processes – in particular, it reduces energy consumption and the number of unusable products. What we have is the factory of the future – the smart factory. The smart factory of the future not only calls for technological innovation, but diverse skills on the part of the workforce as well. New processes and forms of work organization are also important aspects of Industry 4.0 as are the creativeness and acumen of workers, who will continue to bring a decisive competitive edge in the future. We therefore need to ensure that creative individuals continue to receive initial and further train- ing. I see this as an important basis for cooperation between Germany and the US. Our nations have profited from the mutual exchange of ideas, concepts and trailblazing innovations since far-reaching exchanges between our scientific and educational communities first began in the early 19th century. I am confident that our good relations will continue to benefit both sides under Industry 4.0. ADVERTISE IN OUR PUBLICATIONS YOUR AD IN OUR YEARBOOK 2015

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commerce germany – 2014 topics r 5/2014 Eighth Transatlantic Business Conference · Corporate Responsibility: Doing Well by Doing Good · Invest in: Thuringia Yearbook 2015 Our membership directory and American-German business guide serves as a perfect platform for you to present your company. The AmCham Germany Yearbook 2015 will be published on December 2014. Topics include TTIP, Corporate Social Responsibility, Energy and “Standort Deutschland“. You will find all information regarding function and activities of AmCham Germany, listing of the Board of Directors, Policy and Regional committees and staff of AmCham Germany and ACC Verlag & Services GmbH and much more. AmCham Germany Newsletter Place a banner in our monthly newsletter! Your business partners are just one click away. For more information Call Sabine Karbowy at +49 6127 9993150, send an email to [email protected] or visit www.acc-verlag.de or ww.amcham.de content

ADVERTISE IN OUR PUBLICATIONS cover story YOUR AD IN OUR 6 Cyber (R)evolution YEARBOOK 2015

amcham germany member support

CALL US TODAY 9 access your global network: Taking Stock of Swedish Strength TO PLACE YOUR AD 12 top 50 us companies in germany: Taking the Lead BOOKING 18 investment region: Baden-Württemberg – Sustainable Powerhouse DEADLINE OCT 9, 2014 from amcham germany members 11 executive member spotlight: Mittelstand Companies Are in Demand

16 member know-how: Run to Fail or Predict and Prevent; Industry 4.0 – More than Just Hype

17 member point of view: Industry 4.0 Will Only Succeed with Standards

Photo © ggimage – fotolia.com amcham germany events commerce germany • Yearbook 2015 • Newsletter 20 event report

22 summer celebrations commerce germany – 2014 topics r 5/2014 Eighth Transatlantic Business Conference · Corporate Responsibility: Doing Well by Doing Good · Invest in: Thuringia chamber news Yearbook 2015 23 special feature: US Interns Visit Berlin – AmCham Germany’s US-German Internship Program Our membership directory and American-German business guide serves as a perfect platform for you to present your company. The AmCham Germany Yearbook 2015 will be published on December 2014. Topics include TTIP, Corporate Social Responsibility, 24 amcham germany in the press Energy and “Standort Deutschland“. You will find all information regarding function and activities of AmCham Germany, listing of the Board of Directors, Policy and Regional committees and staff of AmCham Germany and ACC Verlag & Services GmbH and 25 Discussion Platform for and on Mittelstand much more. AmCham Germany Newsletter Place a banner in our monthly newsletter! Your business partners are just one click away. 26 new members For more information 27 chamber calendar Call Sabine Karbowy at +49 6127 9993150, send an email to [email protected] or visit www.acc-verlag.de or ww.amcham.de

September 2014 commerce germany 5 cover story

Internet of Things

Mass customization

Digital transformation

As the real and virtual worlds grow together, cyberphysical systems are emerging and transforming today’s manufacturing landscape. German industry is at the forefront and actively programming its future with Industry 4.0. AmCham Germany member companies hit the highlights.

Cyber (R)evolution 110010110101111100011

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6 commerce germany September 2014 110010110101111100010011001110010110101111100000011 The Future of 21st Century Engineering Industry 4.0 will propel the engineering brand of excellence Made in Germany into the digital world and the 21st century.

ndustry 4.0 combines the Internet of Things This machine-to-machine com- with software-intensive embedded systems munication allows for the analysis of Industry 4.0 unites two and German engineering innovation. It utilizes huge amounts of data, identifying or of Germany’s biggest big data, facts and figures generated by bil- predicting engine-component defects industrial capabilities Ilions of online devices, sensors and people, to in real time, estimating the wider drive real-time business analyses and real-time impact of a problem, automatically Karl-Heinz Streibich operational decisions. scheduling maintenance and opti- Chairman of the Management Board mally managing the fleet to minimize Software AG www.softwareag.com Leveraging big data disruption.

Operational big data is fast becoming the Exploiting German strengths Industry 4.0 unites two of Germany’s biggest most important raw material for all industrial industrial capabilities: precision engineering and sectors and is driving Industry 4.0 adoption. The At the other end of the Industry 4.0 spectrum the management of mission-critical data. Add to Airbus A380 is a good example of this: There lies mass customization, a method that inte- this the German government’s focus on initia- are 1 billion lines of embedded software in each grates production systems with individual cus- tives such as renewable energy, which depends engine, generating more data on a Frankfurt- tomer choices. This approach allows customers on flexible power generation and a smart distri- to-Sydney flight than the entire contents of the to help design personalized products online and bution network, and it is clear that Germany is Library of Congress in Washington, DC. These fosters customer loyalty. Dynamically controlled the ideal industrial location to develop Industry data are used to aid diagnostics and enable pro- robotic systems then produce these individual 4.0, the industrial engineering of the 21st century. active engine maintenance. products with little loss of efficiency. 

The Connected Industry of the Future Industry 4.0 is the term energizing the (German) economy.

s the Internet of Things makes its way German industry is exceptionally Connected industry is into the world of production, it is ex- well prepared for the manufacturing on agendas worldwide pected to trigger nothing less than a processes of the future. German compa- fourth industrial revolution. For indus- nies lead the world in systems and me- Dr. Werner Struth Atry, there are big changes ahead – but big op- chanical engineering – as well as have Member of the Board of Management Robert Bosch GmbH portunities, too. wide-ranging expertise and qualified www.bosch.com personnel in the areas of IT, embedded Increased productivity boosts systems and automation technology. competitiveness the US, a number of well-known companies Profitable new ideas needed have teamed up to launch the Industrial Inter- Opportunities will, of course, abound for net Consortium, with Bosch as Germany’s sole those companies that step in to provide tech- Right now companies need to focus on two representative. nologies and products for a connected industry areas. One is the need to (further) develop the tech- The company already uses or is in the process and develop clever business models for it. A con- nologies vital to enabling connected industry – of implementing elements of smart production in nected industry does, in fact, put every manufac- including data collection and data transmission 50 of its production facilities worldwide, including turing company in a position to increase produc- technologies as well as smart real-time data in Anderson, South Carolina. As a solutions provi- tivity and quality. And by making industrial pro- analysis. The second area of focus must be on de- der, the company develops hardware and software duction more efficient, Industry 4.0 will boost the veloping beneficial and, ultimately, profitable use for its customers to use in connected industry. competitiveness of high-wage production loca- cases along with new business models or ideas. Only time will tell if Industry 4.0 really is the tions. Particularly in mature and wealthy markets, This will be what brings about the real revolution. fourth industrial revolution. But the opportunities demand will grow for customized products that The term Industry 4.0 may be a German in- that connected industry presents are opportuni- cost the same as – or a lot less than – mass- vention, but connected industry certainly is not. ties that companies must seize – right here, right produced goods. Indeed, the topic is on agendas worldwide. In now.  cover story

A New Industrial Revolution The future of manufacturing has just begun. Digitization will affect manufacturing at least as significantly as the invention of the steam engine or the introduction of assembly lines.

