programme Welcome to the “Communicating European Research” Conference which aims at promoting successful communication on

European Research. This event is timed to coincide with the launch of more than 200 large-scale Research projects funded under the European Sixth Framework Programme’s new instruments: networks of excellence and integrated projects. We wish you a very fruitful event.

European Commission Directorate-General for Research Information and Communication Unit http://europa.eu.int/comm/research/cer2004.html E-mail: [email protected] Monday 10 May Autoworld Museum, Cinquantenaire Park

18.30 20.30 welcome cocktail and networking event In the presence of Commissioner Philippe Busquin Tuesday 11 May , Charlemagne Building, Room S3

08.45 registration of participants

09.30 welcome address Achilleas Mitsos, Director-General, DG Research, European Commission

09.45 introductory video

09.50 session 1: case studies in communication and outreach Challenges, successes and lessons learnt in mediatising EU research. The experience of FP5 projects and the role of European research organisations

Moderator: Michel Claessens, Head of Unit (acting) Information and communication, DG Research _ Fuelling interest and excitement in EU research: the CarboEurope experience. _ Han Dolman, Vrije Universiteit, NL Bridging the gap from maturity to deployment – _ communicating the AWIATOR project. Jens König, Airbus Deutschland, DE Plastic highway bridge for Europe – a reality (Project ASSET). _ Sam Luke, Mouchel Parkman, UK Communicating cutting-edge research: the experience of the Max Planck _ Society. Andreas Trepte, Max Planck Society for the Advancement of Science, DE Astronomy: password to science. _ Richard West, European Space Observatory, EUR From genomes to molecular machines: communicating life sciences in Europe. Andrew Moore, European Molecular Biology Organisation, EUR

11.00 coffee break 11.30 session 2: the communication professionals’ point of view Who is the “media”, what they need, how they work? Meeting the real needs & expectations of science journalists across different media

Moderator: Walter Sucher, Südwestrundfunk, DE _ Science reporting in the economic and financial press. _ Lara Ricci, Il Sole24Ore, IT _ Spinning science for tech readers. Sean Duke, Science Spin, IE How the Web puts the World-Wide into science journalism. _ Damian Carrington, New Scientist Digital, UK “Faire rêver et donner à comprendre”: bringing young audiences to science. _ Jean Lopez, Science et Vie Junior, FR Science, scientists and the spoken word. _ Deborah Cohen, BBC World Service, UK Science television in the new EU Member States: challenges & opportunities. _ Sárka Speváková, Herafilm Science Media, CZ Making complexity understandable: a key challenge for the science film director. Pierre-Oscar Levy, Science TV Director and Editor, FR

12.45 exhibition opening buffet lunch

14.00 press conference by philippe busquin, european commissioner for research The future of European research

14.40 session 3: tools and resources Matching information supply and information demand: available sources of information on EU research, and the respective roles of press agencies, web platforms and other sources of information

Moderator: Maria Dimitrova, Bulgarian Public Radio, BG _ Presenting European research excellence to the world. _ Peter Green, AlphaGalileo, UK EurActiv.com: policy monitoring via the Internet for EU actors. _ Willy De Backer and Angelika Pullen, Euractiv.com, BE The TV dimension: helping research organisations achieve global exposure. Varsha Nagda, Research TV, UK (...) _ AthenaWeb: a professional science information portal for the European _ research and audiovisual communities. Building an international newswire for research news: a US perspective. _ David Irons, AScribe, USA Communicating European research: a European challenge. Michel Claessens, Head of Unit (acting) Information and communication, DG Research

15.55 coffee break

16.25 session 4: thinking out of the box: innovative ideas, projects, tie-ins How to extend science coverage in the European research area, reach new audiences, form new partnerships and reinforce science communication

Moderator: Jacques-Olivier Baruch, La Recherche and AJSPI, FR _ Engaging new communities: science centres, an ideal meeting place for research and citizens. Walter Staveloz, The European Collaborative for _ Science, Industry and Technology Exhibitions (ECSITE), EUR _ Towards a European Area for science communication. Declan Butler, Nature, UK Preparing scientists for dialogue and debate. Steve Miller, European Network _ of Science Communication Teachers (ENSCOT), EUR Turning “producers of science” into “science TV producers”: a hands-on approach. _ Emmanuel Laurent, Association Science et Télévision, FR How to sell science & research to a large and “spoiled” audience. _ Martin Schneider, ARD, DE Information vs. entertainment: quality matters! Hans Peter Peters, Jülich Research Centre, DE

17.40 conference conclusions Embracing communication challenges and opportunities: looking towards the future

Moderator: Rainer Gerold, Director, Science and Society, DG Research, European Commission

18.00 20.00 cocktail reception Charlemagne building Wednesday 12 May Media Briefings - Integrated Projects & Networks of Excellence Charlemagne Building, Room S3

09.00 tiny tools for enhanced health

Moderator: Michael H. Wappelhorst, Press Officer DG Research _ Marc Zabeau, Methexis Genomics, , _ MOLTOOLS Integrated Project Martine Piccart, Breast International Group-asbl, Belgium, TRANS-BIG Network of Excellence

09.40 food and health - a fundamental relationshipP

Moderator: Michael H. Wappelhorst, Press Officer DG Research _ Torger Børresen, Danish Institute for Fisheries Research, _ SEAFOODPLUS Integrated Project Paul Van Cauwenberge, Ghent University, Belgium, GA2LEN Network of Excellence

