Dual Master's Degree Program

GLOBAL LUXURY AND MANAGEMENT

DUAL MASTER’S DEGREE PROGRAM

Poole College of Management

GLOBAL LUXURY AND MANAGEMENT DUAL MASTER’S DEGREE PROGRAM

CONTENTS The directors 03 Mission and uniqueness 04 Academic institutions 05 Program structure 06 The courses 07 The faculty 08 Alumni employers 09 Testimonials 10 Admissions 11 Contacts 12 GRADUATE TO LUXURY

EXCITING TIMES ARE AHEAD FOR THE LUXURY INDUSTRY

A growing customer base able to access luxury in emerging markets New creative start-up brands challenging established luxury houses Digitalization that helps brands accelerate their innovation cycles Customers feel more empowered to challenge luxury players every day

Many luxury brands and houses are currently facing massive transformation processes accelerated through digitalization. Some traditional companies are changing their long-standing processes and starting to take risks. In order to tackle these challenges, creative leaders and visionary managers must be equipped to successfully handle these changes from a strategic and operational perspective.

We conceived this dual master’s degree program to allow talented students and future managers to understand the global luxury business and also help luxury players successfully face the future. The courses in luxury digitalization, retail, branding, innovation, strategic thinking and management provided by academic and professional experts will prepare students to enter the industry.”

Dr. Michaela Merk Professor in Marketing with focus on the luxury sector, Director Dual Master’s Degree, Global Luxury and Management, Skema Business School

THE GLOBAL LUXURY INDUSTRY IS EXPERIENCING UNPRECEDENTED GROWTH.

The emergence of upper and middle class economies, new digital technologies, as well as the increasing need to engage with customers and provide superior customer experiences, are driving growth in the three luxury sectors: personal luxury, experiential luxury and luxury transportation. Employers in luxury markets need talented individuals who understand the unique intricacies of the luxury industry and its consumers. NC State and Skema dual master’s degree program is uniquely positioned to prepare students for successful global careers in the premium and luxury industries.

We are preparing future luxury industry leaders who: understand the unique customer and business relationships in the luxury world can be entrepreneurial have a global perspective can manage the creative and innovation processes

Our curriculum provides core strategic management skills required to succeed in the luxury industry. This includes courses in negotiation, business communication, digital marketing and social media, business relationship management, luxury consulting, supply chain management, and analytic decision making.”

Dr. Kristie McGowan Director Dual Master’s Degree, Global Luxury and Management, Poole College of Management, North Carolina State University

The Directors 3 TO PREPARE THE NEXT GENERATION OF LEADERS IN PREMIUM AND LUXURY INDUSTRIES with global exposure and awareness, core business management skills, and immersive luxury and professional experiences that result in dual master’s degrees from highly respected MISSION universities in the United States and France.

INTERNATIONAL COHORT Students from around the world recruited from two academic UNIQUENESS institutions

TWO MASTER'S DEGREES – ONE POWERFUL YEAR MANAGEMENT FOCUS Access to luxury professionals through an Industry Advisory Board, The Global Luxury and Management program career and networking events and luxury experts as lecturers and guest speakers provides students with a unique learning experience and prepares them for future INDUSTRY NETWORKING Ability to connect with extensive alumni networks and luxury opportunities and challenges in the premium and companies from two powerful schools luxury industries.

What makes the Dual Master’s Degree so unique? THE UNIQUE BLEND OF U.S. AND FRENCH TEACHING STYLES AND EXPOSURE TO GLOBAL LUXURY BRAND ORGANIZATIONS GLOBAL LUXURY PROVIDES THE PERFECT BALANCE BETWEEN ACADEMIC AND Courses cover all three luxury sectors: Personal Luxury (Fashion, PROFESSIONAL KNOWLEDGE TRANSFER. THIS, IN ADDITION TO Accessories, Cosmetics, Watches and Jewelry), Experiential PROFESSIONAL WORK EXPERIENCE WILL PREPARE STUDENTS Luxury (Hospitality, Home, Travel) and Luxury Transportation FOR MANAGEMENT CAREERS IN GLOBAL LUXURY INDUSTRY. (Automobiles, Marine, Aircraft)

MODERN LUXURY A highly digital, retail and management driven program preparing students for the future of luxury

INTERNATIONAL EXPERIENCE During the first semester, students study in the USA at North Carolina State University and study the second semester in Paris at Skema Business School

