SMS Marketing 2021 How Ecommerce, D2Cs, and Others Are Leveraging This Emerging Consumer Touchpoint As one of the fastest-growing tools in a marketer’s arsenal, SMS can be a highly effective customer communication channel, but it also comes with its own set of challenges. This eMarketer Report discusses the business applications of SMS messaging, the pros and cons of SMS marketing, its relationship to email marketing and live chat, and best practices within the discipline. presented by Dear eMarketer Reader, eMarketer is pleased to make this report, SMS Marketing 2021: How Ecommerce, D2Cs, and Others Are Leveraging This Emerging Consumer Touchpoint, available to our readers. This report features eMarketer data and insights, and discusses the business applications of SMS messaging, the pros and cons of SMS marketing, its relationship to email marketing and live chat, and best practices within the discipline. We invite you to learn more about eMarketer’s approach to research and why we are considered the industry standard by the world’s leading brands, media companies, and agencies. We thank you for your interest in our report and mGage for making it possible to offer it to you today. Best Regards, Nancy Taffera-Santos Nancy Taffera-Santos SVP, Media Solutions & Strategy, eMarketer eMarketer, Inc. www.emarketer.com 11 Times Square, Floor 14
[email protected] New York, NY 10036 SMS Marketing 2021: How Ecommerce, D2Cs, and Others Are Leveraging This Emerging Consumer Touchpoint As one of the fastest-growing tools in a marketer’s arsenal, SMS can be a highly effective customer communication channel, but it also comes with its own set of challenges.