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Media Kit 2020 Enjoy Magazine Mediakit 2020 2/10

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Media Kit 2020 Enjoy Magazine Mediakit 2020 2/10 Enjoy! Media kit 2020 Enjoy magazine Mediakit 2020 2/10 Entertaining an inquisitive millennial audience With its hub just outside Paris, Transavia France is a hip budget airline that's part of the Air France KLM Group. It takes a social media-savvy generation on spontaneous short hauls around Europe, the north of the Mediterranean Basin and the Middle East. Its bimonthly inflight magazine, Enjoy!, caters for this audience with off-beat and trendy itineraries, from active city breaks to relaxing beach holidays. Written in French and English, the content is light in tone and bright in colour. We also advertise on boarding passes, engaging travellers from the moment they check in online at home right to the end of their journey. As well as award- 2. WiFi / Portal 4. Social winning print content, BYOD streaming / Online campaigns for Ink communicates with branded WiFi and brands and tourism travellers in other ways dedicated channels. boards. 1. Digital 3. IFE Video 5. PR Responsive Powerful branded In-house team works content that converts video content that with brands and airlines to bookings. inspires. together. A young fleet With an average aircraft A European carrier age of just five years, Transavia boasts one of Adding to hubs in Orly, Lyon and the youngest fleets Nantes, Transavia is moving to the in Europe. south with flights from Montpellier from Spring 2020. Two Boeing 737-800s will fly to more than 20 destinations, many of which are exclusive. Enjoy magazine Mediakit 2020 3/10 Over 11m passengers flying to 85 destinations across Europe and beyond The best is yet to Twelve years after its first flight, come Did you know? Transavia France’s network now covers There are a huge array of Founded in 2007 as part of Air unique possibilities to France KLM Group, Transavia 119 destinations in 25 countries, with communicate with Transavia created its new identity in 2015. passengers via our brand three take-offs every 10 minutes from This is a young airline with a partnership opportunities. bright future that's growing by Paris, Lyon, Nantes and Montpellier. See page 7 and ask for 10% a year. more information. FRENCH TRAVELLERS 55% MALE 74% 51% of passengers read inflight magazines (Kantar TGI) 32% FEMALE passengers take 49% 2-3 trips per year INTERNATIONAL 10% TRAVELLERS Frequent flyers 45% take 4 or more trips per year Enjoy magazine Mediakit 2020 4/10 Get your 65+ YEARS 18-24 YEARS 17% 16% message in 40+% of passengers front of a broad 55-64 YEARS are millennials 16% 25-34 YEARS 19% demographic... Whether they're international or French, our millennial audience is highly engaged with 45-54 YEARS 35-44 YEARS 25% 16% 16% Enjoy! magazine – and they're waiting to of business audience hear from you → A → Trend millennial focused concept Enjoy!Novembre – Décembre 2019 content Histoires d’eau Plongée dans le quotidien des riverains du Léman Enjoy! wants Making a splash: the curious life of Lake Geneva The front to entertain a section includes Enjoy magazine Mediakit 2020 5/10 generation eager influencers’ tips, for discoveries. trendspotting, This starts with Instagrammable the cover, which shots, funny facts offers a surprising and figures, playlist twis, showing a recommendations destination in an Ouarzazate, Alger Shopping Duty Free and entrepreneurs’ Hollywood du arty : visite parfums, bijoux, beauté désert, p27 guidée, p61 p83–128 intriguing way. ➜ Morocco’s Hollywood ➜ Arty Algiers ➜ Shopping on board stories. AIR FRANCE KLM WHITE AFKL Group logo File : 18J3067E Date : 04/12/2018 AC/DC validation : Client validation : Transavia France’s 01_ENJOY_COVER final.indd 1 14/10/2019 15:33 magazine is all about modern ← Eye- catching travel imagery Each issue features commissioned photography, Covering a variety of topics such as food focusing on bright and colourful and drink, arts, wellness and adventure, the landscapes with an Insta feel. content includes outside-the-box itineraries, Illustrations are bold, eye-catching inspiring stories, new trends and accessible and always include an element activities, in line with the airline’s promise of of humour – a world away from “Making low-cost feel good”. typical touristic views found on postcards, the imagery focusses on what makes the destinations special. → Insider’s → Airline travel tips → Inspiring pages features Discover the These pages focus Features inspire must-sees as well on company news travellers with as places off the and practical Les nouvelles Les nouvelles recommendations beaten track: a airline information tips page follows outside the classic to keep passengers news Transavia tourist-guide picks. each feature up to date with From experiential and suggests the Transavia’s Bienvenue à Montpellier, destinations’ best notre quatrième base ! pieces to fun services around ➜Welcome to Montpellier, our fourth base! n pas de plus pour Transavia. seront en exclusivité, notamment places for