10.20 facing environmental challenges

Moderator: Julia Acevedo Bueno, Press Officer DG Research _ Han Dolman, Vrije Universiteit Amsterdam, The Netherlands, _ CARBOEUROPE Integrated Project Paul G. Samuels, HR Wallingford Ltd, United Kingdom, FLOODsite Integrated Project

11.00 nanotechnologies and intelligent materials - infinite possibilities

Moderator: Patrick Vittet-Philippe, Press Officer DG Research _ Patrick Boisseau, Commissariat à l’Energie Atomique, France, _ NANO2LIFE Network of Excellence Michal Basista, INFTRPAS, Poland, KMM-NoE Network of Excellence 11.40 new energy for europe

Moderator: Julia Acevedo Bueno, Press Officer DG Research _ Günter Krainz, MAGNA STEYR Engineering, Austria, _ STORHY Integrated Project Carl Wilén - VTT, Technical Research Centre of Finland, NOE-BIOENERGY Network of Excellence

12.20 14.00 buffet lunch

13.30 new and flexible production processes - a bright future for european manufacturing

Moderator: Patrick Vittet-Philippe, Press Officer DG Research _ Catharina Ottestam, Skogsindustrins Tekniska Forskningsinstitut AB, Sweden, _ ECOTARGET Integrated Project Roeland Smets, European Confederation of the Footwear Industry, Belgium, CEC-MADE-SHOE Integrated Project

14.10 aeronautics and space: taking research to new heights

Moderator: Boris Kandziora, Press Officer DG Research _ Iain Shepherd, , Italy, _ GMOSS Network of Excellence Daniel Gaultier, SAGEM SA, France, SAFEE Integrated Project

14.50 on track for clean, smart transport

Moderator: Patrick Vittet-Philippe, Press Officer DG Research _ Drewin Niewenhuis, Union of European railway industries, Belgium, _ MODTRAIN Integrated Project Per Ekdunge, Volvo Technology Co., Sweden, HYTRAN Integrated Project 15.30 looking to migration and democracy: what europeans think, what europe needs

Moderator: Michel Claessens, Head of Unit (acting) Information and communication, DG Research _ Rinus Penninx, Universiteit Amsterdam, The Netherlands, _ IMISCOE Integrated Project Beate Kohler-Koch, Universität Mannheim, Germany, CONNEX Network of Excellence

exhibition “Communication strategies, tools and networks”

The exhibition, which will run from 11 May noon until 12 May evening, will present organisations, networks or companies that could provide research projects with assistance or services in the field of information and communication. Participants’ Forum – Sharing best practices in communication and project management

The participants’ forum features workshops which are designed and organised by the participants themselves. The aim of the forum is to share best practises and experiences in communicating research results and management of research projects.

9.00 11.00 bringing scientific information to non-specialists P Room S1 Round Table

9.00 10.30 research and local media. lessons learned from urbest P Room S2 Debate

11.15 12.15 practical support for public communication in your health, agriculture or food european project Room S1 Workshop

11.15 12.15 technology mapping as a dissemination and project management tool in integrated projects – the example of the sustainpack project Room S2 Workshop

11.15 12.15 lunch break

13.30 14.30 communicating research success – the alphagalileo experience Room S1 Workshop

14.45 15.45 communicating projects results. the adopt-it (good practices in multimedia and digital content) case and its communication tool-boxP Room S1 Workshop Practical Information

participation - registration Due to the limited number of places available, participation is only possible on invitation. One person can take part per research project*. You need a confirmed registration to participate. Please use the enclosed registration form.

*Exceptionally, where communication tasks for the project are not taken care of by the co-ordinator himself, a second participant can be accepted.

badges If you have registered early, your badge has been mailed to you in advance. Please make sure to bring your personal badge along. The registration desk will be open as of 8.30, Ground floor, Charlemagne Building.

conference fee Admission to the conference is free of charge.

how to get there? The conference centre “Charlemagne” is located at: 170 in B-1040 If coming straight from the airport, bus n°12 is the fastest link (stop Schuman). If coming by Metro the closest station is Schuman.

On 12 May, a shuttle service to the airport will be available at 13h and 16h30.

hotel and accommodation P A number of hotel rooms have been reserved in the European quarter and in the centre of Brussels. To reserve, please visit: http://www.keyline.be

Contact: Mrs. Joëlle Wiens KEY LINE

Tel: +32 2 474 84 78 Fax: +32 2 474 83 93 [email protected]

lunch The European Commission invites participants to have lunch in the conference venue. interpretation Interpretation will be provided from and into German, English, Spanish, French and Italian.

contacts P Research Directorate-General B-1049 Brussels - Belgium Tel: +32 2 296 11 11 (switchboard) Fax: +32 2 295 82 20 [email protected]

Head of Unit (acting) Michel Claessens [email protected]

Press Officers

Julia Acevedo Bueno (Overall Press programme coordinator) Environment, Energy [email protected]

Catherine Audouze-Ouannes (Press conference organiser) RTD Framework Program, European Research Area, Public understanding of Science [email protected]

Boris Kandziora (Conference organiser) Science and Society, Aeronautics and Space [email protected]

Patrick Vittet-Philippe (First day sessions coordinator) Industrial Technologies, Surface Transport, SMEs and Research [email protected]

Michael H. Wappelhorst (Forum coordinator) Biotechnology, Agriculture and Food, Health, International Cooperation [email protected]

Webmaster Stephen Gosden [email protected] European Commission Directorate-General for Research Information and Communication Unit

fax: +32 2 295 82 20 email: [email protected]