DUAL DEGREES Students obtain two master's degrees from two reputable institutions

EXPERIENTIAL LEARNING Company visits, study tours to New York, Paris, Monaco, Champagne and work experience at luxury corporations ACADEMIC INSTITUTIONS

FALL SEMESTER NORTH CAROLINA STATE UNIVERSITY

The fall semester takes place at North Carolina State University, The NC State University ‘s located in Raleigh, North Carolina, USA. James B. Hunt Jr. Library

NC State University is the largest, public land-grant university in North Carolina with over 222,000 graduates around the world. As a preeminent research university, NC State is committed to educating and preparing individuals who are creative, productive and innovative - gaining essential skills for the new global economy through a Think and Do approach to learning. NC State is consistently rated as one of the best values in higher education. NC State - one of 17 campuses in the University of North Carolina system - has 12 colleges representing all major academic areas, including top-ranked Textiles and Design programs.

The Global Luxury and Management program is offered through NC State University’s AACSB accredited Poole College of Management. Raleigh, North Carolina is regularly named one of the best places to live in the USA and is located in close proximity to many of the world’s leading technology and innovation companies. The Raleigh area has a diverse and thriving entrepreneurial community with access to companies from all three luxury sectors.

SPRING SEMESTER SKEMA BUSINESS SCHOOL

The spring semester takes place at Skema Business School located in Paris, France.

Skema Business School is one of the fastest growing and most international French business schools with over 40,000 graduates in 140 countries. The school benefits from prestigious international recognition through its triple accreditation AACSB, EQUIS and AMBA and rising positions in international rankings.

Skema (School of Knowledge Economy and Management) has six campuses on four continents: France (Paris, Lille, and Sophia Antipolis) Brazil (Belo Horizonte) China (Suzhou) The U.S.A. (Raleigh)

Multiculturalism, international mobility, entrepreneurship and innovation are at the heart of Skema’s DNA and are supported by an international faculty of 160 members. All courses are taught in English by academic and professional experts in close association with the industry. The Paris campus hosts the Global Luxury and Management program since Paris is the world’s capital for luxury and fashion with the biggest density of luxury company headquarters, luxury stores, hotels and culture related to the evolution of luxury over the past decade.

The Academic Institutions 5 PROGRAM STRUCTURE

THE DUAL MASTER’S DEGREE RALEIGH - NORTH CAROLINA PARIS - SKEMA BUSINESS SCHOOL PROGRAM IN GLOBAL LUXURY AND STATE UNIVERSITY MANAGEMENT ALLOWS STUDENTS Students continue their second semester in TO OBTAIN TWO GRADUATE DEGREES Students start their study experience France where they study at Skema Business FROM TWO LEADING ACADEMIC in the USA where they study at North INSTITUTIONS: School in Paris. During the Spring semester, Carolina State University based in Raleigh. A Master of Management from North which runs from January to April, students During the Fall semester, which runs from Carolina State University and a Master of gain exposure to the industry through an August to December, students acquire core Science in Global Luxury and Management exceptional deep dive into luxury. Paris is management and leadership skills essential from Skema Business School. The overall the prime location to bring students as close to access highly demanding positions in the study time is one year, followed by as possible to this fascinating and dynamic luxury industry. professional experience. world of excellence.

After one intense year of learning from academic and professional experts in the field of luxury and management, students apply their learnings through a professional experience in the field of luxury. Between May and December, students complete their professional experience and a thesis, which allows students to obtain a ‘Master of Science’. This degree allows international students to work in France without having to apply for an extra visa.

US EXPERIENCE PARIS EXPERIENCE WORK EXPERIENCE Raleigh - North Carolina State University Paris - Skema Business School AND THESIS

MASTER THESIS MANAGEMENT FOCUS LUXURY FOCUS Research topic, consulting project or Fundamental courses for a successful Deep dive into all important fields in the business plan for a new business idea management career in the premium and luxury sector to provide a solid expertise PROFESSIONAL EXPERIENCE luxury industries of the industry Minimum 4 months, completed by December of graduation year

August December January April May December

6 Program Structure COURSES

FIRST SEMESTER USA EXPERIENCE

Study location North Carolina State University (Raleigh)

