Jun 01, 2016 08:43 BST goes for gold with Wini Eggs and ParalympicsGB Partnership

Cadbury is introducing Cadbury Wini Eggs this June – Cadbury in a promotional limited edition pack - which will offer customers the chance to jet off to Rio for a family trip of a lifetime while helping raise funds for the Supercharge ParalympicsGB campaign.

The new Wini Eggs packs will offer a chance to instantly win a family holiday to Rio De Janeiro simply by finding a Golden Egg in 90g promotional packs. By purchasing Wini Eggs, consumers will also be supporting the Supercharge ParalympicsGB campaign with 2p from every pack being donated to the British Paralympic Association. The BPA, a registered charity, has historically received some public fundraising support but the ‘Supercharge ParalympicsGB’ campaign will go further with a major drive to fundraise money to help take ParalympicsGB to Rio and beyond.

The limited edition packs will be supported by strong in-store activation, as well as digital and PR, to help drive penetration in the Bitesize category during summer months. It comes after the successful launch of Terry’s Chocolate Orange Minis into the All Year Round Bitesize range, which as a result grew 56% in value sales versus the previous year, proving that popular seasonal SKUs can be leveraged out of season.

Declan Duggan, Brand Manager for Cadbury Bitesize, said: “In this Paralympic year we are delighted to be partnering with the British Paralympic Association and giving our support to ParalympicsGB on their journey to Rio and beyond while giving consumers something they constantly call for – a chance to eat their much-loved Cadbury Mini Eggs outside of its traditional season. Due to the product’s popularity in the Easter season, we believe that the launch of Wini Eggs will provide retailers with a great opportunity to drive incremental chocolate bag sales during the summer of sport with an attractive £1 offer.”

About Mondelēz International

Mondelēz International, Inc. (NASDAQ: MDLZ) empowers people to snack right in over 150 countries around the world. With 2020 net revenues of approximately $27 billion, MDLZ is leading the future of snacking with iconic global and local brands such as , belVita and LU biscuits; , and chocolate; candy and gum. Mondelēz International is a proud member of the Standard and Poor’s 500, Nasdaq 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on Twitter at www.twitter.com/MDLZ. Contacts

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