estern civilization has already changes, others will change witnessed three industrial revolu- slowly and steadily – at a Many companies haven‘t realized tions – disruptive leaps in indus- more “evolutionary” pace. the importance of Industry 4.0 yet, trial processes that have resulted In either case, there is no but there‘s no going back now Win significantly higher productivity. The first im- going back. This digital trans- proved efficiency through the use of hydropower, formation – Industry 4.0 – has Thomas Rinn Partner the increasing use of steam power and the de- become an issue for nearly Roland Berger Strategy Consultants velopment of machine tools. The second brought every manufacturing company www.rolandberger.com electricity and mass production (assembly lines). in Europe now, although it The third, and most recent, further accelerated isn‘t always referred to by the automation with the help of electronics and IT. name Industry 4.0. Still, many companies have not vice processes. By linking all objects and systems, yet grasped the importance of this concept nor the it accelerates production processes. Companies Revolution and evolution risks to or opportunities for their businesses. have been talking about total flexibility in production – working lean while also manufacturing The fourth industrial revolution has already Comprehensive interconnection tailored products on demand. begun to take shape: Since the beginning of the Industry 4.0 is a major driver of innovation! It 21st century, we have been experiencing a digital With Industry 4.0, physical objects are being will both demand and free up additional creativity. transformation – changes associated with inno- seamlessly integrated into the information net- Because companies are realizing that a new era is vation in the field of digital technology that are work, and the Internet is being linked with intelli- dawning, they are willing to change their old, famil- impacting all aspects of society and the economy. gent machines, systems production and process- iar procedures and try out new things, partly as a This transformation is also affecting the way es to form a sophisticated network. As a result, result of pressure from customers and suppliers. As goods are manufactured and services are offered. the real world is turning into a huge information strategy consultants, we have sensed the positive But while some areas will see rapid, disruptive system. Industry 4.0 means the comprehensive influence this is having on management at com- interconnection of production, logistics and ser- panies that want to remain among the best. The demand for business-model innovation is rising. 

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8 commerce germany September 2014 110010110101111100011 1100101101011111000110010100 access your global network

Taking Stock of Swedish Strength

▿ Why is Sweden an interesting investment ▿ How is the Swedish economy faring in the location for American investors? face of the global economic crisis? Peter R. Dahlen Managing Director ▴▴ According to the World Economic Forum, ▴▴The Swedish economy grew by 6.6% in AmCham Sweden Sweden ranks first in the world for leveraging 2010 and 3.7% in 2011. As Sweden started to Jakobs torg 3, 4 tr 11152 Stockholm information technologies. The country is also No. 2 feel the impact of the eurozone crisis, however, T +46 8 506 126-10 on the 2013 Global Innovation Index. With few economic growth slowed to 1.3% in 2012 and E [email protected] barriers to entry and a diversified economy, strong 1.5% in 2013. As the economy began to recover W www.amchamswe.se SMEs and fiscal discipline, Sweden also ranks fourth in 2013, services accounted for 67% of GDP, the ▴▴AmCham Sweden actively supports interna- in the International Institute for Management manufacturing sector 31% and agriculture 2%. tional trade and investment and is championing Development’s 2013 competitiveness rankings. TTIP by pursuing a dialogue with policymakers ▿ How does AmCham Sweden support its to create a larger, stronger and more sustainable ▿ What are some key aspects of the economic members? free trade zone between the US and EU.  partnership between the US and Sweden? ▸ ABOUT AMCHAM SWEDEN ▴▴More than 1,300 US companies are now pre- AmCham Sweden is a growing and influential voice that promotes policies and programs that contribute sent in Sweden, generating about 138,000 jobs. to the Swedish business community. From small startups to global corporations that represent a wide Annual trade in goods and services between range of industries, our more than 200 members comprise a dynamic community bound together by a Sweden and the US averages $25 billion, and shared commitment to fostering best practices and innovative ideas for businesses. The Chamber brings a cumulative bilateral investments total an average unique value proposition to all its members by facilitating connections, influencing policy and delivering critical business information. of more than $62 billion. policy issues

Members of the European TIM Committee Teams Up for Parliament Attend Breakfast Event Joint World Cup Event

Brussels, Sept. 3. AmCham Germany welcomed newly elected German mem- Berlin, June 26. The Telecommunications, Internet and Media Committee bers of the European Parliament to a Parliamentary Breakfast held under the invited its members to a joint event with Sky Deutschland and the ANGA patronage of David James McAllister, MEP (PPP). Verband Deutscher Kabelnetzbetreiber e.V. to watch the World Cup game In his speech at the event, AmCham Germany General Manager Andreas of Germany versus the US. Members and guests enjoyed the opportunity to Povel emphasized the importance of the EU economy, which is the largest in view the game together in the Sky Lounge. the world. He also called on EU institutions to set the right course to secure Europe’s strength as an attractive business location by finalizing TTIP, an agreement that would enhance transatlantic cooperation. In addition, he said it would be of great importance to make TTIP negotiations as transparent as possible in order to create open dialogue and eliminate reservations about the agreement. CR Committee Discusses Other important European Parliament responsibilities discussed at the meeting include developing a competitive common energy and climate pol- Nachhaltigkeit in der Lieferkette icy, strengthening Europe’s potential to innovate and modernizing the Euro- pean labor market by improving immigration laws for foreign professionals. Berlin, July 16. The Corporate Responsibil- Pictured above are (from left): Dr. Wolfgang Dierker, Co-Chair of the Govern- ity Committee examined the topic of ment Relations Committee; Susan Danger, Managing Director of AmCham sustainability in the supply chain with in the EU; McAllister; Povel; and Gerrit Riemer, Co-Chair of the Government Heino von Meyer, who heads the Relations Committee. OECD Berlin Center and the initiative Together for Sustainability. Environment & Energy Information about the initiative Committee Talks with Lenz was presented by Nadine-Lan Berlin, June 26. Members of this committee met with Dr. Andreas Lenz, MdB Hönighaus from (CSU) and member of the Parliamentary Committee on Economic Affairs and Corporate Sustain- Energy. Among the topics discussed were the country’s energy policy, renewal ability Relations at of the Renewable Energies Act, grid extension and market design. Lenz BASF SE. expressed his thanks to the committee for the detailed input and assured members he would relay their feedback to the party faction.

TTIP Committee Meets with Pfeiffer and Trick

Berlin, July 4. In a lively discussion with Dr. Joachim Pfeiffer, MdB (CDU), Berlin, July 22. Bryant Trick, Deputy Assistant US Trade Representative, was Transatlantic Trade and Investment Partnership Committee members guest speaker at this TTIP Breakfast Briefing. Outlining the position of the US explored various strategies and actions for improving the communications of administration, Trick also urged participants to further the dialogue between the advantages of TTIP to the general public. the business community and the general public.

10 commerce germany September 2014 executive member spotlight

Mittelstand Companies Are in Demand

▸ ▸ M&A activity picking up in Germany ▸ ▸ Engineering and tech companies attract interest ▸ ▸ Understanding Mittelstand criteria key to sale process

Harris Williams & Co. helps businesses owned Mittelstand companies on a sale, they’re Söhne Group and Wanzl Metallwarenfabrik most interested in ensuring that a new owner GmbH. Perkins sums up his observations on the grow through corporate finance. understands the company’s culture, retains a ma- German M&A scene with this: “We anticipate a jority of the employees and commits to investing busy finish to 2014 and continued strengthening in growing the business. Understanding these of M&A activity in 2015.”  ver the last few decades, German com- criteria is important, as it influences the type of panies have begun to take advantage sale process and potential buyers to contact,” he of corporate financing opportunities to adds. gain liquidity, raise capital or acquire Ocompanies to grow. Harris Williams & Co., a market Premium prices for premium companies leader with more than two decades of experience Jeffery Perkins advising companies on corporate finance issues, Germany is one of the world’s top export- Managing Director Harris Williams & Co. opened its Frankfurt/M office in June 2013. Man- ing countries, and its products and companies Bockenheimer Landstr. 33-35 aging Director Jeffery Perkins, who heads Harris are internationally known. High-quality German 60325 Frankfurt/M T +49 69 36506-3813 Williams & Co.’s Frankfurt/M office, provides engineering and technology companies are in E [email protected] insight into trends in mergers and acquisitions demand and attracting great interest from buy- W www.harriswilliams.de (M&As) and how businesses use them to drive ers in North America, Europe and Asia. Buyers are success. attracted to the quality products and services German companies offer and are often willing to Fledgling M&A market pay a premium price. Harris Williams & Co. re- ▸ ABOUT THE COMPANY cently advised Germany-based TRUMPF Medical Harris Williams & Co. is a preeminent middle “The German M&A market is young com- Systems GmbH on its sale to US-based Hill-Rom market investment bank. The firm has deep pared with many other countries. While family- Holdings, Inc. (NYSE: HRC). industry knowledge, global transaction exper- owned businesses are an important part of the Many German companies are also grow- tise and a commitment to excellence. Harris economic environment, they are only now begin- ing their businesses through acquisition. Harris Williams & Co. works with buyers and sellers ning to take advantage of these opportunities,” Williams & Co. has sold several businesses to on M&A involving both strategic buyers and private equity groups around the world. Perkins says. “In our experience advising family- German acquirers including J. Rettenmaier &