Course focus Management and Innovation

Courses Analytic Decision Making Business Relationship Management Global Luxury Digital Marketing and Social Media Luxury Consulting with an Entrepreneurial Mindset Luxury Leadership, Communication and Negotiation Supply Chain Management Study Tour: New York City

SECOND SEMESTER PARIS EXPERIENCE

Study location Skema Business School (Paris)

Course focus Global Luxury

Courses Global Luxury Retail & Sales Management Luxury Customer and Wealth Management Experiential Luxury & Service Excellence Luxury Brand Creation & Marketing Management Luxury Digital Marketing & Omnichannel Management Luxury History, Codes & Company Strategies Luxury Innovations & Strategic Scenarios Luxury Markets & International Perspectives Luxury Organization, Big Data and Knowledge Management Sustainability in Luxury (NC State) Study Tours: Monaco and Champagne

The Courses 7 FACULTY THE WORK OF THE GLOBAL LUXURY AND MANAGEMENT FACULTY IS GROUNDED IN RESEARCH, PUBLISHING, TEACHING, SPEAKING AND CONSULTING WITH FAMOUS PREMIUM AND LUXURY COMPANIES. OVER 20 PROFESSORS AND PROFESSIONALS ARE TEACHING IN THIS HIGHLY PRESTIGIOUS PROGRAM TO SHARE THEIR KNOWLEDGE AND EXPERTISE IN GLOBAL PREMIUM AND LUXURY MANAGEMENT WITH STUDENTS.

PROFESSOR MICHAELA MERK

Dr. Merk is German and has lived and worked in Paris for over 20 years. She is Professor of Marketing at Skema Business School and co-director of the Dual Master’s Degree Program in Global Luxury and Management. Michaela Merk holds a PhD in marketing and is a recognized specialist in international luxury brand, retail and digital excellence.

She held managerial positions in L’Oréal Luxe, Marionnaud/AS Watson and Estée Lauder Companies, and has consulted and trained many well known premium and luxury brands, including Dior, Chanel, Rolex, Hermès and Four Seasons Hotels.

As a highly demanded speaker and trainer in English, French and German, Dr. Merk speaks at conferences around the globe. In her dynamic keynotes and highly interactive trainings, she engages the audience through in-depth know-how and hands-on content. She has written many publications including “Luxury Sales Force Management: Strategies for Winning Over Your Brand Ambassadors”.

PROFESSOR DAVID HENARD

Dr. David H. Henard is Professor of Marketing at North Carolina State University’s Poole College of Management. He is the past Marketing Area Coordinator, Director of International Programs, and Director of Graduate Programs – Global Innovation Management for the college. His responsibilities include teaching international audiences in both France and the United States at executive, graduate, and undergraduate levels. Before entering academics, Professor Henard worked for the Oscar Mayer and Kraft Foods USA divisions of Philip Morris Companies where he held R&D, sales, and marketing positions. Dr. Henard consults in strategic marketing, communication, reputation, and sales force issues. He has coached hundreds of students and authored a book focused on helping undergraduates improve their odds of employment. Dr. Henard’s research interests focus on innovation and communication and his published research has been cited over 4,000 times. He is certified in Negotiation and Design Thinking from Harvard University and the University of Southern California and is the recipient of several teaching excellence awards.

PROFESSOR JONAS HOFFMANN

Dr. Jonas Hoffmann is Associate Professor at Skema Business School and Academic Visitor at Said Business School - Oxford University. An expert in innovation, strategy and scenarios, he consults and gives executive training to organizations in Europe and China in the luxury, creative, fashion, construction and energy fields.

Dr. Hoffmann has published more than 50 articles/chapters and the books ‘Independent Luxury’, ‘Global Luxury Trends’, Luxury Strategy in Action’ and ‘Sustainable Innovation Strategy’. His work has been featured at the Financial Times, International New York Times, Forbes, and MIT Sloan Management Review, among others.

8 The Faculty TESTIMONIALS AND CAREERS Agathe Le Couteulx, 2016/17 I started the program in 2016. This double degree was a logical step for me to take in terms of my professional development. I knew I wanted to work with luxury brands and it was important for me to gain experience in this specific area. During my studies I was able to develop my theoretical knowledge thanks to a diverse selection of classes. For example finance, social media and marketing all are important for my intended career path. In terms of my practical experience, we had the opporunity to work on numerous projects and visit various luxury brands in New York City and Paris. As a result of my Global Luxury and Management experiences, I was lucky enough to then gain my end of study internship at Cartier.

