Introduction
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Introduction This 2018 edition of Grey House Publishing’s Sports Market Place is the classic sports reference work that has served the sports industry for over 50 years. With more than 2,000 pages, this work comprises 10 chapters, including professional, college and youth leagues and teams, sports media, events, facilities, sponsors, manufacturers, and professional services. According to a recent article about 2018 trends in the sports industry, here are some things to look for: • evolution of sports media; • using data and analytics to increase business; • improving the in-stadium experience; • augmented and virtual reality technologies; • increased cyber risk; • diversification of the enterprise; • social activism in sports; • protecting the “sports business” brand; The complete, 11-page article, “Deloitte’s sports industry starting lineup: Trends expected to disrupt and dominate 2018” follows this introduction. Sports Market Place is your key to this dynamic industry. It is invaluable for media professionals, agents, athletic directors, professional & student athletes, equipment & apparel manufacturers, service providers, trainers, teachers, and job seekers. It includes full coverage of 103 sports, from Air Sports to Yachting, with data on the fastest growing segments – cycling, exercise and fitness, gymnastics, martial arts, running, swimming, and weight lifting. Praise for previous editions: “If doubts persist that sports is a major industry, this exhaustive reference volume will erase any such premise. In 10 chapters, the business of sports is documented in detail...Grey House continues to improve on a useful, comprehensive sports directory. For the professional involved in any aspect of the sports business, this is . .essential...” American Reference Book Association “This large reference work has served the sports industry for many years [and is] recommended [for] academic and public libraries; all levels.” CHOICE Arrangement Arranged in useful, business-minded chapters, Sports Market Place compiles sections such as Single Sports, College Sports, Media, Professional Services, Facilities, Manufacturers, Retailers ix and Events. Each chapter is indexed separately, in addition to the three all-volume indexes at the back of the book, for a total of 13 indexes. Listings are full of valuable information, including company name, address, phone, fax, web site, e-mail, description, key personnel and detailed corporate data. This Year’s Stats Sports Market Place, 2018 has nearly 14,000 listings. You’ll find 11,450 websites, 6,700 e-mail addresses, and 39,750 key executives. Here’s a play-by-play: • Single Sports has 2,041 sport-specific organizations, leagues and teams that comprise 103 specific sports. It includes professional, major and minor leagues, coaches, managers, and an alphabetical index. • Multi Sports includes 12 specific categories, including athletic foundations, Olympic teams, halls of fame and youth sports organizations. It includes a total of 834 listings, and an alphabetical index. • College Sports has 1,700 listings, with associations, conferences, degree programs, and division I, II and III schools. You’ll find a comprehensive list of coaches and sports management programs, and an alphabetical index. • Media includes prominent newspapers and radio and television sports programming. Listings include editors, commentators, show hosts and an alphabetical index. • Sports Sponsors includes 124 sponsors that support most major sports, including college bowl games, and an alphabetical index. • Professional Services comprises 13 categories, from executive search services to ticket services, for a total of 1,685 listings, and an alphabetical index. • Facilities has 1,370 listings, and includes seven categories from arenas to facility concession services. You’ll find stadiums, race tracks, architects, management services, and an alphabetical index. • Manufacturers & Retailers include 1,930 listings, with a separate section for Software Manufacturers. Listings include valuable contact information including key executives, plus products and brands. This chapter includes two indexes – one by sport and one by subject. • Events, Meetings & Trade Shows include 1,165 listings, of which 155 are trade shows. Events and trade shows are listed separately by both sport and date. This section also includes two alphabetical indexes, one for trade shows and one for events. • Three All-Volume Indexes are conveniently grouped in the back of the book. Entry Index is a straight alphabetical listing. Executive Index is a complete alphabetical list of all key personnel, including each executive’s title and affiliated organization. Geographic Index organizes all listings by country and