September 2014 commerce germany 11 top 50 us companies in germany Taking the Lead

After setting the benchmark high in 2012, US companies in Germany achieved sustainable growth in 2013. According to AmCham Germany’s annual top 50 survey, economic and industrial policy is also on the right track: Germany’s attractiveness as a place to conduct business is increasing, but TTIP could unleash even more potential.

or the seventh year in a row, automaker Securing free trade across the Atlantic TOP US EMPLOYERS IN GERMANY Ford-Werke GmbH tops the ranking of the Company Employees top 50 US companies in Germany with the Concerning TTIP, 80% of respondents believe 1. McDonald's Deutschland Inc. 60,0001 most sales revenue. The car manufacturer a comprehensive free-trade agreement will have 2. Ford-Werke GmbH 25,067 Fgenerated sales of €17.4 billion in 2013, with a positive impact on Germany. In particular, over 3. Adam Opel 22,690 ExxonMobil Central Holding GmbH taking sec- three-fourths of US companies expect an eco- 4. Johnson Controls 20,0002, 3 ond place (€13.3 billion). Moving up one rung nomic boost from the dismantling of customs 5. ManpowerGroup Deutschland GmbH4 19,000 to third place, Adam Opel was able to increase duties and nontariff barriers to trade. Moreover, 6. IBM Gruppe 17,0002 its revenue to €11.8 billion in 2013, thereby sur- 55% see TTIP as an opportunity to set global 7. United Parcel Service Deutschland 17,000 passing Phillips 66 Continental Holding GmbH standards in goods and services, and 60% are Inc. & Co. OHG 2 with an estimated €11.3 billion in sales. confident the negotiations will reach a successful 8. Douglas Holding AG 15,300 5 conclusion. Nevertheless, slightly more than half 9. Procter & Gamble Germany 13,000 2 Maintaining Germany’s top-notch reputation of the surveyed companies do not feel adequately 10. Coca-Cola Deutschland 11,500 informed about the negotiations, given the lack of 11. TRW Automotive Deutsche Gruppe 10,565 5 In addition to publishing the ranking, an official document. 12. Amazon.de GmbH 9,000 2 AmCham Germany asked US member companies 13. Hewlett-Packard GmbH 9,000 4 5 for their views on Germany as an investment The top US employers in Germany 14. Aramark Holdings GmbH & Co. KG 7,500 location. In comparison with last year, Germany 15. GE Deutschland 7,500 16. Goodyear Dunlop Tires Germany GmbH 7,400 was given a better overall grade of 2.2 (2012: In addition to ranking the top 50 US com- 17. Deere & Company – European Office 7,250 2.6) on a scale of 1 (excellent) to 6 (unsatisfac- panies in Germany based on revenue, AmCham 18. Federal-Mogul Holding 6,700 tory). Despite this boost, US companies gave the Germany also compiles a list of the top 30 US Deutschland GmbH country a clear mandate: Sixty-one percent of employers in Germany. In 2013, these compa- 19. Lear Corporation Beteiligungs GmbH 6,5002 respondents feel Germany needs to invest more nies accounted for roughly 350,000 jobs, with 20. Yum Restaurants International 6,4502 in research and development to foster innova- McDonald’s Deutschland taking the lead. Ltd. & Co. KG4 tion. Furthermore, 57% of US companies believe 21. 3M Deutschland 6,200 securing Germany’s highly qualified workforce is For more information about the 22. Terex Germany4 5,8805 a prerequisite for future growth. The third most AmCham Germany ranking, please 23. Honeywell Deutschland 5,750 important factor is energy. Roughly half of all visit www.amcham.de or contact 24. Dow Gruppe Deutschland 5,300 respondents desire a more affordable, reliable Daniel Hawk at [email protected] 25. Eaton Gruppe 5,0002 energy supply. 26. United Technologies Corporation 5,0002 27. Caterpillar Gruppe 4,8005 28. AGCO GmbH 4,5326 29. Parker Hannifin GmbH 4,205 30. ExxonMobil Central Europe Holding GmbH 4,1637

1) Including franchises. 2) Estimate. 3) Data including Johnson Controls Automotive Experience, Power Solutions and Building Efficiency. 4) Significant US employer but not in Top 50 ranking due to smaller revenue. 5) Data taken from company website and/or annual report. 6) Employee data through end of June 2014. 7) Including temporary workers.

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12 commerce germany September 2014 2013_AnzeigeEABO_V2.indd 2 22.08.2013 13:41:14 top 50 us companies in germany

Company Top executive(s) Address Sales in 2013 (€) Employees US parent company Branch/industry 1. Ford-Werke GmbH Bernhard Mattes Henry-Ford-Str. 1 17,400,000,000 25,067 Ford Motor Company Automotive www.ford.com 50725 Cologne Dearborn, MI 2. ExxonMobil Central Europe Dr. Manfred G. Bullinger Caffamacherreihe 5 13,300,000,000 4,163 Exxon Mobil Corporation Oil and gas (upstream Holding GmbH Dr. Gernot K. Kalkoffen 20355 Hamburg incl. petroleum tax incl. temporary Irving, TX and downstream), www.exxonmobil.de H. Herbert Krebühl workers chemicals Jobst D. Siemer 3. Adam Opel1 Dr. Karl-Thomas Neumann Friedrich-Lutzmann-Ring 1 11,840,459,382 22,690 General Motors Corporation Automotive www.opel.de 65423 Rüsselsheim Detroit, MI 4. Phillips 66 Continental Barry Quinn Caffamacherreihe 1 11,300,000,000 225 ConocoPhillips Energy Holding GmbH 20355 Hamburg estimate incl. estimate Houston, TX www.jet-tankstellen.de petroleum tax 5. GE Deutschland1 Ferdinando Beccalli-Falco Bockenheimer Landstr. 2-4 10,000,000,000 7,500 General Electric Company Technology, service, www.ge.com/de 60306 Frankfurt/M estimate Fairfield, CT financial services 6. IBM Gruppe1 Martina Koederitz IBM-Allee 1 8,790,000,000 17,000 IBM Corporation IT www.ibm.de 71139 Ehningen estimate estimate Armonk, NY 7. Amazon.de GmbH Ralf Kleber Moosacher Str. 51 8,250,000,0002, 3 9,0003 Amazon.com, Inc. Internet retail www.amazon.de 80809 Munich Seattle, WA 8. Hewlett-Packard GmbH Heiko Meyer Herrenberger Str. 140 6,148,000,000 9,000 Hewlett-Packard Co. IT www.hp.com/de 71034 Böblingen estimate Palo Alto, CA 9. Philip Morris1 Werner Barth Am Haag 14 6,100,000,000 2,400 Philip Morris International Tobacco www.pmi.com 82166 Gräfelfing incl. tobacco tax New York, NY 10. Procter & Gamble Germany1 Dr. Peter Constantin Loebus Sulzbacher Str. 40 5,000,000,000 13,0003 The Procter & Gamble Co. Consumer goods www.de.pg.com Gerhard Ritter 65823 Schwalbach estimate Cincinnati, OH Alfons Schömer Pirjo-Marjatta Väliaho 11. Ingram Micro Holding GmbH Marcus Adä Heisenbergbogen 3 4,050,000,000 1,5003 Ingram Micro Inc. IT distribution www.ingrammicro.de 85609 Aschheim estimate Santa Ana, CA 12. Dow Gruppe Deutschland1 Ralf Brinkmann Am Kronberger Hang 4 3,760,000,0002 5,300 The Dow Chemical Chemicals, plastics www.dow.com Dr. Willem Huisman 65824 Schwalbach Company Midland, MI 13. Johnson Controls1,4 Robert Bruce McDonald Industriestr. 20-30 3,705,000,0002, 3 20,000 Johnson Controls Inc. Automotive www.johnsoncontrols.com Jerome Dennis Okarma 51399 Burscheid estimate Milwaukee, WI Dr. Reiner Spatke 14. Deere & Company – Markwart von Pentz John-Deere-Str. 70 3,500,000,000 7,250 Deere & Company Farm equipment European Office1 68163 Mannheim Moline, IL www.deere.de 15. Microsoft Deutschland GmbH Dr. Christian P. Illek Konrad-Zuse-Str. 1 3,100,000,000 2,7003 Microsoft Corporation IT, software www.microsoft.de 85716 Unterschleißheim estimate Redmond, WA 16. McDonald’s Deutschland Inc. Marcus Almeling Drygalski-Allee 51 3,097,000,000 60,000 McDonald’s Corporation Quickservice restaurants www.mcdonalds.de Holger Beeck 81477 Munich incl. franchises Oak Brook,IL Wolfgang Goebel Michael T. Werner 17. Cargill Gruppe1 Ludger te Laak Cerestarstr. 2 3,091,000,000 1,724 Cargill, Inc. Food manufacturing www.cargill.com Dr. Christoph von Reden 47809 Krefeld Wayzata, MN Hermann Steep 18. TRW Automotive Deutsche Gruppe1 Dr. Michael Büchsner Mergenthalerallee 45-47 2,600,000,000 10,565 TRW Automotive Inc. Automotive supplies www.trw.com 65760 Eschborn Livonia, MI and systems 19. Intel1 Christian Lamprechter Dornacher Str. 1 2,500,000,000 2,250 Intel Corporation Computer components www.intel.com Hannes Schwaderer 85622 Feldkirchen estimate estimate Santa Clara, CA 20. 3M Deutschland1 Reza Vaziri Carl-Schurz-Str. 1 2,400,000,000 6,200 3M Corp. Multi-technology www.3m.com 41453 Neuss St. Paul, MN 21. United Technologies Corporation1,5 Hartmut Engler Otisstr. 33 2,400,000,000 5,000 United Technologies High-tech products www.utc.com 13507 Berlin estimate estimate Corporation and research Hartford, CT 22. Douglas Holding AG Dr. Henning Kreke Kabeler Str. 4 2,330,000,000 15,300 Advent International Corp. Retail stores www.douglas-holding.de 58099 Hagen estimate estimate Boston, MA 23. Coca-Cola Deutschland1 Hendrik Steckhan Stralauer Allee 4 2,250,000,000 11,500 The Coca-Cola Company Beverages www.coca-cola-gmbh.de 10117 Berlin estimate estimate Atlanta, GA 24. Apple1 Gene Daniel Levoff Arnulfstr. 19 2,200,000,000 1,000 Apple Computer, Inc. Computers and IT services www.apple.de Elisabeth Rafael 80335 Munich estimate estimate Cupertino, CA 25. Mondelez Deutschland GmbH6 Jürgen Leiße Langemarckstr. 4-20 2,150,000,000 3,400 Mondelez International, Inc. Food manufacturing www.mondelezinternational.de 28199 Bremen estimate estimate Northfield, IL