Romain Attard, 2016/17 My year in the program was rich in discoveries and learning. Studying in an international class in both the USA and France helped me develop advanced and valuable management skills. Thanks to the classes and content covered, I feel ready to face the new challenges in the luxury industry. Company visits, field projects, the New York City and Paris study tours, and career training have allowed me to start my career with well known industry partners. In my case, I’m starting my career with the fashion division of Chanel. The Global Luxury and Management program is made for preparing future global luxury managers.

Marie Lavaud, 2014/15 I was very keen to join the program because of the dual degrees from Skema Business School and NC State University, the semester abroad (in the US for me), as well as the opportunity to learn more about the fashion and luxury industry and to meet many professionals. My first semester at the prestigious American university NC State was amazing. I met people, who are now great friends, professors, and career management people who were very available to us. We had great courses and the opportunity to network with many professionals. In France, at Skema, we had great classes lead by professionals working for luxury companies. We were well prepared to face interviews for internships. I found a very interesting internship as a women’s ready-to-wear assistant in Louis Vuitton. I am happy to work for this great company in Paris, part of the LVMH luxury group.

Marquelle Turner-Gilchrist, 2013/14 The Global Luxury and Management program, from its infancy, heralded the start of a new chapter of my life. I have always been passionate about the intersectionality between art and commerce and the program supplied the perfect stage to learn in the industry that combines both in a perfect matrimony. From a diverse cohort of colleagues, which reflects the luxury industry's workforce, to the forward-thinking assignments, the impact of the program is still evident in my professional and personal life years after completion. Currently, I am on a team that's opening 4 luxury department stores across three countries in the Middle East. As the Buyer and Commercial Manager for Men's RTW, I am responsible for translating trend into product strategy, ideas into experiences, and direction into innovative approaches to retailing in the world's wealthiest country per capita GDP.

TYPICAL CAREERS Source: Global Luxury and Management alumni data Most hiring companies are global luxury players with subsidiaries all over the world. OVER 80% OVER 90% of graduates secure work in core luxury, premium or luxury of the graduates work in Marketing and Sales positions, support roles after completing the Global Luxury and which are typical functions that give access to leading Management program. management positions within luxury corporations. 89% Of graduates are employed within six months of graduation.

Testimonials 9 ALUMNI EMPLOYERS

Below is a selection of premium and luxury companies that employ Global Luxury and Management graduates.

10 Alumni Employers ADMISSIONS In order to be admitted, students need to fulfill the following criteria.

ACADEMIC REQUIREMENTS A four-year undergraduate degree - with a B average (3.0 GPA) English proficiency: TOEFL scores are required for graduate admission: IBT TOEFL score (overall score of at least 80 and minimum test scores of 18 points for each section) or IELTS score (overall score of at least 6.5 and minimum test scores of 6.5 points for each section ) is required for graduate admission Three letters of recommendation We do not require GMAT or GRE scores

PERSONAL REQUIREMENTS A passion and interest in the luxury and premium industries (including relevant personal, professional and educational experiences) Strong intellectual ability and potential Leadership potential Personal achievements and interests Unique profile that adds to the overall student cohort Superior interpersonal skills

French proficiency is not a requirement but a plus for pursuing a career in luxury, with many luxury companies being based in France and require at least basic French language skills.

Visit https://poole.ncsu.edu/glm/ for tuition pricing based on your residency.

GLOBAL LUXURY AND MANAGEMENT DUAL MASTER’S DEGREE PROGRAM

Inquiries from North America, Central Inquiries from France, Asia and Africa America and South America, please please contact the Skema Business contact the NC State Poole College of School admissions staff. Management admissions staff. [email protected]

[email protected] French students David NEUSY: +33 (0)3.20.21.59.93 NC State Poole College of Management Laura VALANDRO: +33 (0)1 41 16 76 71 Jenkins Graduate School MM | Global Luxury and Management International students Campus Box 7229 Pierre AVOT: +33 (0)1 41 16 76 77 Raleigh, NC 27695-7229 Angela BALICA: +33 (0)1 41 16 75 34 1-919-515-7383 Nora FUENTES: +33 (0)1 41 16 76 93 Doreth RUTTEN: +33 (0)3 20 21 59 69 POOLE.NCSU.EDU/GLM Jade YANG: +86 (0)512 6260 2865