food, Après les aéroports d’Orly, vers le bassin méditerranéen. itineraries , they Lyon et Nantes, nous nous the network, as it installons dans le sud, dès le ➜ After Orly, Lyon and Nantes, we’re U printemps, avec des vols au moving to the south with flights from départ de Montpellier. Deux Boeing 737- Montpellier, from spring. Two Boeing 737- drinks, shopping 800 desserviront plus d’une vingtaine 800s will fly to more than 20 destinations, tell unique stories keeps on growing. de destinations, dont de nombreuses many of which are exclusive. and sightseeing. with a genuine 132 voice. Enjoy magazine Mediakit 2020 6/10 Why travel media? As more people take more journeys, so travel media becomes stronger and more influential. This sector also stands unique in today’s advertising world, because of its growing – and captive – audience. Because readers can’t skip your ads while on a plane, you will be investing in their undivided attention. Combine our deep understanding of who is travelling, as well as where and when, with the inspirational Airline passenger 74% of passengers Travel media has Travellers are 50% content we produce, and it makes for a numbers are growing by read inflight magazines‡ the most affluent more engaged reading potent opportunity to get your message 3-5% every year† readership of any of inflight than when on the the world’s media¤ ground Sources / ‡Kantar † IATA TGI / ¤ Gfk, MRI / Ink: A Flight Remember to across – and make sure it sticks. Create your campaign from a huge array of platforms 1. Airline websites 5. Social channels 9. Lounge activations 13.Sampling Enjoy magazine Mediakit 2020 7/10 Passengers can We inspire travellers From bar takeovers Put your product just engage with our with content delivered to bigger events, we where you want it – in destination-led content to their social feeds. can make a lasting impression the hands of passengers. at the point of holiday on passengers through lounge inspiration. activations. 6. Boarding passes 14. IFE portal Connect with your Branded video content 2. Airline apps desired audience 10. Plane wraps shown inflight inspires With a presence on through a targeted advert on a Turn a flight into a and drives bookings. our travel partners' boarding pass. world-beating advert The journey apps, our content can actively for your brand with a full-plane influence decision making. takeover. 15. Cabin interiors 7. Emails An interior takeover The passenger journey begins with the As part of a wider creates an effective 3. Reach TV campaign, reach 11. Headrests brand immersion for planning of a trip, and doesn’t end until Our TV network passengers in their flight Ambient advertising passengers. beams content and confirmation mail in-flight is a highly the moment that the front door key advertising directly to screens effective communication tool. in 80 US airports. 16. Wifi portal turns in the lock. In between, there are 8. Experiential Reach business Work with us to create 12. Magazine editorial travellers by being an numerous opportunities to reach this 4. Branded video real-world immersive Award-winning advertising partner of the We create bespoke experiences to tell your brand's magazine editorial is at WiFi portal. audience – and we can help you to make video content for the story. the centre of our content suite. world's largest travel brands the most of all of them. that is watched by millions pre- and during flight. 13 14 15 12 16 11 10 1 1 2 3 4 5 6 7 8 9 LA PROMOTION LA PROMOTION California Bliss Tombez amoureux de Paris Nouvelle adresse gourmande et healthy dans une ambiance de Des hôtels-boutiques, des restos à tomber, des visites guidées uniques… voici plage californienne, vous y trouverez de délicieux Frozen Yogurts à 0% MG, sans gluten et sans lactose pour certains. Nature, mangue, tout ce qu’il faut pour redécouvrir la ville la plus romantique au monde vanille française, caramel beurre salé… chaque semaine, 4 nouveaux parfums sont dévoilés ! ➜ This new healthy, Californian-inspired joint boasts an array of Indiana Café fat-free, gluten-free and sometimes dairy-free frozen yogurt recipes. 18 terrasses au cœur de Paris en service continu, de 11h30 Natural yoghurt, mango, French vanilla or salted caramel… 4 new à 1h30, avec Happy Hour de 17h à 20h. Au menu : burgers, delicious fl avours are revealed each week! tacos, salades, desserts gourmands, cocktails XXL… et tous www.california-bliss.com les matchs diffusés pour les amateurs de foot! ➜ Boasting 18 garden terraces in Paris, this group of restaurants are all open from 11:30 a.m. to 1:30 a.m. with Happy Hour from 5 p.m. to 8 p.m. Expect burgers, tacos, salads, desserts, cocktails… and all the games are broadcasted. How To Become a Parisian www.indianacafe.fr in One Hour? by Olivier Giraud Avec déjà plus de 500 000 spectateurs séduits grâce à Hôtel Square Louvois un bouche à oreille exceptionnel Au cœur de Paris, avec des services haut de gamme et personnalisés, (même le New York Times le plébiscite), ce l’Hôtel Square Louvois est l’adresse incontournable du chic parisien.
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