Note: If more than one top executive is given, names are listed alphabetically.

1) In cases where no corporate identity is given (e.g., GmbH, AG or KG), sales are generally 4) Data including Johnson Controls Automotive Experience, Power Solutions and Building Efficiency. combined from multiple sources; that is, from various associated companies. 5) Top executive and German address data for OTIS & Co. OHG. 2) Sales data converted from US Dollars and rounded based on average annual exchange rate for 2013. 6) Employee data including Donauwörth and Munich locations. 3) Data taken from company website and/or annual report. Company Top executive(s) Address Sales in 2013 (€) Employees US parent company Branch/industry 26. Google Germany1 Dirk Bensien ABC-Str. 19 2,000,000,000 750 Google Inc. Internet services www.google.de 20354 Hamburg estimate estimate Mountain View, CA 27. Unitymedia KabelBW GmbH7 Lutz Schüler Aachener Str. 746-750 1,927,400,0003 2,4403 Liberty Global plc Telecommunications, www.umkbw.de 50933 Cologne London, United Kingdom media 28. Caterpillar Gruppe1 Thomas Frake Falckensteiner Str. 2 1,910,000,000 4,8003 Caterpillar, Inc. Machinery manufacturing www.cat.com Detlef Fuchs 24159 Kiel estimate Peoria, IL Oswald Schöffel Daniel Sundell 29. Johnson & Johnson Gruppe1 Luc Huys Johnson & Johnson Platz 2 1,900,000,000 4,000 Johnson & Johnson, Inc. Healthcare products www.jnjgermany.de 41470 Neuss estimate estimate New Brunswick, NJ 30. Mars1 Tom Albold Eitzer Str. 215 1,800,000,000 2,200 Mars, Inc. Food and petfood www.mars.de Cyrille Balmes 27283 Verden (Aller) estimate estimate McLean, VA Tomasz Pawlowski 31. Goodyear Dunlop Tires George Rietbergen Dunlopstr. 2 1,784,000,000 7,400 The Goodyear Tire & Tire industry Germany GmbH 63450 Hanau Rubber Co. www.goodyear-dunlop.com Akron, OH 32. Lear Corporation Marcus Kötting Vor der Schanz 1-5 1,725,000,0002, 3 6,500 Lear Corporation Motor vehicle Beteiligungs GmbH 65462 Ginsheim- estimate Southfield, MI manufacturing www.lear.com Gustavsburg 33. AGCO GmbH8 Peter-Josef Paffen Johann-Georg-Fendt-Str. 4 1,700,000,000 4,532 AGCO Corporation Farm equipment www.agcocorp.com Dr. Rob Smith 87616 Marktoberdorf Duluth, GA 34. Nike Deutschland GmbH Daniel Eppler Otto-Fleck-Schneise 7 1,600,000,000 300 Nike Inc. Sports equipment www.nike.com 60528 Frankfurt/M estimate estimate Beaverton, OR 35. Pfizer Deutschland GmbH Dr. Andreas Penk Linkstr. 10 1,550,000,000 3,0003 Pfizer, Inc. Pharmaceutical and www.pfizer.de 10785 Berlin estimate New York, NY medical manufacturing 36. eBay1 Martin Tschopp Marktplatz 1 1,510,000,0002, 3 1,0003 eBay Inc. Internet services www.ebay.de Stephan Zoll 14532 Europarc Dreilinden San Jose, CA 37. Ball Packaging Europe1 Robert Jansen Georg-von-Boeselager- 1,450,000,000 1,000 Ball Corporation Metal product www.ball-europe.com Straße 25 estimate Broomfield, CO manufacturing 53117 Bonn 38. Sky Deutschland1 Brian Sullivan Medienallee 26 1,400,000,000 1,9933 21st Century Fox Pay TV, broadcasting, www.sky.de 85774 Unterföhring estimate New York, NY television production 39. Honeywell Deutschland1 Matthias Maaz Strahlenbergerstr. 110-112 1,380,000,000 5,750 Honeywell International Inc. Control technologies, aero- www.honeywell.de Reiner Turban 63067 Offenbach Morristown, NJ space, specialty chemicals, transportation systems 40. Dell GmbH Doris Albiez Main Airport Center 1,200,000,000 1,8003 Dell Computer Corporation Computers and IT services www.dell.de Mark Möbius Unterschweinstiege 10 estimate Round Rock, TX Jürgen Renz 60549 Frankfurt/M Barbara Wittmann 41. MSD Deutschland1, 9 Hanspeter Quodt Lindenplatz 1 1,200,000,000 1,200 Merck & Co., Inc. Pharmaceuticals www.msd.de 85540 Haar Whitehouse Station, NJ 42. United Parcel Service Deutschland Frank Sportolari Görlitzer Str. 1 1,160,000,000 17,000 United Parcel Service, Inc Parcel and express Inc. & Co. OHG 41460 Neuss Atlanta, GA delivery, logistics services www.ups.com 43. Federal-Mogul Holding Thomas Peterhänsel Stielstr. 11 1,150,000,000 6,700 Federal-Mogul Corporation Automotive Deutschland GmbH 65201 Wiesbaden Southfield, MI www.federalmogul.com 44. Eaton Gruppe1 Richard M. Boulter Hein-Möller-Str. 7-11 1,100,000,000 5,000 Eaton Corp. Power management www.eaton.com 53115 Bonn estimate estimate Cleveland, OH 45. Texas Instruments Deutschland1 Dr. Wolfram Tietscher Haggertystr. 1 1,100,000,000 1,700 Texas Instruments Inc. Electronic equipment www.ti.com 85356 Freising estimate estimate Dallas, TX 46. Tyco Electronics AMP GmbH Eric Küppers Ampèrestr. 12-14 1,100,000,000 4,150 TE Connectivity Ltd. Electronics a TE Connectivity Ltd. Company1, 7 64625 Bensheim Schaffhausen, Switzerland www.te.com 47. Oracle Deutschland B.V. & Co. KG Jürgen Kunz Riesstr. 25 1,025,000,0002, 3 2,100 Oracle Corp. IT, software www.oracle.de 80992 München estimate Redwood Shores, CA 48. DuPont1 Christian Beers Hugenottenallee 175 1,000,000,000 1,100 E.I. du Pont de Agriculture, chemicals, www.dupont.com 63263 Neu-Isenburg estimate estimate Nemours & Co., Inc. applied biosciences Wilmington, DE 49. Parker Hannifin GmbH Kees Veraart Am Metallwerk 9 958,500,000 4,205 Parker Hannifin Corporation Motion and control www.parker.com 33659 Bielefeld Cleveland, OH technologies and systems 50. Abbott GmbH & Co. KG Jaime A. Contreras Max-Planck-Ring 2 840,000,0002, 3 2,6003 Abbott Laboratories Inc. Healthcare and www.abbott.de John Coulter 65205 Wiesbaden Abbott Park, IL social assistance Dr. Christian Roesky

