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Mcarthur Glen intelligent analytics McArthur Glen: Irisys technology helps major retail outlet McArthur Glen solve the challenges of shopper analytics McArthurGlen Industry Sector: Retail, designer outlet Group Geography: Germany, outdoor site Service Solution: People Counting Sensors Project Size: Over 100 stores Such is Organisation Solution McArthurGlen’s commitment to McArthurGlen is Europe’s leading Sensors have been installed Irisys technology, owner, developer and manager of across the entrances and that it designer outlets, with 21 centres walkways of the centres and the forms an integral across eight countries. In 2012 footfall data for each site part of the McArthurGlen opened its integrated into McArthurGlen’s specification of designer outlet in Neumünster, own business intelligence any new build. near Hamburg, in a centre which platform, where it is combined offered 100 stores and with other critical datasets to approximately 65,500 square allow McArthurGlen to build a metres of gross leaseable area in very comprehensive picture of its first phase. shopper behaviour across each site. Business issue “We choose to Due to the value that can be work with Irisys Accurate counting of footfall and derived from this high level data, given that the shopper movement is a McArthurGlen also took the quality and cornerstone to the development decision to fit stores across each accuracy of their of designer outlets and shopping site with the same Irisys detectors products is second centres around the world. and associated people-counting to none.” However applying this solution. The information intelligence to outdoor sites, with McArthurGlen receives from wide open spaces and a greater these installations is shared with degree of light and temperature their brand partners, as part of variation, is a key challenge for McArthurGlen’s service offer. operators of these outlets. The result is that McArthurGlen is Irisys is the chosen technology able to leverage even greater partner of McArthurGlen and has insight into their shoppers’ worked in tandem with the behaviour across each designer organisation for a number of outlet centre. Detailed analytics years, deploying infra-red people can establish not only how many counting systems into 16 of their shoppers enter the site, but 21 designer outlet sites across conclusions can be drawn on Europe. which stores attract most footfall and how this changes as a result of specific marketing promotions, www.irisys.net/people-counting by season, or due to a specific commitment to working in brand mix. McArthurGlen also close partnership with us, has the data needed to assess which is essential to a good and the relative value of all the store productive working relationship. locations within each centre. The Their people counting system Company is therefore able to provides us with metrics that, enhance the service that it offers when combined with other data to its brand partners by providing sources such as sales, allows us each with their own footfall data; to have a better understanding this is acknowledged by leading of brands and retailers to be a key our performance against our key operational metric, and the basis performance indicators. We can from which to build an effective then feed these metrics back to understanding of conversion our brand partners, as part of an rates. Such is McArthurGlen’s added-value service.” commitment to Irisys technology, that it forms an Additionally, Bakshi commented: integral part of the specification “The benefits of using the Irisys of any new build. Indeed they system were further highlighted have found innovative ways to at our most recently opened incorporate it into the design of McArthurGlen Designer Outlet, new sites, without in Neumünster, near Hamburg. compromising on their stylish Here the system needed to be appearance; for their Noventa Di capable of counting people Piave Designer through an entrance spanning Outlet site near Venice, more than 22 metres with the McArthurGlen’s architects same accuracy and reliability as developed a ‘tiara arch’ in a standard store doorway. This entrance, which allowed for was achieved easily as Irisys is discreet counters to be placed uniquely able to link its people within an impactful counters seamlessly 'at the piece of outdoor art. edge', meaning that no additional IT infrastructure was required." Business benefits Hubs Bakshi, Head of IT for the McArthurGlen Group said: “We choose to work with Irisys given that the quality and accuracy of their products is second to none, and because of their InfraRed Integrated Systems Limited IRISYS Americas Park Circle, Tithe Barn Way, Swan One Glenlake, Parkway, Suite 700 Valley, Northampton, NN4 9BG Atlanta, GA 30328 United Kingdom USA T +44 (0)1604 594 200 T +1 678 638 6248 F +44 (0)1604 594 210 E [email protected] E [email protected] www.irisys.net www.irisys.net © 201 6 InfraRed Integrated Systems Limited (Irisys). No part of this publication may be reproduced without prior permission in April 201 6 writing from Irisys. Whilst Irisys will endeavour to ensure that any data contained in this document is correct, Irisys do not guarantee IPU 40561 its accuracy or accept liability for any reliance on it. Irisys reserve the right to change the specification of the products and Issue 2 descriptions without notice. Prior to ordering products please check with Irisys for current specification details. Irisys products may be protected by patents. All brands, products and names are acknowledged and may be trademarks or registered trademarks of their respective holders..
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