radioworksbest.com STATION OVERVIEW

Station: WICY, “Feel Good Favorites from the 80’s and More!”

Frequency: 103.5 FM /102.7 FM / 1490 AM

Format: Full Service / Classic Hits

Target Audience: Adults 35-64

Primary Listening Area: Cornwall Ontario and Northern Franklin/St. Lawrence Counties in New York

The NEW sound of 102.7 WICY is here with “Feel Good Favorites from the 80’s and More!” This radio station centered around the 80’s is FUN, familiar, and still super community-focused. We still play a handful of familiar 70’s tunes as well as some of the best from the 90’s, but more importantly, EVERY song is a hit and this radio station will be sure to bring back tons of memories.

radioworksbest.com ON AIR

Programming Lineup

6a-10a John Kazar 10a-3p Dave Cohen 3p-7p Ken Cunningham 7p-12a Brendyn Wayne

Music

Journey Prince Match Box 20

Aerosmith Billy Idol

Mariah Carey REO Speedwagon

Janet Jackson Phil Collins Fleetwood Mac

radioworksbest.com FEATURES

News Saturday Nite Party (Saturday 9p-12a) Runs every ½ hour weekday mornings @ the top of the hour and bottom of each hour. With three different Mix-Master Johnny O has a unique way of beat-mixing the best anchors and two reporters daily, 102.7 WICY keeps up to dance hits of the 80's and 90's. Michael Jackson, Madonna, Duran date and informed on the issues important to them. Duran, New Kids on The Block, we have them all on vinyl. News sponsorship includes one: 10 sponsorship read and a :30/:60 commercial adjacent to the feature. ’s Absolute 80’s (Sunday 7a – 10a)

Local Sports with Paul Walbridge A 3-hour weekly radio show that transports its audience back to the No one is more up-to-date, accurate and on top of the 1980s. No one knows the ’80s like original MTV VJ Nina local sports scene than WICY’s own Paul Walbridge. He Blackwood. She helped set the musical tastes and trends that are has been recognized for his contributions to the being celebrated today. community by and dedication to the development of local sports. , American Top 40: The 80’s (Sun. 2p – 6p)

Mind Bender Trivia We’ve unlocked the vault. For the first time ever, these full 3-hour Every morning at 7:10, Zach Mayor tries to stump American Top 40 shows from 1980 – 1989, all in their original listeners with topical and interesting questions. broadcast form, are available on WICY. Listen to Casey’s classic Depending on the day and the topic… listeners can hang countdowns from the 80’s as they originally aired. around for up to 20 minutes trying to be the one to win. : Rock, Roll, & Remember (Sun 6p -10p) Ask The Pros Each weekday, WICY speaks to an area business about Dick Clark defined an era in our culture and today his name is what they do and how you can use their services to synonymous with the greatest hits of Rock & Roll. Dick Clark better improve your life. We know you have questions continues to give WICY the very best show hosted by the and Wish asks all those questions you have so you don’t biggest personality of the 60’s, 70’s and even 80’s. These shows have to. Ask the Pros is every weekday morning at 9:20. originally aired between 1996 – 2005, so relive some of your favorite Rock, Roll, & Remember moments with Dick Clark.

radioworksbest.com PROMOTIONS & CONTESTS

MIND BENDER TRIVIA

SOFTBALL ON SNOW

SPRING CLEAN UP

HOLIDAY HELPERS

HIGH SCHOOL SPORTS

radioworksbest.com SPORTS

LIVE PLAY-BY-PLAY COVERAGE OF FRANKLIN ACADEMY ATHLETICS • FOOTBALL • BOYS SOCCER • GIRLS SOCCER • HOCKEY • BOYS BASKETBALL • GIRLS BASKETBALL • BASEBALL • SOFTBALL

radioworksbest.com CURRENT PARTNERS

Just to name a few…

Radioworksbest.com COVERAGE

radioworksbest.com WHY ADVERTISE?

. Advertising is an investment in success.

. Advertising creates store traffic.

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radioworksbest.com WHY RADIO?

. Radio’s mobility allows you to establish a special relationship with consumers.

. Radio’s listenership is strong…time spent with other media is declining.

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. Other media can play a complimentary role to radio’s effectiveness.

. Only radio can provide powerful and profitable remote broadcasts.

. Only radio can cost-effectively knock through the sea of media bombardment.

radioworksbest.com CONTACT

Office: (518) 483-1100

Michael Boldt, General Manager [email protected]

Jonathan Steele, Program Director [email protected]

Kim Kiser, Malone Sales Manager [email protected]

www.1027wicy.com

radioworksbest.com