7) Majority of parent company shares located in the United States. 8) Employee data through end of June 2014. 9) Employee data for MSD Human Health. Kolumnemember know-how

Run to Fail or Predict and Prevent

he rapidly developing Internet of Precise planning possible obtaining data during the production Things, where everything com- process and analyzing it intelligently, it municates with everything else, Our customers no longer tolerate is possible to make reliable predictions is not just a vision for the future. high servicing and repair costs. Previ- to precisely plan service interventions, TIt is here today: The share of microchips ously, customers’ expectations typically prevent serious disruptions and mini- and sensors in all technical products is focused on reactive technical support, mize expenditures. growing dramatically, and the products including short response times, the and services using them are increasingly technical skills of the service personnel Support from the service cloud penetrating our daily lives. and availability of spare Connecting microelectronics Machines must be parts. Today, the aim is In addition, today’s service techni- Reinhard H. Enders and software, cyberphysical available nearly to proactively prevent cians employ modern communications Managing Director Brooks Automation systems are creating the basis 100% of the time potential unscheduled technology. They use smartphones, tab- (Germany) GmbH for Industry 4.0. machine and production lets and the like to obtain information Ernst-Ruska-Ring 11 07745 Jena These developments have prompted downtimes and optimize these self- about the machine’s history as well as T +49 3641 4821-125 an ongoing change to the technical ser- adjusting machine parameters using specs and other relevant support data E [email protected] vicing of machines and other equipment. built-in sensor equipment. in the service cloud and, when neces- W www.brooks.com Increasingly, machines must be available With the help of modern diagnostic sary, they carry out a remote or onsite nearly 100% of the time and unsched- programs and the remote monitoring intervention as well.  uled downtimes need to be almost zero. of machine parameters as well as by

Industry 4.0: More than Just Hype

he individualization of products knowledge of production processes global operations that are driven by for customers in a highly flexible need to configure IT-based logistics centralized databases. Industry 4.0 and mass-production environment and production systems while also con- standard production systems are not presents various challenges to stantly focusing on the customer and competitors, rather they are the com- Tmanufacturers. Industry 4.0 offers a the customer’s products. This approach plementary function of one another. number of solutions to this paradox of not only calls for technological change, “mass customization.” but also for a new generation of pro- Each path to Industry 4.0 is unique The introduction of self-configuring, duction engineers who have the skills self-diagnosing and self-improving to link technology, production processes There is no conclusive definition for automation technologies supports and IT. Industry 4.0, so each company must Wolfgang Thomar Vice President production personnel to carry out Global companies with production find its own applications and solutions. Alfred Kärcher GmbH & Co. KG their increasingly complex tasks. These facilities around the world should aim But one point is clear: Industry 4.0 is Alfred-Kärcher-Str. 28-40 cyberphysical systems seem to be on the to develop integrated sys- relevant to companies, 71364 Winnenden Industry 4.0 and T +49 7195 14-4110 brink of pushing human-machine collab- tems. Costs for RFID systems, especially to innova- E wolfgang.thomar@ oration to a new level by creating inter- robots, additive manufactur- standard production tive market leaders. de.kaercher.com W www.kaercher.com linked intelligent production networks. ing and the like have plum- systems are not To create an efficient meted. Companies can now competitors production environ- New technology calls for new skills leverage the fundamental ment, companies need knowledge of a flow-oriented produc- to understand and realize the oppor- To reduce lead times, specially tion system to extensively integrate tunities presented by new interlinked trained personnel with comprehensive these relatively new technologies into technologies. 

16 commerce germany September 2014 member point of view

gies, ergonomics, safety engineering, services, Industry 4.0 Will Only maintenance and logistics. Work on relevant standards often takes place at the international level. Several committees of the international standards organizations ISO and IEC are active in Succeed with Standards this area. They include: Automation Systems and Integration, Industrial Process Measurement and Control, and the Joint Technical Committee for Advanced manufacturing reshaping industrial production Information Technology.

Standardization critical to implementing Industry 4.0 Roadmap provides direction

International standardization organizations focusing on relevant areas In December 2013, DIN and DKE (German Commission for Electrical, Electronic & Informa- est challenge related to implementing Industry tion Technologies) published the standardization he merging of virtual reality with real- 4.0. This new form of networking requires the roadmap on Industry 4.0 (http://bit.ly/1xnO60S). life production has given rise to a new smooth, intelligent interworking of different The roadmap not only summarizes the status of production environment with shorter subdisciplines in an integration process that standardization, it provides an overview of all rel- production cycles, greater product variety has never been seen before. Integration on such evant standards. In addition, it also makes initial Twith increased individualization, and the abil- a scale can only be achieved on the basis of recommendations for taking action and outlines ity to quickly and flexibly respond to customer standards created by consensus. These stand- the need to standardize in the various areas of requirements. But a number of issues related ards establish a firm basis for the procurement Industry 4.0.  to Industry 4.0 have emerged that need to be of technology, support communications through addressed. These include robustness, information specified terminology and concepts, and en- security, failure safety and real-time capability as sure interoperability, fitness for use and market well as the need to more efficiently use energy relevance. DIN, Germany’s national standards Dr. Torsten Bahke and resources. organization, supports current activities in the Chairman of the Executive Board industrial, R&D and public sectors in its focus on DIN e. V. Am DIN-Platz Standardization proves a challenge Industry 4.0. Burggrafenstr. 6 Fields pertinent to Industry 4.0 include 10787 Berlin T +49 30 2601-0 According to a survey of German business mechanical engineering, automation technol- E [email protected] associations, standardization poses the great- ogy, information and communication technolo- W www.din.de

September 2014 commerce germany 17 investment region

Baden-Württemberg: Sustainable Powerhouse

Building on the strength of its industrial and high-tech sectors, Baden-Württemberg is offering new investment opportunities thanks to growing interest in sustainability.

Dr. Nils Schmid, Baden-Württemberg Deputy Minister President and Minister of Finance and Economics; Jürgen Oswald, Managing Director of Baden-Württemberg International; and Dr. Gerhard Wegen, AmCham Germany Baden-Württemberg Regional Committee Chair, share what makes this Muster-Ländle so attractive to investors.

