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In terms of 21st-century multi-family development, no other design firm rivals Robert A.M. Stern Architects (RAMSA) in shaping buildings with elegant living spaces and timeless appeal. Just as "God is in the details," proof is in the numbers. Of the top 20 best-selling condos in (on a price per square foot basis), four have been tailored by the classically-aligned multi- disciplinary firm.

At 150 East 78th Street on the , a gracious accumulation of residences is the next to hit RAMSA's proven track record that has recently 220 South (#1 at $7,064 per ft2), 520 South (#2 at $5,597 per ft2), 70 Vestry Street (#7 at $4,300 per ft2), and (#12 at $5,597 per ft2).

According to newly-released marketing materials,150 East 78th Street will offer 25 three to five-bedroom layouts with opportunities for buyers to purchase adjunct . Interiors are being honed by Paris-born, AD100-designer Robert Couturier who made his mark bringing fanciful yet traditional stylings to high-profile clients such as Anne Hearst and the Rothschild family.

Per the norm, the team has released just a few select details and images as the 15-story tower continues to take shape at the southeast corner of and East 78th Street. It is now confirmed the building will be handsomely enclosed in hand-laid Indiana limestone, patterned brick, and ornamental metal detailing.

Last week we covered New York's most romantic rooflines -- building tops that triumphantly go the extra mile in dressing up those often-overlooked elevator/mechanical bulkheads that are now beginning to mar the city's once celestial-oriented skyline. Always mindful of how their buildings meet the sky, RAMSA draws up an inspired crown framed by archways of brick and limestone that pays tribute to New York's great houses such as 1040 and 10 Gracie Square. Respect for city's pre-war legacy continues inside with plans for a "material-rich" hexagonal-shaped lobby, and spacious residences fitted with in-swing casement windows and oak wood flooring. Couturier is collaborating with the great British cabinet designer Christopher Peacock who was behind the kitchen millwork at and 555 West End Avenue.

Sales are to launch this spring and Alex Lambert of Compass Development will be handling sales and marketing. There will be no more than two apartments per floor above the third level and mid- to upper-floor units will have views of Central Park, the spires of the Carlyle, San Remo, and Beresford, as well as the still-jarring skyline of Central Park South. An extensive amenity package geared for wellness and leisure will be be provided and to include a fitness center, a pet grooming area, a golf simulator, and art room.

Across 78th Street is the similarly traditionally-designed condo 151 East 78th Street. Designed by Peter Penoyer, the building quickly sold out in 2016 averaging more than $3,000 per square foot. Surprisingly, no resales have yet to be recorded in the building. At the eastern end of the block is The Empire condo whose late-Post-Modern gabled roofline is a highlight on a fairly bland stretch of . There are two units for sale in the building: a three-bed on the 32nd floor asking $4.995M and a 2- bed on the seventh floor asking $2.95M.

150 East 78th Street's is being co-developed by Midwood Investment & Development and EJS Group who acquired the corner site for $16 million in 2015. Ismael Leyva Architects is serving as the architect of record. https://www.cityrealty.com/nyc/market-insight/features/future-nyc/timeless-residences-robert-am-stern-coming-150-east-78th- street-upper-east-side/41561