state. For quick, easy access to this amazing compilation of data, Sports Market Place is also available online at http://gold.greyhouse.com. Subscribers have access to all of this data, and can search by Organization Name, Sport, Executive Name and Geographic Area. Plus, subscribers can download contact sheets to create their own mailing list of sales leads. Call 800-562-2139 for more information. x Deloitte’s Sports Industry Starting Lineup—2018 “Flexibility and customization are increasingly important for season ticket holders and more casual IDQVDOLNH1HZWLFNHWRHULQJVDUHSURYLGLQJIDQVWKH RSWLRQVWKH\QHHGWRJHWRWKHFRXFKDQGEDFNLQWR stadiums and arenas.” — Ramya Murali, Senior Manager, Deloitte Consulting LLP Letting the“ fan call the plays Sports teams increasingly are competing In an attempt to cater to a more diverse debited to purchase tickets throughout the with the couch and other entertainment set of fans, organizations like the New York VHDVRQ%\RHULQJWKHDELOLW\RIFKRRVLQJ RHULQJVIRUFRQVXPHUDWWHQWLRQ:LWK Jets have rolled out subscription-based from any game and any ticket quantity more options and busier schedules, fans mobile passes that allow fans to attend at discounted prices, fans are given the who have traditionally purchased tickets a predetermined number of games for ȵH[LELOLW\WKDWPRUHWUDGLWLRQDOVHDVRQWLFNHW WROLYHHYHQWVDUHH[SHFWLQJPRUHȵH[LELOLW\ DȵDWIHH7KURXJKWKHVHVXEVFULSWLRQV packages don’t often provide. than ever before if they’re going to attend seat location varies depending on ticket games. As the temptation to experience availability, which allows for fans to have a At the same time, the continuing” trend games from the comfort and convenience unique experience at each game. In other of innovating the game-day experience of the home continues to rise, sports teams cases, organizations like the New Jersey through stadium enhancements and KDYHEHJXQWRH[SDQGWKHGHȴQLWLRQRIWKH 'HYLOVDUHRHULQJDȊEDQNLQJȋV\VWHP participation opportunities has also “season-ticket holder” and evolve their ticket membership, whereby fans choose to make VSXUUHGPRUHWDLORUHGWLFNHWRHULQJV2QH SDFNDJHVDQGRHULQJVWRHQJDJHDEURDGHU an advance deposit into an account, which is way baseball teams such as the St. Louis continuum of fans. Cardinals are taking advantage of enhanced stadium experiences is through season- long subscriptions for standing-room-only areas within the stadium. This provides city UHVLGHQWVWKHȵH[LELOLW\WRWUHDWWKHVWDGLXP not only as a place to watch their teams, but also a social hub for the venue’s restaurants and bars. Teams are banking on this ticketing creativity to help bring a whole new generation of fans to the ballpark. xiv Deloitte’s Sports Industry Starting Lineup—2018 Winning the hearts and wallets of millennials Over the past few years, we’ve seen increased splintering of the cable TV bundle and the proliferation of streaming services that deliver programming. In the same way that sports viewership has been upended by changes in the media industry, we’re also starting to see a shift in how teams and brands serve ads to fans consuming their content. Soon to be gone are the days of mass marketing home games on billboards and TV commercials. Instead, as individuals increasingly watch sporting events over digital platforms such as SlingTV or DirecTV Now, the data trail left behind will be used to target fans ZLWKSHUVRQDOL]HGRHUVWREX\WLFNHWVRU merchandise.6 By moving ad spend to digital and social FKDQQHOVWHDPVFDQPRUHHHFWLYHO\ target fans who are already interested in their content. One team leading this trend is the Miami Dolphins, who over the past year has used much of its marketing budget on content development, using social engagement as a mechanism to identify and grow its fan base.7 This “Meeting fans where they consume content—in method is particularly important for organizations hoping to capture the loyalty the palm of their hand—is crucial, especially given of millennials, whose preferred media how comfortable consumers have grown making mediums are smartphones and mobile applications. By reaching fans where they purchases via mobile.” are and with targeted content, teams will likely grow revenue in ways not possible —Brian Finkel, Deloitte Sports Research, Deloitte & Touche LLP just a decade ago. “ ” xv Single Sports Alphabetical Index 6TH GEAR RACING, 22 AMERICAN HORSE COUNCIL, 76 ARIZONA PADRES, 37 8STAR MOTORSPORTS, 22 AMERICAN INDOOR FOOTBALL ARIZONA RANGERS, 37 ASSOCIATION/AIFA, 96 ARIZONA REDS, 37 AMERICAN JUNIOR GOLF ASSOCIATION, 104 ARIZONA ROYALS, 37 A single sports AMERICAN KITEFLIERS ASSOCIATION, 146 ARIZONA UNITED SC, 167 A.C. CONNECTICUT, 165 AMERICAN LEAGUE OF PROFESSIONAL ARIZONA WHITE SOX, 38 A.J. FOYT RACING, 24 BASEBALL CLUBS, 31 ARIZONA WOMEN’S GOLF ASSOCIATION, 115 ABERDEEN IRONBIRDS, 49 AMERICAN LEGION