▿What industries are particularly strong in strength of our mechanical engineering sector ▴▴Oswald: Foreign investors also profit from Baden-Württemberg? into perspective, every third machine made in our state’s outstanding research infrastructure Germany originates from Baden-Württemberg. and the close cooperation that exists among ▴▴Schmid: Baden-Württemberg’s extraordinary And a number of global healthcare players, universities, research institutions and companies. economic strength lies in the automotive indus- including Aesculap, Paul Hartmann and Karl The many cluster organizations and networks in try, mechanical engineering and electrical engi- Storz, have their headquarters here. Baden-Württemberg also make it easy to estab- neering. The state is also home to a number of lish a close cooperation with potential partners. emerging sectors, including clean technology, ▿How can companies tap into this infrastructure renewable energies, healthcare, and information with their investments? ▴▴Schmid: Baden-Württemberg offers a unique and communications technology. Cross-sector range of high-tech sectors and services in which technologies, such as those found in Industry 4.0 ▴▴Wegen: The region is home to large multi- companies closely cooperate and increasingly and lightweight construction, also play a key role national corporations such as Daimler and merge their technology by creating clusters – here. Robert Bosch as well as hundreds of SMEs. Many across both borders and continents. of these firms are family owned and privately held ▴▴Oswald: In addition to our traditional and have an ongoing need for financing in order ▿What emerging sectors in Baden-Württem- strengths in automotive, sustainable mobility to fund their expansion and internationalization berg should investors know about? concepts such as e-mobility are giving rise to plans. As a result, numerous investment oppor- increasingly important growth sectors. Energy tunities for companies abound, and we have a ▴▴Schmid: As previously mentioned, cross- efficiency in the building and industrial sec- number of local and regional investment advisory sector technologies foster the evolution of many tors are also of growing importance. To put the firms that can help investors find the right SME. different industries. Sustainable urban devel-

18 commerce germany September 2014 opment is a good example of a future-looking such areas as digital animation for international market-entry issues. Baden-Württemberg Inter- market that deals with the intelligent linking of film projects, architecture, construction and national cooperates closely with the AmCham a wide variety of sectors, starting with urban engineering. Germany chapter in Stuttgart. planning and sustainable mobility concepts and extending to state-of-the-art technologies in ▿How does the AmCham Germany network in ▴▴Wegen: AmCham Germany hosts an array building construction, the energy sector and air- Baden-Württemberg assist companies to take full of events that connect member companies with pollution monitoring – fields that will be more advantage of the region? business and political leaders. These events pro- and more in demand in the future. vide the ideal platform for networking among ▴▴Oswald: AmCham Germany is a great first specialists outside trade organizations. In addi- ▴▴Wegen: The region’s developing sectors also point of contact for potential investors and tion, AmCham Germany can provide support to include IT and digital technologies that support provides companies with initial information on approach specific companies. 

September 2014 commerce germany 19 event report

TTIP TALK FOR MIDSIZED FIRMS PROSPECTS IN EUROPE

Hannover, June 6. At this well-attended AmCham Ministry for Economics, Labor and Transportation; Munich, July 17. Business leaders at this AmCham Germany Forum hosted by Deutsche Börse AG, Marco Siebert, Director of International Relations Germany Forum heard Prof. Klaus Mangold, Prof. Mechthild Schrooten, an economics pro- for Deutsche Messe AG; Gabriele Rühl, Lower Chairman of the Supervisory Board of Rothschild fessor at Bremen University of Applied Sciences, Saxony Regional Committee member; Schrooten; GmbH, discuss the European economy. Pictured spoke on the opportunities and challenges TTIP Prof. Ulrich von Jeinsen, Lower Saxony Regional here are (from left): Andreas Würtenberger; presents for German midsized companies. Pictured Committee Chair; and Rosita Zäsar, Lower Saxony Mangold; Claudia Oeking, Philip Morris GmbH; here are (from left): Kirsten Redelfs, Lower Saxony Regional Committee member. and Burkhard Linke.

Stuttgart, June 24. The US European Command participants enjoyed a reception. Prof. Gerhard Leipzig, June 19. This joint AmCham Germany- extended a special invitation to members and Wegen, Baden-Württemberg Regional Committee PricewaterhouseCoopers (PwC) Expert Briefing guests of AmCham Germany to tour its head- Chair, highlighted the excursion’s intent to achieve on global taxes with Dr. Dorit Seiler and Bernd quarters in Stuttgart-Vaihingen. Following a pres- “an important step toward understanding.” Pictu- Mahr, both lawyers and tax consultants at PwC, en-tation by Vice Admiral Charles Martoglio, red here are group participants following the tour. explored potential legal and tax challenges for global companies. Pictured here are (from left): Birgit Thalhammer, Saxony (Leipzig) Regional Commit- tee Co-Chair; Seiler; Doris Benner, Saxony (Leipzig) FUTURE OF ECONOMIC DEVELOPMENT Regional Committee Co-Chair; and Mahr.

Düsseldorf, June 26. Roughly 50 business and political leaders at this AmCham Germany Busi- HIDDEN CHAMPION IN BAVARIA ness Luncheon heard Prof. Thomas A. Lange, Chairman of the NATIONAL-BANK AG Manage- Munich, July 2. As part of this Drawing Room ment Board, illuminate the topic of economic Talk, AmCham Germany invited Philipp development in light of geostrategic and secu- Roesch-Schlanderer, CEO of egym, to share rity-related uncertainty. The lecture was followed his start-up story. Participants listened closely by a stimulating round of questions and an dis- to the dialogue between the egym cofounder cussion. Pictured here are (from left): engaging and Marko Maschek, a member of the Bavaria Dr. Alexander Schröder-Frerkes, North Rhine- Regional Committee and host of the event, as Westphalia Regional Committee Chair; Lange; they spoke about the connected treadmill as a and US Consul General Stephen A. Hubler. disruption to the fitness industry.

20 commerce germany September 2014 EXPLORING THE ADVANTAGES OF TTIP IMPORTANCE OF DRESDEN AIRPORT

Berlin, June 26. Free trade opens lots of doors Economic Policy at the Federal Ministry for Eco- Dresden, July 10. Attendees at this AmCham and this AmCham Germany Forum delved deeper nomic Affairs and Energy; Benjamin Brake, Direc- Germany Business Luncheon got to hear Markus into the significance of TTIP and its specific tor of Governmental Programs at IBM in Ger- Kopp, a member of the Executive Board of advantages. After an opening statement from many; and Dr. Gerd Kräh, Director of Government Mitteldeutsche Flughafen AG, speak about how Philippe Maze-Sencier, Executive Director Affairs at Lilly Deutschland GmbH. Pictured here Dresden Airport is both a transportation hub and at APCO Worldwide, participants enjoyed a are (from left): Brake; Maze-Sencier; Carl Graf decisive economic factor for the region. Pictured stimulating panel discussion with Dr. Berend von Hohenthal, Berlin-Brandenburg Regional here is Kopp (left) with Prof. Heribert Heckschen, Diekmann, who heads the division of External Committee Chair; Diekmann; and Kräh. Saxony (Dresden) Regional Committee Chair. Not pictured is Dr. Matthias Aldejohann from KPMG Rechtsanwaltsgesellschaft mbH.

MANAGING PREMIUM BRANDS SPURRING MOBILITY

Dresden, June 11. To share how Leica Camera Hamburg, July 3. Participants at this AmCham AG maintains a premium brand, the company’s Germany Forum were able to hear Michael CEO, Alfred Schopf, offered his insights at this Eggenschwiler, CEO of Flughafen Hamburg AmCham Germany Business Dinner. Pictured GmbH, talk about how the Hamburg Airport is spur- here are (from left): Timm Zörgiebel, Biotype ring mobility in the metropolitan area and opening TRANSATLANTIC TRADE Diagnostic GmbH; Schopf; and Jörg Potreck, up new opportunities for investors. Pictured here is General Manager of Hilton Dresden. Eggenschwiler addressing the audience. Hannover, July 22. This joint event held with the Hannover Chamber of Industry and Commerce featured a podium discussion and speeches that ENERGY INSIGHTS explored transatlantic trade topics, focusing on questions and concerns surrounding TTIP. Key Hannover, July 17. This AmCham Germany Forum participants included EU Trade Commissioner from the Energy Series featured Johnson Controls Karel De Gucht’s Deputy Head of Cabinet Frank Power Solutions. At the event, Dr. Christian Hoffmeister as well as James A. Boughner, Rosenkranz, Vice President of Advanced Prod- Minister-Counselor for Economic Affairs at the ucts & Materials at Johnson Controls Hannover US Embassy, and Dr. Edelgard Bulmahn, MdB (pictured here standing), presented information (SPD) and Vice President of the German Bundes- on battery production in the automotive industry. tag. Pictured here is AmCham Germany General Guests also enjoyed a guided tour of the com- Manager Andreas Povel (left) making a point dur- pany’s facility. ing the panel discussion.

