Goals and Objectives

GOALS AND OBJECTIVES

PARTNERSHIP GOALS AND OBJECTIVES

The NY6 would like to establish mutually beneficial partnerships with CFP partners through a multifaceted program that utilizes each respective NY6’s regional marketing, promotional and hospitality assets:

The subsequent pages feature our program, which is designed to:

• Compliment marketing initiatives as an official partner of the College Football Playoff in each respective local bowl markets

• Reinforce brand strategies amongst college football fans attending NY6 bowl games

• Create a point-of-difference

CFP PARTNERS CAN BE INCORPORATED INTO THE FOLLOWING PROGRAMS… PACKAGES

PROGRAM (A): Value $50,000 / $75,000

 Fan Interactive/Tailgate Party Area o One (1) exhibit space (size and location to be mutually agreed upon by SPONSOR and host COLLEGE FOOTBALL PLAYOFF bowl game) • Includes Sampling opportunity o Up to two (2) SPONSOR banners placed in high visible locations at each event (Banners Provided by SPONSOR) • Banners not to exceed 3’ x 6’ o Up to four (4) dedicated thirty-second (:30) ad spots to run on Video Board during the event (if available at event) o Up to four (4) PA recognitions during the event (if available) o Ten (10) tickets to the event (if applicable) o Two (2) vendor parking passes (if applicable at event)

 In-Stadium Media o Two (2) dedicated thirty-second (:30) video spots or in-game/stadium features to be aired on Video Board/Scoreboard (subject to bowl’s capabilities)

 Additional Game-Related Media o One (1) Full-Page Sponsor acknowledgement in each bowl game program (artwork provided by SPONSOR).

 Website o SPONSOR to receive promotional space on each COLLEGE FOOTBALL PLAYOFF bowl game’s website • Includes logo and hyperlink to SPONSOR website

 Game Tickets/Hospitality o Ten (10) lower or club level tickets (subject to best available bowl inventory) o Five (5) VIP (or comparable) Parking Passes o Ten (10) person pre-game corporate hospitality space or VIP hospitality invitations PACKAGES

PROGRAM (B): Value $75,000 / $112,500

 Retail Promotion o SPONSOR will have the opportunity to create a national, local and/or regional promotion tied into each participating COLLEGE FOOTBALL PLAYOFF bowl game o POS, media support, and management of promotion provided by SPONSOR

 Social Media o SPONSOR will have the opportunity to create a social media campaign that leverages the bowl’s social media assets (subject to individual bowl capabilities)

 Fan Interactive/Tailgate Party Area o One (1) prominent exhibit space (size and location to be mutually agreed upon by SPONSOR and host COLLEGE FOOTBALL PLAYOFF bowl game) • Includes Sampling opportunity o Up to two (2) SPONSOR banners placed in high visible locations at each event (Banners Provided by SPONSOR) • Banners not to exceed 3’ x 6’ o Up to eight (8) dedicated thirty-second (:30) ad spots to run on Video Board during the event (if available at event) o Up to eight (8) PA recognitions during the event (if available) o Twenty (20) tickets to the event (if applicable) o Two (2) vendor parking passes (if applicable at event)

 In-Stadium Media o Two (2) dedicated thirty-second (:30) video spots or in-game/stadium features to be aired on Video Board/Scoreboard (subject to bowl’s capabilities) o Logo tags on up to six (6) Instant Replays or like in-game features appearing on Stadium Video Board/Scoreboard (if available at event)

 Additional Game-Related Media o One (1) Full-Page Sponsor acknowledgement in each bowl game program (artwork provided by SPONSOR).

 Website o SPONSOR to receive promotional space on each COLLEGE FOOTBALL PLAYOFF bowl game’s website • Includes logo and hyperlink to SPONSOR website

 Game Tickets/Hospitality o Twenty (20) lower or club level tickets (subject to best available bowl inventory) o Five (5) VIP (or comparable) Parking Passes o Twenty (20) person pre-game corporate hospitality space or VIP hospitality invitations o Four (4) on-field, pre-game passes (subject to College Football Playoff approval) PACKAGES

PROGRAM (C): Value $100,000 / $150,000

 Social Media o SPONSOR will have the opportunity to create a social media campaign that leverages the bowl’s social media assets (subject to individual bowl capabilities)

 Fan Interactive/Tailgate Party Area o One (1) prominent exhibit space (size and location to be mutually agreed upon by SPONSOR and host COLLEGE FOOTBALL PLAYOFF bowl game) • Includes Sampling opportunity o Up to two (2) SPONSOR banners placed in high visible locations at each event (Banners Provided by SPONSOR) • Banners not to exceed 3’ x 6’ o Up to eight (8) dedicated thirty-second (:30) ad spots to run on Video Board during the event (if available at event) o Up to eight (8) PA recognitions during the event (if available) o Thirty (30) tickets to the event (if applicable) o Two (2) vendor parking passes (if applicable at event)

 Promotional Item Distribution o Opportunity for SPONSOR to have each bowl distribute up to seventy-five thousand (75,000) “bounce back” coupons or comparable promotional items to patrons at each participating COLLEGE FOOTBALL PLAYOFF bowl game • “Bounce back” coupons created and produced by SPONSOR • Distribution plan to be mutually agreed upon by SPONSOR and host game. Host game to provide distribution support, yet SPONSOR will be responsible for any additional distribution costs.

 In-Stadium Promotional Opportunity o One (1) In-Stadium promotional opportunity • Cost associated with facilitating promotion provided by SPONSOR • Participating COLLEGE FOOTBALL PLAYOFF bowl games to provide logistical support • Promotion must be approved by each bowl and the COLLEGE FOOTBALL PLAYOFF staff PACKAGES

PROGRAM (C) CONT…

 Additional Game-Related Media o One (1) Full-Page Sponsor acknowledgement in each bowl game program (artwork provided by SPONSOR).

 Website o SPONSOR to receive promotional space on each COLLEGE FOOTBALL PLAYOFF bowl game’s website • Includes logo and hyperlink to SPONSOR website

 Game Tickets/Hospitality o Thirty (30) lower or club level tickets (subject to best available bowl inventory) o Ten (10) VIP (or comparable) Parking Passes o Thirty (30) person pre-game corporate hospitality space or VIP hospitality invitations o Six (6) on-field, pre-game passes (subject to College Football Playoff approval) ALLSTATE SUGAR BOWL CAPITAL ONE ORANGE BOWL CHICK-FIL-A PEACH BOWL GOODYEAR COTTON BOWL PLAYSTATION FIESTA BOWL ROSE BOWL GAME PRESENTED BY NORTHWESTERN MUTUAL