September 2014 commerce germany 21 summer celebrations

FRANKFURT/M DÜSSELDORF

June 5. After getting a chance to test drive a Tesla, guests enjoyed a barbecue at Golfpark Meerbusch. Pictured here are (from left): Bernhard Lindenbuß, Club Manager of Golfpark Meerbusch; Angela Freimuth, MdL (FDP); Dr. Kristina Schröder-Frerkes; and Dr. Alexander Schröder- Frerkes, North Rhine- Westphalia Regional Committee Chair.

July 4. This year’s AmCham Germany US Independence Day celebration © Jürgen Markus didn’t neglect a World Cup soccer game featuring Germany. Pictured here are (from left): David Knower, AmCham Germany Director; Dr. Mark Hilgard, Rhein-Main Regional Committee Chair; US Consul General Kevin C. Milas; DRESDEN and Andreas Povel, AmCham Germany General Manager.

BERLIN Aug. 29. The Interna- tional Chambers of Commerce invited guests to the lush Grunewald for a night of networking complete with music, food and an archery contest. Pictured here the many guests being welcomed to the joint event. Sept. 10. AmCham Germany teamed up with the International Chambers of Commerce and various clubs to host its traditional international summer barbecue in Dresden. Helma Orosz, Mayor Dresden (fourth from left, front row), welcomed guests. © PICTUREBLIND - Jürgen Sendel amcham germany asks Q

▿ What aspect of transatlantic relations works ▿ What is your favorite German or American ▴ My favorite place is Munich because it is a best? food or dish? small city and culturally very diverse. 

▴ In our business, we offer content and great ▴ I really like Apfelstrudel and French toast. storytelling that our colleagues in the US create Dr. Sylvia Rothblum and we then can sell to our customers locally. ▿ Who, living or dead, do you admire most? SVP, German-Speaking Territories Warner Bros. Entertainment GmbH TV Distribution ▿What changes to the transatlantic relation- ▴ Golda Meir Prinzregentenstr. 66 81675 Munich ship are necessary? T +49 89 455789-11 ▿ What is your favorite place in the US or E sylvia.rothblum@ It used to be a “one-way street” in the past: Germany and why? warnerbros.com ▴ W www.warnerbros.de US content was sold in Europe. Over the last cou- ple of years, many European formats have been ▸ ABOUT THE COMPANY successfully exported to the US. Founded in 1989, Warner Bros. International Television Distribution is one of the world’s largest distri- ▿ What was the last book you read? butors of feature films, television programs and animation to the international television marketplace (including broadcast, pay cable, basic cable, satellite, pay-per-view, subscription video-on-demand and digital platforms). It licenses some 61,000 hours of programming (including more than 6,500 features ▴ Irvin D. Yalom’s “The Spinoza Problem” and 3,000 television programs), dubbed or subtitled in more than 40 languages, to telecasters and cablecasters in more than 175 countries.

22 commerce germany September 2014 special feature:us-german internship program

US Interns Visit Berlin

Participants in the US-German Internship Program visited Berlin landmarks like the Brandenburg Gate.

erlin, June 26-27. The 29 interns who ar- Westphalia Office of Federal Affairs, providing an rived in Germany in mid-May to take part overview on the state and its ties to the US. The in the US-German Internship Program interns also reflected on the cultural differences are now more than halfway through their between the US and Germany with journalist Bthree-month stay. To mark this milestone, the stu- Dr. Christoph von Marschall from the Tagesspiegel. dents, who have internships at companies across Rounding out the official program, the group Germany, gathered in June for the program’s enjoyed a guided tour of the Reichstag building, annual get-together in Berlin and exchanged including a visit to the roof terrace and dome.  their experiences. As part of the two-day event, the interns met with state and national repre- ▸ For more information about how you sentatives from the US and German governments and your company can get involved, to discuss economic and trade issues that affect please contact: transatlantic relations. The interns also got to set foot back on Katrin Utzinger American soil: Diplomats Jim McCracken and Program Coordinator John D. Spykerman welcomed the group to the T +49 69 929104-50 US Embassy where they discussed current politi- E [email protected] cal and economic topics, including the ongoing TTIP negotiations. During the Q&A session that followed, the two diplomats shared interesting ▸ US-GERMAN INTERNSHIP PROGRAM insights into their foreign-service work. Established in 2010, the US-German Internship The program also included a visit to the Paul- Program’s purpose is to provide educational Löbe-Haus and an open discussion at the office of internships to US-based university students Peter Beyer, MdB (CDU). Afterward, Sieglinde von abroad. The program is organized by AmCham The two-day program allowed the interns Wasielewski greeted the group at the North-Rhine Germany and BridgehouseLaw. to fully explore the German capital.

September 2014 commerce germany 23 chamber news commerce germany Turns 60

Originally published under the name “Transatlantic Trade,” commerce germany is now turning 60 this year. This makes it one of Germany’s oldest business publications still in existence. In line with AmCham Germany’s motto of Access Your Global Network, the Chamber’s official magazine informs its readers about key developments in German-US business and fosters global business relations. The publication, which receives editorial support from the F.A.Z.-Institut, presents articles, case studies and features on companies and topics that influence the future of German-US trade and commerce. It also serves as a platform for sharing information about the diverse activities and initiatives of AmCham Germany and its members.

Pictured here are various commerce germany covers from past years.

amcham germany in the press

Intelligence gathering among Additionally, all companies must re- How Germany and the US bene- friends is a no-go spect the privacy of personal data. fit from research collaboration […] Of course, I’m frequently con- But we just have to be careful not to […] The innovative strength of com- fronted with questions regarding the hamper the development of emerg- panies located in Germany and the NSA affair, and I get involved when ing online trends in the process. […] US in particular plays a key role in I have something to contribute. What I can only encourage my colleagues the economic strength of both coun- happened at the political level is to voice their support for [TTIP]. As tries. In order for Germany, Europe regrettable, and we hope that trust members of the business community, and the US to remain globally com- and respect can be reestablished we could do more to promote [TTIP]. petitive, strong focus needs to be with time. […] (Translated from the original German interview placed on science and technology on Both sides should reach a political conducted by Till Hoppe and Thomas Tuma with both sides of the Atlantic. Against AmCham Germany President Bernhard Mattes as agreement that resolves these it appeared in the Handelsblatt on July 24, 2014) this backdrop, AmCham Germany is issues. […] committed to continuing to expand and improve transatlantic research

24 commerce germany September 2014 Discussion Platform for and on Mittelstand

AmCham Germany has teamed up with the Stuttgart office of Deloitte & Touche GmbH to launch a seminar series for and about small and mediumsized enterprises. Diskussionsforum Mittelstand provides a unique opportunity for participating executives to network with peers, explore challenging issues and share best practices in the fields of governance, risk management and New Staffers compliance. Participants drive the agenda so they can address the actual challenges they face. Deloitte facilitates the meetings and provides neutral Christoph Neumann joins AmCham Germany as Specialist, Develop- resources to support the agendas. ment & Conferences, in the Chamber’s Frankfurt/M office. He holds a post- graduate degree in social science from the University of Göttingen and pre- ▸ For more information, please contact: viously worked for a Hamburg-based public relations agency. Alexander Buhl GRC Manager Anne Marie Baier joins AmCham Germany as Assistant, Membership & Deloitte & Touche GmbH Business Services, in the Chamber’s Frankfurt/M office. Having graduated T +49 711 16554-7030 from Goethe University Frankfurt in January 2014 with a master’s degree E [email protected] in economics, she has experience in the areas of marketing and business development.

We mourn the loss of AmCham Germany member We mourn the loss of Gerald Hug-Römischer. Dr. Christoph Rittweger,

He will be missed. a delegate of our member company Baker & McKenzie.

He is in our thoughts.

collaboration, emphasizing the Consumers are in the driver’s laws, standards for hygiene or con- The economy isn’t run behind closed growth potential of future-oriented seat sumer protection regulations. […] doors, despite repeated claims to the industries and providing sustained […] AmCham Germany has around But if consumers in Germany or else- contrary. Just like any other stake- support for education. […] 3,000 members from various sectors. where simply do not want a good holder, we seek dialogue with nego- To maximize the full potential of trans- We compile the reasons they cite for anymore, then it won’t be sold or will tiation partners. atlantic research collaboration, this co- supporting TTIP and provide this infor- very quickly be taken off the shelves. (Translated from the original German interview operation needs to be further expand- mation to the public on our website Consumers are in the driver’s seat, conducted by Dr. Christoph von Marschall with AmCham Germany President Bernhard Mattes ed to include the EU as well. […] and in brochures. We also take part and they ultimately decide what's as it appeared in the Tagesspiegel on June 16, Europe and the US will need to work in discussions across Germany in co- sold and what's not. […] 2014) together if they are to maintain their operation with the chambers of com- In terms of the TTIP negotiation pro- long-term competitiveness and fur- merce and industry and trade associ- cess, we have to convince the public ther expand their top position in R&D. ations in order to communicate the and voters. Otherwise, the agree- (Translated from the original German article by concrete advantages of TTIP. […] ment won’t be ratified. It’s a mam- Dr. Wolfgang Dierker as it appeared in issue TTIP does not change any national moth communications effort. […] 3/2014 of Verantwortung Zukunft)

September 2014 commerce germany 25 new members imprint

July to August 2014 commerce germany  ACC Verlag & Services GmbH EXECUTIVE MEMBERS FPS Partnerschaftsgesellschaft Fulbright & Jaworski LLP Dipl.-Kfm. Andreas L.J. Povel, General Manager von Rechtsanwälten mbB Norton Rose Fulbright Börsenplatz 7-11, 60313 Frankfurt/M Dr. iur. Robin L. Fritz Thomas Hopf PUMA SE  Editorial and business offices Managing Partner Michael Lämmermann, CFO Anna Katharina Wambach, Ines Ceylan Frankfurt/M NRW.INVEST Herzogenaurach T +49 69 929104-41, +49 69 929104-43 (North America) LLC F +49 69 929104-11 Hansgrohe SE Dr. John D. Gatto Putzmeister Holding GmbH E [email protected], [email protected] Ulrich Schumacher Dietmar F. Feder W www.amcham.de Chairman of the Supervisory Board Head of Public Relations Putzmeister Holding GmbH Aichtal Schiltach Dr. Gerald Karch  Editor Dr. Renate Neumann-Schäfer Heidi Roecks Joma-Polytec GmbH Representing F.A.Z.-Institut für Management-, CORPORATE MEMBERS Dr. Hans-Ernst Maute, CEO Markt- und Medieninformationen GmbH, Frankfurt/M Bodelshausen INDIVIDUAL MEMBERS Batten & Company  Graphic designer Udo Klein-Bölting, CEO Munich Business School GmbH Dr. Thomas W. Büttner Giulia Schneck Düsseldorf Dr. Nadine Westphal, CFO Otmar W. Debald Representing F.A.Z.-Institut für Management-, Munich Guido Haarmann Markt- und Medieninformationen GmbH, Frankfurt/M C7 Laboratory Work Station Cherlena Lee GmbH VM Value Management GmbH Thomas W. Leiser  Advertising administration Kazim Doyuran, Managing Director Prof. Jochen Vogel Thea Marcoux Sabine Karbowy Frankfurt/M Managing Director Carsten Radtke Wilrijkplatz 3, 65527 Niedernhausen Frankfurt/M Joerg Schauerhammer  Capco – The Capital Markets Communications Committee Company GmbH Carl Graf von Hohenthal, Chair Peter Schurau, CEO DELEGATED MEMBERS Brunswick Group GmbH Europe & Asia Pacific Frankfurt/M Atreus GmbH  Photo credits Interim Management Thinkstock: cover page, 5,6,8,10,17,18,24,27 EuroQ Holding GmbH Sascha Hackstein Christof Zuber commerce germany is the official periodical of the Geschäftsführender Gesellschafter American Chamber of Commerce in Germany e.V. Emden It is published for the Chamber by ACC Verlag & Services GmbH. Opinions expressed in articles are not necessarily those of the Chamber or of ACC Verlag & Services GmbH or of F.A.Z.-Institut für Management-, What brought PUMA SE to AmCham Germany? Markt- und Medieninformationen GmbH. Contributor opinions are not necessarily shared by the editor. PUMA SE is proud to be joining AmCham Germany, the oldest bilateral trade All members of the American Chamber of Commerce association in Germany. We are looking forward to being an active member in Germany e.V. receive one free copy of the publica- of this long-established network and contributing to the fostering of German- tion. Copyright by American Chamber of Commerce in American economic and trade relations. Germany e.V. All rights reserved. The contents of this publication may not be reproduced in whole or in part without the consent of the copyright owner. Michael Laemmermann, CFO of PUMA SE Alle Rechte vorbehalten. Nachdruck, auch auszugs- weise, nur mit ausdrücklicher Genehmigung des Verlags.

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NEXT ISSUE OF COMMERCE GERMANY: Dec. 12, 2014 ISSN 0010-2857 ADVERTISING CLOSING DATE: Nov. 13, 2014  Index of companies Our topics will include: Brooks Automation (Germany) GmbH 16 Corporate Responsibility: Doing Well by Doing Good DIN e. V. 17 Harris Williams & Co. 11 SPECIAL REPORT: Eighth Annual Transatlantic Business Conference Alfred Kärcher GmbH & Co. KG 16 Robert Bosch GmbH 7 Investment Region: Thuringia Roland Berger Strategy Consultants 8 Software AG 7 Contact: Contact: Warner Bros. Entertainment GmbH TV Distribution 22 Sabine Karbowy Barbara Böhnke

T +49 6127 9993150 T +49 33398 679725  Index of advertisers M +49 171 7579768 M +49 178 7988882 Bayer Pharma AG 9 F +49 6127 9993151 F +49 33398 679724 Daimler AG 28 E [email protected] E [email protected] European American Business Organization, Inc. 12 Ford-Werke GmbH 2 IBM Deutschland GmbH 13 International School of Stuttgart 19 26 commerce germany September 2014 TMF Deutschland AG 3 chamber calendar

AmCham Germany Sept. 30 Oct. 1 Oct. 6 2014 event highlights Expert Briefing Business Luncheon AmCham Germany Forum Please see www.amcham.de Tamara Schenk, MHI Prof. Patrick Sensburg Dr. Ulf Mark Schneider for the latest updates Research Institute Vorsitzender des NSA- CEO & President Georg Nolte, Xerox GmbH Ausschusses des Fresenius SE & Co. KGaA Topic: Weltmeister im Deutschen Bundestages Vertrieb: Research und Light blue = Best Practices events wholly or partially in English Frankfurt/M Düsseldorf Hamburg

Oct. 14 Oct. 16 Oct. 28

Expert Briefing Berlin Growth Company AmCham Germany Forum Forum

© Fresenius SE & Co. KGaA SE & Co. © Fresenius Christof K. Letzgus Martin Bachmann Partner John B. Emerson Vorstand Exploration PricewaterhouseCoopers AG US Ambassador to Wintershall AG Germany Topic: International Tax Dr. Martin Reck Highlights Deutsche Börse AG

Frankfurt/M Berlin Stuttgart

Oct. 29 Nov. 10 Nov. 11-12 Nov. 18

© WDR 2014 Business Luncheon Thanksgiving Dinner Eighth Annual Transatlantic Business Conference Business After Hours The Transatlantic Marketplace – Challenges and Tom Buhrow Dr. Peter Blauwhoff, CEO Opportunities Beyond 2014 Prof. Marc-Michael Intendant Deutsche Shell Holding Bergfeld Westdeutscher Rundfunk GmbH Frankfurt/M Munich Business School Topic: Quo vadis Mittel- stand?

Düsseldorf Hamburg Munich

Nov. 27 Dec. 4 Dec. 4

Thanksgiving Dinners Board of Directors Meeting Goose Dinner

(Board, Patron and Executive Members only)

Düsseldorf, Frankfurt/M and Hannover Berlin Berlin

Dec. 5 Dec. 7 Dec. 10

Tarek Al-Wazir Wolfgang Dauner Trio Dr. Peter Haller Hessischer Minister für Wolfgang Dauner, Geschäftsführer Wirtschaft, Energie, Dieter Ilg and Flo Dauner Serviceplan Gruppe Verkehr und Topic: Kunstsammlung Landesentwicklung Serviceplan

Frankfurt/M Stuttgart Munich

September 2014 commerce germany 27 Innovation and design. Leading the way to the future of mobility.

Awards for fascinating design, exemplary safety concepts, and outstanding comfort keep confirming our role as a pioneering automotive company. With strong brands, innovative vehicles and intelligent mobility concepts, we are shaping the future of mobility.